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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.


Light Iron Chooses Christie Solaria Projection For Postproduction Needs

2013-05-16 15:24:26

Light Iron, a leading postproduction house based in Los Angeles, has expanded its use of Christie Solaria® Series digital cinema projectors offering rich, saturated color, high brightness and sharp, 4K resolution to its ever growing clientele. [caption id="attachment_45771" align="alignright" width="300" caption="A Christie CP4230 digital cinema projector was installed at Light Iron's new facility in New York City"][/caption] “We’ve used other manufacturer’s 4K projectors when 4K projectors first hit the streets, but the fact of the matter is it’s more important to be the best at something than the first. And the best 4K solution is exactly what Christie brings to the market. With its reliable and proven name, it was an easy decision to make Christie the standard for our screening rooms in both Los Angeles and New York City, with Christie Solaria 2K and 4K projectors in operation at both locations, including a Christie Solaria CP4230, which will be highlighted at the official unveiling of our new facility in New York City tonight,” said Michael Cioni, CEO, Light Iron. . “Christie’s all-in-one design allows us to view 4K content without an external cinema server. This allows us to stream uncompressed 4K content from our DI color systems directly to Christie projectors in our LA and New York facilities. This makes the integration of 4K into our technical pipeline nearly identical to our 2K pipeline, and that’s one of the reasons it’s the best projection solution on the market,” added Cioni. . Christie DLP Cinema® Projectors a Hit with Postproduction Houses “Our product flexibility is gaining us a lot of converts in the postproduction space. One of our key differentiators here is that the user doesn’t have to swap input cards when switching between uncompressed and packaged cinema content, as two slots are standard on the Solaria 4K projectors,” said Don Shaw, senior director, Product Management with Christie’s Entertainment Solutions group. “And as one of these connections is a professional-grade quad 3G-SDI connect, Christie can ensure that post facilities have a robust and convenient digital interface for flawless viewing of 4K digital cinema or alternative content.” . After four years in Los Angeles, Light Iron has expanded into New York to help serve the postproduction community there. A pioneer in 4K postproduction projection, Light Iron hopes to demonstrate to the NYC cinema and postproduction community the solid workflows that 4K enables and how easy, cost-effective and quick it is to implement a 4K workflow as an alternative to 2K workflows, which don’t facilitate 4K digital content as well. Light Iron’s New York screening room has a 35-foot throw and a Microperf screen 16 feet wide by 9 feet. The 4K content is played out of a Quantel Pablo Rio with AJA Corvid Ultra video card, while 4K content is fed via 4 by 3G-SDI. The facility at 580 Broadway will be unveiled to a broad cross-section of the industry at its grand opening tonight. . “Ours is the only post facility designed for 4K from the ground up. While working with 4K files is becoming common, viewing pixel-for-pixel results is not. The Christie CP4230 expands Light Iron’s creative freedom by enabling real-time 4K monitoring in a calibrated DCI space. Since that’s where the cinema is headed, that’s where Light Iron needs to be. There’s really no one else on either coast that feels as strongly about this as we do,” said Cioni. . About Light Iron Light Iron is a postproduction company specializing in on-site dailies, digital intermediate, archival, and data services for projects originated on file-based motion cameras. With facilities in Hollywood and New York City, Light Iron serves feature film, episodic television, commercial, and web-bound projects at both the independent and studio level. The company distinguishes itself by providing clients state-of-the-art hardware and software solutions configured to enhance the creative process. More specifically, Light Iron delivers post production workflows that minimize time, maximize image fidelity, and increase filmmakers' creative control over their projects.

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