Archive of the Camera Accessories Category

Wayne, N.J. – HGTV Dream Home 2012 will feature a spectacular home just outside of Park City, Utah that one lucky viewer can win in next year’s sweepstakes. The show premieres immediately following the 123rd Tournament of Roses Parade on HGTV January 2, 2012, at 1 p.m., with an encore presentation January 3.

HGTV Dream Home, which has kicked off the New Year on HGTV for over a decade, introduces a new fully furnished custom home built just for this special event. The beauty and detail of the HGTV Dream Home 2012 was captured in 1080/60i resolution using a FUJINON HA25x11.5BERD HD ENG telephoto lens on a Sony HDWF900 CineAlta HDCAM Camcorder.

“Since the house is situated in a valley surrounded by mountains and overlooking the Provo River, we wanted to give viewers a true sense of its magnificent location and views,” said Rick Porterfield, director of studio and field operations for Scripps Networks Interactive, based in Knoxville, Tenn. “We were blown away by the high-quality images captured by this lens as well as its smooth, easy operation—a real asset whenever we needed to shoot handheld.”

Shot documentary-style, this one-hour show gives viewers a tour of the interior and exterior of the home including its great room, master sitting room, outdoor living room, and hot tub deck. It also features on-camera interviews with the architects, interior designers, landscapers, and builders who contributed to the effort.

Scripps’ Director/Cameraman Jason Grant positioned the camcorder on a tripod in the mountains to capture a variety of beauty shots of the entire vista and the river below, and then zoomed in close to the house. Porterfield noted, “We shot in beautiful, sunny natural light, as well as the home’s interior supplemented with LED and tungsten lighting.”

The FUJINON HA25X11.5BERD is a Premier Series lightweight, compact telephoto HD lens with an F-stop range of 2.0 to 2.8, and a focal length ranging from 11.5 to 288mm. Ideal for documentaries and other electronic field production, this lens offers FUJINON’s exclusive DigiPower zoom and focus servo system for fast, accurate zooming.

Scripps Networks Interactive also recently purchased two HA14x4.5BERM HD ENG Super Wide Angle lenses for other, upcoming network productions.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

About HGTV
HGTV, America’s leading home and lifestyle brand, is one of cable’s top-rated networks and is distributed to more than 99 million U.S. households. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The HGTV HOME consumer products line currently includes exclusive offerings of paint, flooring, soft goods and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, will be available on newsstands beginning October 2011.

Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive Inc. (NYSE:SNI), which also operates Food Network (http://www.foodnetwork.com), DIY Network (http://www.diynetwork.com), Cooking Channel (http://www.cookingchanneltv.com), Travel Channel (http://www.travelchannel.com) and Great American Country (http://www.gactv.com).

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html.

BURBANK, CA – Anton/Bauer, a brand of The Vitec Group and a premier global provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, will feature a range of reliable power solutions at the Band Pro World Open House on December 15. Anton/Bauer will display the MATRIX Cheese Plate and Gold Mount System for the Sony F3 and NEX-FS-100 cameras; the Canon 5D, 7D and 60D cameras; the Panasonic AG-AF100 camera and the RED EPIC camera. In attendance will be professionals from a wide range of industries, including the broadcast, equipment, digital cinema, production and videography industries.

Compatible with a variety of Gold Mount solutions, the MATRIX Cheese Plate mounts directly on 15-mm or 19-mm rod systems, allowing for easy mounting for Gold Mounts on a variety of cameras including:

These Gold Mount solutions can also be used on support rigs such as Cinevate, Shape, Redrock Micro and Genus, among others, and in some cases, a pouch (the QR-PD/HDV is recommended for the Sony NEX-FS-100 in a pouch configuration). Anton/Bauer’s Gold Mount System creates the most secure battery-camera connection in the industry and provides seamless power and future compatibility.

Also on display will be the DIONIC HCX and the DIONIC HC, both part of the company’s Logic Series Batteries, suitable for powering high-current applications in a lightweight package. Working closely with cell manufacturers, the HC series incorporates high-capacity cells offering 10 amps. To continually ensure cell protection and performance integrity, a special honeycomb cell pack design protects the cells. An enhanced RealTime display indicates up to nine hours of run-time (under low power load conditions) using a seven-segment display enclosed by four circular arcs that indicate 15-minute time intervals, ensuring high confidence in those filming with the battery.

