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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.


TOOL HITS GRAND SLAM WITH FOUR-SPOT SNY CAMPAIGN

2010-05-20 13:59:10

Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY. The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.

In Busting Balls, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls." The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store. Hoop Promotion features an ill-conceived contest, in which customers try to sink a basketball through a hoop in exchange for a prize. The balls smash into walls, knock merchandise from shelves, hit a bystander in the groin - going everywhere except in the basket.

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Credits
Client: SportsNet NY
Spots Title: Busting Balls (featured), Hoop Promotion (featured), Good Luck, Female Employee
Air Date: May 2010

Creative Consultants: Ogilvy + Mather
Senior Partner/CD: Debbie Kasher
Senior Partner/Associate CD: Arturo Gigante
EP: Patti McConnell

Prod Company: Tool of North America
Director: Geordie Stephens
DP: Joe DeSalvo
EP: Brian Latt
EP Digital: Dustin Callif
Line Producer: Katie Kilburg
Production Designer: Peter Zumba

Editorial: Peepshow Post Production
Editor: Andrea MacArthur
Producer: Sari Resnick

Color Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton

Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Flame Artist: Philip Akka
Flame Artist: Same Caine
Producer: Paul O'Beirne About Tool
Bicoastal Tool of North America represents top-tier artists to the advertising industry. Tool's collective of talent includes: directors, photographers, cinematographers, technologists, mobile content creators, and video game creatives. This diverse talent pool affords Tool the ability to serve as a resource for agencies across commercial and digital productions, packaging the best creative teams available to develop compelling advertising with our agency partners.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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