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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to PRFeed@nbmedia.com.


Audio-Technica Expands Sponsorship Role for the John Lennon Educational Tour Bus

2013-02-25 22:15:00

— Already a longtime microphone sponsor, A-T is now also headphone sponsor for non-profit mobile studio — Audio-Technica, a leading innovator in transducer technology for over 50 years, has expanded its role as sponsor of the John Lennon Educational Tour Bus, a non-profit state-of-the-art mobile recording and multimedia studio. For several years, A-T has served as the Bus’s microphone sponsor, and they now also serve as headphone sponsor, supplying ATH-M40fs Precision Studiophones and ATH-M50 Professional Studio Monitor Headphones to be used by the Bus’s patrons. The John Lennon Educational Tour Bus travels around the U.S. throughout the year. Outfitted with traditional musical instruments as well as high-tech professional audio and video gear, the Bus has provided free hands-on programs since 1998 for hundreds of high schools, colleges, Boys and Girls Clubs, music festivals, concerts, conferences and community organizations. Jeff Sobel, John Lennon Educational Tour Bus Chief Engineer, stated, “The Lennon Bus demands a lot from its equipment. The ATH-M50’s have exceptional accuracy for critical listening and the power and isolation needed for tracking. But equally important: they're built tough. Each year we record over a thousand enthusiastic kids and host thousands more in our public hands-on demo tents, and Audio-Technica's are the only headphones that have endured this daily abuse without failing.” “It was an easy decision to expand our commitment to the John Lennon Educational Tour Bus and Songwriting Contest,” said Gary Boss, Audio-Technica Marketing Director. “It has been extremely rewarding to work with them, as A-T shares the Bus’s goal of getting more young people involved in making music.” ATH-M50 Professional Studio Monitor Headphones Audio-Technica’s flagship ATH-M50 professional studio monitor headphones (MSRP US $199.00) provide an exceptionally natural response for professional monitoring and mixing. The headphones feature a closed-back, collapsible design with 45 mm neodymium drivers, circumaural ear pieces (180° swivel) and luxuriously padded ear cushions. Color options: black with coiled cable (ATH-M50); black with straight cable (ATH-M50s); white with coiled cable (ATH-M50WH). ATH-M40fs Precision Studiophones Audio-Technica’s ATH-M40fs precision studiophones (MSRP US $150.00) offer a flat, extended frequency response for professional studio monitoring. Superior components provide very high SPL capabilities while maintaining exceptional clarity of sound. Exterior design features include sturdy strain-relief cable and comfortable circumaural earpieces that can be rotated 180° for one-ear monitoring. About the John Lennon Educational Tour Bus (www.lennonbus.org) The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 16th year of touring, the venture is proud of its fully professional bus and its studios, which boast the latest audio and video technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, which is dedicated to providing opportunities for both professional and amateur songwriters around the world. The Bus travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences. The John Lennon Educational Tour Bus is made possible by an agreement with Yoko Ono Lennon. For more information, please visit www.lennonbus.org, www.jlsc.com and www.audio-technica.com.

SIGGRAPH 2014

Vancouver Convention Centre, Vancouver, Canada