Press Releases For : April 8, 2014

Taillight Director Shane Drake’s Music Video for Tim McGraw & Taylor Swift’s ‘Highway Don’t Care’ Takes Home The ACM’s Award For ‘Music Video of the Year’ After Garnering The Top Honor At The Recent CMA’s

Tim McGraw in a scene from 'Highway Don't Care' music video

Tim McGraw and Taylor Swift’s music video, ‘Highway Don’t Care,’ directed by Shane Drake of Taillight, followed up its recent win at the 47th CMA’s with a second ‘Video of the Year’ award from the 49th Academy of Country Music Awards (ACM).



Drake continues his sweep of the ‘Video of the Year’ category after

Taillight Director Shane Drake and Tim McGraw

taking home the prestigious award from last year’s ACM Awards for Little Big Town’s “Tornado,” also produced by Taillight.


The one-off collaboration, which features Keith Urban on guitar, was honored at the annual ACM’s on Sunday, April 6th, which was hosted by country super-stars Blake Shelton and Luke Bryan at the MGM Grand in Las Vegas.


DP, Maz Makhani, shot all of McGraw and Swift’s performances,as well as the dramatic storyline. Simon Thirlaway shot Keith Urban’s scenes in Los Angeles.


Drake worked closely with Taillight executive producer, Chandra LaPlume-Pereira Tim’s Big Machine Records’ Sandi Spika-Borchetta, as well as McGraw’s creative director, Kelly Clauge.


Contact: Taillight, Nashville: Music Videos, Chandra LaPlume-Pereira, Executive Producer, 615.385.1034 ext 226,



Music Video: ‘Highway Don’t Care’


Artists: Tim McGraw & Taylor Swift
Featured Artist: Keith Urban on guitar


Label: Big Machine Records (Nashville)
SVP Creative: Sandi Spika


Client: McGraw Music, LLC
Creative Director: Kelly Clauge


Production Company: Taillight (Nashville)
Director: Shane Drake
Executive Producer: Chandra LaPlume-Pereira
Line Producer: Tameron Hedge
DP – Maz Makhani (McGraw + Swift performances +             storyline/Murfreesboro, TN)
DP: Simon Thiriaway (Urban performance in LA)


Editorial Company: Sunset Edit (LA)
Editor: Deji LaRay

Riedel’s New MediorNet MetroN Core Router Boosts Bandwidth and Flexibility in MediorNet Installations

WUPPERTAL, Germany — April 8, 2014 — Riedel Communications, provider of pioneering real-time video, audio, data, and communications networks, today announced that it has expanded its MediorNet family of real-time networks with the addition of the 2-RU large-scale MediorNet MetroN core router. In enabling Riedel’s acclaimed networked approach to signal distribution and routing, the new MediorNet MetroN fiber router provides a massive 640 GB real-time signal-routing capacity (64x10G ports).

“The MediorNet MetroN core router enables users to configure robust and highly redundant MediorNet installations in a variety of demanding applications without any concern for bandwidth limitations,” said Christian Bockskopf, marketing and communications manager for Riedel Communications. “By adding this fiber router to new or existing MediorNet systems, users can fully leverage the flexibility of our real-time networks even when working with large volumes of high-bandwidth signals.”

Riedel’s MediorNet system combines signal transport, routing, signal processing, and conversion into one integrated real-time network solution. With this network for video, audio, data, and communications, users can send any incoming signal to any output — or even to multiple outputs — with just a mouse click or, even more conveniently, by using a router control system. Eliminating the need for re-wiring when production setups change, MediorNet increases the flexibility of any installation while significantly reducing cabling and setup time. Integrated broadcast-quality processing and conversion features reduce or eliminate the need for external devices, in turn helping users to realize significant savings in infrastructure investment.

