New Nikon D5300 Ultra High Resolution DSLR Camera and AF-S NIKKOR 58mm f/1.4G Low-Light Powerhouse Lens Available Now for Pre-Order at Adorama

New York, NY – October 17, 2013 – Nikon today announced the launch of the new D5300 Camera and AF-S NIKKOR 58mm f/1.4G Lens. Both the D5300 and AF-S NIKKOR 58mm are available now for pre-order at Adorama (http://www.adorama.com/results/nikon-d5300), one of the world’s largest photography, video, imaging and electronics retailers.

The Nikon D5300 is part of an exciting new generation of Wi-Fi® enabled, ultra-high-resolution Nikon HDSLRs. With built-in Wi-Fi for instant photo sharing to smartphones or tablets, GPS and mapping, a cutting edge 24.2-megapixel image sensor, an extra-large swiveling Vari-angle LCD and more, the D5300 offers an exceptional, new level of image quality and capabilities in a compact, ergonomic design. Paired with any NIKKOR lens — including the outstanding AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR kit lens — users can achieve the full potential of its innovative image sensor.

The sharpness, clarity and richness of colors in the D5300’s photos and full HD videos is incomparable. Nikon’s design innovation allows the D5300’s 24.2-megapixel DX-format CMOS image sensor to capture the purest, most lifelike images possible. Enlarge or crop photos without losing any sharpness or detail — a feat not possible with most smartphones and lesser cameras. Combined with the exceptional NIKKOR lens line, photographers can achieve the ultimate in clarity and sharpness.

The AF-S NIKKOR 58mm f/1.4G lens is designed to excel in low-light and nighttime applications. Its fast f/1.4 maximum aperture produces evenly lit images with edge-to-edge sharpness — virtually no sagittal coma or light falloff. Its unique design and rounded 9-blade diaphragm produce stunning bokeh and depth of field control from f/1.4 to infinity — equally useful in daytime portraits and nighttime cityscapes.

When shooting photos or video in low light — especially at night — photographers often want the lens aperture wide open. With many lenses, though, shooting at maximum aperture can cause a slight distortion at the edge of a frame — points of light render as diamond-shaped flares. The AF-S NIKKOR 58mm f/1.4G is specially designed to combat this distortion while providing even brightness across the frame. Capture sharp, evenly lit photos and videos, from edge to edge.

The AF-S NIKKOR 58mm f/1.4G adds a dramatic sense of depth to compositions — both at short distances as well as long-distance landscapes. When shooting stills of a close subject, the AF-S NIKKOR 58mm f/1.4G can achieve beautiful bokeh with soft, natural edges that diminish smoothly away from the focal point. When recording HD video, use these outstanding bokeh characteristics for interesting, smooth focusing transitions, drawing attention to the subject matter.

Paying homage to the acclaimed Noct NIKKOR 58mm f/1.2, the 58mm focal length falls in the sweet spot between a standard lens (50mm) and a medium telephoto lens (85mm). On an FX-format DSLR, it offers a natural perspective with just enough telephoto characteristics to exaggerate depth of field. On a DX-format DSLR, its 87mm equivalent perspective is ideal for portraits and other medium telephoto uses.
For more information, including pricing and shipment details, please visit http://www.adorama.com/results/nikon-d5300.

ABOUT ADORAMA
ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, imaging and electronics retailers. Serving customers for more than 30 years, Adorama has grown from its flagship NYC store to the leading online destination for photography, imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing and professional audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company and the award-winning Adorama Learning Center, which offers free education for photographers in video channels such as the popular AdoramaTV.
Adorama is listed as Forbes.com’s “Best of the Web” and in the Internet Retailers Top 100, and is the official Photo and Electronics Retailer of the NY Giants.
Visit ADORAMA at www.adorama.com.

Press Contact:
Anya Oskolkova
Zazil Media Group
(e) anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova

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Nikon D5300 Ultra High Resolution DSLR Camera

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