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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.


Prism Sound’s Titan Brings Unbeatable Sound Quality to George Gvarjaladze’s Project Studio

The Georgian producer, composer and sound designer has invested in three Titan interfaces and linked them to his Pro Tools HDX system. 2017-10-13 14:00:00

The ability to attach Prism Sound’s unbeatable audio quality to a digital audio workstation is the main reason why Georgian producer, composer and sound designer George Gvarjaladze has invested in three of the company’s Titan audio interfaces for his own studio in Tbilisi.

Gvarjaladze, or Gvaji as he’s better known, has installed his Titans in Gvaji’s Kitchen Studio, a private facility equipped with an SSL AWS 924 Delta console, a Pro Tools HDX system and PMC IB1S monitors powered by Bryston amps.

“The Titans sound amazing,” he says. “What’s more, the MDIO expansion module allows me to have this rich, magical sound attached to my HDX DSP system. It’s also nice that all digital and analogue I/Os are usable simultaneously – and Titan even looks great, not to mention its notably high quality connectors and knobs.”

Originally a musician who played guitar and bass with various artists such as Giga Mickaberidze, Irakli Charkviani and Lado Burduli, Gvaji is now more often found behind the desk in the role of producer, sound designer or project manager. He also teaches at Tbilisi State Conservatoire and CES, as well as designing recording studios, film production houses, TV and radio stations, venues and clubs such as Silk Factory Studios, Georgian Dream Studios, Tsinandal Concert Hall, Adjara Music Hall, Georgian Film Studios, Radio Hot Chocolate and the GDS Club and TV station.

As a recording professional who demands the highest levels of sound quality, Gvaji has long been an advocate of Prism Sound technology.

“I first came across the brand in 2002 when Pro Tools HD was released,” he explains. “Soon after I began reading reports about the best sounding interfaces for it – and those were Apogee and Prism Sound. I got hold of both for my first commercial studio project – Georgian Dream Studios – and after testing them out I concluded that nothing could beat Prism Sound’s Dream ADA-8XR converters. The only problem – for my studio at least – was the price. I couldn’t afford them.”

Although less costly Prism Sound converters were available, the issue Gvaji faced was that none of them allowed him to link up directly to his HDX DSP system.

“I do a lot of sound post work so having a higher track count and a lot of DSP power is essential for painless mixing,” he says. “That was dilemma, it’s not easy to give up on Prism Sound once you compare it’s rich, crystal-clear sound to other, even highest quality interfaces (and I did a lot of A/B comparisons).”

Fortunately, all that changed in 2015 when Prism Sound introduced the MDIO expansion module for its Titan and Atlas interfaces. This immediately solved Gvaji’s problem because the module allows multiple Titan or Atlas units to be connected directly to an AVID Pro Tools HDX or HD native system via AVID's "Digilink" connection. With this setup, Pro Tools users can enjoy the excellent sound quality of both the Titan and Atlas A/D and D/A converters, and their equally well regarded on-board microphone preamplifiers.

“My reaction to the launch of this module was ‘here comes Titan!’” he says. “When my units arrived, it took just 15 minutes to unbox them and attach and configure all three to my Pro Tools HDX system. I tested all 24 analogue I/Os to and from my AWS in a snap and the precision was stunning. Do you know what Titan does? It makes your dream about Dream ADA’s come true without paying double the price. These units are now my only interfaces and I use them for tracking and analogue mixing. With Titan I feel more confident because all my AD/DA conversion tasks are made by Prism Sound. It’s relaxing to know this when I need to go back to analogue and re-digitise material, especially during analogue mixing. Having three Titans gives me 24 analogue I/Os, but I’m now thinking of adding a fourth unit for extra I/O.”

Gvaji is currently using his Titans to mix a live recording of Zubin Mehta and Khatia Buniatishvili with the Israel Philharmonic. This concert was performed in Tsinandali and streamed live by Medici TV. To see a clip, please follow this link:
https://www.youtube.com/watch?v=YqXvrVX6lU4)

-ends-

About Prism Sound

Founded in 1987, Prism Sound manufacture high-quality professional digital audio hardware and software for music and sound production for the music, film, television, radio and multi-media markets and a range of specialized measurement equipment used in audio equipment development, manufacturing, system building and maintenance. The company's product range includes a range of audio interfaces covering applications from desktop or mobile recording & production to major studio facilities; Prism Sound also produces the SADIE audio production workstation software used by major national broadcasters such as the BBC, as well as many of the world's leading mastering houses and classical or live music recording engineers. Prism Sound measurement equipment is used to measure the performance of either audio electronic devices or electroacoustic devices and is well established in major manufacturing sectors such as automotive electronics, headphones and headsets as well as professional audio.

For more information: www.prismsound.com

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