Producers Guild Adds Transmedia Producer Credit

Update: There has been a bit of a scuffle over whether the
transmedia producer credit includes creators of original IP, but PGA
Director of Communications Chris Green assures
us that it will
(via NewTeeVee).

Also, Andrea Phillips takes
the long view
on what this will mean for transmedia artists.

Also, an interesting quote from NewTeeVee’s
coverage – ” [Steve] Peters hinted at the fact that a new guild might be
necessary for the transmedia world, “another organization that would be
focused on Transmedia from its inception.”

of Deadline reported yesterday that the Producers Guild of
America voted, for the first time in the guild’s history, to add a new
credit – “Transmedia Producer” – allowing artists who create expanded
narratives for franchises to be credited alongside other producers on
those projects.

Here’s how the new credit will be defined.

Click for the whole story.