Archive for September 3rd, 2013

Brand Solutions Agency Neuron Syndicate of Santa Monica To Be Featured on AMC’s “The Pitch” Sept. 5th — Agency Presents New Campaign for Potential Client Tommy Bahama

Santa Monica CA – September 4, 2013 – Brand solutions advertising and marketing agency Neuron Syndicate Inc. will be featured on AMC’s unscripted series “The Pitch” on Thursday, September 5th, during the second season of that series. The agency will be seen developing and presenting ideas for a new advertising campaign promoting potential new client Tommy Bahama.
“The Pitch” chronicles advertising agencies as they prepare campaigns to try and win a major new piece of business. The show probes the incredible lengths, intense stakes and tight deadlines advertising agencies encounter when they take aim at a new piece of business. Each episode follows two creative shops as they work day and night for seven days, building a campaign to try and win over the brand. A real competition, major stakes and a ticking clock are all elements of this docu-style reality TV series.
“‘The Pitch’ explores just how hard it is to come up with a good creative idea, and, once you have it, how hard it is to sell it. The series is only as good as the agencies and brands that participate in the process and the people we’re featuring in season two are contributing compelling and captivating stories,” said Joel Stillerman, AMC’s EVP of original programming, production and digital content.
Approached by a producer from AMC in Fall 2012, Neuron’s CEO/Partner Ryan Cramer was asked about the agency’s potential interest in appearing on the second season of “The Pitch.” After preliminary interviews were conducted, AMC selected Neuron Syndicate as a season two agency participant.
The September 5th episode of “The Pitch” will document Neuron Syndicate’s creation of a full, multi-media campaign for the lifestyle brand Tommy Bahama. Says Cramer, “This was a very intense process, as we concepted and produced a print, outdoor, radio, online and broadcast campaign all within just five days. The disruption of constantly having a camera crew in our studio, along with the multiple daily interviews required for both myself and my partner Sean Alatorre, made the creative process quite challenging. However, regardless of these unusual circumstances, we were able to meet the deadline. We delivered our pitch to the executives from Tommy Bahama without a hitch.”
Sean Alatorre, VP/Partner, Neuron Syndicate, said, “Appearing on “The Pitch’ was truly like living through a creative boot camp. I always imagined what it would be like to be on a reality show, and often wondered whether the action depicted is real or not. After this experience, I’ve got to tell ya, it’s all very real!”
Adds Cramer, “I’m so proud of our Neuron Syndicate team. We all worked extremely hard on this adventure. By having such a great team, and with my partner, Sean, by my side, I knew we could bring this pitch together with a great deal of creativity and confidence.”
“The Pitch” first premiered on AMC in April 2012 and earned a Critic’s Choice nomination for best reality series –competition. “The Pitch” is executive produced by Eli Holzman, Stephen Lambert, Domini Hofmann and Aaron Saidman of All3Media America (“Undercover Boss”). Season two, which premiered on August 15th, consists of eight, one-hour episodes.
AMC’s Joel Stillerman, Executive Vice President of Original Programming, Production and Digital Content, Mary Conlon, Vice President of Non-Scripted Original Programming and Ari Mark, Director of Non-Scripted Original Programming, oversee development and production for the series.
About AMC:
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premieres this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” “The Pitch” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.
About All3America:
All3Media America (All3A) is the Los Angeles-based production studio for All3Media, a global group of independent production companies. The group is a leading supplier of scripted and non-scripted series in several markets most notably the US, the UK, Germany and New Zealand. All3Media America was established in December 2012 as the US production base for the group’s international formats and the group companies’ US development. All3A also develops and produces a wide range of its own shows specifically for the US market. It currently has series in production or development with a large number of broadcast and cable networks, including the Emmy award-winning Undercover Boss for CBS. All3A’s formats and finished programs are distributed internationally by All3Media International.
About Neuron Syndicate:
Founded in 2001, Neuron Syndicate is a full-service, Santa Monica-based, creative agency committed to creating emotional brand experiences. Neuron Syndicate believes that nothing is truly creative unless it solves a problem, while infusing meaning, clarity and purpose. Neuron’s goal is to ensure their clients brand’s promise is achieved.
With over 45 years of combined experience in the advertising/design industry, Ryan Cramer, CEO & Partner, and Sean Alatorre, Vice President & Partner, have developed ad campaigns for companies including Microsoft, Toyota, Lexus, Scion, Nike, ESPN, Nintendo, Apple, Energizer and Sony, to name a few.
With a young, dedicated team of creative problem-solvers, Neuron’s capabilities include brand building, print, broadcast, interactive, key art and packaging—all with a flair for storytelling while forging an emotional bond with the consumer. Neuron’s clients are represent a who’s who of iconic brands, including 20th Century Fox, Warner Bros., NFL Network, Disney, CAA, FX, Fox Sports, Lifetime, Von Dutch, and a host of others.
Neuron Syndicate is located at 1016 Pico Blvd., Santa Monica, CA 90405. The phone is 310/584-9446. For more information, please visit:

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GPU-accelerated blue/green screen keying has arrived!

Los Angeles, CA – September 3, 2013Digital Film Tools, developer of visual effects software, today announced that its zMatte plug-in is now GPU-accelerated, making it faster than ever to create motion picture-quality blue/green screen composites.

zMatte is a full-featured keyer that is the result of Digital Film Tools’ experience in creating hundreds of successful blue and green screen composites. Using proprietary matte extraction techniques, zMatte quickly and simply creates mattes with minimal parameters, even when dealing with fine hair detail, smoke or reflections. It is easy to use, yet provides the necessary tools when faced with difficult shots — tools such as multiple matte creation, automatic spill suppression, sophisticated matte and edge manipulation, and color correction.

zMatte includes the following plug-ins to handle keying, matte generation and compositing: Color Suppress, DeArtifact, Edge Composite, Frame Averager, Holdout Composite, Keyer, Light Wrap, Matte Generator, Matte Repair, and Screen Smoother.

“Following our master plan to GPU-accelerate all of our software, zMatte v3.5 is now ready for use in production,” comments Marco Paolini, founder and president, Digital Film Tools. “We have implemented OpenCL as our method of acceleration, and most modern graphics cards can take advantage of this technology. In most cases, users will see dramatic speed increases while rendering.”

zMatte Feature Highlights

Create mattes from blue, green or any color screen
Multiple matte creation
Matte shrink, blur and wrap functions
DV and HD de-artifacting
Sophisticated color correction and suppression
Light wrapping
Edge tools to color correct or blur only the edge
Integrated DVE
Screen smoothing for unevenly lit blue and green screens
Effectively composite fire, explosions and smoke
32-bit processing
GPU acceleration

Availability and Pricing
zMatte is available now for 395 USD. If installed on the same machine, one license will run in the following applications: Adobe® After Effects® CS5 and up, Adobe® Premiere® Pro CS5 and up, Apple® Final Cut Pro® 6/7/X, and 64-bit versions of Avid® Symphony®, Media Composer® and Newscutter. Upgrades from previous versions are available for 100 USD.

For more information, examples and downloads, please visit:

About Digital Film Tools
Digital Film Tools brings together the unbeatable combination of superior software designers, motion picture visual effects veterans, video editors and photographers. Add three Emmy Awards and experience in creating visual effects for hundreds of feature films, commercials and television shows and you have a recipe for success.

Press Contact
Zazil Media Group
Anya Oskolkova
(m) 617.817.6559


DFT zMatte 3.5

The National Press Club Installs FOR-A’s HVS-4000 Switcher as Part of HD Upgrade

Cypress, CA – The National Press Club in Washington, D.C. has been an institution for more than a century. In addition to being a private club for journalists and communications professionals, the organization also serves as a full-spectrum production house. The club offers video production solutions, and studio and editing facilities to a versatile group of clients that includes everything from public relations and corporate agencies to local PBS stations. When the organization decided to transition one of its two studios to HD, they sought to find a cost-effective production switcher that offered the capabilities they needed, such as multiple M/Es and a number of digital effects and chroma keyer options. The club, whose other studio is equipped with a FOR-A HVS-350HS video switcher, chose FOR-A’s HVS-4000 3 M/E video switcher for its new control room.