The DIONIC HCX offers 124Wh battery capacity and a unique motion detection sensor, which puts the battery “to sleep” after a two-day period without a power draw. This feature significantly reduces self-discharge and provides extended storage and battery life with nearly zero capacity loss. To “awaken” the battery, customers need only move or attach it to a device. When airplane travel is required, DIONIC HCX users can carry on up to two batteries per person per flight.*

The DIONIC HC provides 91Wh and can operate a 40-watt HD camera for over two hours. Transported as carry-on luggage without restrictions, the DIONIC HC is the perfect lightweight battery for shooting on location.*

Additionally, the CINE VCLX series will be on display. Incorporating all the features of the Logic Series Batteries, the CINE VCLX batteries provide superior run-time and service life for the power demands of today’s cinema production and lighting equipment. The 560Wh CINE VCLX/2 comes equipped with one 4-pin XLR for 14.4V and one 3-pin XLRF for 28V, providing dual simultaneous outputs of 20 amps at 14.4V and 12 amps at 28V. The powerful CINE VCLX system provides extended run-times for some of the most popular film and digital cinema cameras from ARRI, RED, Sony and Panavision.

When operating the power hungry ARRI ALEXA, the QR-HOTSWAP AR allows for two DIONIC HC or DIONIC HCX high-current batteries for seamless hot swapping. Exclusive communications, only available with the QR-HOTSWAP AR, display combined batteries’ remaining run-time in the camera viewfinder.

About Anton/Bauer
Anton/Bauer is recognized as the world’s innovator and a premier provider of batteries, chargers, lighting and other key mobile power systems for the professional broadcast, video and film industries. Based in the United States in Shelton, CT with offices in Europe and Asia, Anton/Bauer was established in 1970 and has expanded its product offerings to include many signature lines such as its leading Gold Mount system, InterActive chargers and Logic Series batteries such as the HyTRON 50, 100 and 140, and DIONIC 90, 160, HC and HCX. Their products are compatible with virtually every camera brand on the market today. Other Anton/Bauer high performance products include the Ultralight, ElipZ, ElightZ, CINE VCLX and CINE VCLX/2. Their superior-quality products have become an industry standard. For more information on Anton/Bauer, visit www.antonbauer.com.

A Snapshot of The Vitec Group
Vitec is an international Group principally serving customers in the broadcast, photographic and military, aerospace and government (MAG) markets. Listed on the London Stock Exchange with 2010 revenue of £309 million, Vitec is based on strong, well known, premium brands on which its customers worldwide rely. Vitec is organized in three divisions: Imaging & Staging, Videocom and Services. Imaging & Staging designs, manufactures and distributes equipment and accessories for photography, video and events. Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG. Services provides equipment rental, workflow design and technical support for camera, video, audio, fiber optic and wireless technology used by TV production teams and film crews. More information can be found at www.vitecgroup.com.

LOS ANGELES—Extremely Loud and Incredibly Close, director Stephen Daldry’s film slated for a Christmas day limited release from Warner Bros. Pictures, expanding to wide release January 20th, was the first major studio production to shoot with the ARRI ALEXA camera in a Codex/ARRIRAW workflow. It was also the first digitally captured film for veteran cinematographer Chris Menges, ASC, BSC.

This new workflow provided the production with a number of distinct benefits. The uncompressed ARRIRAW data output resulted in unsurpassed image quality and maximum flexibility for post production processing. The solid state Codex data packs used to capture the raw camera data provided rock-solid reliability and a way to jump-start the process of preparing dailies, back-up media and post production deliverables. Codex technology also provided the means for collecting complex metadata, including camera settings, notes from the director and DP, and other vital production information, making it instantly accessible to downstream members of the production and post production team. more

WAYNE, NJ – JVC Professional Products Company, a division of JVC Americas Corp., today announced a new lower price on its GY-HM710 ProHD camcorder. Introduced earlier this year, the compact, shoulder-mount camcorder is ideal for ENG news, documentaries, event coverage, and educational applications. The company also announced the JVC Power Promotion, a limited time offer that includes a free Anton/Bauer power system package with the purchase of a new GY-HM710.