The addition of the MetroN core router dramatically increases the bandwidth available across MediorNet networks. It is the first solution in the MediorNet family where the connection is realized by means of 10G links. Up to six HD-SDI signals can be transmitted over one 10G connection. Typical applications for the router include the connection of MediorNet subnets, studio backbones, routing within a 3G-SDI studio infrastructure, and supporting networked OB vans.

Further information about Riedel and the company’s products is available at

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About Riedel Communications
Riedel Communications designs, manufactures, and distributes pioneering real-time video, audio, data, and communications networks for broadcast, pro audio, event, sports, theater, and security applications. The company also provides rental services for radio and intercom systems, event IT solutions, fiber backbones, and wireless signal transmission systems that scale easily for events of any size, anywhere in the world. Founded in 1987, the company now employs more than 400 people at 11 locations in Europe, Asia, Australia, and the Americas.

All trademarks appearing herein are the property of their respective owners.

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Photo Caption: Riedel’s MediorNet MetroN Core Router

Visit Riedel at the 2014 NAB Show, Booth C4937

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Riedel Unveils WAN-Capable MediorNet Solution

WUPPERTAL, Germany — April 8, 2014 — Riedel Communications, provider of pioneering real-time video, audio, data, and communications networks, today announced the release of the company’s first wide-area network (WAN)-supported solution: the acclaimed MediorNet real-time network with WAN capabilities. Riedel has enhanced its flagship solution to give broadcasters and other content producers greater flexibility in live production environments.

“The addition of our unique WAN transmission technology to the well-established MediorNet solution gives users an even greater degree of versatility in distributing live A/V content,” said Christian Bockskopf, marketing and communications manager for Riedel Communications. “By transmitting video and audio signals in a WAN environment, customers can connect remote MediorNet Systems globally in an easy and intelligent way.”

The video streaming technology incorporated into the MediorNet solution empowers users to achieve greater mobility in live production environments, including studios, arenas and other live event facilities, and linked OB van setups. The WAN capabilities integrated into the real-time media network also reduce the complexity of live broadcasting and assure straightforward signal distribution with maximum independence.

Riedel’s MediorNet system combines signal transport, routing, signal processing, and conversion into one integrated real-time network solution, now with WAN capabilities. With this network for video, audio, data, and communications, users can send any incoming signal to any output — or even to multiple outputs — with just a mouse-click or, even more conveniently, by using a router control system. Supporting forward error correction (FEC), retransmission management (RTM), and dynamic bit rate management (DBRM), the Code One Transport Protocol (COTP) used by MediorNet H.264 encoders and decoders ensures that the public Internet can be used effectively for point-to-point transmission of professional audio and video.

Using Riedel Communications’ MediorWorks software, users can not only configure the WAN interface, but also handle a WAN signal connection as a trunk link and split a system in various subnets. Additional valuable functions available with the WAN-capable MediorNet system are JPEG2000 encoding and decoding for SDI and DVI I/O, as well as H.264 encoding and decoding for SDI. Two variations of the H.264 encoder and one of the JPEG2000 encoder allow users to select the processing capabilities that best suit their budgetary and operational requirements.

Further information about Riedel and the company’s products is available at

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About Riedel Communications
Riedel Communications designs, manufactures, and distributes pioneering real-time video, audio, data, and communications networks for broadcast, pro audio, event, sports, theater, and security applications. The company also provides rental services for radio and intercom systems, event IT solutions, fiber backbones, and wireless signal transmission systems that scale easily for events of any size, anywhere in the world. Founded in 1987, the company now employs more than 400 people at 11 locations in Europe, Asia, Australia, and the Americas.

All trademarks appearing herein are the property of their respective owners.

