Press Releases For : April 10, 2014

HARMAN’s Martin Professional Lights Up the Stage for the Arnold Sports Festival 2014

COLUMBUS, Ohio — Having worked with the Arnold Sports Festival as its exclusive provider of lighting and staging systems for over 20 years, Live! Technologies, LLC. recently took the show to a new level with an array of lighting elements from HARMAN’s Martin Professional.

The Live! Technologies team, including Michael Farrell, Business Development and Marketing Executive, and Michael Hesmond, Lighting Programmer, deployed a rig of over 100 Martin lights including 12 Viper Performances, 12 Viper Profiles, six MAC III Performances, 36 MAC Auras, 22 MAC 101s, 12 RUSH MH3 Beams, four Atomic 3000 DMX strobes, 60 EC-10 video panels and one P3-200 Video Processor/Scaler.

The Arnold Sports Festival 2014 took place in Columbus, Ohio in early March, and featured over 800 exhibitors showcasing the latest sports equipment, apparel and nutritional products. The main stage was the center for non-stop entertainment and competitions, featuring premier body building athletes including Zydrunas Savicakas, Dimitar, Michael Burke and of course, Arnold Schwarzenegger.

“Everything worked out extremely well,” Farrell mentioned. “We started months in advance with the set design and did roughly 100 hours of pre-programming for the show. Other than that, the setup took two days and it was straightforward.”

For both Farrell and Hesmond, it was their first time using the P3-200 Controller, RUSH MH3 Beam lights and Viper Performances. “We used all the moving lights for our stage wash and video lighting, all the Auras for backlight and used the Viper fixtures for the front stage lighting,” Farrell stated. “The Viper is a great fixture to use. It’s nice and bright and has a great color temperature.”

“The video aspect was somewhat new to us, but the lighting system was very easy to use, which gave us great confidence that it would perform as we envisioned,” Farrell added. “The RUSH MH3 Beams are really awesome, they are super bright and punch right through everything. We were really impressed! The Vipers have great color temperature as well. We didn’t have to do much correction with the LED’s to get it perfect, it was a nice surprise!”

“The ultimate measure was seeing the audience’s response when the athletes came out and hit the stage,” Farrell explained. “They were rock stars up there with a bunch of raving fans screaming. The lighting rig really sold the power of these athletes and made it worth every dollar the audience paid for tickets. It will be tough to outdo ourselves next year!”

In addition to Martin, Live! Technologies deployed HARMAN’s JBL Professional VRX and PRX loudspeakers along with Crown’s amplifiers. “We appreciate working with Martin and all the HARMAN brands and look forward to next years show being brighter and even more successful than this years,” Farrell summed up. “This rig is so awesome it should be used for everything!”

Live! Technologies is a national supplier of entertainment and event technology that prides itself on planning, producing and staging live events that exceed client expectations. For more information on Live! Technologies, please visit: www.reallivepros.com

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

First Alliance Church Takes Massive Leap Forward with HARMAN’s Soundcraft Vi6 Console

(Left) Wayne Jeschke, Technical Associate, First Alliance Church; and (Right) Paul Nadeau-Bonilla, Technical Director of Environments, First Alliance Church.

CALGARY, Canada – The First Alliance Church in Calgary is home to a 75-year-old sanctuary that seats 1,700 people. The size of its congregation, combined with the various styles of music and dynamic worship services, prompted Technical Director of Environments Paul Nadeau-Bonilla to recently upgrade the Church’s audio system with HARMAN’s Soundcraft Vi6 digital console, installed by Sapphire Sound in Vancouver, B.C.

The Church hosts full orchestras, choirs and bands, on top of its annual Broadway-style Christmas musical. The Vi6 was chosen for its ability to accommodate and switch seamlessly between all types of productions with minimal setup times and clutter. With 96 inputs to 35 output channels, the Vi6 is capable of handling any large-sized venue with ease.

“Before buying the Vi6, we researched flagship models from many other brands,” said Nadeau-Bonilla. “From an ergonomic standpoint, the Vi6 is head and shoulders above all the other consoles. The intuitive layout and visual appearance drastically improves our workflow, and the onboard features are really easy to work with, unlike some of the confusing navigation on other digital consoles.”

