We Have the Sundance Promos the Festival Nixed at the Last Minute
Sundance veterans have noticed something missing from their moviegoing
experience this year: Gone are the annual series of funny minute-long
Sundance-branding shorts (or "bumpers") that precede each film. Made by
the previous year's standout filmmakers, they traditionally feature the
Sundance logo and slogan (2011's is "Be Here"), and give the audience a
quick laugh before wading into, say, an intense two-hour torture flick
about Uday Hussein and his body double (we’re talking to you, The Devil’s Double).
Instead, this year audiences are just being flashed the same quick,
digitally animated rendition of what might happen if the Sundance
snowflake logo was put through a kaleidoscope, and then it's right to
the main attraction. Cried out one man at a screening yesterday, "I am
so done with that fucking snowflake!"
Click nymag.com for the whole story.