Archive of the Hot Spots Category

Clever New Campaign Features Classic Sesame Street Characters In Famous Movies Scenes

NEW YORK, NY – A clever new campaign for PBS Kids’ Sesame Street and Behind the Lions, featuring original music and sound design from Ear Goo, Inc. (http://www.eargoo.com), depicts beloved Sesame Street characters like Grover, Ernie, and Cookie Monster in scenes from classic Hollywood films like Casablanca and Mission Impossible. The spots, which were produced by Digital Kitchen, Chicago, hilariously communicate how PBS Kids’ programming gets kids “ready for school and ready for life.” more

New York, NY – When audiences tune in to the highly anticipated Concert For Diana, they will enjoy a graphics package created in a collaborative effort between VH1 and design/branding company Bombastic. The concert is a tribute to the Princess and a fundraiser for the charities she supported during her lifetime. Accordingly, the graphics package for the special presentation embodies a symbolic image of how Diana connected with her friends, fans and those in need. more

Minneapolis, MN – (July 16, 2007) – The mystery behind Hatshepsut, one of the most successful female pharaohs of Egypt, is given new life in a compelling Discovery Channel program, “Secrets of Egypt’s Lost Queen.” To promote the show, film production and motion design company Mrs. K commissioned animation studio motion504 to create a :30 piece that unearths the legacy of Hatshepsut, the queen who would be king of Egypt. more

New York, NY – (July 12, 2007) – In Hitchcockian fashion, Mr. Wonderful made an old lady fall on a hard tile floor over 17 times— without a mat— to drive home a message about Old El Paso’s new taco shells.

In the :30 spot, an old lady (Jan Owen, frequently on Law & Order) is rudely cut while in line in a hardware store. After she is snubbed for an apology from the young jerk, she takes matters into her own hands. She dramatically falls to the floor, dropping her flower seeds, and screaming. When the store patrons, especially a burly contractor, rush to her aid, she blames the cutter for pushing her down. As the crowd turns on our unlucky jerk, we realize that our old lady, like the new flat-bottomed Old El Paso product, is a “taco that can stand up for itself.” more

Spellbound’s Sean Welch, Anonymous’ Mac Carter & rival’s Karen Knowles Zuniga Team on Unique Short

Los Angeles, CA – (July 9, 2007) — Over the next year audiences around the world will delight in “Dave,” a quirky Los Angeleno who cares deeply about the environment. From commercial director Mac Carter, Producer Sean Welch (Spellbound, Rocket Science) and award-winning editor Karen Knowles Zuniga comes a short film about one ordinary guy’s extraordinary effort to make a difference in global warming. more

Synergies Create Complete and Most Advanced Image Presentation and Processing Solutions

CYPRESS, CA – (July 9, 2007) – Christie, a global leader in visual solutions for entertainment, business and industry, announced today that it has acquired Vista Controls Systems, Corp (Vista), makers of the world‘s most powerful video processing systems, including the acclaimed Vista Spyder. The move creates a comprehensive source for image processing and projection solutions for professional display markets more

Studio City, CA (July 5, 2007) – Studio City, California based Media City Sound has announced it is putting the final touches on the sound mix for the History Channel‘s Original Series, Dogfights – Season 2.

The series highlights some of the most infamous air battles which are digitally recreated with audio by Media City’s sound designer, Jon Schell. Produced by Digital Ranch, The new season of Dogfights will premiere July 13th with a two hour special episode of “Kamikaze.” more

The agency creatives at McCann Erickson/San Francisco called on the talents of POP Sound‘s Mitch Dorf for the final mix of a very unusual commercial. The :30 “Unremarkable” touts the “un-attributes” of the cars featured in Xbox‘s “Forza Motorsport 2.” The unique spot is currently airing nationwide.

With “Forza Motorsport 2,” Microsoft and Xbox 360 have unleashed their extraordinary new graphics in a game not really tainted by magical fantasy and indomitable heroes. Instead, the game title is an exciting and challenging “race simulation.” Created entirely from footage from “Forza Motorsport 2” and with a purposeful play on slick car ads, “Unremarkable” begins on an empty speedway. more

Hybrid creative studio Assemble is excited to announce the addition of Tom Leonard as the company‘s Executive Producer. Tom brings a wealth of experience to his role at Assemble, which is known for high-concept digital effects and design production on feature films, promos and commercials.

“As a creative boutique we enjoy working on a variety of projects,” says company Co-Founder Asa Hammond. “As we look to push more into commercial production, Tom‘s solid base on both sides of the worlds of design and commercials is a great asset to our motley band of dorks…plus, he is a nice guy.” more

Sound design & music company Brahmstedt White Noise was recently commissioned to work on a campaign for Sun Country Airlines. The commercials, directed by Joe Pytka for agency Brew, present a comical attitude towards the basic service customers have sadly expect from most airlines. Travelers always complain about the lack of complimentary food and drink, waiting times and staff insouciance. These are all included in the commercials, with Sun Country‘s staff asking ironic questions to a passive collective of customers. Would you like a hot, complimentary cheeseburger or nothing? Would you like us to open a new line or should Dawn here go on break? Would you like me to smile as you get on board or scowl? The customers all nonchalantly raise their hands in votes, with the outcome being weighted towards the customer care we‘d love to experience. more