Archive for September 18th, 2013

iZotope Announces Nectar® 2

Treat Your Voice to the Next Iteration of Nectar in October 2013

iZotope Inc., Cambridge, MA (September 18, 2013) – iZotope Inc., a leading audio technology company, has announced the next version of iZotope’s award-winning vocal processing technology, Nectar. Coming in October 2013, Nectar 2 will bring the best of digital innovation and analog character into a complete set of tools specifically for voice.

“We were excited to revisit what made Nectar so ideal as a vocal processing plug-in,” says Brett Bunting, Product Manager for iZotope Inc. “We’ve spent a lot of development time incorporating new ideas designed with our users in mind. Nectar 2 users won’t believe how quickly they’ll be able to recreate classic vocal sounds or invent brand new ones.”

With Nectar 2, add character to tracks with modeled plate reverb, harmonic saturation, and new creative effects. Stay in tune, remove distracting breaths without the need for audio editing, transform a single vocal take into a harmonized ensemble, and much more.

Highlighted Features
- Add harmonies to vocal tracks with the new Harmonizer. Play with intelligent automatic settings or define your own with a MIDI controller.
- Add space and character to vocals with the EMT 140-modeled Plate Reverb module, featuring a unique saturation control to emulate the original plate’s preamp.
- Finesse vocal takes quickly with the new Pitch Editor and Breath Control plug-ins.
- Explore seven new creative effects in the new FX module.
- Dive in with a streamlined Overview panel for simple adjustments and added metering for visual feedback.
- Choose from 150+ new presets in styles that range from classic to modern.

Customers who purchased Nectar after August 1, 2013 will receive a free upgrade to Nectar 2 upon release. Special upgrade pricing will be available for all previous Nectar and Nectar Elements customers upon release.

Sign up to hear when Nectar 2 becomes available:

Nectar 2 can be used as plug-ins in your favorite host. Supported plug-in formats include 64-bit AAX (Pro Tools 11), RTAS/AudioSuite (Pro Tools 7.4-10), VST, VST 3, and Audio Unit.

About iZotope, Inc.
iZotope makes innovative products that inspire and enable people to be creative. Based in Cambridge, Massachusetts, iZotope has spent over a decade developing award-winning products and audio technologies for professionals and hobbyists alike. Used by millions of people in over 50 countries, iZotope products are a core component of GRAMMY-winning music studios, Oscar and Emmy-winning film and TV post production studios, and prominent radio studios, as well as basement and bedroom studios across the globe. Through a robust licensing program, iZotope also powers products made by industry partners such as Adobe, Avid, Microsoft, and Sony. For more information on iZotope products, please visit

Media Contact:
Music Marcom
Martina McConnon

From 4K to Photo: Adorama Pro Event Featuring the Canon EOS-1D C Cinema Camera

World-renowned photographer and filmmaker John Huba demonstrates the full production-to-post hybrid workflow using the Canon EOS-1D C Cinema Camera at FREE Adorama Pro event on October 10th

New York, NY – September 18, 2013 – Adorama, the leading supplier of pro video, photographic and consumer electronics products, will be hosting world-renowned photographer and filmmaker John Huba at its free Adorama Pro event on Thursday, October 10th. Huba will demonstrate the revolutionary hybrid method of combining photo and video at this exclusive event featuring the Canon EOS-1D C Cinema Camera. The only DSLR of its kind that can shoot in 4K, Huba will film a live fashion shoot with the EOS-1D C, then import the footage into Adobe Premiere Pro. He will then extract still frames in 4K, putting the entire hybrid workflow on display from start to finish.

Hybrid shooting allows photographers to streamline their creative workflow to achieve high quality video and stills from one camera, enabling a single vision to come to fruition. Huba will be demonstrating the hybrid workflow in three different sessions during the evening event, at 5pm, 6pm and 7pm. Doors open at 4:30pm; light refreshments will be served.