“We chose the HVS-4000 because it has all of the bells and whistles without costing a fortune,” said Ryan Dillenbeck, Director of New Technologies, The National Press Club. “We’ve been using a FOR-A HVS-350HS switcher in our other production studio, and have taken it on the road with us for use in flypacks and remote productions. Since we’ve been happy with the performance of the HVS-350HS, upgrading our facility with a larger FOR-A switcher just seemed like a natural progression for us.”

The National Press Club provides a variety of video services to its clients, including Webcasting, satellite media tours, public broadcasting reports, interviews and corporate messaging productions. FOR-A’s HVS-4000 video switcher offers a wide range of features to handle these types of complex video productions, including 3 Gbps support, 2.5D and 3D DVE, up/down converter, external device control, macro function and video file support. The organization has been using the HVS-4000 switcher since the beginning of June, and also recently installed a FOR-A MV-3200 high-resolution multi viewer in its new studio.

Jay Shinn, Northeast Account Manager, FOR-A, said, “The National Press Club is a unique organization that provides a lot of high-end video services. We’re happy that they’re now all FOR-A in terms of production switcher capability, and we look forward to continuing to provide the club with our affordable, reliable technologies.”

About FOR-A

FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at

Russian Football Premier League and Orad Bring Sports Broadcast to New Level

September 3, 2013 — Orad ( and Liga-TV, a media rights management company and official broadcaster of the Russian Football Premier League (RFPL), have raised the bar on sports broadcasts. Thanks to Orad’s powerful graphics platform, millions of Russian football fans can see, in real time, exhilarating full-screen and lower-third graphics presenting complex and sophisticated football statistics. The graphics are displayed live from the studio during the games themselves, as well as in pre- and post-match shows.

“We looked for a solution that would showcase our graphics and statistics, and bring Russian football production to the highest international level. Now, our spectators can enjoy lots of interesting facts presented in an exciting way. We are very happy with the result, and looking forward to working with our partners,“ comments Ilya Gerkus, CEO of Liga-TV.

“The development of real-time graphics for sports is a complex task, both creatively and technically. We believe that we managed to push the traditional boundaries of real-time graphics by designing a package for RFPL that looks like high-end post-production material. Orad’s real-time platform and its sophisticated authoring tools provided us with a great degree of artistic freedom. As a result, RFPL received an aesthetically rich and sophisticated package with the ‘Nash Football’ brand being the core element. The end product featured a wealth of interesting data, communicated clearly with a dynamic and rich look,” says Anton Maximovsky, CEO and President of Motion Path.

Eight times a week during each tour, the Russian Football Premier League broadcasts rely on Orad’s sports platforms and Motion Path’s graphic templates to display lineups that include clips of the players, yellow cards, team captains; comparison between groups according to defined criteria; player comparisons including “top three” in each category such as “best forward,” “goal keepers,” etc.; referee statistics, smart game calendar showing upcoming games dynamically, and more on its “Nash Football” channel. The clocks themselves also provide statistical information during the game, such as corners, who held the ball the most, substitutions, fouls, and more.

To view the broadcast, go to:

All of Orad’s solutions will be presented this year at IBC, booth 7.B27. To book a demo, please contact us at

To book a private press appointment, please contact Anya Oskolkova at, or register via this link.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at

About Motion Path
Motion Path is a creative services provider with the emphasis on real-time 3D graphics for broadcast television. The team comprised of seasoned industry professionals from the broadcast world who have delivered some of the highest profile productions in television, including the Super Bowl XXXIII, the World Series, US Presidential elections, and newscasts for ABC, NBC, CNN, CNBC, ESPN, FOX, Global, CBC/Radio Canada and many others. The team has also won a number of prestigious design awards for work on design projects in the U.S., Canada and Europe.

