Press Releases For : August 14, 2008


ZEGO Platform Combines Cell Technology and RSX GPU for New Production Solutions

LOS ANGELES (SIGGRAPH Booth # 521) Aug. 12, 2008 – Sony Electronics is unveiling a new workflow solution for faster processing of high-resolution effects and computer graphics. This new technology platform, named ZEGO™, is based on the Cell/B.E. (Cell Broadband Engine™) and RSX® technologies, and is designed to eliminate bottlenecks that can occur during post production, especially during the creation and rendering of visual effects.
The BCU-100 computing unit is the first product to utilize this new ZEGO hybrid multi-core cell platform. more…

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Press Releases For : August 13, 2008

Del Padre Creates Promo Pushing MODE for iPhone

delpadre_iphone.gifDel Padre recently completed a new, HD video that will serve as a marketing vehicle for SpeakerCraft of Riverside California, promoting the company’s new product, MODE for iPhone. The piece is now being used by SpeakerCraft in viral marketing campaigns, direct mailings, and as handouts at several national trade shows. more…

mental images Unveils New Version of RealityServer at Siggraph

SIGGRAPH 2008 – LOS ANGELES, CA; Aug. 11, 2008: mental images, a global leader in rendering software and visualization tools, today unveiled RealityServer® 2.2, the server-based, highly-scalable 3D web application and services platform available to developers and system integrators. The new version is particularly geared towards providers of 3D web application services, including Software-as-a-Service solutions. more…

IRIDAS Demonstrating the Power of the GPU at SIGGRAPH

Render-Quality Playback of RAW Footage in FrameCycler and SpeedGrade

Los Angeles: August 13, 2008 … IRIDAS, the world leader in RAW playback technologies, is drawing crowds to the PNY booth (#747) at SIGGRAPH 2008. Visitors are experiencing first-hand the image fidelity of IRIDAS’ RealTime RAW 2.0 in SpeedGrade and FrameCycler. By leveraging the power of the new graphics cards from NVIDIA by PNY, IRIDAS provides real-time de-Bayering of RAW content allowing filmmakers to review and color correct content at up to 4K resolution straight from the digital cinema camera. more…

POP Sound Restores Audio for “The Godfather Trilogy”

ascent_logo_new.jpgSANTA MONICA, CALIF.-POP Sound recently completed audio restoration work for Paramount Home Entertainment’s highly anticipated release of The Godfather: The Coppola Restoration DVD Collection on DVD and Blu-ray. The five-disc DVD and four-disc Blu-ray collections include fully restored versions of The Godfather and The Godfather, Part II, as well as a newly remastered version of The Godfather, Part III. Widely considered among the greatest movies ever made, the films were given sparkling, all-new 5.1 surround sound mixes. more…

AlphaDogs has End of the World Encounter in Burbank

alphadogs.JPGBurbank, CA 13th August 2008 – Leading Burbank post house AlphaDogs has announced that it was chosen to provide post services for the critically acclaimed Werner Herzog movie Encounters at the End of the World which is currently in theatres nationwide.

CEO & Founder of AlphaDogs Terence Curren comments, “We provided all on line editing and color timing for this project in our Burbank facility. Our colorist Brian Hutchings was able to achieve exactly the look the client wanted in our newest color correction suite.â€? more…


Toronto, Canada, August 11, 2008—Sound Ideas, the world’s largest publisher of professional sound effects for the broadcast and post-production markets, is making its new Ultimate SFX Collection available on Avastor HDX800 Triple Interface Hard Drives. more…

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Accomplished Editor Scott Harrison Joins Ultrabland

New York, NY, August 13, 2008 — In June 2008, editorial and creative house Ultrabland recruited editor Scott Harrison to the New York-based boutique. “Scott has that rare combination of great editorial instinct and design sensitivity that fits right in at Ultrabland. Having him on our creative team will be a great advantage for us and our clients,â€? stated Bennett Killmer, editor and founder of Ultrabland. more…

Duiker Research Announces Color Symmetry 2.0

color_symmetry_logo.jpgNew 2.0 Features Offer Accurate Color Handling for RAW Acquisition Workflows with Support for Emerging Industry-Standard LUTs

Los Angeles, CA (August 13, 2008) — Duiker Research Corp., creator of the Color Symmetry plug-in suite, announced today Color Symmetry 2.0. Version 2.0 encompasses new capabilities that make it possible to create and emulate production looks, accurately view color and correctly exchange color data across a variety of film- and emerging all-digital production pipelines in motion pictures, television, commercials and games. more…

Asylum and Kia Motors Exceed Our Expectations

The Brief:

Santa Monica-based Asylum VFX and renowned Director Gerard De Thame of H.S.I. bring us this :60 spot entitled Expectations for Kia Motors via David & Goliath. The spot exhibits clichéd metaphors of luxury car commercials that aim to highlight such things as precision, horsepower, and state of the art sound system. An SUV treks through a barren desert region, is serenaded by an orchestra, and awaits its owner outside a ritzy mansion. As the spot comes to an end, we are shown the one thing we are least to expect in a luxury car commercial, the 2009 Kia Borrego “A new kind of luxury SUV” at an affordable price. more…

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