New Lufthansa Magazine App Takes Off Across iTunes, Google Play and Web Thanks to the Aquafadas Digital Publishing System

Now in digital format, “planet” magazine from Lufthansa Cargo AG soars high with videos, slideshows, interactive infographics and animations

Montpellier, France – July 16, 2013 – Aquafadas, innovative developer of digital publishing solutions, has joined forces with Lufthansa Cargo AG to deliver the latest trends in the world of airfreight in stunning high-quality digital format through the Lufthansa “planet” magazine App. Introduced in 1999, Lufthansa’s industry magazine “planet” features the latest developments in airfreight and logistics chain management, serving as an important knowledge base for global corporations looking for authentic articles on topics of quality, network, security and environment. Thanks to Aquafadas, the magazine’s new digital format is available as an App on iPad and Android devices and through a Web Reader. The digital magazine incorporates videos, slideshows, interactive graphics and animations, enriching the reader experience and improving the reach on a global scale.

Lufthansa’s new digital “planet” magazine received a prestigious Mercury Gold award for the outstanding design of both the App and Web versions. Presented by the New York International Academy of Communication Arts and Sciences (IACAS), the Mercury Excellence Awards are one of the most important award competitions in the world of professional communications.

Lufthansa Cargo and its design partner for the new planet app, PRH Hamburg Kommunikation, researched its options and zeroed in on the Aquafadas Digital Publishing System. “In just one single discussion with Rainer Heckmann, general manager of Aquafadas Inc., we were able to confirm that all of Lufthansa Cargo’s requirements and expectations easily could be met, at a more-than-affordable price,” said Holger Bartsch from PRH. “Equipped with this information and a presentation of a sample app that included slideshows, videos, Web links, and support for both vertical and horizontal orientation, Lufthansa Cargo was convinced to have found the right partner for ‘planet.’”

Needing to implement the App across multiple digital publishing platforms, including Android devices and as a Web edition, as well as support for all interactive features without compromising the usability and experience for readers, the Aquafadas Digital Publishing System was the best software for the job. Its extensive capabilities, including interactive features, combined with ease of use meant that just about any graphic designer could take content from print and create the most advanced, interactive digital magazine. No need to code. Equally as important, Aquafadas provides Lufthansa and PRH the ability to publish the same interactive content into Apps and to the Web. Bartsch adds, “We are happy that, with Aquafadas, we found a partner who not only enabled us to meet all requirements, but also provides optimal support during stressful times when we must meet our deadlines.”

“While publishing a magazine app to iPad and Android tablets is a great way to market your business, organizations must adopt both a strategy and technology that effectively address their entire audience,” said Rainer Heckmann, general manager, Aquafadas Inc. “Lufthansa Cargo needed a solution that allowed them to publish an interactive magazine to both tablets and the Web simultaneously. They were one of the first to use some of the latest features, like the brand new Web Reader, now offered in version 3 of our Digital Publishing System with great success. We are very pleased that Lufthansa Cargo and its publication agency PRH selected Aquafadas as the digital publishing technology to realize their forward-thinking design. Their use of Aquafadas aptly demonstrates the artistic creativity and high-end interactivity that can be achieved while serving the needs of a global audience.”

About Lufthansa Cargo AG
Lufthansa Cargo ranks among the world’s leading cargo carriers. In the 2011 business year, the airline transported around 1.9 million tonnes of freight and mail and sold 9.5 billion revenue tonne-kilometres. The Company currently employs about 4,600 people, worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves more than 300 destinations in some 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by Lufthansa and Austrian Airlines, and an extensive road feeder service network.

About PRH Hamburg
PRH Hamburg Kommunikation GmbH, founded in 1991, realizes international customer magazines, employee magazines, online magazines, corporate books and films, and creative digital solutions. The projects serviced by PRH Hamburg are always integrated into the overall communicative strategy of the customers. A database-driven content management system enables full transparency and gives the customers protected access at all times to all text and picture data via the Internet. The completed work is checked with the help of recognized methods.

About Aquafadas
Aquafadas, creator of innovative digital publishing solutions, allows and facilitates the mass distribution of high quality digital content such as magazines, books, newspapers and comics on all major new platforms, including smartphones, tablets and the Web. A Rakuten group business, Aquafadas provides its technological expertise to Kobo, the world’s fastest growing e-reader provider. Its creative tools are tailor-made for publishers and meet all the industry-specific needs. Trusted Aquafadas customers include Egmont International, Sanoma, Lagardere, Mondadori, Reader’s Digest, Bayard, Standard & Poors, Vodafone, Carrefour and Kelby Media.

Comics publishers use AveComics, the highly innovative digital comics platform created by Aquafadas, to distribute comics on the new devices. The business world is also using Aquafadas tools to migrate content to digital formats. To encourage higher readership and save in print costs, businesses are increasingly taking their marketing, technical, commercial and financial documentation digital. Aquafadas’ user-friendly creative software for Flash®, HTML5, photo and video editing, is also growing a huge following with graphic design professionals and consumers.

Press Contacts
Anya Oskolkova
Zazil Media Group
anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova

Megan Linebarger
Zazil Media Group
megan@zazilmediagroup.com
(p) 617.480.3674
(skype) megan.zazil

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