Introduced earlier this year, the GY-HM710 includes extensive image customization modes, JVC’s patented Focus Assist, and a 20-second Pre Rec (retro cache) feature, which continuously records and stores footage in cache memory and helps prevent missed shots of breaking events. Its new $5,995 list price includes the camera head with bayonet lens mount, viewfinder, microphone, Anton/Bauer battery plate, and Canon 14:1 ENG lens.

Customers who purchase a new GY-HM710 from an authorized JVC Professional reseller between now and the end of 2011 are eligible to receive an Anton/Bauer AB-DIONIC-PKG battery and power system package directly from JVC. Valued at $1,185, the package includes an Anton/Bauer DIONIC 90 Li-Ion battery, Tandem 70 InterActive charger, and AC power supply.

“The GY-HM710 delivers the same amazing image quality and efficient workflow of our ProHD product line, but eliminates the modular functionality that many customers don’t need,” said Craig Yanagi, national marketing and brand manager. “The result is a perfect balance between features and affordability, and the new pricing along with JVC’s Power Promotion makes it an even more attractive option for video professionals.”

With the same 3-CCD imaging system found in other ProHD models, the GY-HM710 records 1920×1080 HD footage in 1080p and 1080i at 25 Mbps or 35 Mbps. JVC’s native file recording technology allows recording in ready-to-edit file formats for Apple Final Cut Pro or Adobe Premiere (.MOV), as well as other major NLE systems (.MP4), to non-proprietary SDHC cards. For legacy applications, the camcorder can also record SD footage (480i) as standard DV files (.AVI or .MOV). Other features include a high resolution (1.22 million pixel) LCOS viewfinder and 4.3-inch flip-out LCD monitor, plus two XLR audio inputs with phantom power and manual audio level controls with audio meter.

The JVC Power Promotion ends Dec. 31.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment, security products including IP network cameras and recorders, premium front projection systems for home theatre use, and projection displays and optics used in aviation simulators. The JVC Technology Center provides advanced technology in support of major JVC business alliances. For further product information, visit JVC Professional’s Web site at http://pro.jvc.com or call (800)582-5825.

DP & Stereographer Bruce Austin films wild African elephants in 3D using a pair of all-new Canon XF305′s and the 3D-SS PRO RIG bulit by the 3D Film Factory. Mr. Austin is an experienced stereographer who’s worked on numerous stereoscopic 3D productions for 3ality, Element Techinica and many others.

To see more 3D rigs and gear visit www.3DFilmFactory.com

Wayne, N.J. – The breathtaking Monterey Bay Coastline is the setting for a natural history film documenting the rescue of “Otter 501” – a sea otter pup found clinging to life on the beach after being separated from her mother.

Cameras follow Otter 501 as she’s taken to the Sea Otter Research and Conservation (SORAC) facility at the Monterey Bay Aquarium, where a specially trained team will introduce a surrogate sea otter mother to raise the pup until she’s ready to be released back into the wild. She was called Otter 501 because she was the 501st sea otter admitted to SORAC. Through Otter 501’s ordeal and survival, viewers gain a better understanding of the threats sea otters face in the wild, including, great white sharks, and a host of diseases and toxins coming from human actions.

One mission of this feature film is to raise awareness of the plight of the Southern sea otter, a threatened species protected by the Endangered Species Act. Because of these protections, the “Otter 501” boats could not get very close to the marine mammals, making the long zoom lenses a crucial production asset.

Natural history Director of Photography (DP) Mark Shelley and his production crew used FUJINON 2/3” format Premier Series zoom lenses to capture rare footage of sea otters in their natural habitat off the California coast. They were also used to document Otter 501’s experience at SORAC and her triumphant return to the sea.

“Our FUJINON lenses did a phenomenal job in extreme conditions,” said Shelley, who is president of his own production company, Sea Studios. “When you’re capturing wildlife footage, you don’t have the luxury of setting up the perfect shot. To capture this footage, we were continually framing, zooming, and focusing the shots, trying to predict how and where the sea otters would swim. Our FUJINON zooms captured extremely sharp, crisp images, with no aberrations or flaws – despite the salt water, sea spray, and other challenges.”

The story of Otter 501 is seen through the eyes of a young woman named Katie who embarks on an adventure after college that takes her to Monterey where she discovers the sea otter pup stranded on the beach. In a departure from conventional wildlife documentaries, Katie conveys the story by speaking into the webcam on her laptop as she blogs about her experience.

