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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.


Strategy+Communications Publishes 'Get Yourself Heard at NAB' To Help Exhibitors Gain Media Attention, Increase Booth Traffic & Sales

2013-03-06 15:23:42

WESTON, CT (March 6, 2013) -- To help exhibitors gain media attention, drive customer traffic and increase sales at the upcoming National Association of Broadcasters (NAB) Convention, Strategy+Communications has published a revised version of its special ebook on NAB public relations, "Get Yourself Heard at NAB."
"Unfortunately, it's very easy for both new and established companies to be overlooked by the media and show attendees among all of the other exhibitors at NAB," said Randy Savicky, founder and chief executive officer of Strategy+Communications. "With the large financial commitment that companies make to exhibit at NAB, it's a shame to miss the golden opportunity to attract media and customer attention. Our program is specifically designed to add the needed boost to maximize their return on investment. They can check off PR from their long 'to do' lists."
A highly focused public relations program, "Get Yourself Heard at NAB" is specifically designed to raise exhibitors' visibility throughout the show cycle -- before, at and after NAB. The program targets key media across traditional, digital and social media to generate media coverage that is designed to increase booth traffic. For more information on this program, please click here.
A senior public relations executive, Mr. Savicky has covered the NAB for more than two decades as a journalist and public relations consultant. He was Editor-in-Chief of Pro Sound News, contributed to Post, Mix, Television Broadcast and Videography magazines and was leader of the consumer and technology practices at Edelman and Ruder-Finn before starting his own agency in 2002. He has provided public relations, marketing and trade show support for such digital media industry leaders as Apple, IBM, Quantum, Fujifilm and Sony as well for startups like Cache-A, Timeline and Intelligent Resources Integrated Systems, among others.
About Strategy+Communications Strategy+Communications is a Connecticut public relations agency agency that helps innovative companies get found, get funded and drive traffic, leads and sales. We connect communications programs to business goals by creating great stories about how a company's products and services make people live and work better every day. We then deliver these stories to their customers and other key audiences by leveraging the power of the new PR and marketing -- traditional, digital and social media. Learn more at www.strategypluscommunications.com.

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