Who: Adorama Pro and John Huba
What: From 4K to Photo
When: October 10, 2013
• Where: Adorama event space, located at 55 West 17th Street, New York City
• Cost: FREE
• Doors open at 4:30pm

Register Now
This event is free but space is limited; register today for one of three sessions. Sessions will run at 5pm, 6pm, and 7pm.

To see the Canon EOS-1D C in action, check out the footage from Nolcha Fashion Week here.

About John Huba
John Huba has been a sought after New York photographer and filmmaker for over two decades. His advertising client list includes campaigns for Ralph Lauren, J.Crew, Neiman Marcus and DKNY. Huba’s celebrity portraits of people like Johnny Depp, Salma Hayek and Anne Hathaway have graced the pages of such esteemed publications as Vanity Fair, InStyle, Men’s Journal, Town & Country and Rolling Stone.

Huba’s ability to reveal the universal humanness in foreign cultures makes his travel images instantly identifiable. His shoots for publications like Condé Nast Traveler and Travel and Leisure have brought him on location to Morocco, Vietnam, Peru and Africa to name a few. His Emmy-nominated documentary, “Hey Vinny,” tells the story of quintessential New Yorker Vinny Vella. Recently, Huba’s film “Seamus” premiered at the Woodstock Film Festival to glowing reviews. John Huba continues to travel and shoot all over the world, combining his photography and filmmaking skills and perfecting this hybrid method of shooting.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, imaging and electronics retailers. Serving customers for more than 30 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company and the award-winning Adorama Learning Center, which offers free education for photographers in video channels such as the popular AdoramaTV.

Adorama is listed as’s “Best of the Web” and in the Internet Retailers Top 100, and is the official Photo and Electronics Retailer of the NY Giants. Visit ADORAMA at

Press Contact:
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova


The HPA Announces the 2013 Winners of the Engineering Excellence Award and the HPA Judges Award for Creativity and Innovation

(Los Angeles, CA) The Hollywood Post Alliance(r) announced the 2013 recipients of the organization’s Engineering Excellence Award and the HPA Judges Award for Creativity and Innovation in Post Production earlier this month, during a special on-line press event. These prestigious awards recognize the technical excellence and creative innovation that is helping to drive the post industry forward. The nominees in the craft categories were also announced.

Leon Silverman, President of the Hollywood Post Alliance, noted "These awards illustrate the pace of technical innovation and the importance of workflow within our industry. With a record-breaking number of entries in every category, and especially these special awards, it is clear that there is incredible technical creative vitality in our industry today. Congratulations to these companies and individuals for continuing to innovate and drive and enable an expanded creative process and palette."

The Engineering Excellence Award spotlights the companies and individuals bringing technical and creative ingenuity to the real world of post production while raising the profile of breakthrough technologies within the industry.

The winners of the 2013 HPA Engineering Excellence Award sponsored by NAB Show are:

DTS, Inc.: MDA
MDA is an open object-based audio specification currently being proposed to international standardization committees as an alternative to today's closed proprietary solutions. With overwhelming interest from the entertainment industry, MDA has already garnered support from major studios and networks looking to avoid another audio format war; while content tool providers have already begun developing new authoring solutions for the MDA format.

NVIDIA: NVIDIA GRID(tm) Visual Computing Appliance (VCA)
The NVIDIA GRID(tm) VCA is a turn-key appliance that enables users to remotely run digital content creation applications on any Windows, Linux or Mac PC with high-performance NVIDIA GPU acceleration even if their computer does not natively have that capability. Since all the processing is done remotely on the VCA, creative professionals get the best possible experience with maximum flexibility.

Sony Pictures Imageworks and The Foundry: FLIX
FLIX lets creative teams focus on telling great stories. Developed by Sony Pictures Imageworks and The Foundry, FLIX is a web-based visual story development tool that enables directors, editors, cinematographers, 2D and 3D story artists to work together in one easy-to-use app.

Telestream: 16 bit 4:4:4:4 Transcoding Technology
Almost all Production workflows require that media be transcoded between formats as it flows from activity to activity and is resized for final viewing. Of primary importance is the quality of the resulting material. Telestream Vantage transcoders utilize an innovative 16bit YCrCbA 4:4:4:4 data paths to deliver the highest quality, and maintain the artistic intent of the submitted material.

