Archive of the Case Studies Category

Over the past 13 years, Santa Monica-based Moving Pixels has transformed itself from a 3D shop geared toward the gaming industry, to a small and increasingly sought-after 2D visual effects boutique. These days, with an exclusive focus on photo-realistic advertisement spots, Moving Pixels is being kept busy by a marquee client roster which includes Coors Light, Jeep, Lincoln Mercury, AT&T Cingular, Visa, Toyota, Nissan, and a host of other prestigious brands. VFX Supervisor and Lead Flame artist Andy McKenna joined the 7-person shop in December 2006, when he left Animal Logic in Sydney, Australia – bringing 9 years of Flame experience to the helm. Andy was brought on board to strengthen the core competencies of team, to attract a distinguished clientele, and as he humbly puts it, “to build up the reel.” more

In the competitive world of independent cinema and television pilot production, achieving the high-quality look of film while staying within budget is an ever-present challenge. For one talented filmmaker, however, Canon’s XH G1 and XH A1 HD camcorders provided an affordable, yet creatively versatile means of capturing first-rate images. more

Digital Rapids Transcode Manager and DRC-Stream to enable NBC with top-quality encoding and streaming of online content during coverage of the Beijing Olympics, August 8-24, 2008

March 27, 2008 — Markham, Ontario and New York: Digital Rapids has been selected to provide media encoding, transcoding and streaming systems to NBC for the network’s Internet coverage of the 2008 Olympic Games from Beijing, China, August 8-24. The announcement was made today by Rab Mukraj, Director of Digital Media Delivery at NBC Universal and Brick Eksten, President of Digital Rapids Corporation. more

Independent Sci-Fi Feature Uses HD Video I/O Device to Facilitate Screening Room Projection

AJA Video, a leading manufacturer of professional video interface and conversion solutions, today announced that its award-winning Io HD was used to facilitate both test and cast and crew screenings of the sci-fi indie feature, “The Gene Generation.� Io HD, the first device to natively support Apple’s newly introduced ProRes 422 post production format in hardware, delivers HD editing to the MacBook Pro and Mac Pro via its unique Firewire 800 (IEEE-1394b) interface. Starring Ling Bai and Perry Shen with a supporting role by Faye Dunaway, “The Gene Generation� will premiere in spring 2008. more

Santa Monica, CA–March 13, 2008 – ELICIT Effects, the VFX arm of West Post Digital, was the sole provider of visual effects for the groundbreaking stereoscopic 3D music video “Ching-A-Ling;� the most recent collaboration between Missy Elliott and director Dave Meyers and the first single from the upcoming Step Up 2 the Streets from Touchstone Pictures. more

For Traffic Planning and Design (TPD), a Pottstown, Penn.-based civil engineering firm, visual details are mission-critical. In order to show CADD (Computer Aided Design & Drafting) graphics of upcoming projects, TPD needed a display solution that could accurately convey every visual detail with intricate precision and clarity. After researching available options TPD outfitted its primary conference room with a Canon REALiS SX6 Multimedia Projector, which provides crisp SXGA+ (1400 x 1050) resolution display, 3,500 ANSI Lumens of brightness, a contrast ratio of 1000:1, and Adobe RGB color matching. more

LITTLE FERRY, NEW JERSEY, March 10, 2008 — Eventide today named Quest Marketing as the recipient of Rep of the Year Award for 2007. Located in Miami Beach, Florida, Quest Marketing represents the Eventide product line in the Southeast U.S. and Puerto Rico.

“Every year we take the time to acknowledge our partners who have made outstanding sales efforts on our behalf. Throughout this past year, Quest has proven itself to be an invaluable asset to our team at Eventide. They have performed to a very high standard by any measure,� said Eventide vice president of sales and marketing, Ray Maxwell. “The team at Quest has shown a genuine dedication to our partnership. We are gearing up for 2008 to be a landmark year for us, and we know that Quest will play an integral part in achieving our goals.� more

Little Ferry, NJ, March 12, 2008 — Eventide’s Anthology II TDM Plug-ins bundle recently helped celebrated film sound mixer, Alan Meyerson, meet a challenge on the recently completed mix for the soundtrack of the soon-to-be-released action film, Iron Man.

Working with composer Ramin Djawadi, Meyerson was mixing a largely rock soundtrack and was looking for the right sound without it being excessively reverb-heavy. more

VFX Supervisor, Jean-Luc Dinsdale Encounters Workflow Issues that Only Automatic Duck Pro Import FCP Could Solve

SEATTLE, WA (March 11, 2008) – With many successful Hollywood film credits under his belt and myriad visual effects challenges and experiences from which to draw, visual effects guru Jean-Luc Dinsdale of Jumbo Dynamo Pictures was not quite prepared for the workflow nightmare awaiting him on Canada’s first-ever stop motion animated film, ‘Edison and Leo.’ more

NORTHRIDGE, CALIFORNIA, March 7, 2008 — Demonstrating the ease of rigging and superior coverage of JBL VERTEC® line arrays, live sound and lighting production company On Cue Systems of Phoenix, AZ recently provided the sound reinforcement system for a Barack Obama presidential campaign rally at Phoenix Veterans Memorial Stadium in Arizona. The “Stand For Change� rally drew more than 13,000 supporters and included appearances by Arizona Governor Janet Napolitano and Caroline Kennedy. more