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Photo Caption: Riedel’s MediorNet Systems With WAN Capabilities

Visit Riedel at the 2014 NAB Show, Booth C4937

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MultiDyne Increases Interoperability and Flexibility for Fiber Transport Applications With The Dingo

New Platform Provides Seamless Communication Between openGear Cards and MultiDyne Field Fiber Solutions, Streamlining Fiber Transport Operations

LAS VEGAS — April 7, 2014 — MultiDyne(R), a leading provider of fiber-optic-based video and audio transport solutions for broadcast and pro A/V applications, today announced The Dingo(TM), a new fiber transport platform that enables interoperability between portable and fixed infrastructure equipment, bringing unprecedented flexibility to the field of fiber transport. Available in three compatible formats, The Dingo platform offers seamless communication between openGear(R) products and other fiber transport equipment — both in the studio or truck and in the field, streamlining fiber transport operations.

“The Dingo provides professional camera operators with a versatile fiber transport solution that supports every single possible scenario in the most ergonomic and elegant manner possible,” said Frank Jachetta, president of MultiDyne. “At the 2014 NAB Show, we’ll demonstrate the unique capabilities of The Dingo, including its interoperability, rich feature set, and an advanced design that suits any and all fiber transport applications.”

Featuring a flexible, elegant design, The Dingo supports a wide range of camera signals — including 3G HD-SDI, composite video, analog or digital audio with cross conversion, intercom, serial data, and Gigabit Ethernet — over a single fiber-optic cable. The platform is available in three interoperable formats: as an openGear compatible card that offers simple network management protocol and power redundancy in a single hot-swappable card; a portable, black box that makes a great addition to the MultiDyne LightBrix throwdown line; or as a smaller personality card for The BullDog(TM), LiGHTBoX(R), and LiGHTCuBE(R) product lines from MultiDyne.

The Dingo supports a variety of applications including broadcast, A/V, sports, OB, ENG, POV, and multicamera shoots, making it the ideal solution for professional camera operators, as well as field and facility infrastructure.

More information about the company’s products is available at

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About MultiDyne(R) (
For more than 30 years, MultiDyne(R) has been a leading provider of innovative video and fiber-optic-based transport systems for the broadcast, cable, satellite, production, digital cinema, pro A/V, corporate, retail, surveillance, teleconferencing, judicial arraignment, transportation, government, military, and healthcare markets. MultiDyne’s fiber-optic transport systems for video, SDI, 3G HD, DVB/ASI, VGA, DVI, HDMI, audio, AES, Ethernet, data, CATV, as well as the company’s other broadcast accessories are used worldwide by such industry leaders as ABC, CBS, NBC, CNN, RAI, BBC, and the U.S. Department of Transportation. MultiDyne provides a seven-year warranty on its core product line. For more information, call MultiDyne at 1-877-MULTIDYNE or 1-516-671-7278, visit the company’s website at, or send an email to

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NAB 2014 NEWS: MTI Film to Debut CORTEX Dailies v 1.5

Latest version of MTI Film’s all-in-one dailies solution includes the CORTEX Manifest, a new way to maintain media and metadata coherence from set through post.

HOLLYWOOD—MTI Film will debut CORTEX Dailies v 1.5, the latest version of its groundbreaking all-in-one dailies solution at NAB 2014. The new software includes a variety of upgrades designed to make it faster and easier to copy, color, sync and transcode camera files on-set, near-set and in post-production facilities. It also includes the CORTEX Manifest, a new and innovative tool for managing media and metadata from the set through delivery.


Cinemark Chooses Christie Vive Audio Cinema Solution for Cinemark’s Starcreek 16 in Allen, Texas

Christie®, a dominant brand in the digital cinema projection market, today announced that Cinemark Theatres has installed the Christie Vive Audio™ cinema sound system in its state-of-the-art Cinemark XD: Extreme Digital Cinema auditorium at the Cinemark StarCreek 16 in Allen, Texas. The 282-seat premium auditorium, which includes Auro 11.1 by Barco audio platform, features a huge, wall-to-wall screen and plush seating for maximum comfort; and now, Christie’s leading-edge immersive line array technology that makes every seat the best seat in the house.
“We applaud Cinemark for adding a critical piece of the cinema experience with the decision to install our Christie Vive Audio solution in their premium XD Auditoriums,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “We believe the performance of our line array speaker technology provides a great audio experience to their XD guests, in every seat.”