Winners comments:

"DTS is proud to receive an HPA award, for MDA as an open platform for the production and delivery of immersive object-based audio. MDA answers the industry's requirement for an open object-based audio platform to create exciting new audio innovations and products on," said John Kellogg, senior director corporate strategy and development.

"NVIDIA is pleased that our GRID VCA has been honored for its technical excellence by the HPA," said Ankit Patel, Sr. Product Manager, GRID VCA. "The GRID VCA is the perfect tool for post-production facilities to optimize workflows and still give their artists the power and performance they need, where ever they need it."

Rob Bredow, CTO, Sony Pictures Imageworks, stated, "We are truly honored that FLIX has received an HPA Engineering Excellence Award. This ground-breaking technology, created by the talented teams at Sony Pictures Imageworks and The Foundry, is a perfect example of how we use technology to help our artists collaborate together on story."

"Telestream is honored to be recognized by the post industry and to receive this HPA Engineering Excellence Award," said Dan Castles, CEO at Telestream. "Our longstanding commitment to image quality and preserving the artistic integrity of the content being processed is paramount for Telestream and was the key driver for our development of the 16-bit 4:4:4:4 Transcoding Technology."

The HPA Judges Award for Creativity and Innovation in Post Production was conceived to recognize companies and individuals who have made significant achievements and pushed the envelope forward in post production, whether in creative storytelling and/or technical innovation.

The 2013 winner of the HPA Judges Award for Creativity and Innovation in Post Production is:

Park Road Post Production: Next Generation Feature Film Workflow: Enabling HFR 48FPS Stereoscopic 3D On Set to On Screen
Park Road Post Production developed the world's first end-to-end High Frame Rate Stereoscopic 3D workflow in support of The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), directed by Peter Jackson. Partnering with some of the industry's finest technology companies, Park Road delivered digital dailies, traditional and 48fps offline/online support, real-time collaborative finishing, and complex final deliverables.

Phil Oatley, Head of Technology, Park Road Post Production, commented, "Thank you HPA and the industry for recognizing the extraordinary work done to bring The Hobbit: An Unexpected Journey to cinemas worldwide in HFR-3D. Park Road has been fortunate to collaborate with some of the most innovative technology companies in the world today."

The 2013 HPA Awards show will be held November 7, 2013 at the Skirball Cultural Center in Los Angeles. The Engineering Excellence Award and the HPA Judges Award for Creativity and Innovation in Post Production will be bestowed upon their recipients at this gala event.

For complete details on the 2013 HPA Awards, please visit Tickets for the HPA Awards are now available and can be purchased online at or by calling the HPA at 213.614.0860 or writing

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

The HPA Awards will be presented with generous support from Premier Sponsor: NAB Show; Foundation Member: Dolby Laboratories; Bronze Sponsor: Sohonet and Supporting Sponsors: Chainsaw, Inc., MESA, Stephen Arnold Music. The Voice to Remember and The Hollywood Reporter.

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Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, or Mimi Rossi,

SunBriteTV Outdoor Televisions Create an Endless Summer

THOUSAND OAKS, California, September 17, 2013 – Autumn skies loom and school is back in session, but SunBriteTV’s all-weather outdoor televisions extend summer fun all year long. And there’s no better place to draw inspiration for creating a new backyard paradise than from the entries in SunBriteTV’s Backyard of the Year Contest.

Since July, dozens of backyard images have been submitted to the contest. An August winner featured a poolside SunBriteTV and a swim-up bar, but all backyards that include a SunBriteTV are eligible to win.

A panel of judges will pick two winners each month to receive a Soundcast Melody Wireless Outdoor Speaker (MSRP $449.00) and be entered to win the grand prize at the end of the year- over $6,000 in high-end backyard lifestyle products from Soundcast and Lynx Grills.