More information about Motion Path is available by visiting

About Liga-TV
Liga-TV is a subsidiary of the Russian Football Premier-League responsible for production, packaging and sales of the media rights of the Russian top-flight championship. Liga-TV produces and distributes official TV-channel of the Russian Football Premier-League – NASH FOOTBALL (??? ??????) – featuring all league games live in both SD and HD versions. More information is available by visiting

For further information contact:
Orad Hi-Tec Systems Ltd
Ofir Benovici
Vice President Marketing


RTW Rolls Out New Trade-In Program to Support U.S. Calm Act Regulations

LANCASTER, PA, SEPTEMBER 3, 2013 ? RTW, a leading vendor of visual audio meters for professional broadcast, production, post production and quality control, is pleased to announce that RTW International Corp., its Lancaster, Pennsylvania-based facility, is offering a new trade-in/trade-up rebate program to U.S. customers. The rebate is valid on any RTW TouchMonitor audio meters and SurroundControl products purchased between Sept. 1, 2013 and Nov. 30, 2013.

“RTW and RTW International Corp. are very aware of the importance of U.S. broadcast and content creators complying with loudness regulations as outlined in the CALM Act,” says Christopher Spahr, Director of U.S. Sales and Operations, RTW International Corp. “Our trade-in program is a cost-effective way for our customers to upgrade the valuable tools they have come to rely on in order to comply with the CALM ACT. We hope that all of our customers are compelled to take advantage of this limited-time promotion.”

This special program is available to all broadcast and content creators currently operating without the proper loudness measurement tools to ensure compliance with the CALM Act, as stated by the December 1, 2012 ruling. In order to receive a rebate, customers must trade in an equal number of working audio metering products, including non-RTW brands.

The following RTW products are available for RTW’s rebate offer:

TouchMonitor Series
• TM3
• TM3-6CH
• TM3-3G
• TMR7
• TM7
• TM9

SurroundControl Series
• 11900
• 11900SD
• 31900
• 31900SD
• 31960
• 31960SD

For more information about RTW International Corp’s trade-in/trade-up rebate program, please call 877-938-7221 or visit

For more information about the CALM Act, please visit:

For more than 45 years, Cologne-based RTW has accompanied the steady technological progress in the professional audio industry with innovative instruments and technologies for visual audio monitoring in broadcast, production, post production and quality control. Its state-of-the-art audio and loudness metering systems have an excellent reputation throughout the world. With groundbreaking products such as the Surround Sound Analyzer, the company has been a key vendor of professional broadcast and audio metering equipment for decades.

RTW’s ranges of products currently include the SurroundControl series for monitoring, controlling and routing stereo, multichannel and surround audio and the TouchMonitor range, which truly marks a paradigm shift in visual audio monitoring and loudness metering. Combining maximum flexibility and modularity with an intuitive touch-enabled surface and multichannel signal analysis, the TM7 and TM9 units are the essence of many years of experience. The attractively priced TouchMonitor TM3 entry-level system opens new markets, targeting applications such as journalist cubicles, edit suites and small control rooms.

As part of its expansion into the U.S. market, in 2013 RTW established RTW International Corp. in Lancaster, Pennsylvania. The new office is the first U.S. location launched by RTW, showing the company’s dedication to supporting its customers and dealer networks in the U.S. The new U.S. office will house all customer service, repair and final product assembly activities for U.S.-based RTW customers.

For more information on RTW, visit, or call +49 221 709130. For more information on RTW International Corp., visit or call 877-938-7221.

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RTW to Unveil New Loudness Solution and Product Upgrades at IBC 2013

AMSTERDAM, 3 SEPTEMBER, 2013 – RTW, a leading vendor of visual audio meters and monitoring devices for professional broadcast, production, post production and quality control, will debut at IBC 2013 (Stand 8.D92) a new tool for logging, true-peak data analysis and reporting compatible with its TM7 and TM9 TouchMonitors. The company will also introduce several new updates to its TouchMonitor and SurroundControl lines of audio measurement products.

“We are thrilled to share our latest advancements in loudness measurement with the international broadcast community once again at IBC,” says Andreas Tweitmann, CEO, RTW. “Whether it’s a brand-new product, such as the new tool we will unveil at IBC this year, or upgrades to our TouchMonitor and SurroundControl series of products, we are always striving to bring forth new technologies and options for users.”

TM7 and TM9 TouchMonitors
As part of the recently released SW20013 software, RTW is now shipping a new BLITS (Black & Lane’s Ident Tones for Surround) instrument option for its line of TM7 and TM9 TouchMonitors. The BLITS license option uses the order code SW20013, and requires users to install the current firmware, version 3.10, first.