Christie Vive Audio System

The innovative Christie Vive Audio system unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1, Dolby® Atmos™, 7.1 and 5.1 surround sound. It is comprised of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments. Christie Vive Audio speakers featured at the Cinemark XD: Extreme Digital Cinema auditorium include the Christie LA3 series for screen channels, wall and ceiling surrounds and the Christie S218 subwoofer.
“We are excited to add the Christie Vive Audio solution to our Cinema XD auditorium,” said Damian Wardle, SVP Theatres Technology & Presentation at Cinemark. “Offering the ultimate in immersive cinema sound is part of Cinemark’s commitment to bringing the highest quality movie-going experience to all our guests.”
Phil Hacker, director of Presentation at Cinemark added, “We continue to seek out and bring the latest technology to our guests and the new generation of immersive sound is the differentiating factor. For Cinemark, Christie Vive Audio continues that objective and allows us to take full advantage of powerful immersive technology such as Auro 11.1, to bring our guests a movie-viewing experience that is also unmatched for its audio clarity.”
Recognized for their exceptional timbre matching, enhanced voice intelligibility, and low distortion, the Christie Vive Audio speakers’ unique line array design increases the optimal-listening area up to four times that of the standard point source systems. The complete Christie Vive Audio solution includes ceiling surrounds, wall surrounds, screen channel speakers, subwoofers, and Class D amplifiers. The system is ideal for traditional and premium large-format auditoriums, as well as postproduction studios and screening rooms.
For more information on Christie’s new audio initiatives, visit

Dalet Adds More Functionality to Its Adobe Premiere Pro CC-Dalet MAM Integration

New Dalet Xtend update features enhanced Adobe project sharing, individual sequence saving and proxy editing, plus advanced metadata handling and genealogy tracking

Las Vegas, NV – April 8, 2014 – Dalet Digital Media Systems, a leading provider of Media Asset Management (MAM) solutions, software and services for content producers, unveiled a new release of its Dalet Xtend module for Adobe® Premiere® Pro CC at NAB 2014 (booth SL2725). Deployed at several Dalet/Adobe customer sites, Dalet Xtend for Adobe lets Adobe Premiere Pro CC editors connect directly to the Dalet MAM platform.

Dalet Xtend makes it possible for Adobe Premiere Pro CC editors to browse, access and share media and assets stored on the Dalet content catalog. Video assets, EDLs and shot lists are accessible from the Adobe Premiere Pro CC interface while video material seamlessly remains on the production storage. The tight Dalet-Adobe integration also offers advanced functionality, such as “edit-while-record,” which is ideal for fast-paced news and sports workflows. Other key feature highlights include bi-directional metadata, genealogy tracking, inheritance of rights and more.

Dalet Xtend for Adobe Premiere Pro CC New Feature Highlights:

Project Sharing
Via Dalet Xtend, Adobe Premiere Pro CC editors can save project files directly to the Dalet content catalog. No rendering required. Any Adobe Premiere Pro CC editor on the Dalet network can browse the Dalet content catalog and open Adobe Premiere Pro CC-saved project files with all the associated assets.

Saving Individual Sequences
Dalet Xtend now features the ability to save individual Adobe Premiere Pro CC sequences directly to the Dalet content catalog. With one click, Dalet Xtend saves the individual sequence along with the necessary Adobe project file assets. Adobe Premiere Pro CC editors on the network can then open the same sequence using Dalet Xtend and continue working where the last editor left off.

Proxy Editing
The new Dalet Xtend update lets Adobe Premiere Pro CC editors edit using proxy resolution while final rendering is done using high-resolution files. This optimizes the network and storage bandwidth utilization.

