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This section of Creative Planet Network, "The Wire", contains original press releases issued by various companies and industry organizations. The releases are not reviewed or edited by the editorial staff of Creative Planet Network News. For information and access, forward your name and email address to PRFeed@nbmedia.com.


ASSIMILATE Ships Support For a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab

2013-01-29 11:22:56

Sony F5/F55, Canon C500, CinemaDNG and Dramatically Faster ARRIRAW Debayering Highlight New Release ASSIMILATE (www.assimilateinc.com), the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows, announced today a significant upgrade to its SCRATCH™ and SCRATCH Lab™ software. Following quickly on the heels of its November 2012 delivery of version 7, ASSIMILATE has significantly expanded the SCRATCH arsenal for on-set and post-production professionals as they strive to push the boundaries of digital cinema, TV and commercials. New Release Update SCRATCH and Lab Includes: Support for Sony F5/F55 and the new F65 format via the new Sony SDK, including 6k and 8k support Support for SONY Mpeg-2 .mp4, .mov and XAVC HD/4K .mxf New ASSIMILATE custom ARRI fast Debayer – built for significant speed while still preserving color accuracy Support for RED monochrome footage, DRX control on RED Rocket cards and additional metadata items (such as scene and take) Support for Canon C500 .rmf Support for Blackmagic Design Cinema DNG Upgraded jpeg2000 implementation that generates DCI compliant output Update to the benchmark/profile function of SCRATCH and Lab for measuring IO performance. Ability to load multi-view EXR images as under/over images Dramatically Faster ARRIRAW Debayering The new SCRATCH and SCRATCH Lab update release feature a new ASSIMILATE custom ARRI fast Debayer method – built for significant speed while still preserving color accuracy. The new fast Debayer option is set as a default option when loading new ARRIRAW media. “ASSIMILATE has again taken the lead when it comes to support for the latest camera technology”, said London-based DIT Joe Steel (Prometheus, 47 Ronin). “F55, F5 and C500 are already testing for several major projects and it’s crucial for me to be able to support whichever cameras the director and DP want to shoot. With SCRATCH Lab, I never have to worry. Once a new camera is introduced, ASSIMILATE is right there to support it. Working with SCRATCH Lab gives me an incredible amount of performance and flexibility at an amazing price.” “SCRATCH and SCRATCH Lab are well known for delivering the industry’s best price performance to on-set professionals and post-production artists”, commented Steve Bannerman, VP of marketing at ASSIMILATE. “This new update release demonstrates our commitment to listening to our customers and responding quickly- not only with the latest camera support, but with unique tools like our custom ARRI fast Debayer method. We’re dedicated to shipping new features throughout the year, as they’re ready, rather than holding them for monolithic releases. We believe this strategy maximizes both the productivity and creativity of our artists.” Pricing and Availability Available immediately, the price for SCRATCH and SCRATCH Lab remain unchanged at $20,995 and $5,990, respectively. A Site License Subscription is also available for SCRATCH and SCRATCH Lab, and is priced at $33,000 USD, annually (including maintenance and support for the period). For a free trial of SCRATCH or SCRATCH Lab, visit http://www.assimilateinc.com/trial. SCRATCH Digital Workflow Tools ASSIMILATE’s SCRATCH end-to-end data workflow -- from dailies, to conform, color-grading, compositing, and through to finishing -- and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65 and F55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, pricing and sales, visit www.assimilateinc.com ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, Go Pro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, with offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, visit www.assimilateinc.com

SIGGRAPH 2014

Vancouver Convention Centre, Vancouver, Canada