RTW will also demo its new TM7-HW20714 TouchMonitor, featuring a 3G-SDI interface. RTW developed the interface in response to requests by audio engineers in the broadcast market for a seven-inch audio metering tool compatible with 3G interfacing.

SurroundControl 31900 and 31960 Series
For its flagship product line, RTW will have on hand its latest firmware update V04.00.41 for the Surround Control 31900 and 31960 series, which combines control, analysis and monitoring of eight-channel 5.1 to 7.1 surround sound into one single system. Firmware V04.00.41 supports all current EBU/ITU loudness regulations, including ITU 1770-3. Further, the popular Multicorrelator display offers detailed phase information between all channel-pair combinations. Meanwhile, the LFE correlator is an advanced feature for testing for phase problems between any given channel in respect to LFE.

TM3 and TM3-3G TouchMonitors
The new TM3-SWMC software license for the TM3 line expands the functionality of the TM3 TouchMonitor series with PPM, VU, loudness and a new combination of PPM and loudness moving coil instruments. The moving coil emulation display features vertical or horizontal orientation and numeric and peak indicators with single, double and stereo channel instruments. For stereo groups in the PPM moving coil mode, additional M/S moving coil emulation is selectable.

Finally, offered as part of firmware 2.50 for the TM3 line, users can employ the new Time Test Control sub menu to set the parameters for starting and stopping loudness measurement functions. In addition to a manual control enabled by on-screen keys and/or the GPI interface, full or semi-automatic measurements can also be defined. The Test Time Control option will also be available for the TouchMonitor TM7, TMR7 and TM9 with the actual firmware release.

Users can download all of RTW’s firmware updates for free by logging into RTW’s website:

About RTW
For more than 45 years, Cologne-based RTW has accompanied the steady technological progress in the professional audio industry with innovative instruments and technologies for visual audio monitoring in broadcast, production, post production and quality control. Its state-of-the-art audio and loudness metering systems have an excellent reputation throughout the world. With groundbreaking products such as the Surround Sound Analyzer, the company has been a key vendor of professional broadcast and audio metering equipment for decades.

RTW’s range of products currently include the SurroundControl series for monitoring, controlling and routing stereo, multichannel and surround audio and the TouchMonitor range, which truly marks a paradigm shift in visual audio monitoring and loudness metering. Combining maximum flexibility and modularity with an intuitive touch-enabled surface and multichannel signal analysis, the TM7 and TM9 units are the essence of many years of experience. The attractively priced TouchMonitor TM3 entry-level system opens new markets, targeting applications such as journalist cubicles, edit suites and small control rooms.

As part of its expansion into the U.S. market, in 2013 RTW established RTW International Corp. in Lancaster, Pennsylvania. The new office is the first U.S. location launched by RTW, showing the company’s dedication to supporting its customers and dealer networks in the U.S. The new U.S. office will house all customer service, repair and final product assembly activities for U.S.-based RTW customers.

For more information on RTW, visit, or call +49 221 709130. For more information on RTW International Corp., visit or call 877-938-7221.

EditShare Becomes an Integral Part of the Teleton Foundation

Global telethon foundation adds EditShare scalable shared storage with integrated media management and archiving to produce “Children in Need” documentaries

Boston, MA – September 3, 2013 – EditShare® (, the technology leader in shared media storage and end-to-end tapeless workflow solutions, announced today that Mexico’s Teleton foundation ( has upgraded its production center with EditShare’s high-performance XStream shared storage (more info) platform with integrated Flow asset management (more info). The new installation also features EditShare Ark Tape (more info) with a 48-slot LTO-6 tape library to better manage the foundation’s existing massive content library.

Teleton Mexico, which also manages Teleton’s efforts in the U.S., is responsible for funding 21 critical medical rehabilitation centers throughout the country. To help subsidize costs, Teleton televises an annual 27-hour fundraiser featuring poignant mini documentaries that showcase the many lives transformed by a rehabilitation center. To date, Teleton’s fundraiser is the largest Mexican TV show in terms of production and viewership, leveraging the Televisa Network’s transmission service and countrywide coverage.