The Soundcraft Vi6 pushes boundaries by empowering the user with features that improve ease of use, rather than the culmination of controls that get lost in endless menus. The beautiful ‘knobs-on-glass’ controls sit on top of the Vistonics™II channel strip interface, providing users with the most unadulterated monitoring and mixing experience. TheSoundcraftFaderGlow™ color-coded illumination for the faders is particularly eye-catching, and gives the user an additional level of status indication, significantly reducing operating errors.

“The details in the layout of the Vi6 are amazing,” according to Wayne Jeschke, Associate of Technical Arts. “Someone can run wireless microphones and orchestra at the same time, while the Cue Advance buttons and Snapshots are readily available and well within reach. We wanted something as user-friendly and analog-like as possible, and I believe the Vi6 hits the sweet spot. Even some of our non-technical engineers are able to work on it flawlessly.”

“We did not expect the sound to be this good,” Jeschke continued. “The difference in clarity from our older board is so great, that we get compliments from numerous untrained people all the time. The user-friendliness combined with a clean, natural sound makes the Vi6 an extraordinary console within its class. It blew us away.”

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

Presenting Cobalt: Wharfedale’s First Bluetooth® Speaker

— Wireless Convenience Meets Superb Sound and Elegant Design —

Chicago, IL, April 9, 2014 — Sound Solutions, LLC, the exclusive U.S. distributor of Wharfedale loudspeakers and Avid HiFi products, is now shipping the Wharfedale Cobalt Wireless Bluetooth® Loudspeaker. The Cobalt brings acclaimed Wharfedale sound quality including aptX® connectivity to the Bluetooth speaker category in a compact contemporary design that fits easily into any home, apartment, office or dorm.

“In introducing the Cobalt we knew we couldn’t introduce just another ‘me too’ wireless powered speaker,” said Walter Schofield, Vice President of Sales and Marketing. “Cobalt lets listeners enjoy music from their favorite portable devices with complete convenience and outstanding sound quality that lives up to the heritage of the Wharfedale name.”

The Wharfedale Cobalt has a sleek design with a thin, curved horizontal front surface mounted on an integral base. Measuring 15 inches wide by 6-3/4 inches high by 7-1/4 inches deep (including base), the slim-profile Cobalt is available in a high-gloss Piano Black finish that imparts an elegant appearance. The Cobalt is simplicity itself to operate using its supplied remote or its touch panel controls.

The Cobalt’s wireless link eliminates the need to dock or connect a Bluetooth device, and works with all devices and phones that meet the Advanced Audio Distribution Profile (A2DP) spec, including the Apple iPhone, iPad and most Android devices. The Cobalt also includes a 1/8-inch (3.5mm) Aux In jack for use with any music source. The Cobalt is compatible with aptX audio coding technology to deliver wireless high-fidelity sound from aptX-enabled products.

The Cobalt’s Sonic Clarity dual 4-inch full-range drivers and Bass Flow Port and 30-watt RMS amplifier provide satisfyingly detailed and dynamic stereo sound. To further improve performance, the Wharfedale Cobalt features proprietary 24-bit digital signal processing, with patented psychoacoustic algorithms that compensate for the acoustic characteristics of smaller speakers to provide room-filling audio.

The Wharfedale Cobalt Wireless Bluetooth Loudspeaker is currently available at a US suggested retail price of $399.

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Waves Audio Vitamin Sonic Enhancer Now Available

TEL AVIV, ISRAEL, April 9, 2014 —Waves Audio announces the availability of Vitamin Sonic Enhancer, a multiband harmonic enhancer and tone-shaping plugin that can make any track sound powerful and full of spark by mixing an enriched version with the original signal. With its zero-latency processing, Vitamin caters to studio and live mix engineers alike. Used as an insert on any track or bus, Vitamin instantly delivers a warm, vital result that is comparable to what users would get from a parallel chain of EQ, compression and saturation processors, but without the hassle.