Don’t let earlier evenings and darker clouds ruin your backyard enjoyment- SunBriteTV’s outdoor televisions can be the centerpiece of any outdoor entertainment zone and are sure to brighten any party, family gathering or sporting event. Visit to view the entire gallery of submissions and even vote for your favorite backyard.

Dealers are invited to submit photos of their SunBriteTV installations to win the monthly prize of a $300 discount off future SunBriteTV products and be eligible for the dealer grand prize—a SunBriteTV 5560HD!

Every SunBriteTV includes a 2-year warranty, a weatherproof remote, and a built-in 20-watt sound system. Optional accessories include a variety of wall-, ceiling- or pole-mount installation solutions, dust covers and FM Radio.

All models withstand temperatures from -24°F to 122°F and completely resist rain, humidity, salt corrosion, dust, and insects. Anti-glare screens are specially designed to deliver bright high-definition images in any outdoor climate, any time of day or night.

For more information on SunBriteTV please visit or call the sales department directly at 866.357.8688.

About SunBriteTV
SunBriteTV’s all-weather televisions have been time-tested in home installations, outdoor sports arena, restaurant and hotel patios and even on military vehicles participating in field operations. All models are available through SunBriteTV’s network of Authorized Dealers. To inquire about becoming an Authorized Dealer, contact SunBriteTV at 866.357.8688, or visit the Dealer Inquiry page at


ACNE Adds Trio of Interactive Directors to Further Bolster Diverse Offering

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Following the recent signing of Interactive Director Jeff Levine, ACNE is pleased to announce the addition of three more industry-leading talents to its roster. Interactive director/music producer Drasko Vucevic, animation and effects pioneer Chris Gardner, and relentless innovator Eskil Steenberg will join the team, bringing decades of experience in creating and applying cutting-edge technologies to an almost limitless variety of projects.

“Drasko, Chris and Eskil bring an amazing amount of firepower to our already strong interactive team,” states ACNE CEO of US Operations Jesper Palsson, who has reinvigorated the studio since joining earlier this year. “Drasko has put together one jaw-dropping interactive experience after another. Eskil is a relentless creative visionary whose ideas have been integrated into some of today’s best-known technologies. And Chris has been in the game since Flash was called ‘FutureSplash.’ These guys are serious heavyweights who never let up in their drive to create the next industry-changing technology. We are thrilled to have them.”

This trio of hires lands at ACNE following a busy year for the studio, raking in numerous Cannes Lions and recognitions from FWA and Club des DA, among others. Their recent portfolio includes a dynamic interactive live stream of an adidas fashion show, iPhone apps that track the provenance of McDonald’s food and transform sleep patterns into works of art, and a create-your-own campaign video app for the Y-3 fashion brand. At the same time, ACNE’s foothold in the live-action sector has remained firm, with projects for Toronto International Film Festival, Chase, BlackBerry and Chevy.

Outside of the production space, ACNE remains a leading tastemaker and cultural voice, with popular men’s and women’s fashion lines, the ACNE Paper publication and the ACNE Jr. toy line. With new talent coming online and this portfolio of ever-expanding businesses, ACNE will soon relocate to more creative quarters – an event that will give their talent roster a chance to do a little something special to show off their talents with four interactive/experiential installations – stay tuned!

About Drasko Vucevic:

Drasko Vucevic, who will continue his role as partner at DRASTIC Music + Technology, is adept in all phases of the production process, from concept to direction, production, sensory and music technology, and music production. His wide-ranging work includes interactive ping pong tables for SPiN, a Google Android brand campaign, a TAAFI interactive theater trivia game accessible via Twitter, an LG TV Shopping interface, the Pipe Trouble classic-style free arcade game to raise awareness about hydraulic fracturing, and interactive installation and performance for TEDxToronto. He has collaborated with B-Reel, FLUID, Pop Sandbox and JAM3. This diverse portfolio has earned accolades from One Show, FWA and Vimeo.

