Archive of the Reel-Exchange Category

Stock footage provider and educational publisher team up to leverage marketing, content and publishing

BBC Motion Gallery (BBCMG), the footage licensing arm of BBC Worldwide, is aligning with educational publisher Peachpit to deliver added value to customers of both organizations. The two companies have formalized their relationship to give Peachpit customers and authors special pricing on BBC Motion Gallery content and BBCMG users discounted rates on Peachpit‘s vast resource of training materials covering creative production and post. more

To view the spots go to: http://flickerlab.com/pr/aemashups/

For A&E Network, FlickerLab, the New York-based development, design and animation studio, shot the live-action and created the graphics for a :20 promo offering viewers the opportunity to create their own mashups, using favorite clips from A&E shows. The promo rolls out mid to late May on A&E. A :30 version will play online on A&E‘s website. more

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TROIKA DESIGN GROUP PRESENTS “SPORTS DESIGN: BUILT TO PERFORM” AT THIS MONTH‘S MGLA MEETING IN HOLLYWOOD

Hollywood, CA (May 10, 2007)–Troika Design Group Creative Director Gilbert Haslam will be speaking about the art of creating dynamic motion graphics for sports franchises and networks at this month‘s Motion Graphics Los Angeles (MGLA) meeting on Tuesday, May 15th. The informative session will be held at the Gallery Theatre at Barnsdall Art Park from 7pm to 10pm and is free. more

To view the spot: www.guerillafx.com/wholegrain2.html
To promote the news that all General Mills Bi G cereals are made with whole grain, General Mills and Campbell Mithun (Minneapolis, MN) partnered with Guerilla FX (New York, NY) to create a :30 branding spot, “Whole Grain Nation II,” which began airing nationally April 2nd. more

SANTA MONICA, CA, April 30, 2007 – Sir Isaac Newton may have discovered gravity, but Pepsi’s keeping it fresh with this new “Idea” directed by Bryan Barber via Spike DDB. The spot marks the director’s first collaboration with Eight VFX, which drives the spot with its CG version of Newton’s Cradle.

“Idea” begins with hip-hop star Pharell kicking back and toying with a Newton’s Cradle, setting the balls in motion. Shot from numerous angles, the balls collide in a swinging cause-and-effect sequence, creating a unique, contagious rhythm. Not one to miss a beat, Pharell is inspired to turn the sounds into musical magic. more

To view the spots go to: http://flickerlab.com/pr/ccentral_carcare/

FlickerLab, the New York-based development, design and animation studio, has created a pair of Flash animated :30s and a :15 open for Comedy Central, sponsored by www.autotrader.com, the ultimate automotive marketplace. The spots, “The Greatest Car Ever” and “More Cars,” air on Comedy Central during April‘s National Car Care Month (NCCM), a nationwide effort by businesses, civic groups, the government and the media, the goal of which is to advance the benefits of cleaner air, energy conservation, safer roads, and consumer savings through proper car maintenance. more

To view the spots go to: www.badfatsbrothers.com

The characters, Sat and Trans, The Bad Fats Brothers, were animated by FlickerLab, in partnership with Porter Novelli and Porter Novelli‘s client, the American Heart Association. The objective of the campaign is to make adults more aware of the dangers of both trans fats and saturated fats. FlickerLab‘s 1:05 flash animated webisode and website animation and design went online April 10th. more

to view the work: www.guerillafx.com/adidas.html

NEW YORK, NEW YORK – April 20, 2007 – For adidas and Foot Locker, which gathered some of the best graffiti artists in the world to create a signature collection of shoes, Director Thor Raxlen and Guerilla FX (New York, NY), through time-lapse photography, shot the creative efforts of renowned graffiti artist Rime (AKA Jersey Joe). His mural for the “End-to-End” collection takes the artist‘s work literally from the street to your feet. The one minute web spot, which launched April 6th, has been attached to a mix of urban culture, community and sneaker-head sites including XXLmag.com, Artistdirect.com, allhiphop.com, vibe.com, defjam.com, rocafella.com, islandrecords.com, spin.com, blackplanet.com, sneakerfreaker.com, hypebeast.com and sneakerplay.com. In addition, the 1:00 spot is being projected from vans onto building facades throughout both New York and Los Angeles to garner further attention for the new line of sneakers. more

Two-spot Effort Edited by Bob Frisk and Directed by Harvest Films’ Baker Smith for Ad Agency Venables, Bell & Partners Urges TV Fans to Literally Bring Home the Hit Show

San Francisco, CA (April 2, 2007)–As the hit HBO series The Sopranos draws to a close, ad agency Venables, Bell & Partners has tapped Phoenix Editorial & Designs editor Bob Frisk for a two-spot campaign promoting sales of The Sopranos on DVD. Directed by Harvest Films’ Baker Smith, the :30 commercials “Pole” and “Hair” feature laugh-out-loud scenarios inspired by the darkly comical characters and situations on the show. The campaign broke March 30th. more