Archive of the Field Production Category

Las Vegas, NV, 15th April 2007–S.two Corporation of Nevada, (NAB Booth SL 13805) the industry leader in on set uncompressed Digital Cinematography capture and workflow announced today at the NAB Convention in Las Vegas, full 60P support, including variable frame recording with their new Take2™ portable uncompressed DFR.

Able to record SMPTE372M the Take2™ can record 60P at all frame rates up to 60 uncompressed progressive frames per second to the D.MAG2™ a small re-useable digital film magazine.

Full support of 60P includes over and under cranking variable frame rates when used with the D20 Digital Cinematography cameras from Arriflex.

“Because it‘s a D.MAG™, this new capability fits into the ONLY proven, successful uncompressed digital film workflow, in the same way as other D.MAG™ and S.two products being used on award winning movies now in production and on release around the World,” states Steve Roach, S.two VP of Marketing. more

Las Vegas, NV, 14th April 2007 – S.two Corporation of Nevada (NAB Booth SL 13805) the industry leader in on set uncompressed Digital Cinematography capture and workflow announced today at the NAB Convention in Las Vegas the international debut of a new 4K recorder based on the industry standard D.MAG™ digital film magazine.

“We have always stated that we would support new Digital Cinematography cameras as they come along. As they are now nearing production reality we have the recording solution that plugs into a proven workflow,” states S.two VP of Marketing Steve Roach.

Roach continued, “We have confirmed orders for new product deliveries following this show to run with Dalsa cameras as well as other 4K products as they come to market. Our product was conceived as a 4K capable platform from the beginning so this is a natural evolution of our technology adding portability, on set capabilities and proven workflow to a 4K production and editorial experience.”

The DFR4K™ uses a new single D.MAG4™ disk magazine. “As has been our tradition, current customers will be offered an upgrade path to 4k and higher resolutions,” added S.two president Chris Romine. more

* AG-HPG10 Offers P2 Card Viewing/Recording and Extensive System I/O *

LAS VEGAS, NV (April 15, 2007) – Here at NAB, Panasonic debuts the AG-HPG10 P2 Gear, a portable P2 HD player/recorder that provides viewing, back-up recording, and systems interface options for high definition and standard definition content in the field for a variety of broadcast, production and independent filmmaking applications.

Designed to provide extremely reliable in-the-field performance, the two-pound solid-state memory card unit has a heavy-duty, shock-resistant body, and is equipped with easy-to-use controls, speakers and a flip-up, 3.5” 4:3 LCD monitor for video and thumbnail clip viewing, selecting or deleting footage, or shot marking. The AG-HPG10 features a two-slot P2 card reader and offers instant access to recorded content with playback in multiple formats including 1080i (24p, 24pA, 25p, 30p, 50i, 60i), 720p (24p, 24pN, 25p, 25pN, 30p, 30pN, 50p, 60p), 576i (25p, 50i) and 480i (24p, 24pA, 30p, 60i). A USB 2.0 and IEEE 1394 host connector allows copying of P2 content onto supported external storage drives. more

Valencia, CA – 14th April 2007 - The new eCinema PRO-class LCD monitors being introduced at NAB 2007 are designed to deliver value and accuracy with features designed for high-end HD Production as well as Post-Production applications in 24 and 40 inch form factors.

Founder and CEO Martin Euredjian:

eCinema Systems designed these evaluation-grade displays to deliver exceptional value. They provide a cost-effective solution for HD444, HD422 and SD, with highly accurate 16 bit per channel signal processing and advanced CCFL backlight technology. more

Location Expo/Booth # 207–Santa Monica, CA – April 12, 2007 -TurnKey|Louisiana LLC (TK|LA) announced today that it will be joining forces with StageWest LLC to create a vendor-centric facility in West Shreveport. The 70,000 square foot facility will host many of TK|LA‘s consortium vendors, offering the latest and best maintained equipment to Louisiana‘s emerging entertainment industry.

The site will house satellite operations supplying lighting and grip equipment, transportation equipment, set communications, and more. Offline edit suites featuring the latest in Avid technology will also be available onsite, as will other services in support of both filmed and digital production. In addition, StageWest‘s 25,000 sq foot stage will remain available for short-term rentals. more

Habana Avenue put the pedal to the metal recently when it help create Aerosmith‘s rockin‘ NASCAR season open which precedes every race broadcast on ESPN. The high-octane, 12-camera HD shoot took place during the band‘s concert gig at the MGM Grand Arena, Las Vegas.

The open, which finds Aerosmith performing its anthem of the ‘70s, “Back in the Saddle,” marks the resurgence of the iconic band and the start of a new season of NASCAR racing on ESPN.

“We did a location scout of Aerosmith‘s Nashville concert last October and had an opportunity to pitch creative to the band and its management,” says Habana Avenue creative director/executive producer, Steven J. Levy. “Aerosmith are huge NASCAR fans, and they added their input on how to tailor their show to the specific needs of NASCAR and ESPN. We were interested in shooting a big green screen behind them and the MGM Grand Arena was one of just two indoor venues that met our size requirements.” more

New technologies from M.O.S. Sync set to transform Metadata collection in production and make Digital Dailies easier than ever before

Los Angeles, CA – 9th April 2007–Metadata Origination Systems, Inc. (M.O.S. Sync, Inc.) is launching its on-set Metadata origination, collection and tracking system at next week‘s NAB, Las Vegas. The system comprises the M.O.S. MONSTER™, MINUTES™, Minuteman™, TranScript™ and Silo™ products to completely transform the way Metadata is collected during a production. M.O.S. demos will be running during show hours April 16-19 in the SpectSoft suite # 730 at the Renaissance Hotel adjacent to the Las Vegas Convention Center.

Collection of Metadata is becoming as necessary as removing the lens cap in today‘s complex production environment. The more

New conversion software skips “import” function to deliver media faster.

Marina Del Rey, CA — 8th March 2007– Brooks Harris Film & Tape Inc., maker of EdlMax, has announced the introduction of its BullsEye media conversion software. BullsEye is a video and audio media converter for importing a variety of Windows media formats to Avid® edit systems. more

Reno, NV–8th March, 2007–Based on an all data workflow from S.two Corp, David Fincher‘s “Zodiac” depicting Robert Graysmith‘s search for the infamous “Zodiac killer” who haunted the Bay Area in the ‘60s and ‘70s, is the first major motion picture to utilize an all data uncompressed digital capture and workflow–giving, for the first time, an uncompromised digital experience from lens to screen. more

Scharff Weisberg, Inc. provided lighting, computers and video displays for the Nokia Nseries booth at the 2007 Consumer Electronics Show (CES) in Las Vegas where the communications firm unveiled three new devices and showcased many current products with the theme, “It‘s what computers have become.” Nokia Nseries devices are more than mobile phones: They are high-performance, pocketable computers with the most comprehensive set of multimedia features on the market. more