About Eskil Steenberg:

Eskil Steenberg is a writer, technologist, programmer, designer, researcher and game designer. With a life dedicated to the marriage of art and hard science, Steenberg developed the VERSE Internet protocol, the GLSL shading language found in every computer and smartphone, new methods for using artificial intelligence, the HALD CLUT color correction system, an impressive range of software tools that together enable the seamless transfer of applications between multiple platforms, and a fully procedural character system that realistically can simulate complex human behavior. He contributed to Rome with Google, has written several screenplays, built previz technology for Oblivion, and has lectured around the world. Steenberg is repped by CAA in the gaming realm and spent time working for Intel.

About Chris Gardner:

Chris Gardner has spent his career working with the world’s top agencies, taking on animation, design, and effects-heavy projects and campaigns. Along with a true passion for UX/interface motion graphics, Gardner has reduced rich iMedia production to a true form of art, using innovative styles of vector animations to create commercial-like quality in otherwise small spaces. Gardner has earned recognition from, among others, FWA, Webby, Communication Art, and CLIO.

About Acne:

ACNE is a creative collective founded with the philosophy that there is no line between Art and Industry. In the spirit of that philosophy, we spend our days undertaking creative problem solving within all areas of Production.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)

Bringing Pristine Audio into a Visual World: Sennheiser MKE 400 and MKE 600 Microphones Create ‘Gold Standard’ for Amateur and Semi-Pro Filmmakers

As Worldwide DSLR Market Continues to Grow and a New Social Video Culture Takes Hold With Innovative Platforms Such as Vine, Sennheiser Brings Audio Integrity into the Mix

Old Lyme, CT – September 18, 2013 — Sound has always been an integral element to modern filmmaking, and for decades Sennheiser has represented the ‘gold standard’ in capturing audio — both in the studio and on-location. Over the last several decades, sound mixers and boom operators have come to rely on both vintage and modern classic shotgun microphones from Sennheiser — including the ME 66, the MKH 416 and MKH 8060 — to make their films ‘come to life’ with dialog, effects and music. As devices such as DSLRs and smartphones continue to proliferate the consumer market — and as the use of innovative content sharing platforms such as Vine and Instagram become commonplace among consumers, Sennheiser is now bringing its microphone technology to an entirely new generation.

According to a press release by Transparency Market Research, digital cameras represent one of the most popular segments of the consumer electronics products market, and the worldwide digital camera market is projected to grow to 138 million units by the year 2015. Meanwhile, applications such as Vine and Instagram bring elements of immediacy and authenticity that were simply not available to the general videomaking consumer in the past. For amateur and semi-professional filmmakers, this means there has never been a better time to create and share video.

Enter the MKE 400, MKE 600 and KA 600i

Just as it has provided premium solutions to professional filmmakers for the last several decades, Sennheiser recently made its MKE 400 and MKE 600 shotgun microphones available to would-be filmmakers and video enthusiasts all around the world. These solutions, designed to be used in combination with camcorders, DSLRs and now smartphones, help content creators realize the dream of ‘no-compromise audio.’ These microphones focus on sounds in front of the camera, while attenuating unwanted sounds coming from the sides and rear. Both the MKE 400 and MKE 600 feature a universal shoe mount and have low cut filters, which help minimize wind noise in demanding situations.

With the KA 600i, Sennheiser makes it possible to capture high qualtiy audio with simply a smartphone, when used in conjunction with the self-powered MKE 600 microphone. As smartphones become more and more powerful, and applications become more creative and flexible, the KA 600i places an unprecedented amount of power into the hands of both amateur videographers as well as professional journalists and others capturing video while ‘on the go.’

What does sound mean to YOU?

Starting this week, Sennheiser is launching a contest directed to both amateur and semi-pro filmmakers. Entrants must answer the question “What does sound mean to you?” and will submit responses through the Vine app for iPhone and Android. One grand-prize winner will win a premium Sennheiser MKH 416 shotgun microphone, and second and third place winners will take home a new Sennheiser MKE 600 shotgun microphone. Interested participants should visit the Sennheiser website [] between now and October 7th; entries will be judged on creativity, originality, and use of audio.

