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IKA Collective Produces Powerful Launch Campaign For New FOX Thriller THE FOLLOWING

2013-03-08 11:43:54

Creative Production/Post Hybrid Transforms Industrial Property into Multiple Television Stages For One-Day Shoot With Kevin Bacon, James Purefoy and 100 Additional Cast And Crew

NEW YORK, NY -- For the launch of the new psychological drama THE FOLLOWING, which marks Golden Globe winner and Emmy Award-nominated actor Kevin Bacon's primetime series debut, Fox Broadcasting Company (FOX) again turned to the creative production/post studio hybrid IKA Collective to produce one of the multi-spot promo campaigns that led to the series' highly-rated premiere. IKA had previously worked on successful series launch promo campaigns for several other FOX series, including NEW GIRL, RAISING HOPE and THE MINDY PROJECT. They also produced the extravagant promo for last season's SO YOU THINK YOU CAN DANCE premiere.

"We're proud that FOX again entrusted us with this crucial series launch," Ian Karr, Founder/Director at IKA Collective and Executive Producer on this project, says. "Launches are a huge deal -- for the networks and for IKA. Whether it's assembling an A-list team, or coming up with creative solutions to logistical and production challenges, we thrive in that high-stakes environment."

Directed by Kerry Shaw Brown and lensed by Anthony Arendt, production on the two promos (entitled "Footsteps" and "The Raven") proved especially challenging because it called for multiple, visually unique promos to be shot in just one day. That meant finding a location that not only captured the sense of urban dystopia that drives the creative, but one that also provided enough space to build a jail cell and an FBI office set.

Karr and his production team used an abandoned grain elevator in Brooklyn as the primary location for the sequence in which series co-star James Purefoy and his many followers walk through a graffiti-filled, decaying building, leaving behind bloody footprints as they walk toward a stone-faced Bacon. The other sets were built in an adjacent structure, creating a "pop-up" production studio on the Brooklyn waterfront.

"The FOX team came to us with epic creative concepts and everyone performed at their very highest level," Karr adds. "The spots turned out great and more than 20 million viewers tuned in for the premiere. It doesn't get much better than that."

About IKA Collective: Founded by noted brand strategist/director Ian Karr, IKA Collective is more than a production company. IKA Collective is all about communicating in a way that entertains and gets results. Our facility includes a live insert stage, five edit rooms, digital color grading, graphics, compositing and audio mixing suites, allowing us to deliver great work at budgets that make sense in every medium. Recent clients include Discovery Channel, United Airlines, Hallmark Channel and Penguin Publishing. For more information go to http://www.ikacollective.com

ABOUT THE FOLLOWING: Airing Mondays (9:00-10:00 PM ET/PT), THE FOLLOWING is a fast-paced psychological thriller that follows a former FBI agent who is called out of retirement to track down a devious and diabolical serial killer, the mastermind behind an ever-growing web of murderers.

THE FOLLOWING is from Bonanza Productions Inc. in association with Outerbanks Entertainment and Warner Bros. Television. The series is created, written and executive-produced by Kevin Williamson. Marcos Siega ("Dexter," "The Vampire Diaries") also serves as an executive producer and directed the pilot.

"Like" THE FOLLOWING on Facebook at www.facebook.com/TheFollowing. Follow the series on Twitter @TheFollowingFOX and join the discussion at #thefollowing.

Creative Credits: Client: FOX Television Project: THE FOLLOWING promo campaign -- "Footsteps" and "The Raven" (both :45s)

Agency: FOX Television, Hollywood, CA VP On-Air Creative: Julio Cabral VP of Production - Special Ops: Golareh Safarian

Production: IKA Collective, New York, NY Executive Producer: Ian Karr Director: Kerry Shaw Brown Producer: Gary Kout Director of Photography: Anthony Arendt

Web Resources: Click here to watch THE FOLLOWING promo "Footsteps": http://player.vimeo.com/video/55485711

Click here for more info about IKA Collective: http://www.ikacollective.com

Click here for more info about THE FOLLOWING: http://www.fox.com/the-following/