Archive for July 16th, 2013

MPC Creates CG Athletes for EA SPORTS’ E3 Spots Via Agency Modus Operandi

MPC’s New York and LA studios recently teamed up with Modus Operandi on a pair of adrenaline-pumping spots for EA SPORTS. The fully CG pieces were used to promote the company’s four sports franchises for industry heavyweights at the 2013 E3 conference in Los Angeles.

IGNITE fuses highlights from EA SPORTS’ Madden NFL, NBA, FIFA 14 and EA SPORTS UFC games into one motivational cinematic presentation of the titles’ new game-play features, from increased artificial intelligence to cloth simulation to better-integrated motion capture. The mammoth job featured 32 shots, three fully CG environments, nearly 50 hero characters and stadium crowds. The spot required a carefully choreographed, comprehensive pipeline that worked closely and efficiently with Modus Operandi and EA’s diverse branches. MPC LA orchestrated a workflow that ran from asset organization and pre-visualization to final cut, developing a universal rig, model and shading tagging system that complemented their existing pipeline and shot-management tool.

“EA SPORTS wanted IGNITE to inspire its fans and showcase the future of EA SPORTS gaming,” states MPC LA VFX Supervisor Ross Denner. “This was a huge job of the same size and scope as a short film, and it required real insights and close creative collaboration from MPC NY. We strove to be a technical and creative partner that would give Modus Operandi the freedom and support they needed to achieve the cinematic effect of the project.”

MPC NY focused its efforts on Feel the Fight, a spot dedicated to EA SPORTS’ new UFC game in a high intensity sequence in which the action seems to come straight at the player. In a spot focused on the electronic representations of real-life athletes, achieving a feel of authenticity was paramount, a challenge that required a massive team effort across MPC.

The 2D team, led by Alex Harding, composited immense amounts of realistic muscle deformation, skin movement, sweat, blood, bruising and damage detail across more than 30 shots. Chris Bernier’s 3D team created models and animation that held true to the fighters’ real-life MMA moves and muscle anatomy, dedicating tremendous amounts of time to creating the precise gesticulation of rippling skin and muscles on the slow-motion moments of impact. An added layer included incorporating MPC’s NY colorist Adrian Seery into the pipeline, allowing the 3D and 2D team to focus on the overall animation, lighting and general look of the piece with Adrian doing an overall grade to the animated piece, nailing consistent and true-to-life skin tones while establishing a look and feel to complement the spot’s epic nature.

“This was an exciting project to be a part of,” states MPC VFX Supervisor Alex Harding. “Fully CG jobs are very challenging, but they put a huge amount of creative freedom in our court on Feel the Fight, both from a 3D and 2D perspective. The commitment from the team was inspiring and everyone at Modus Operandi was a pleasure to work with.”


Spot Title: “Feel the Fight,” “IGNITE Engine Trailer”
Air Date: June 2013

Client: EA SPORTS (“Feel The Fight”)
Executive Producer: Keith Munro
Executive Producer: Jeff Sharma
Producer: Trevor Delahaye
Art Director: Ian Lloyd
Art Director: Ron Bignell
Art Director: Jenny Freeman

Executive Producer: Todd Batty
Executive Producer: Steve Brooks
Executive Art Director: Rick Stringfellow
Creative Director: Aram Coen
Production Coordinator: Lindsay Yeats

Advertising Agency: Modus Operandi
SVP/Executive Creative Director: Aaron Sternlicht
Creative Director: Marcelo Petrella
Art Director: Jon Farrell
Executive Producer: Brendan Cravitz
Producer: Jason O’Leary
Offline/Online Editor: Matt Delamater
Assistant Editor: Tai Eskrine
Story Board Designer: Jeong Yang (Frameworks)
Production Coordinator: Julian Bishop

Production: Modus Operandi
Director: Marcelo Petrella

VFX (“Feel the Fight)”: MPC NY
Executive Producer: Justin Brukman
Head of Production: Derek Macleod-Veilleux
Creative Consultant: John Sunter
Producers: Michael Stanish, Philip Whalley, Kathy Monahan
VFX Supervisors: Chris Bernier, Alex Harding, Graeme Revell
VFX Team: Sang Lee, Mikael Pettersson, Mikael Marsek, Jimmy San, Liam Griffin, Chiara Antelmi, Allyn Lawson, Tom Carrick, Tom Rowell, Brice Lehman, Chris Antoniou, David Picarda, Levi Peterffy, Sean Ray, Calentina Ercolani, Graeme Eglin, John Sunter. Alex Galan, Alberto Delle Regina, Adam Leary, Ajai Verghese John, Anbarasu Elangovan, Inigo Vima Roy, Kunal Sarkar, Raju Ganesh, Sreejit Kumar, Sumesh Chammancheri, Andres Weber