Vitamin’s controls are intuitive, easy to use and immediately responsive, letting users smooth or accentuate punchiness and dynamics, determine the crossover frequency points between the plugin’s five bands, and control the mix of the direct signal with its enhanced version. To top it all off, when Vitamin is in stereo mode, each band has a width control that lets users create wider sound images or make room for a vocal right in front of the mix – a great tool for mastering.

No matter what it is used on, Vitamin opens up the sound in a way that complements and enhances all mixes, ensuring they get all the nutrients they need.

Vitamin Sonic Enhancer Features:

Parallel multiband harmonic enhancer with five individual bands
Control over the crossover frequency points between bands
Control over the mix of the direct signal with the enhanced version
Per-band stereo width control
Punch control for smoothing or accentuating punchiness and dynamics
Zero-latency processing

Vitamin is available separately as well as in the following bundles: Gold, Platinum, Diamond, Horizon, Mercury, Prelude, Essentials, Pro Show, and SD7 Pro Show. Owners of these bundles with current Waves Update Plan coverage can update the bundles and receive Vitamin at no additional cost.

Vitamin Sonic Enhancer is currently available with a U.S. MSRP of $200 (Native) or $300 (SoundGrid) and a special introductory price of $99 (Native) or $149 (SoundGrid). Visit http://www.waves.com/plugins/vitamin for more information. Product video: http://youtu.be/VRWWPPnGGOQ.

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HARMAN’s AKG Enters the Aviation Market with Introduction of AV100 Headset

FRIEDRICHSHAFEN, Germany – At AERO Friedrichshafen 2014, HARMAN’s AKG announced it is expanding into a new market with the introduction of its AV100 aviation headset, the company’s first headset designed for general aviation pilots. The AV100 utilizes proprietary hybrid noise-reduction technology to block cockpit noise and offers features specifically designed for aviation use. The AV100 was developed in collaboration with pilot Hannes Arch, a member of the Red Bull Air Race Team and Red Bull Air Race World Series champion.

“When AKG approached me to collaborate on their first aviation headset, I was totally confident that we could create the best product of its kind,” said Arch. “By combining my piloting experience with AKG’s more than 65 years of experience in acoustical design, I am confident we have set a new standard for aviation headsets.”

The AKG AV100 employs exclusive AKG-developed hybrid active noise-cancelling technology and signal processing that is calibrated to most effectively attenuate the specific frequencies heard within an airplane. The addition of a superior audio reproduction system creates the most enjoyable and relaxing listening environment within today’s market. The AV100 incorporates top-quality drivers and electronics to deliver clear, intelligible speech and music reproduction. It has a built-in microphone and boom that can be mounted on either the left or right side of the headset. The windscreen is washable, replaceable and a spare is included in the premium carrying bag.

The AV100 offers a number of additional aviation-centric features. It has built-in LED map lights on each ear cup that provide illumination during night flights or added visibility in cockpits with dim lighting. Its cable-mounted control unit offers Bluetooth connectivity and an AUX input enabling wireless or wired interfacing with navigation devices, tablet PCs, phones or other devices. An adjustable automatic input switch lets the wearer set his or her audio preferences so that intercom messages take precedence over other channels if so desired. The headset has a 6-pin LEMO connector and a standard dual-plug adapter is included. The AV100’s large padded ear cups and headband ensure lasting comfort even during long flights.

The AKG AV100 comes with a premium carry bag with enough spare space for sunglasses, navigation devices, a tablet device and more.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

Hitachi Unveils CP-WU13K DLP Projector

CHULA VISTA, California, April 10, 2014 – Delivering a high-performance, 3G SDI-ready projector with a dynamic feature set and broadcast capability, Hitachi America, Ltd., Digital Media Division, Business Solutions Group is introducing its Professional Series CP-WU13K DLP projector. The Hitachi CP-WU13K projector offers 13,000 lumens brightness plus advanced functionality and flexible installation features, making it ideal for large auditoriums, broadcast applications, conference rooms, museums, and concert or stage productions.

The CP-WU13K is 3D-ready, incorporates four digital inputs for added versatility and broadcast capability, plus a high-performance filter reducing dust sticking to critical components. For even greater image quality, the CP-WU13K features 3-chip DLP technology and is equipped with 3G SDI. A standard in the broadcast industry, 3G SDI can transfer 1080p signal via coaxial cable.