“Because the work we do impacts the lives of many, it is critical that we are using the very best production tools to ensure our story is seen and heard in the most impactful way possible,” comments Andres Jimenez Cascella, post-production coordinator, Teleton. “At the same time, in achieving this production value, we cannot afford to break the bank. It is important that as much of the funds as possible are dedicated to the rehabilitation centers. With EditShare, we have deployed a world-class technology, scalable and versatile enough to manage the volume and demands of our programs, at a price point that fits well within our budget.”

Eight Teleton directors travel throughout Mexico, interviewing families of critically ill children who rely on the rehabilitation centers for care. The production team uses Flow’s file-based ingest and asset management capabilities to index and track the massive amount of interview footage that is loaded onto the EditShare XStream shared storage platform. Interviews are then developed into 27 mini documentaries that are aired during the December fundraising event. EditShare’s advanced project sharing capabilities let Adobe® Premiere® Pro and Final Cut Pro® editors freely share interview media and collaborate on mini-documentary story evolution. EditShare’s Extreme Scalable Architecture (ESA) (more info) and Expansion Chassis options ensure easy, affordable storage expansion should Teleton need to quickly expand capacity. Cascella adds, “A child’s story can span 12 years. Technology and file formats change frequently. In addition to its tremendous scalability and media management, a big strength of EditShare is the way it manages formats. We can work with our existing material, easily collaborating and evolving stories that develop over long periods of time.” Ark Tape provides Teleton with economical archiving without sacrificing workflow. Proxy files are automatically created and stored in the Flow asset management system for easy search and restoration of archived content.

Read the full Teleton story here.

About Teleton
Teleton Foundation creates a better society, serving those who we love the most: our children. Teleton offers a healthy work environment that positively impacts quality of life of our employees, their families, and the community. We are proud of the work we do and enjoy working with our partners. Teleton believes in its leaders, and works with utmost respect and equality. In 2013, Teleton made the list of the best 100 companies to work for Mexico.

About EditShare
EditShare is the technology pioneer in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV, and film industries. EditShare’s ground-breaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and Lightworks – the world’s first three-platform (Windows/OS X/Linux) professional non-linear video editing application.

©2013 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.

Press Contacts
Anya Oskolkova
Zazil Media Group
(p) +1 (617) 817-6559

Lauren Leger
Zazil Media Group
(p) +1 (508) 498-8433


Visom Digital, a production sales company with a studio division specializing in recording, mixing, post-production film with Foley, ADR, Dubbing, SFX and pre- mixes of stems capabilities, and a systems sales, integration and technical support division, has recently placed Studio Technologies’ IFB Plus Series Interruptible Foldback System with major Brazilian broadcasters to enhance communication flow for OB trucks. Consisting of the Model 2A Central Controller, the Model 22 and Model 24 Access Stations, as well as the Model 32A and Model 33A Talent Amplifiers, the IFB Plus Series brings talent cuing to the next level, allowing reporters and other on-air talent to receive program audio along with audio cues from production personnel.
“The Studio Technologies IFB Plus Series delivers ultra-reliable, high-quality performance to the director, producer or other production associate in need of crystal clear, easy-to-use IFB communication with on-air talent and camera operators,” says Paulo Campos, sales manager for Visom Digital. “The mission of Visom Digital is to work with our clients to understand their particular production needs and, from there, make informed choices of equipment that will best suit those needs. We have successfully placed the IFB Series with a number of major players in the Brazilian broadcast market with great results. With the Studio Technologies IFB unit, our clients have exactly the right tool to accomplish this all-important production communications link.”
The heart of the IFB Plus Series is the Model 2A Central Controller. This one rack-space unit offers a wide range of features particularly optimized for mobile applications. These include two independent IFB channels, an internal interrupt microphone and four program inputs. Two telephone interfaces allow direct connection to telephone lines or standard audio signals. The telephone interfaces can be used to receive and send IFB audio.

Mobile IFB applications present increased challenges as the number and variety of program sources, interrupt sources, and configuration possibilities quickly multiply. Program audio can come from many avenues including off-air receivers, 2-way radios, telephone lines, satellite receivers and cell phones, for example. Interrupt audio (talent cues) may be received with the program material connected via telephone lines or may need to come from the mobile unit itself. The ability to provide IFB audio to a number of destinations is also required. These include talent “beltpack” amplifiers, transmitters used with wireless receivers, and intercom systems. This is where the IFB Plus Series shines.