Executive Producer: Lexi Stearn
Head of Production: Jenny Bright
Creative Director: Ross Denner
Producer: Diana De Vries
Supervisor: Ross Denner
Animation: JD Fievet, Tyler Lancsater, Alejandro Castro, Samir Patel, Ruel Smith, Rigging Ian Wilson, Andrew Lema
Lighting: Fred Durand, William Schilthuis, Jon Balcone, Kenny Jackson, Sanjay Chand, Greg Gangemi, Tim Kafka
Environments: Nathaniel Morgan, Stefano Farci, Hui Bui
FX: John Cherniack, Matt Johnson, Bryan Cox, Yas Koyama
Massive: Amrik Walia, Hayley O’Neill
2D Compositing: Benoit Mannequin Flame, Elliott Brennan Nuke, Clement Renaudin Nuke, Lisa Ryan Nuke

Color Grading (“Feel the Fight”): MPC NY
Colorist: Adrian Seery

Music (“IGNITE”): Mischa “Book” Chillak, The Greater Goods Co.
Sound Design/Mixer: Chris Popkey

Music (“Feel the Fight”): ECHOLAB
Audio Mix/Sound Design: Levels Audio

About MPC:

MPC is a creative studio.

We craft spectacular visual experiences in any space, on any screen.

We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.

Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the “Harry Potter” franchise, “Pirates of the Caribbean: On Stranger Tides,” “Prometheus” and “Life of Pi,” and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.

Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.

MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.

MPC is a Technicolor company.

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Dalet Showcases MAM-Driven Workflows for Sports, News, Program Prep and Archiving at IBC 2013

Highlights include many new feature enhancements, advanced multisite capabilities for Dalet Galaxy and new Xtend connectors for Adobe Premiere, Quantel and EVS

Levallois-Perret, France – July 16, 2013 – Dalet Digital Media Systems, a leading provider of Media Asset Management (MAM) solutions, software and services for content producers, is showcasing its productivity-enhancing workflow solutions based on the Dalet Galaxy MAM platform for sports, news, program prep and archiving at IBC 2013, held at the RAI Centre in Amsterdam, September 13-17, 2013 (Stand 8.B77). The collaborative workflows enabled by the new Dalet Xtend connectors for Adobe Premiere, Quantel and EVS will also be featured at IBC. These connectors facilitate seamless workflows across disparate systems. Visitors to the Dalet stand can also learn about the new version of the Dalet NetXchange, a module that improves multisite deployments and operations with distributed storage and databases and shared archives.

Dalet Galaxy, the MAM foundation for Dalet’s full-featured solutions, boasts a revamped, user-friendly, ergonomic interface and an industry-standard BPM workflow engine tailored for media organizations. This powerful workflow engine automates many tasks and processes, increases productivity and provides operational and business visibility. The advanced Galaxy platform dramatically improves output and efficiency in file-based environments by simultaneously managing multiple and diverse workflows across many different systems. As an open platform, Dalet Galaxy utilizes a variety of data exchange and integration paths, including SOA compliant tools as well as Dalet Xtend connectors that simplify third-party integrations with NLEs, broadcast servers, HSM, automation systems, traffic and broadcast management system. Dalet supports a wide variety of media formats and actively participates in groups promoting industry standards including FIMS and AS02. Dalet Galaxy also provides integration with Drupal and other CMS systems for building and managing complex, multiplatform distribution workflows.

“Dalet has always focused on delivering value, efficiency and value to customers regardless of size or the number of channels and services. Our MAM-driven workflow solutions can be tailored for small or large installations to optimize both human and system resources. The Dalet Galaxy framework allows any installation to benefit from virtualization using distributed and mixed architecture to better leverage IT infrastructures and gain efficiencies throughout the organization,” says Stephane Schlayen, COO of Dalet. “The open and fully integrated MAM platform manages media and workflows across all types of systems giving customers the flexibility and productivity they need for content creation and distribution in today’s complex media environment.”

IBC highlights for Dalet in Program Prep and Archiving:

• End-to-end workflow on Dalet Galaxy platform with BPM
• New tools for Quality Control
• Bi-directional CMS integration for complex workflows and multiplatform distribution

IBC highlights for Dalet in Sports:

• New version of Dalet Sports Logger
• New Dalet Xtend connectors for Adobe, Quantel and EVS

IBC highlights for Dalet in News:

• Dalet One Cut for Dalet 3.5 (previously available only with Dalet Galaxy)
• Dalet Cube, a fully integrated graphics system for news
• Dalet On-the-Go, the remote app for journalists in the field

More About IBC Highlights for Dalet in Program Prep and Archiving
Demonstrations of the flexible, end-to-end capabilities of Dalet Media Life, which is used for program preparation and archiving, will be shown at the Dalet booth. Dalet Media Life features the newly revamped Dalet Galaxy interface and MAM platform. With an industry standard BPM workflow engine that automates many tasks and processes, operators can increase in productivity with greater operational and business visibility. In addition to the complete set of functional tools for mass-ingest, pre-editing, storyboarding, subtitling, captioning, versioning and distribution, Media Life allows customers to optimize their human and other resources by tailoring different QC processes for specific content and channels by using manual “sets of eyeballs” QC and/or automated QC tools. Media Life integrates easily with third-party systems such as NLEs, automation devices, archives, traffic, resource management and rights management systems. Visitors to the stand can also see how intricate and complex production and distribution workflows can be designed and automated thanks to bi-directional integrations with CMS systems such as Drupal.