About Sennheiser

Sennheiser is a world-leading manufacturer of microphones, headsets and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at

1) The Sennheiser MKE 600, outfitted with the MZW 600 windshield, available as an accessory.
2) The Sennheiser MKE 600, pictured here with the MZW 600 windshield, features a low cut filter to help minimize wind noise.
3) The MKE 400 shotgun microphone, designed for use with DSLR cameras.

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Facilis TerraBlock Adds Multitasking to DHX Media’s Repertoire

Yo Gabba Gabba!, Super Why, Angela Anaconda and Johnny Test represent just a handful of venerable children’s television series that DHX Media has produced and distributed over the years. Today, the Nova Scotia-based company is one of the largest independent children’s entertainment companies in the world. As it continues to expand, the company relies on a strong post production arm and solid technological foundation with Facilis TerraBlock SAN at its core to finalize new content in time for air.

Led by Director of Post Production Martin Jefferson, a five-person post production team out of DHX’s Toronto office handles online editing and transcoding for shows in production and for digital deliveries. To manage these tasks, the team relies on an integrated workflow that includes digital rapids’ StreamZ HD for ingest and encoding; two Avid® Symphony®, two Avid® Media Composer® and two Apple® Final Cut Pro® workstations for editing; and a Blackmagic DaVinci Resolve suite for color correction. A 48TB Facilis TerraBlock links all of the systems together.

Juggling multiple projects a day, Jefferson’s team ingests massive amounts of file-based and tape-based material into the TerraBlock. Once ingested, footage is edited together and output to HDCAM SR for broadcast delivery or to files for digital delivery. Taking advantage of the TerraBlock’s Multi-User Write functionality and project sharing features, DHX Media has simplified this process – allowing the team more time to be creative as well as to meet tight deadlines.

“Multi-User Write is huge for us, because there is no need to finish one task before starting the next. We can easily multitask, and also know that our media is safe,” shared Jefferson. “Project sharing on the TerraBlock is also so smooth and saves us a ton of time. I can have a project open on two systems and the TerraBlock Manager locks out one of the bins, so that only one can be written to at the same time. The TerraBlock essentially removes the necessity to manage projects, which is fantastic.”

A number of DHX Media’s projects involve large volumes of standards conversions that require high-bandwidth. “The TerraBlock’s throughput is so fast that we don’t run into any issues. While we’re doing a standards conversion in Avid, the TerraBlock is processing our media to create something new in real-time,” Jefferson said. “It’s vital that media is coming at it fast enough, so that frames aren’t dropped, and with TerraBlock, that’s never a problem. Well done Facilis!”

The TerraBlock has also provided DHX Media with enhanced scalability. With each new project, clients can select the best connectivity method. “It’s great! If clients need to do low level data management and won’t be pushing high data rates, they can connect via Ethernet, and if not, they can connect via Fibre,” explained Jefferson.

The ability to connect via Fibre Channel or Ethernet also recently saved Jefferson a day of work. During the installation of a new surround sound system, one edit suite was down, but he was able to work on the project at hand, because he could access TerraBlock files from his laptop. He noted, “I came into work with my laptop, plugged into the network via Ethernet, installed TerraBlock manager and all of the media was just there. I started working on the project and it was that simple.”

“Shared storage is incredibly crucial to all we do, and the TerraBlock is so seamless and simple that we never have to worry about it. No matter how much you throw at it, it just keeps working – which is really incredible,”Jefferson concluded.

About TerraBlock
Facilis TerraBlock is a high-capacity, multiplatform, shared storage system for post-production and content creation. It fosters collaboration, supporting Fiber channel and Ethernet, volume and file-level control.

About Facilis Technology
Founded in 2003, Massachusetts-based Facilis Technology, Inc. designs and builds affordable, high-capacity, turnkey shared storage and archiving solutions for post production and content creation professionals working in the film, television, education and audiovisual markets. Its production-proven solutions are fast and intuitive – making it easier for creatives to collaborate and work more efficiently. Flexible, scalable and compatible with industry-standard creative solutions, Facilis’ technology blends seamlessly into any studio environment – boutique, mid-size or large – and has been installed in more than 2000 facilities worldwide to date.

