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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to thewire@creativeplanetnetwork.com.


Bully Pictures Wraps New Work for Nissin, McDonald's and CVS

2009-09-22 16:10:12

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LOS ANGELES- An Asian wise man and a coffee lover with a bean for a brain highlight the latest work from Los Angeles commercial production company Bully Pictures.
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Craig Tanimoto has teamed with Santa Monica agency Dentsu America and visual effects house Zoic Studios on a new spot introducing Nissin Chop Suey's new spokesman, Eddie Wise. The spot is set in an office environment where the pint-sized, animated guru (who works in accounting) shares his wisdom for microwavable noodles with a coworker. Tanimoto's comedic talent is displayed in the live action actors' dead pan performances and in Eddie's diminutive size. The director suggested that making Eddie smaller than originally planned would make his interactions with the live actors appear all the more ludicrous. Animation, including the design of the Eddie Wise character, was handled by Zoic's team under the direction of Loni Peristere.
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Bully Bros. Post creative director Kiki Chansamone contributed to McDonald's current $100 million launch of its McCafé line with a handsome spot inspired by Chinese rice paper painting. It shows a simple, line drawn human head with a coffee bean representing the two halves of the brain (which are in conflict over when to indulge in a McCafé Mocha). Live action product imagery is integrated with the rice paper animation resulting in distinctive look that is at once classic and contemporary. It is the first of three campaign spots created by Bully Bros. Post and ad agency, IW Group, currently airing for the new product.
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Bruce Van Dusen recently worked with creatives from Hill Holliday in creating an interactive quiz for the pharmacy chain CVS and its ReadyFill program. The demonstration, appearing on the CVS website, features a live action pharmacist and female patient who test visitors on their knowledge of managing prescriptions. Van Dusen applied his broad knowledge of natural human performance, mixed media, and web technology to ensure that the live action imagery integrated seamlessly with the web graphics. About Bully Pictures: Bully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors Fredrik Callinggard, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Craig Tanimoto, and Bruce Van Dusen. For more information, write info@bullypictures.com Credits NISSIN Production Company: Bully Pictures Live action director Craig Tanimoto. Animation Director: Loni Peristere (Zoic) Advertising Agency: Dentsu America / Santa Monica / CA Senior Manager/Dentsu Tokyo: Masazumi Horie EVP/ General Manager: Mike Parise SVP/Creative Director: Sandep Rahi Creative Director: Brad Gantt SVP/Group Account Director: Diane Dreyer Producer: Rhys Demery Account Supervisor: Chihiro Shinoda Editorial - Union Edit LA EP - Michael Raimondi Editor - Paul Plew Character Animation, VFX and VFX editing: Zoic Studios. EP: Steve Schofield EP/Producer: Erik Press VFX Supervisor Leslie Ekker CG Supervisor: Andy Wilkoff Producer: Erik Press VFX Editorial: Dmitri Gueer VFX Assistant: An Dang McDONALD'S McCafé "Brain" Advertising Agency: IW Group Executive Creative Director: John Leewong Creative Director: David Toyoshima Director of Broadcast: Kathleen Yip Senior Producer: John Author Copywriters: Ting Lin, Susan Pak, Zosimo Quibilan Art Director: Wonee Paek Account Director: Flora Zhao All footage from McDonald's Creative Library Original "head" art by David Toyoshima All other art by Kiki Chansamone Post Production: Bully Bros. Post Visual Effects and Animation: Kiki Chansamone Offline Editor: Pete D'Andrea Executive Producer: Jason Forest Producer: Gaelon Swift CVS Production Company: Bully Pictures Director: Bruce Van Dusen Producer: Gary Kout Line Producer: Gary Kout DoP: Roman Jakobi Agency: Hill Holliday Group Creative Director-Art Director: Sue Desilva Group Creative Director - Copy: Spencer Deadrick Copywriter: Lindsay Bowen Senior Flash Designer: Eric Bowers Producer: Holly Flaisher Interactive Producer: Chase Harman Associate Producer: Marian Didio Management Supervisor: Jen Akins Editorial: Finish Editor: Kat Baker Producer: Andrea Papazoglou

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