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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.


2008-09-30 18:44:36

siolm-logo.jpgCompany Incorporates A&R Approach For Commercials &Signs 12 New Bands To Roster New York, NY – (September 29, 2008) – Best known for its expertise in music supervision and licensing for commercials, Shout It Out Loud Music (SIOLM) is ramping up its services to include original music -- a natural evolution and extension of the SIOLM brand. Music supervisor/composer Francis Garcia and feature film composer/songwriter Andrew Hollander head the year-old company. The work of these two New York-based composers spans the worlds of advertising, feature films and records. They have created memorable tracks for commercial campaigns for AT&T, American Express. Olay, Fuse, Reebok, Verizon and a Wes Anderson-directed spot for Dasani. Hollander’s film credits include the features, “Waitress,� starring Keri Russell, “Serious Moonlight,� starring Meg Ryan, and “The Photographer,� which screened at Cannes and featured Maggie Gyllenhaal. Hollander’s work on “Baby Don’t You Cry� for the feature “Waitress� landed him on the Oscar shortlist for Best Song. His score was also listed in Venice Magazine as one of “The Best Scores of 2007.� Former Elias Arts/NY Head Of Music Supervision/Composer Garcia brings years of experience in original composition, music supervision and licensing for commercials and feature films. He also functions in an A&R capacity with recording artists by discovering emerging talent, organizing music events and releasing compilation CDs. siolmre-brand.jpg“We have deep roots in the music industry, born from an indie music pedigree and a genuine passion for music,� explains Garcia. “We’re down in the trenches, regularly attending shows and researching new music, so discovering talent is a completely organic process for us. Our A&R-type approach to commercial music allows us to utilize our vast network of bands, artists and composers for licensing opportunities, as well as original compositions.� SIOLM has recently signed 12 groups to its roster including: Loney, Dear – chamber folk from Jönköping, Sweden Walter Meego - electro pop from Los Angeles Tigercity - disco/pop rock from Brooklyn Eagle Seagull - chamber pop from Lincoln, Nebraska Belaire - indie/new wave from Austin Shout Out Out Out Out - electro/punk rock from Edmonton, Canada Spain Colored Orange - psychedelic/indie rock from Houston Cheyenne - Americana from Brooklyn The Antlers - shoegaze/avant pop from Brooklyn Scorpion Child - classic rock n’ roll from Austin, Texas Anamanaguchi - NYC power pop performed with a modified Nintendo game system Floormodel – downtempo electronica from Los Angeles and Cologne, Germany “Stylistically, our bands run the gamut,� adds Garcia. “We try not to be too genre-specific, which is complementary to our existing music library. We tend to function like a record label in terms of development by taking our bands to a higher level with promotional initiatives. We exert a lot of energy towards band promotion, whether it’s directly pitching for a project or harnessing our connections to get the band’s music in front of the advertising industry.� Shout It Out Loud Music’s initial work includes tracks for an award-winning commercial spot for Olay and the entire musical packaging for Nicktoons’ upcoming Saturday Morning block of comedy programming, which includes “Catscratch,� “Teenage Robot� and “Tak.� Recent marketing initiatives include a Shout It Out Loud Music-hosted party at the record industry's SXSW (South by Southwest) Music Conference, which attracted hundreds of music lovers, as well as advertising, film & TV and record label professionals. SIOLM also curated a 16-track CD compilation of artists, including MSTRKRFT, The Blakes, White Rabbits, Tigercity and Rhett Miller, for the February issue of HARP Magazine. The SIOLM team is comprised of Producer Leigh Hurwitz, Engineer/Sound Designer Jeff Slutz and Sales Rep Kamila Prokop. They approach each assignment by asking clients what kind of emotional response they want to evoke. Capturing a feeling can be more effective and stronger than citing the sound of a specific band. Upon discussing the creative direction internally, they then target the right specialized talent for the job. “Supplementing our arsenal of traditional composers with current recording artists elevates our creative process,� concludes Garcia. “There’s an energy level and chemistry that a band gets from making records and playing shows every night. When a project demands a specific music direction, employing a band from that particular scene lends an air of authenticity. Our main role is to act as a creative partner and conduit between the bands, artists, ad agencies, record labels and publishing companies.� www.shoutitoutloudmusic.com # # #