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First Ever Autodesk Flame Award Winner: The Artery’s Vico Sharabani

The Autodesk Flame community honored The Artery VFX ECD and Flame artist Vico Sharabani with its inaugural Flame Award at the recent International Broadcasting Convention (IBC). The award serves as a broad recognition of Sharabani’s vast contributions to the visual effects industry over the past 23 years, from boundary-pushing VFX creation to his unwavering role as a technical and creative innovator.

“Getting such recognition from this unique community of artists is very humbling.” said Sharabani. “Flame has been central to my work and business since 1995, so I could have done very little of what I have without its amazing tools.”

Sharabani has built The Artery primarily on his Flame skills, amassing a portfolio that includes work with global brands like Nike and Mercedes, as well as with high profile artists such as Beyonce, Coldplay and Nicki Minaj, to name a few.

Perhaps more than any other quality, it is Sharabani’s unwavering commitment to sharing his insights with other artists that has contributed to his status in the industry. His groundbreaking SIGGRAPH technical paper and presentation in 2003 introduced an innovative 3D rig that was considered a major advance in computer graphics. “I have always been deeply engaged in a public conversation with other artists, and like to share my ideas openly,” Sharabani notes.

Behind Sharabani’s ongoing success is a relentless dedication to learning and innovation. He is currently in the midst of the rigorous EMBA program at The Berlin School of Creative Leadership. He injects this drive and enthusiasm into every aspect of The Artery’s operations, pushing the young studio to turn out massive quantities of high- profile work. He remains focused on developing and evolving the company’s business model, pushing his team to master all disciplines in both the creative aspect and the production one.

“In an industry bursting with talent, there is a handful of standouts that combine creative, technical, community and business skills at a high level, and Vico’s name is on that very short list,” noted The Artery EP and partner Yfat Neev. “We have worked together for nearly two decades. Vico’s success and consistent innovation inspires me and our team on a daily basis.”

About The Artery:

The Artery VFX is working with a variety of industries: advertising, entertainment, music and art.? The Artery VFX is a content creator of high-end visual content: feature films, commercials, digital experiences, art-installations and music-videos.?

Servicing high profile projects, brands and Fortune 500 companies.

Led by Vico Sharabani and Yfat Neev in our NY studio, we offer custom-tailored A-teams and unique production pipelines to efficiently deliver the highest level of work based on the every project needs.

The Artery VFX combine the most sought after talent with the latest technologies, in a modern business model to achieve outstanding results.

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Director Diane Paragas Joins Accomplice Media

New York—Award-winning director Diane Paragas has joined Accomplice Media for exclusive representation in commercials. Paragas’s work spans commercials, documentaries, narrative films and branded content with much of it rooted in the stories of real people. On the advertising side, she has directed campaigns for American Airlines, the New York State Department of Health, and, the latter a First Place winner in Google’s TV for All Contest. Her documentary work includes Brooklyn Boheme¸ a 2012 feature-length documentary for Showtime that she made in tandem with writer and critic Nelson George.

“Diane is an exceptionally talented filmmaker with a gift for telling stories in an insightful and powerful way,” says Accomplice Media executive producer Mel Gragido. “She brings unique skills and a creative vision that, we believe, will resonate with a lot of brands.”

Paragas was born in Minneapolis but was repatriated to the Philippines when she was a year old. She returned to the U.S. at age four and spent the rest of her youth in Lubbock, Texas, where she studied painting, music and film. She began her career as a producer with boutique ad agency LLT. She later joined MTV and helped to launch MTV Asia, and also worked for Discovery Asia. It was there that she began to focus on documentary filmmaking.

Diane Paragas

Paragas’s films have appeared on BET, Discovery, MTV, Bravo and PBS. Brooklyn Boheme, which premiered on Showtime in February 2012, celebrated the Afro-American arts renaissance centered in Fort Greene Brooklyn and featured Spike Lee, Chris Rock, Rosie Perez and Saul Williams, among many others. While working on that film, Paragas was contracted by Burrell Advertising to direct, shoot and edit a web-based travel series for American Airlines. That series, which also featured Nelson George as well as actor Laz Alonso and recording artists Laura Izibor and John Legend, eventually spanned three seasons and some 30 cities worldwide, including Beijing, Shanghai, Rio de Janeiro and Paris.