The CP-WU13K offers DICOM® (Digital Imaging and Communications in Medicine) Simulation Mode, which projects grayscale images to approximate DICOM Part 14 specifications. This mode is ideal for viewing grayscale medical images, such as X-rays, for training and educational purposes. The CPWU13K is also equipped with edge-blending functionality, which achieves the seamless projection of one image using multiple projectors. A specialized application also offers geometric correction, making projection possible on spherical surfaces and surfaces with corners, as well as conventional flat screens.

The CP-WU13K features motorized zoom, focus and lens shift control allow for a greater range of installation possibilities, enabling users to make fine adjustments via remote control or an RS232/IP device. In addition, six optional lenses are available with the CP-WU13K for even greater versatility.

With Hitachi’s Picture by Picture function, content from two sources can be displayed simultaneously, side by side on one screen. Any two sources can be used, including two HDMI sources, with both images sharing equal screen size. This is ideal for teleconferencing applications. Meanwhile, Hitachi’s Picture in Picture function enables users to display one image inside another image using any two sources. The CP-WU13K also features Hitachi’s Perfect Fit 2 image adjustment system, which corrects for any geometric image distortion and precisely fits the images to the screen or tabletop.

The CP-WU13K is equipped with a highly reliable dual lamp system, meaning if one lamp stops functioning during use, the second lamp activates and projects the image with no interruption in the projection. In addition, 24 hours of continuous operation is available with the Alternative Mode, which alternates the use of the two lamps. Embedded networking technology offers the ability to manage and control multiple projectors over a LAN connection. Also, Hitachi’s PJMessenger function allows text messages and audio alerts to be sent on all networked projectors throughout an entire campus or facility.

The CP-WU13K is backed by a 3-year warranty and Hitachi’s world-class service and support programs.

For more information on Hitachi projectors visit www.hitachi-america.us/projectors

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About Hitachi
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For more information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com/.

HARMAN’s JBL M2 Master Reference Monitors Prove “Pitch Perfect” for Music Mixer Joseph Magee

NORTHRIDGE, California — Music mixer Joseph Magee, whose impressive credits include Saving Mr. Banks, Pitch Perfect, High Fidelity, Into the Wild, The Muppets, Spider-man 3 and many more, is currently on location in Baton Rouge, Louisiana, mixing music for the feature film, Pitch Perfect 2. For this music-heavy project, Magee is putting HARMAN’s JBL Professional flagship large-format M2 Master Reference Monitors to the test. Recently signed by Hollywood’s TODD-SOUNDELUX, where he is responsible for the company’s expanding music services, Magee chose the M2 system for projects at TODD-SOUNDELUX’s Hollywood facility. For Pitch Perfect 2, Magee transported his JBL M2 monitors along with a pair of JBL LSR308 studio monitors to Baton Rouge, where the film is in production. The music recording studio for the project was built specifically for the film in an existing 4-story warehouse structure.

With the objective of recording 95 percent of all the on-camera a cappella performances in a new, untested studio environment, Magee relies on the M2’s ability to provide exceptional performance in any production environment. “I’ve been using the M2 monitors in my music dub room at TODD-SOUNDELUX and I’m now getting accustomed to using them on the road,” Magee said. “I think a lot of people perceive the M2’s as monitors that are meant to be permanently installed in a control room, tuned to the room and then left alone. But the reality is these loudspeakers sound great out of the box, so taking them to Baton Rouge was an easy decision.” With the dynamic range needed for film production yet with a footprint of only 20 feet wide by 14 feet deep, the M2 is finding its way into smaller rooms where traditional cinema speakers are prohibitive. With included room EQ, the M2 system can deliver accurate response in any mix environment.

Having used other large-format studio monitors, in Magee’s opinion, JBL’s patented-pending Image Control Waveguide, coupled with JBL’s patented low-distortion D2 high-frequency driver sets the M2 apart from the pack. “The waveguide is so darn fast, I’m hearing things I haven’t heard before in my mixes and I’m hearing things differently—in a good way,” he said. “At the TODD-SOUNDELUX facilities, all the engineers who have come through have been shocked at how authoritative these M2 loudspeakers are and they’ve been amazed at the clarity of the system.”

