Archive of the Digital Cinema Category

Avenue Six Studios Opens Their New York Inspired Main Street Back Lot

The Van Nuys Production Facility Adds Flexibility with the Addition of a New Main Street/Urban Backlot

Van Nuys, CA (December 7, 2010) – As a full-service service, boutique production facility, Avenue Six Studios was purpose-built to host feature film productions, television shows, music video productions, reality shows and commercial shoots. During the course of the studio’s growth over the past few years, numerous location scouts and production designers have suggested that a permanent, Main Street backlot be added to the studio’s multiple stages and green screen capabilities.

Avenue Six Studios Announces the opening of their New York Inspired Main Street Backlot and has brought New York City to Los Angeles. The permanent more

Dayton, OH — 12/7/2010 — video adventures, a developer of mobile applications, film & video location production and post production graphics, announced today the launch of TakeTimer for the Apple® iPhone®. TakeTimer offers a practical solution to on-location take logging. At its heart, TakeTimer is a flexible digital stopwatch for timing individual takes of radio & television commercials. The application is available now in the iTunes App Store. more

IN© Word, an agency formed from some of the best journalistic writing talent in the industry, has produced the fastest 3D road car movie made to date. Former Formula 1 racing driver David Coulthard drove the new Mercedes Benz SLS AMG on the Isle of Man TT Mountain Course at speeds of up to 260kph (162mph), while shot in Stereoscopic 3D (S3D) by DoP Geoff Boyle. Jonathan Smiles, digital production supervisor and DIT on the project spoke with IRIDAS recently and shared the details of the 3D shoot.

Geoff chose to shoot the ground based shots using pairs of SI2K minis as their small size allows for a very compact S3D setup combined with the advantages of shooting RAW. The SI2Ks were mounted in an Element Technica more

GV Expo 2010 Booth #536
FOR IMMEDIATE RELEASE

Industry’s First Ultra Portable DDR, Monitoring Device to Support All Versions of Apple ProRes, Avid DNxHD and CineForm

New York, NY (November 30, 2010) — Cinedeck LLC (www.cinedeck.com) today announced it will showcase Cinedeck EXTREME v2.0, highlighting full support for Avid DNxHD, CineForm and Apple ProRes, at GV Expo 2010 in Washington DC this week in its booth #536.

Cinedeck EXTREME v2.0 enables any camera with an HDSDI or HDMI output to bypass inferior on-board compression codecs and record to a choice of the most industry-popular compression standards used in production today, including all flavors of ProRes, DNxHD and CineForm Digital Intermediate. Additional flexibility for uncompressed 444 and uncompressed 422 recording is available via the FullStream Uncompressedâ„¢ option.

“Government agency production crews more

Now everyone can enjoy the art of colour grading their images with Airgrade (www.airgrade.co.uk), the new, free-of-charge, colour-grading engine that’s remote-controlled from an iPhone, created by The Pixel Farm Ltd (www.thepixelfarm.co.uk), the developers of film industry-renowned VFX software.

Airgrade – the fun way to colour grade using an iPhone and a Mac

Starting from scratch, users can become a true film master or colossus of colour. Whether they aspire to be a Da Vinci or a Pablo, Airgrade opens a pandora’s box of colour, letting them bring real lustre to their images. From a base, ‘one light’ grade, to full-on ‘look creation’, Airgrade helps remove the mystique of colour grading to show that it’s not all black magic.

Airgrade emulates professional film and TV grading tools, and combines a powerful Mac-based grading engine, more

Recently Studio108, the full-service production, editorial, and audio company, joined forces with Burford Advertising to create an inventive

series of two-part, cross-platform spots for Childsavers, a non-profit dedicated to helping children with developmental and emotional issues.

“The idea was very innovative,â€? notes Studio 108 director, Jack Hartmann. “The first component is a TV spot that sets up a story about a child facing a specific challenge – such as dealing with the loss of a parent, abuse, etc. Then, at the end of the TV spot the viewer is prompted to go to childsavers.org to see the rest of the story. The long-form website spot opens with the TV commercial, and then continues in the same documentary style – following the child’s progress and their interaction with Childsavers as the organization helps them get their lives back on track.

more

Former NVIDIA VP named EVP and GM, 3D Display, to drive adoption of auto-stereoscopic 3D displays

MasterImage 3D, LLC has named Roy Taylor Executive Vice President and General Manager, 3D Display. The former NVIDIA VP moves from Silicon Valley to Hollywood, joining MasterImage 3D to drive adoption of its auto-stereoscopic 3D displays and strengthen content partnerships across the mobile ecosystem.

MasterImage 3D provides digital 3D systems for theaters (2,500 are installed) and commercialized one of the world’s first glasses-free 3D displays for cell phones, in 2009, based on the company’s patented cell matrix parallax barrier technology. Taylor will lead MasterImage’s drive to put glasses-free smartphones and tablets in consumers’ hands worldwide, and help enable a mobile platform for 3D video, games, applications, interface and user-generated content.

Taylor joins MasterImage 3D from NVIDIA, where he was Vice President of Telco more

SpeedGrade DI, Powered By 4th Generation DualStream NX Stereo 3D Engine, Delivers Instant 3D Stereo Dailies; Enables I.E. Effects Team to Grade Color, Adjust Stereo Output on the Fly During Playback

Munich, DE (November 22, 2010) — With the 2010 Holiday Season upon us, IRIDAS (www.iridas.com) has teamed up with I.E. Effects (www.ieeffects.com) in Los Angeles to help make the Holidays that much more immersive. On November 24, 2010, The Nutcracker, the classic ballet that has come to represent the essence of the Holiday Season around the world, premieres for the first time in theaters in 3D. As a result of the creative efforts of the team at I.E. Effects, and the technical innovation in IRIDAS’ SpeedGrade DI and its real-time stereoscopic 3D engine, the world will experience Tchaikovsky’s classic ballet in an entirely new more

Six-legged creature concept animation by Rob Powers displayed here in the new LightWave 10 interface

The newly released “Avatar� Three-Disc Extended Collector’s Edition DVD and Blu-ray from 20th Century Fox Home Entertainment, features a special documentary titled, “Capturing Avatar.� Included, is Rob Powers, vice president of 3D development at NewTek and member of the original “Malibu Five,� the first five individuals to join James Cameron’s team in the production of “Avatar.� The documentary shows the earliest six-legged creature animation test Powers created for “Avatar,� using LightWave 3D®, and Powers discusses the film’s Virtual Art Department (VAD). While working on “Avatar,� Powers founded the first ever VAD, using LightWave™ in the creation of virtual environmental assets for the world of Pandora in the blockbuster film.

As the first concept-animation artist working on the film, Powers used LightWave more

BROOKLYN, N.Y., November 18, 2010 – Blue Barn Pictures, Inc. (http://bluebarnpictures.com) a new media content creation company, announced today the opening of its west coast operations in San Francisco.

This expansion enables Blue Barn to enhance its timely production delivery to clients not only on the east coast, but now on the west coast as well. Producer Scott Mason will handle day-to-day operations, managing an experienced production crew.

“We’re excited to establish operations in the Bay Area,” said President David Castillo.
“Given the increasing demand for web content, it’s a natural expansion for us. We’re happy to bring Scott Mason into the Blue Barn family.”

W. Scott Mason started his career as a classical style painter and journalist. Through ten years of experience as an investigative journalist, gallery curator and administrator at the
Metropolitan Museum of Art, Mason gained the inside knowledge to produce more