“We were writing and directing on the fly,” Paragas recalls. “By the third season, people were telling us where to go, so it became very interactive. It’s a different kind of advertising—the agency took its entire ad budget and made a web series. That’s where I believe advertising is moving, more value-added content.”

For, an online community that allows users to build family histories, Paragas wrote, produced and directed 14 spots in which people relate deeply personal stories about themselves and their relatives. Paragas elevated the work above simple testimonials both by getting her subjects to open up and by using personal photographs to place them in stylized environments.

“I wanted it to have the feel of a family album come to life; it’s meant to appear very handmade, antique,” she explains. “My aim is to bring real people spots into the realm of cinema, to make them more stylized, more artistic. I believe that is a message that every brand could use.”

Paragas’s most recent work is an inspiring documentary commercial for CoverGirl focusing on an empowerment camp for teenage girls promoting leadership and beauty from within.

Currently, Paragas is developing a narrative feature film, Yellow Rose, about an Asian-American woman pursuing a dream to become a country music star. She is also working to establish a charitable foundation to support the work of Asian-American filmmakers. “To me, commercials, documentaries and narrative films are all about storytelling,” she says. “I don’t distinguish between them. Whether I’m working with a big crew, a small crew or by myself, it’s all storytelling.”

For more information, visit

Hey, What’s A California Amish?

Hey, What’s A California Amish?

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Looking for a hot new collective of Starbucks slurping, tofu-eating religious traditionalists with a surprising distaste for modern technology? Looking to hire a go-getting, young actor/model/blacksmith/candlestick maker for your latest project?

Keep looking. Despite the paradoxical west coast old-country tradition evoked by their name, California Amish, the new studio from longtime collaborators Chris Hughlett and Aaron Rosenbloom, is galloping toward the original, the novel, and the new. As a live-action production company with a focus on comedic work and unconventional markets, the nimble new studio plans to take on any job in any medium, from broadcast to web, regardless of size.

“Aaron and I have always embraced a no-limits approach, and we want to establish ourselves as the go-to studio for out-of-the-box advertising, atypical markets, and unsolvable creative dilemmas” explains Hughlett.

Though based in New York, the studio will hardly be constrained to local talent. With a deep pool of vendors and talent stretching from LA to Portland to Austin to Chicago to New York, California Amish will be able to provide talent in any place to fill any need it deems necessary for any given project.

“We have a unique ability to move across the production landscape, matching talent and location with a client’s needs, no matter what those happen to be,” states Rosenbloom. “Whatever the creative challenge, we will summon the talent and the resources to meet it.”

The fruits of the studio’s creative vortex will be on display at the San Jose International Short Film Festival in late October,with the latest screening of Rosenbloom’s Bananas, which premiered at this year’s Seattle International Film Festival. The intense 7:00 exploration of the banana’s supposed inferiority to all other fruit is a sprawling, highly watchable parody done as a daring blend of drama and art.

Hughlett and Rosenbloom have been dazzling audiences together for some time. Their Brasil Quest game and installation drew enormous crowds to Times Square for the chance to win a trip to Brazil. Their faux-intense Capri Sun mini-documentary – in which they enlisted a crack team of inventors and deep thinkers to foil NFL Redskins tight end Niles Paul’s teammates from stealing his juice – is representative of the sort of off-the-wall, hilarious and engrossing marketing that they intend to focus on.

About California Amish:

Not to be mistaken for the furniture-carving beach bums of your next least-favorite reality TV show, California Amish is a boutique production company based in New York that represents a diverse array of directorial talent. They produce a wide range of projects, including advertising, documentaries, short narratives, and music videos. As a highly nimble and malleable entity, California Amish is able to adapt to the needs of any client.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)


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September 2013
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