'I Will' on September 11

A new public service campaign from Deutsch L.A. asks people to dedicate September 11th to volunteer works of charity. The multi-platform campaign is in collaboration with non-profits MyGoodDeed and HandsOn Network. Explains The Inspiration Room, "The 'I will (pay tribute)' campaign’s goal is to get 1 million people to remember by doing on 9/11. TV, online, out of home, radio, Facebook and print material center around a digital quilt made of tributes—a post, a video or photo upload— posted by 9/11 families, first responders, celebrities and everyday Americans, housed on 911day.org."

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