Picture quality was of critical concern to the production team, which included DP Mark Shelley, Producer Josh Rosen, Director Bob Talbot, Cameraman Ernie Kovacs, and Editor Shirley Gutierrez, because the film will be projected on large theatrical screens. However, the storyline required that the super sharp digital HD footage be interspersed with Katie’s prosumer and webcam footage—an effect that DP Shelley said worked extremely well.

According to “Otter 501” Project Manager Arlene Burns, “A variety of video vignettes and short films were also produced as part of an extensive social media campaign that will help promote the movie. Among the videos that we hope will go viral are: a short piece showing how Katie learned to roll a kayak in the surf, and a behind the scenes look at the making of ‘Otter 501.’”

FUJINON lenses were used on Panasonic Varicam and Sony CineAlta cameras. The Varicam and F900 employed a FUJINON HA13x4.5 super-wide lens for underwater and top-side production. An extended-range, yet portable HA25x16.5 ENG-Style zoom was used for top-side production. A Sony F950 with a HA42x9.7 FUJINON ENG-Style zoom lens was used in a Cineflex gyro-stabilized housing that was extended from the side of a boat using a jib-arm.

Shelley added, “The customer support we received from Fujinon’s Western Manager Chuck Lee was invaluable. He is a true supporter of natural history production.”

Production, which began in January 2011, involved 16-hour days, six days a week over many months in all types of weather and lighting conditions.

“Otter 501” was funded by the National Science Foundation, the David and Lucile Packard Foundation and investor Clint Jones. It is slated for release in first quarter 2012 to cinemas and aquariums nationwide.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

About Sea Studios Foundation
Sea Studios Foundation is a non-profit team of award-winning filmmakers, respected scientists and communication experts who work together to raise public involvement in solving the major threats to our planet’s health. We are dedicated to raising awareness of all the ways human life is entwined with the natural environment, and exposing the complex web of connections of Earth’s life support systems. We believe that lasting solutions demand an informed, engaged public as well as government and business leadership. In all our work we rely on cutting-edge social science research, extensive scientific and public opinion research, and we rigorously evaluate everything we do.
The Foundation received international acclaim for two recent projects produced for PBS in collaboration with the National Geographic Society: The Shape of Life, a primer for understanding the evolution of the animal kingdom and animal biodiversity, and Strange Days on Planet Earth, One and Two, hosted by Academy-award nominee Edward Norton. Both projects were praised for the quality of their science-based content, style, storytelling and pioneering techniques in underwater and deep-sea filmmaking.

Strange Days on Planet Earth is the recipient of fourteen international awards, including Wildscreen, the environmental equivalent of the Academy Awards®. Building upon the Strange Days Two episode Dirty Secrets, Sea Studios spearheaded the Think Beyond Plastics Social Activation Campaign, which won Best 360 Campaign at the 2009 Jackson Hole Film Festival. The Sea Studios film Once Upon a Tide won Best Children’s Film at Jackson Hole.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html.

December 10 & 11th

Since 2008 3D Film Factory (3DFF) has successful taught more individuals how to prep, shoot and edit stereoscopic 3D than any other organization. Why‘ve we been so successful? Because we don’t just teach 3D – we shoot it too. Now for the first time – participants can get Certified in Stereoscopic Filmmaking.

We supply the cameras, 3D rigs (beam-splitter & side-by-side), 3D monitors, and all the gear. Many of our clients come from as far away as Europe, South America & Asia to attend the class.

For a complete workshop listing and information visit – http://www.3dfilmfactory.com

Firmware Revision 1.03 Increases Compatibility of SDI Record Stop/Start Flags for All Leading Camera Manufacturers

REEDSBURG, WI, NOVEMBER 29, 2011 — Sound Devices, experts in portable audio and video products for field production, has released an update for its new line of portable production video recorders—PIX 220 and PIX 240. more

Portable Power Solutions for Sony, Canon, Panasonic, RED and ARRI Will Be On Site

WASHINGTON, NOVEMBER 28, 2011—From November 29 to December 1, Anton/Bauer® (Booth 223), a brand of The Vitec Group, and a premier global provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, will demonstrate the company’s latest power solutions for government buyers and suppliers of video, AV, broadcast and multimedia technology at the Government Video Expo (GV Expo) 2011. more

Innovative new purchasing channel offers even more third-party workflow tools with special reduced-pricing offer

ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, has announced “Cyber Monday”, a 24-hour sales event on 28th November 2011 at its online Store (http://store.assimilateinc.com), when significant price reductions will be offered across a range of ASSIMILATE and third-party products.