“Dalet Xtend creates a bridge between Adobe Premiere Pro CC and the Dalet MAM platform, bringing real value to production workflows. With the various technical complexities of media manipulation hidden behind intuitive tools, producers, journalists, prep-editors and video editors can work collaboratively to produce better content faster,” said Raoul Cospen, director of marketing and business development, Dalet. “For production organizations that use Adobe Premiere Pro CC, Dalet Xtend offers a unique opportunity to add a comprehensive MAM layer to their workflow with access to beneficial tools and capabilities such as a direct connection to archives, configurable data models, prep-editing functions, multiplatform distribution controls and a whole lot more.”

“With Adobe Premiere Pro CC part of Adobe Creative Cloud, users expect the fastest, easiest and most advanced functionality possible. Now with Dalet Xtend, it’s even easier for our mutual customers to manage their enterprise productions,” said Simon Williams, director of strategic relations at Adobe. “From ingest to playout and distribution, the Dalet Galaxy MAM platform provides a production factory that gives Adobe Premiere Pro CC users direct access to archives and live content from the same content catalog and with advanced collaborative production functionality.”

Technology Demonstration – Dalet and Adobe Anywhere Integration
Also featured at NAB is a technology demonstration of Dalet integration with Adobe Anywhere, a collaborative workflow platform that lets users of Adobe professional video solutions such as Adobe Premiere Pro CC and Adobe Prelude® CC work together using centralized media and assets across standard networks. The special demonstration showcases how future releases of Dalet Xtend will seamlessly integrate the Dalet MAM platform with Adobe Anywhere, making it easier to manage the shared assets and associated metadata, rights, genealogy and business rules for distribution and archiving locally and remotely.

About Dalet Xtend for Adobe Premiere CC
Dalet Xtend for Adobe Premiere Pro CC streamlines production for all types of workflows (news, sports, promo production, etc.). From the Dalet Xtend Panel within Adobe Premiere Pro CC, users connect directly to the Dalet database to view available content (clips, EDLs, raw videos, sound bites, etc.). Dalet users can also push material, such as EDLs and clips created in Dalet, directly to Adobe Premiere Pro CC editors for finishing. The finished piece can then be exported back to Dalet as a new title or saved against a placeholder. Users can trigger specific events, such as review and approval processes or Web publishing, when saving against a placeholder. For instance, when material is opened in the NLE, the different locators (QC information, sports logs, rights metadata, etc.) are visible to the users. Craft editors can also add additional metadata as they work. Essential information, such as descriptive locators and usage rights, flows back and forth and is tracked by the Dalet content catalog.

The Dalet MAM engine expertly manages all metadata and media processes. Metadata linking the editor’s material to the original sources can be preserved, and content is better referenced throughout, making content catalog searches and archives more efficient. As a result, content is more readily accessible to everyone who needs it. Dalet Xtend can significantly reduce expensive in-suite production time, streamline the workflow and improve media management.

Adobe at NAB
At NAB 2014, Adobe is announcing plans to significantly update all the video apps in Adobe Creative Cloud™. These new major updates and innovations, expected to ship in the first half of the year, include Adobe Premiere Pro CC and Adobe After Effects® CC and are designed to make everyday tasks easier and faster enabling video professionals to create stunning videos, TV shows, films and commercials more efficiently. Adobe is also revealing new features for Adobe Anywhere, the collaborative workflow platform that empowers enterprise broadcast companies with distributed teams, using Adobe professional video apps, to work together as they access and manage centralized media and assets across virtually any network. See Adobe at NAB in Booth SL3910. Learn more at:

About Dalet Digital Media Systems
Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines into a single system a robust and proven Asset Management platform with advanced metadata capabilities; a configurable workflow engine, and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain, and allows users to significantly improve efficiency, and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards.

Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio) and government organizations (Canadian House of Commons, The European Commission, Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

For more information on Dalet, please visit

Press Contacts:
Anya Oskolkova
Zazil Media Group
(p) +1 (617) 817-6559

Lauren Leger
Zazil Media Group
(p) +1 (508) 498-8433


Dalet New API Dashboard

DPA Microphones Presents Live Solutions at the 2014 NAB Show

Company to Show updates for its d:dicate™ Recording and Podium Microphone solutions as well as gold and nickel grids for its d:facto™ Vocal Microphone

LAS VEGAS, APRIL 8, 2014DPA Microphones will showcase updates to its range of high-quality live microphone options at the 2014 NAB Show (Booth C3333). Among the updates on display are enhancements to its superior d:dicate™ Recording Microphone range, which delivers high-quality audio across many applications, including live broadcast presentations, speeches and press conferences. The company is also presenting the gold and nickel grids for its award-winning d:facto™ Vocal Microphone, which is ideal for live concert broadcasts and singing competition programs.

Now incorporating the new modular MMC4018 Supercardioid Capsule and the modular 4000 and 2000 microphones, the d:dicate Recording Microphone range allows users to combine various capsules with DPA’s state-of-the-art preamps for extra versatility. These preamps include the A, which is a Class-A transformer-less design; the B, a low-cut and high-boost filter version; the compact C option for visually unobtrusive miking and the new modular MMP-E active cable preamp for hanging or table applications.

Ideal accessories for vocalists who want to add more sparkle to their onstage performances, the new grids for the d:facto Vocal Microphone are available as accessories to existing solutions and are delivered as metal grids with foam and pop screen. Additionally, the nickel option matches the finish available on the Sennheiser 2000, 5200 and 9000 wireless mic systems, and comes complete with capsule and corresponding adapters.

“We saw a demand in the market to attain the d:facto sound with more than just the traditional black grids,” says Christian Poulsen, CEO of DPA Microphones. “These grids are just the solution, as they bring an exciting new visual dimension to a microphone that is already internationally acclaimed for its great transparent sound.”

With a true studio sound for the live stage, the d:facto offers an extraordinarily natural sound with high separation and extreme SPL handling, giving users unlimited possibilities for their performances. In addition to use with the wired DPA handle, the d:facto provides singers and engineers the added benefit of a state-of-the-art adapter system, which allows for seamless integration with many professional wireless systems.


DPA Microphones is the leading Danish Professional Audio manufacturer of high-quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to always provide its customers with the absolute finest possible microphone solutions for all its markets, which include live sound, installation, recording, theatre and broadcast. When it comes to the design process, DPA takes no shortcuts. Nor does the company compromise on its manufacturing process, which is done at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability and, above all, pure, uncolored and undistorted sound. For more information on DPA Microphones, please visit

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LAS VEGAS – NAB BOOTH #N314: Seeking a high performance camera system to support NAB demos of their 4K/HD EPIC DRAGON Cinema Camera, RED Digital Cinema engineers reached out to Samaserve CTO Sal Sandoval for details on the Nipros LS-750GT and LS 750 camera-mounted fiber adapter systems. The demos, scheduled throughout the 4-day NAB Show, will find the DRAGON providing a live 4K feed produced at the Vizrt booth (#SL2419)’s “Virtual Studio” set that will be sent to the Snell booth (#N1820), located in separate halls, via fiber-optic cabling for viewing and live switching

“I first learned about the LS-750 and 750GT Systems from Sal Sandoval last year,” said Steve Pizzo, co-founder of Element Technica, a division of RED Digital Cinema. “I reached out to Samaserve in December when we began formulating our NAB 2014 demo program. We needed a comprehensive camera system capable of flawlessly transmitting uncompressed 4K and HD signals simultaneously from Vizrt’s booth to Snell’s booth for display on a large, high res Samsung screen. The specs on the Nipros System met all our requirements.”

