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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.

Tool and Ignited Launch Konami's Pro Evolution Soccer with Massive Web Video Project

2011-10-17 11:05:43

Konami recently launched the 2012 edition of its popular Pro Evolution Soccer (PES) videogame behind a series of character-driven Web videos created by Ignited USA and directed by Tool's Jason Zada. Working closely with the creatives at Ignited, Zada helped give life to Robert Roberto Roberto, a legendary (and fictional) soccer referee whose zealous respect for the game permeates his home and colors his outlook on all areas of life.

Developed with the tremendous ideas of Ignited USA, the 13 videos are the centerpiece of Konami's PES 2012 website, and they are an exploration of the comedy that unfolds when Robert Roberto Roberto steps off the pitch and into the chaotic real world.

Visit canyouplaypes.com to view all of the Robert Roberto Roberto Web videos.

Visit Tool

Client: KONAMI Pro Evolution Soccer
Site: Robert Roberto Roberto
Product: Pro Evolution Soccer 2012
Launch: October 2011

Agency: Ignited USA
VP(s)/Group Creative Director(s): Jordan Atlas, Troy Scarlott
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
EP: Diego Espana
Editor: Kenneth Dodge

Production Co.: Tool
Director: Jason Zada
EP(s): Brian Latt, Oliver Fusiler
EP Digital: Dustin CallifAbout Tool
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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