“IFB Plus delivers all the capabilities necessary to handle even the most complex field operations, taking the technical worry away from this aspect of production workflow,” states Campos. “Now that our clients have a successful experience with Studio Technologies equipment, we are planning to showcase other products that the company makes because their products, like the IFB Plus, work well and solve problems. It doesn’t get better than that.”

About Studio Technologies, Inc.
Studio Technologies, Inc. provides tailored, high-performance video, audio and fiber optic products for the professional audio and broadcast markets. The company was founded in 1978 with a commitment to design and manufacture dependable, individualized solutions for broadcast studio, stadium and corporate environments. Known for “designing for the way professionals work,” the company is recognized as an industry leader that has never wavered from its individualized design pledge. Product categories include fiber-optic transport, broadcast support, mobile broadcast, intercom and IFB, announcer consoles, loudspeaker monitor control systems and sound pressure level monitor systems. For more information, please visit the Studio Technologies website at or call 847.676.9177.

Hawthorne Direct’s Karla Crawford Kerr to Moderate “Direct Response 101″ Panel Sept. 24th, During Electronic Retailing Association’s Annual Event

Los Angeles, Calif., Sept. 3, 2013 – Karla Crawford Kerr, Director of Business Development and Corporate Relations for Hawthorne Direct, a full service brand response advertising agency, will serve as moderator for a panel entitled “Direct Response 101.” The event will take place on Tuesday, Sept. 24th, during the Electronic Retailing Association’s (ERA) annual Direct-to-Consumer (D2C) Convention in Las Vegas. The panel will be held from 8:30 – 10 a.m. at the Wynn Las Vegas Hotel.
Joining Crawford Kerr for this session will be panelists:
• Ron Steblea, President, Rutledge & Bapst
• Michael Montgomery, Vice President of Business Development, Mercury Media
• Kristy Pinand- Dumpert, Vice President of Sales & Marketing, Concepts TV Productions
• Scott Swanson, CEO, Expert Planet, LLC
• Brian Wargula, President, Christopher Morgan Fulfillment
• Jeff O’Conner, COO, Digital Target Marketing
The “Direct Response 101” session is described as follows: Get to know the basics of direct response from the experts. This is a must-attend session for anyone who wishes to bring their product to the masses through direct response marketing. Topics addressed will include: long-form vs. short-form commercials; specialized websites; how to bring a product to retail; paid media or PI; utilizing an IVR or live operator; meeting ROI, and more. The answers to these questions will be discussed and revealed during a 90-minute session sure to inform, entertain and inspire. Following the seminar a half hour of networking with the speakers will be offered to attendees.
For more information on the “Direct Response 101” session, please see:
Karla Crawford Kerr is the Director of Business Development and Corporate Relations for Hawthorne Direct. In that position, she works with prospective and existing clients to optimize brand response television success. She is a leader in the company’s marketing and business development arenas, specializing in public relations, event/trade show planning and account management. Her portfolio of clients has included Applica, Kaz Honeywell, Nikon, U.S. Navy, Clorox, Procter & Gamble, RotoZip Tool Corporation, Braun, Oreck, Aero and more.
Karla was named Volunteer of the Year in 2004 by the Electronic Retailing Association. She is active on the ERA’s Content Committee, and was the 2011-2012 Education Chair (past chair five terms, co-chair one term.) She has judged the Moxie Awards since 2005, and has also been a co-presenter at the Moxies. Karla was accepted to the Direct Marketing Association Broadcast Council Operating Board, and has served on the DMA Broadcast Council Operating Committee. She was also co-chair of programming for that organization for two years.
The annual ERA D2C Convention is produced by ERA, the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace. ERA includes members that maximize revenues through direct-to-consumer marketing on television, online, mobile and on radio. For more information about the 2013 convention, please visit:
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, and more.
The agency is headquartered in Los Angeles, with the founding office located in the Midwest. Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorne’s daughter, Jessica Hawthorne-Castro, today holds the post of Chief Operating Officer. For more information, please visit
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Imagineer Systems at IBC 2013

Imagineer Systems announced today it will demonstrate the newest version of its Academy Award-winning Planar Tracking technology during IBC 2013 in Amsterdam.