In addition to the M2 system, Magee uses a pair of JBL’s powered 3 Series LSR308 studio monitors as his near-field listening system. In a portable, “bookshelf”-size format, and available at an entry-level price, the 3 Series studio monitors share the Image Control Waveguide technology developed for the M2 to provide detailed imaging. “In all honesty, when I was first auditioning the M2 system at TODD-SOUNDELUX, I didn’t fully understand what I was working with,” Magee noted. “But then I worked with the 308 monitors at home and it all clicked for me. I simply wasn’t used to the imaging and level of detail these speakers provide.”

To further meet Magee’s needs, JBL custom-designed a panel in its HARMAN HiQnet System Architect™ software that enables Magee to quickly create a simple, 4-band Room EQ in the DSP of the Crown I-Tech 5000 HD amplifiers being used to power the system.

Looking towards the future, Magee sees no boundaries for the M2. “I envision a lot of opportunities for different applications with the M2,” he said.

For more information on Joseph Magee, please visit his IMDB page at http://www.imdb.com/name/nm0535848/

For more information on TODD-SOUNDELUX, please visit www.toddsoundelux.com

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800 people across the Americas, Europe, and Asia and reported sales of $4.7 billion for the last twelve months ended December 31, 2013.

iGAD Productions Chooses Raptor Lightware HDMI Matrix Router for Exactech Exhibit

xactech exhibit at the American Academy of Orthopedic Surgery’s (AAOS) 2014 annual meeting in New Orleans.

Exactech is a fast-growing global innovator of bone and joint restoration products. The AAOS marked the introduction of ExactechGPS Guided Personalized Surgery, the first advanced surgical technology to provide a realtime, patient-specific solution in total knee arthroplasty. The cornerstone of Exactech’s exhibit was a surgical skills demo area that allowed surgeons to gain hands-on experience with ExactechGPS.

Grant Gaddis of iGAD Productions, an AV rental house based in Snellville, Georgia, was introduced to HRS Control at an earlier trade show where he found the UDC technology to be “really cool.” He remembered it when he was tasked with meeting the needs of Exactech’s AAOS exhibit.

“It’s the first time I’ve rolled out Raptor on a show,” he says. “It was great for the client and great for me to have such a user-friendly set up in one workstation.”

The Exactech exhibit featured two 55-inch monitors on the show floor and four 40-inch monitors on a front truss all positioned in a corner of the booth. The Lightware HDMI router’s four inputs were from the Exactech computer system, which showed what the surgical instruments were doing; a live camera feed; an animated demo video; and a general marketing video. The Raptor, which provided end user control of switching the Lightware HDMI router and monitors, interface was an Apple iPad customized for Exactech by iGAD using the UDC Software from HRS Control.

“The iPad screen had the company logo on it and five dummy-proof buttons that turned green when selected,” says Gaddis. “The button options were a full demo; a limited demo; stand-by mode for in-between shows, a ticker, and the marketing video and animation.”

Presenters had mics to talk about the ExactechGPS process and benefits. Thirty to 60 surgeon attendees gathered to watch each demo. “When there was a full demo, the demonstrator switched one big monitor on the GPS product and one on the camera feed,” says Gaddis. “We staggered the other monitors with the same two feeds. The presenter, armed with the iPad, could also do short, impromptu demos for attendees configuring them for one monitor while the rest of the monitors showed other feeds. Or they could press a button to switch all six monitors to show the animated surgery video or the marketing video.”

Gaddis reports that the programming interface was “great – very graphic and command-driven. I really liked the number of preprogrammed command sets. We could network in other display and switching devices, gather it all onto a control server and have all the control from a laptop and iPad.”

Gaddis saved time on site by doing all the programming at the iGAD Productions office. “We came to the show and everything worked. It was great, very solid.”

For the Exactech exhibit he also deployed a Lightware 8×8 HDMI matrix router; Lightware U.S.A., a sister company of HRS Control, is the US distributor for Budapest-based Lightware Visual Engineering products.

