Team Detroit Turns To Expansion Team For Complete Music Supervision On New Microsoft Sync and Ford, Lincoln & Mercury Campaign
Three Spot Campaign Features Tracks By The Strokes, Flaming Lips and Band of Horses – All Remixed By Creative Director Alex Moulton
NEW YORK, NY – Few projects tap as many skill sets at one time as the new Team Direct, Detroit, MI, created campaign for Microsoft’s Sync did for original music/sound design house Expansion Team (www.expansionteam.org). The three-spot campaign for the revolutionary new Bluetooth syncing device found in exclusively in new Ford, Lincoln & Mercury vehicles, featuring visuals from Expansion Team sister company EyeballNYC, New York, needed equal parts original music and sound design, music supervision/remixing tracks from the bands The Strokes, Flaming Lips and Band of Horses, and licensing a track from Expansion Team’s own library – the New York-based band Beasts of Eden‘s song “End Times.” The campaign is currently airing nationally. more
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