In February and March, Nipros’ Sandoval provided Pizzo with an LS-750 system for testing at the Red facility in Burbank. The rig’s signal conversion and other features for 4K acquisition performed flawlessly. “Those trials convinced us that the system was ideal for our purposes,” Pizzo said. “[Sandoval] then demoed a 750GT system, which further assured us that Nipros met all of our needs.”

The flagship Nipros LS-750/GT camera-mounted fiber adapter system, which is being used at the Vizrt Demo area in booth SL2419, supports virtually any 4K camera. The system acquires and flawlessly passes simultaneous uncompressed 4K and HD signals for distances of up to 1.24 miles with the option of distances beyond 6.2 miles. The LS-750/GT offers users five 3G SDI streams directly out of the camera, as well as one return 3G/HD-SDI/SD-SDI signal. All types of 4K plus HD, or five separate HD streams, can be transported simultaneously, with the ability to mix the five asynchronous 3G/HD/SD streams independently. RED Digital is using 4K signals from a Nipros LS 750 System at the Snell booth where the feed is switched live via a Kahuna 360. Both the LS 750/GT, which offers up to 300 watts of power at the camera and has 12/24-volt capability, and the LS 750 which offers 60 watts of power, are on display at the Nipros booth as well as on the RED and Vizrt demo sites.

“Nipros Systems was a primary catalyst behind my partners and I deciding to form Samaserve,” Sandoval said. “Earning this level of support at an early stage in the introduction of an important new system is critical. We are extremely pleased to have earned RED’s trust to support their DRAGON Cinema Camera Demos.”

Photo: Nipros Systemized Camera System in use with a RED DRAGON Cinema Camera for NAB 2014 live demos at the Las Vegas Convention Center.


Samaserve \ sam-ma-serve \ n 1 An enabler 2 : Sole authorized Sales, Marketing, Service and Support arm for the entire Nipros (nee- pros) range of broadcast and professional digital video production technology 3 : Samaserve offers 3 a : systemized, 2K, 4K, HD-compatible and SD camera solutions 3 b : deep product knowledge 3 c : proactive, cost-effective, future-proofing counsel 4 : connectivity via

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Projection Studio Collects Second Guinness World Record

Projection and video artist Ross Ashton collected his second Guinness World Record, this one for the ‘Largest Card Illusion Reveal’ which took place at the 2014 e-Luminate Festival in Cambridge, UK and was a collaboration with Italian illusionist Alexis Arts.

The five minute choreographed performance in front of a live audience featured projected video effects and animations throughout, beamed onto the side of the chapel at Sidney Sussex College. It culminated in two audience members picking cards which were then revealed on the wall as giant projections measuring 128.25 square metres!

This was declared as ‘Officially Amazing’ by the adjudicators from Guinness World Records.

It’s the second world Record Ashton has collected for his work. He comments, “It’s fantastic to achieve two world records within two years! Working with Alexis on this show was a real pleasure and another completely different performance genre in which to be involved”.
Ashton’s first World Record was gained in 2012 for the ‘Face Britain’ video projection work onto the front of Buckingham Palace in London, officially confirmed as a Guinness World Record for the ‘most artists working on the same art installation’.

Ashton is one of a handful of artists who has been permitted to use Buckingham Palace for his work, and the Face Britain images were formatted to use it as a wide-screen canvass for 32 animated mosaic portraits of HM The Queen, made up from 201,948 self-portraits submitted by children from around the UK. All these portraits were carefully scrutinized by Guinness World Records and certified as individual artworks.

The Largest Card Illusion Reveal was created using a single 17K Panasonic projector, rigged onto a specially constructed tower at the end of the lawn in front of the building.

Ashton chose this specific projector for its “Brightness, compact size and reliability”. He adds the support from Panasonic throughout the 12 day e-Luminate Cambridge Festival – of which Ashton is the Artistic Director – has also been excellent.

The annual e-Luminate Cambridge Festival has been set up to connect ambitious art with ingenious technology to shed light on low carbon innovation.


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


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