“It was bullet-proof,” Gaddis says. “All the command sets for it are already built into the Raptor and UDC Software. I could just go to a dropdown menu in the Raptor software, pick the router input and output for the macro. No coding had to be done.”

About HRS Control

High Resolution Systems known as HRS Control is a company with a strong systems engineering and applications background. Its founders have decades of experience in the audio visual rental and staging industry, broadcast applications, A/V installations and system design. This combined experience allows them to provide the highest possible quality solutions to its customers in the most efficient manner. For more information, visit www.hrscontrol.com.

HEAVY MELODY MUSIC PRAISES THE BOX® BY API AN “ALL-IN-ONE SOLUTION FOR COMPOSERS”

NEW YORK, NEW YORK – APRIL 2014: Located in the heart of Manhattan, Heavy Melody Music composes original tracks for film and video game trailers, designs sound and music for video games and television, and functions as a post-production facility. Four friends run the studio, as well as software development company Heavyocity Media – a resource for composers and sound designers looking for production-ready musical and sound design elements. Producing for both companies requires a wide range of technical audio needs, which is why each of Heavy Melody’s composing rooms uses THE BOX®, the latest recording and mixing innovation from API.

Heavy Melody was founded in 2003 by Dave Fraser and Neil Goldberg as a new music and sound design company focusing on video game audio and music for advertising. Today, the team focuses on original music for motion picture advertising and video game trailers. “As soon as the release of THE BOX was announced, I was running around the studio showing the guys what it was. We HAD to get them,” recalls Neil. “We saw THE BOX as a solution to getting a really big sound in a small footprint, with a lot of the great features found in large format consoles.”

The studio has three albums out, and also creates custom trailer and spot work, as well as dialog casting and recording for games and TV spots. Much of the sound capturing and mixing for Heavyocity’s “DM-307” virtual instrument was done through THE BOX, as well as some custom revisions for tracks on the trailer album God Machine. “We noticed a significant difference in punch and depth, said Neil. “Running the analog synth percussion sound through THE BOX produced some amazingly heavy tones with a great, transparent top.”

The group isn’t a stranger to API, and has used the brand’s microphone pre’s for previous projects. Among the studio’s favorite feature on THE BOX is the Talkback system. “THE BOX has all of my favorite features rolled into one with the API sound,” said Neil. “I was excited that it had four mic/line input channels with the 500 Series EQ, a stereo bus compressor, and a sixteen-input summing mixer with sends/inserts and the headroom and character of API.”

“It has a great bottom end,” shares partner, composer, and sound designer Ari Winters. “The sound that comes out is punchy, yet transparent. With sixteen channels, you get a ton of headroom, that comes together nicely with the on-board compressor.”

While compact in size compared to a larger format studio console, THE BOX is capable of seeing projects through from start to finish, which is something Ari appreciates. “It’s an all-in-one solution for us as composers. It allows us to have multiple computers linked together, spitting out a ton of stems at very high output levels. Also, we now have the ability to monitor and record live microphones without ‘in the box’ latency.”

Co-Founder Dave Fraser sums it up easily, “What can we say, THE BOX is a beast.”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTIONS) IMAGE 1: The crew at Heavy Melody from left to right: Ari Winters, George Valavanis, Neil Goldberg, and Dave Fraser. IMAGE 2: Co-Founder/Composer/Sound Designer Dave Fraser’s room.

Press Releases For : April 9, 2014

DSLR Video Guru Barry Andersson Relies on Sennheiser MKE 600 Shotgun Microphone for Authenticity of Sound, Ease of Set up and Reliability

Author of The DSLR Filmmaker’s Handbook: Real World Production Techniques and Instructor of DSLR Dynamics Two-Day Masterclass Says Audio is ‘Mission Critical’

Old Lyme, CT – April 9, 2014 — As the video industry continues to experience unprecedented growth following the advent of DSLRs and the explosion of mobile devices, there has been a massive increase not just in the amount of video consumers, but also video content creators. Barry Andersson, author of The DSLR Filmmaker’s Handbook: Real World Production Techniques and instructor of DSLR Dynamics’ two-day masterclass on video production, is helping thousands of aspiring filmmakers become intimately familiar with the tools they need to create professional looking — and sounding — DSLR-based videos. Andersson depends on his Sennheiser MKE 600 shotgun microphone to deliver consistently reliable and authentic sounding results.