Imagineer Systems to Demonstrate Newest Version of mocha Pro at IBC 2013; Hosting ‘mocha Meetup Event’ to Showcase Academy Award Winning Tools for Visual Effects Artists


Industry Renowned VFX Artists, Trainers Including Mathias Möhl, Ben Brownlee and Jonas Hummelstrand to Present in the Imagineer Stand Throughout the Conference 


GUILDFORD, UK (September 3, 2013) — Imagineer Systems ( today announced it will be demonstrating its newest point release of mocha Pro v3.2, in its stand   7.J49 at IBC 2013 in Amsterdam. mocha Pro v3.2 provides much improved international character support and significant features to help visual effects artists work more efficiently, including:


  • Planar Tracking – powerful 2D motion tracking for solving the most difficult visual effects and post production tasks.
  • Roto & Masking – advanced rotoscoping tools for creating masks with less manual keyframes.
  • Object Removal – unique module for removing foreground objects and creating clean plates without manual paint and clone.
  • Advanced modules for 3D camera solving, Lens Distortion, Stabilization and more.
  • Supports Industry Applications – Seamless workflow with Apple Final Cut Pro, Adobe After Effects, Avid, Autodesk Flame & Smoke, Eyeon Fusion, Quantel, Maxon Cinema 4D, Nuke and many more.



Imagineer Systems will also host a mocha User Meetup Event at IBC 2013. During the event, the team from Imagineer Systems will be joined by special guest artists to present mocha Pro and mocha AE CC – Imagineer’s planar tracking and roto utility designed for Adobe After Effects Creative Cloud Users.


The IBC mocha Meetup will be held in the Imagineer Systems IBC 2013 stand (7.J49) on Saturday, September 14th from 4:30 – 6:30 p.m. at the Amsterdam RAI conference center. Registration is free and tickets can be reserved online by visiting:


During the IBC mocha Meetup, and throughout the show, Imagineer Systems will be joined by renowned VFX artists to help demonstrate the power of mocha in different scenarios, including:


  • Mathias Möhl from;
  • Ben Brownlee from Curious Turtle Training;
  • Visual Effects Supervisor, Jonas Hummelstrand, who will present upcoming VFX work from “Real Humans” season 2, which airs on SVT in December 2013. (


Imagineer Systems will also offer a free seat of mocha Pro as a raffle prize for event attendees.


mocha: Academy Award Winning Technology

In February 2013, Imagineer Systems was honored by the Academy of Motion Pictures Arts and Sciences with a Scientific and Technical Award for mocha and its Planar Tracking technology. Imagineer Systems’ Philip McLauchlan, Allan Jaenicke, John-Paul Smith and Ross Shain were selected as a winner for mocha and its underlying Planar Tracking technology. The Company was recognized for their proven record of contributing significant value to the post-production process of making motion pictures.


Over the years, Imagineer’s mocha software has gained acclaimed notoriety within Hollywood’s visual effects community for its ability to “motion track” problematic footage such as out of focus and marker-less areas helping enable a technique called ‘digital makeup’ or ‘seamless effects.’ Visual effects artists use planar tracking to magically transform actors and locations without requiring timely makeup sessions and expensive sets, allowing directors to make important creative decisions long after the performance has been captured. Capturing accurate movement is essential and mocha has been involved in some famous digital makeup examples such as the snake-like noseless Lord Voldemort in the Harry Potter films, replacing Mystique’s eyes in X-Men and helping Natalie Portman undergo an amazing transformation in Black Swan.

About Imagineer Systems 

Imagineer Systems Ltd is the Academy Award winning developer of visual effects solutions for film, video and broadcast post production markets.  Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as The Hobbit, Black Swan, The Amazing Spiderman, Invictus, and the Harry Potter series. Imagineer’s desktop product line consists of mocha Pro™ – roto, planar tracking, compositing, and removal utility;  mocha AE™ – a planar tracking and roto utility designed for After Effects and Final Cut Pro users.  Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom. For more information visit


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


September 2013
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