Coinciding with “Cyber Monday”, ASSIMILATE has expanded the Store with the addition of Drastic Technologies’ MediaReactor plug-in for ASSIMILATE, and MediaNXS video capture and playback software. The MediaReactor plug-in allows SCRATCH and SCRATCH Lab artists to read nearly 100 media formats and file types with no out-of-application transcoding, saving time and streamlining workflows. MediaNXS combines advanced capture and playback functionality with media import and export. MediaNXS offers wide file format support, video monitoring tools and timeline editing. Free trial versions of each product will also be available on the Store.

The ASSIMILATE Store is a unique online marketplace where artists can discover, trial and purchase ASSIMILATE’s popular SCRATCH Lab workflow tool for production and VFX dailies. Also available is a growing range of third-party software and hardware accessories that boost the performance of SCRATCH and SCRATCH Lab across many areas of professional content creation – including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration. These now include products from 3ality Technica, Drastic Technologies, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. ASSIMILATE-branded merchandise is also available.

The “Cyber Monday” promotion, on Monday 28th November, offers at least 15% price reductions on most products at the ASSIMILATE Store. Customers can purchase SCRATCH Lab at a discount in the ASSIMILATE Store by obtaining a coupon code from their local reseller, a list of whom can be found at www.assimilateinc.com/partners/resellers. Reseller coupons are available immediately, but can only be redeemed for the discount on “Cyber Monday”. Once a customer enters the code into the online order form, the discount is automatically applied to their order.

“The ASSIMILATE Store is quickly becoming the go-to place to explore the SCRATCH ecosystem,” said Steve Bannerman, VP of marketing at ASSIMILATE. “We’re excited to add MediaReactor and MediaNXS from Drastic Technologies to the growing list of third-party products available on the Store. These new powerful workflow tools, combined with our “Cyber Monday” sales event, give artists a unique opportunity to significantly extend the capabilities of their SCRATCH and SCRATCH Lab systems at even more attractive prices.”
 
New additions to the ASSIMILATE Store:

Drastic Technologies – MediaReactor: SCRATCH and SCRATCH Lab already support the most commonly used file formats. The MediaReactor Windows/MAC OSX plug-in for ASSIMILATE reads nearly 100 file formats, writes the most important file formats and dramatically extends the capabilities of SCRATCH and SCRATCH Lab in production and post-production pipelines. With no out-of-application transcoding step, MediaReactor saves time and streamlines the vast majority of workflows. For the complete list of supported formats, codecs and metadata visit: http://store.assimilateinc.com/products.php?product=MediaReactor-Workstation-for-ASSIMILATE.
 
Drastic Technologies – MediaNXS: professional video capture and playback software with a range of file types, codecs and video tools. MediaNXS provides HD-SDI/2K/4K capture and playback for SCRATCH and SCRATCH Lab, and includes import/export, waveform/vectorscope, and clip list/timeline/EDL features. With MediaNXS users can create the files they need in the formats best-suited to their workflow, and use SCRATCH or SCRATCH Lab to trim, convert and conform them before outputting to tape. More information on MediaNXS can be found at: http://store.assimilateinc.com/products.php?product=MediaNXS.

James Brooks, development/OEM support, Drastic Technologies, commented: “All production begins with acquisition. Drastic MediaReactor and MediaNXS offer digital artists unmatched flexibility in media capture and translation. We’re delighted to deliver our superior price/performance to SCRATCH artists via the ASSIMILATE Store. It truly is a one-of-a-kind outlet that offers an excellent way for artists to discover and explore products like ours and then buy whenever they’re ready.”

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE, a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN markets its products worldwide via a global reseller network. To learn more please visit www.assimilateinc.com.

Drastic Technologies is a leading-edge developer of digital video solutions for the broadcast, sports playback, production, graphics and scientific communities. Drastic products include standalone software, SDKs, and digital disk recorders for clip control, VTR emulation, external device control, digital media playback and file conversion. Visit www.drastictech.com for more information.