Sennheiser spoke to Andersson, who just completed his nationwide filmmaking masterclass and who is currently in the midst of scheduling another multi-city instruction tour for later this year, about DSLR video technique and the importance of capturing authentic sounding audio.

What kind of audience is drawn to your classes?

They come from all over the spectrum. I would say that 50 percent of them consider themselves professionals. Even among professionals, there are many people that need to catch up their knowledge base. If you are coming from photography, DSLR video is new. If you’re coming from traditional video cameras, DSLR video is new. If you haven’t done video before, of course it’s new. My classes comprise a mix of beginners and advanced skill levels, but there are always gaps that I can help people address. I want to help them get good quality images and sound with the least amount of pain so they can actually work on the creative side instead of constantly worrying about the tech.

What is the most important takeaway in your classes?

I want people to enjoy it. Sometimes people look at making video as very complex. Video and filmmaking used to be a specialized field, but this is no longer the case. Very often, one person does everything — the video, the audio, the lighting, the interviewing. I think people get overwhelmed and it can take joy out of doing it. I like to make them comfortable with their tools, so when they go out, they actually want to be shooting again. There will always be the lens, the sensor, the lighting and the sound. If you master these elements, you have the skill set to be creative no matter where you are or what platform you are on.

What role does sound play in capturing DSLR video?

I think capturing good sound is mission critical, and this is probably the most requested topic among my students. In my experience, people will watch something that looks horrible and sounds good much longer than if they watch something that looks beautiful and sounds terrible. I want my students to understand that capturing great audio doesn’t have to be complicated. I want them to listen to it and say, “Ah, that’s what it should sound like.” It is at that point where we can begin talking about the art of sound.

What do you think of the Sennheiser MKE 600 as a production tool?

The first thing that struck me about the MKE 600 is just how small it is. I am telling my students more and more to carry the least amount of stuff possible, to stay small, light and nimble. The MKE 600 is very small but the audio quality is exceptional. Also, the build quality is very solid – you don’t have to worry about pieces snapping off. All of my equipment has to be able to withstand being dragged up and down stairs, packed and repacked. And in this regard, the MKE 600 is unsurpassed.

Can you describe the audio quality of the MKE 600?

Sure. In videos, 90 percent of the time, people are capturing the human voice on their videos and then pushing them out to the web. With a microphone like an MKE 600, you are golden. I just finished 22 interviews over the course of a week and my MKE 600 was on the camera the whole time. It renders the human voice in an authentic and natural tone, and sounds good in little rooms or big rooms. There is no extra noise or anything that feels like it shouldn’t be there. It just sounds natural and clear. With the MKE 600, Sennheiser is bringing high-end audio out to the masses — this is really exciting.

Are there any other features on the MKE 600 that you find useful?

Yes, the low-cut filter. We were shooting in a large room where we had some low rumble noise — there was a closet that had this loud piece of gear inside and we couldn’t get in there to shut it off. Then we switched the low cut filter on the MKE 600, and it was gone — just like magic. This is incredibly helpful because I know if I record the audio right, I don’t have to mess with it later. I tell my students that there are many tools you can work with in post production, but if you can get it sounding right at the source you can save so much time. And we all know time is money.

What about the durability of the MKE 600?

As soon as I picked up the MKE 600, I sensed that Sennheiser had put a lot of time and effort into the build. This is so important because many of us in this industry are ‘one man band’ operations. We are all moving so fast from place to place, and there is so much wear and tear. If the build quality isn’t there in a product, or if there are these little plastic parts that can break, you are just opening yourself up to problems on already really tight production schedules.

About Sennheiser:

Sennheiser is a world-leading manufacturer of microphones, headsets and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at http://www.sennheiserusa.com.

Photo captions:
1) Barry Andersson on a shoot with his Sennheiser MKE 600 shotgun microphone.
2) The Sennheiser MKE 600 shotgun microphone.
3) Barry Andersson at work in his studio.

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