Archive of the Reel-Exchange Category

Apantac LLC, designer and developer of high quality, cost effective multiviewers and signal processing equipment announces the launch and immediate availability of their new TAHOMA-LI series of Multiviewers with built-in CATx Extenders and Looping Inputs. They will be showcased at NAB 2010, Booth Number N4029 and are part of the award-winning TAHOMA platform of Multiviewers. more

Some things are best left unsaid. JWT NY and Director Jack Cole of Pulse Films London tapped Absolute and Lead Flame Artist Daniel Morris to send this message with a hilarious :30 promoting the secret flavor of Stride Gum’s new Mega Mystery brand. The spot opens with an enthusiastic young man sitting before his webcam, sending an anxious message to the outer world proclaiming that he had decoded Stride’s new flavor. Just as he is about to reveal the secret, however, the hapless gum-chewer is interrupted with a trio of ostrich-riding, business suit-wearing jockeys bursting through his walls to intimidate him into silence, sending one of the giant birds to peck him in the chest. The spot ends with an ominous warning to other would-be spoilers: “Don’t reveal the secret flavor of new Stride Mega Mystery! Or we’ll find you.” more

Following the recent hiring of online experience veterans Ann Quinn and Lara DeSignor, ClickFire Media announces the hiring of another talented pair: industry veteran Nick Agderian as interactive creative director, and Nate Poekert to handle production, account management, and digital strategy. The new hires are key as ClickFire continues to assert itself as a full-service digital agency that can create its own ideas or bring agency concepts to life. more

The Brief:
Anonymous Content Director Christian Loubek, working via Wieden + Kennedy, just helmed an impressively varied spot for Diet Coke. The sprawling, wordless :60 is a poignant, musically driven portrayal of the iconic soft drink’s place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood. more

REASONABLY-PRICED, AWARD-WINNING HISTORICAL RECREATION FOOTAGE IS THEIR MISSION

http://www.reenactmentstockfootage.com

RICHMOND, VA — 2010 has started as another busy year for stock supplier Re-enactment Stock Footage.com. They’ve added another 50 hours of exclusive HD, royalty-free historical recreation footage to the library. This Includes a large scale American Revolution battle event, and footage from three massive Civil War re-enactments, including the recent Battle of Gettysburg anniversary, which combined, featured more than 20,000 re-enactors, 500 horses and 100 cannon! more

Samuel and Gunnar, acclaimed directors of multimedia and content creation firm Crossroads Films and Icelandic production company Sagafilm, took the Icelandic Award show IMARK by storm again this year, winning their third consecutive Best Commercial Award and the Best PSA Award. The duo has an established presence at the IMARK awards, having won over six career awards at the ceremony, which is judged by Iceland’s top agency creatives and producers.

Done in collaboration with Iceland agency Ennemm, Best Commercial winner Siminn Netvari promotes Iceland’s largest telecom company’s free website filtering service and offers a candid portrayal of the repercussions of allowing innocent children surf the internet without censor or surveillance. more

The Brief:
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus’ line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker’s foresight. more

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web.

Titled “Sponsafier,� the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race. more

Rabbit Director Trevor McMahan, working through Draft FCB, just finished an amusing and technically challenging :30 promoting this year’s US Census.

Biffle-de-Sac opens on a man watering his lawn in a tranquil suburban cul-de-sac. The peaceful scene is soon disrupted, however, as NASCAR driver Greg Biffle squeals onto the scene in his number 16 car and begins spinning in rubber-pealing circles. As his Ford flies through its epic brodie and the neighbors smile and wave, Biffle delivers a rundown of all the reasons every US citizen should complete the 2010 census. more

Working via production studio Green Olive Films, Director Stuart Rideout, (repped stateside by Crossroads and in the UK by RSA) just finished a beautiful spot promoting Diageo’s Dimple blended scotch whiskey. The :30, out of Leo Burnett Greece, is a seamless blend of bold narrative and striking visual imagery. Bridge features a sequence of urban panoramas populated with confident men surveying the land. “Once giants lived on earth,” the voiceover proclaims as the men rule over rapt crowds, imagine modern skyscraper clusters reigning over antiquated cityscapes, or gather in urbane conversation. The imagery perfectly syncs with the ongoing narrative: “I say they still exist, inside some men; men of giant hearts, giant will, giant dreams; perhaps men like you# Reveal your greater self.” more