More About IBC Highlights for Dalet in Sports
Whether you’re a sports broadcaster, a professional team or league, an OB provider or sports production house, Dalet offers specialized tools for the production, management, distribution and archiving of your valuable sports content. On the IBC show floor, you can see demonstrations of complete MAM-driven sports workflows, including a new version of the Dalet Sports Logger that provides maximum flexibility and a fresh, easy-to-use interface. Customers are no longer locked-in to workflow steps dictated by typical logging systems. With the Dalet Sports Logger, there are no constraints on how you can configure the system or tag your actions. This new logger also supports remote logging. And of course, the Dalet Xtend connectors sustain the fast-pace of live sports coverage by providing uninterrupted exchanges of media and metadata between the Dalet MAM and industry-standard NLEs. At this year’s IBC, the new Xtend connectors for Adobe Premiere, Quantel and EVS join the growing list of third-party supported systems. Dalet also provides integrations with external logging systems and servers as well as data feeds for stats. Short- and long-term production and archiving are greatly simplified thanks to the powerful MAM platform. Tasks like searching, browsing and retrieving media require just a few keystrokes as all the relevant metadata is stored in the Dalet MAM. The MAM workflow engine simplifies the distribution of content to different services, including VOD, OTT, web and mobile devices.

More About IBC Highlights for Dalet in News
Dalet News Suite is a full-featured news solution designed for convergence. It can manage TV, radio and digital news production – all within a single system. See all the features of this end-to-end, MAM-based production system that provides a complete newsroom computer system, desktop scripting, video editing, graphic and multimedia tools that cover every aspect of content creation – from ingest through automated playout, archives, multiplatform delivery and interactions with social media sites. The underlying Dalet MAM platform tracks media and metadata while the workflow engine automates many background tasks.

The new Dalet One Cut real-time, multimedia editor is now available as a standalone module for use on the Dalet 3.5 platform and will be demonstrated at IBC. The positive response to Dalet One Cut, which was originally developed as part of the new Galaxy platform, encouraged Dalet to make it available on the Dalet 3.5 platform. Existing customers can now also benefit from the powerful features of this versatile new editor. Built on a totally new video engine, Dalet One Cut supports a mix of video and audio formats and any bitrate. It is perfectly suited to editors with various levels of expertise. It’s possible to easily create unique templates that correlate to the specific level of functions needed for specific jobs. For instance, only the necessary tracks and button functions will be shown to an operator whose primary job is performing voiceovers or other simple tasks. More experienced editors may access more or all of the One Cut functionalities. Dalet One Cut is a full-featured editor with all the essential functions – browse, preview, multiple tracks, a trimmer for rough-cut editing, timeline-based editing and segments, and a complete toolbar menu for typical edit functions.

Dalet Cube, a very cost-effective graphics suite that is perfectly integrated with Dalet News Suite for the creation and playout of high-quality graphics, is also featured at IBC. This powerful modular package allows graphics artists using the Cube Designer to construct multilayered, pixel-accurate 3D animations that project the style and individual look of different programs and channels. Design models from Adobe After Effects™ and other software programs can also be easily imported. In the newsroom, journalists can use Dalet Cube Filler to quickly and easily select templates and add any number of upper/lower third graphics by simply filling in the required data fields. The Cube Engine delivers CG playout in real time with fill and key or path-through mode. Additional modules make it possible to feed live data and deliver more complex elements such as videos, stills, 3D animations and sequences. The Dalet Cube Studio module has an easy-to-use, fully customizable layout and is ideal for live studio events such as weather, talk shows or election graphics playout.

Dalet On-the-Go is the new mobile app that extends the remote capabilities of Dalet users. Three key functions for journalists are included with the app: Read-In, Contribution and My Assignments. It’s the perfect tool for reporters in the field who have access to a Dalet site. Read-In allows users to browse and get up to date on the latest news; with My Assignments, reporters can check their individual assignments for a given day along and get all the necessary details; the Contributions page allows them to upload stories, videos, images and audio directly from the phone app to the home site. The screens for each function are clear and easy to use. Dalet On-the-Go will be available soon from the iTunes App Store and currently supports iOS (iPhones® as well as iPad®).

Demonstrations of the complete functionalities of workflow-specific tools for Dalet Radio Suite for radio and multimedia production will also be featured at the Dalet booth.

To book a private press appointment during IBC 2013, please contact Anya Oskolkova at

About Dalet
Dalet solutions enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Dalet combines into a single system a robust and proven Asset Management platform with advanced metadata capabilities; a configurable workflow engine, and a comprehensive set of purpose-built creative and production tools. This integrated and open environment enables end-to-end management of the entire News and Sport and Program content chain, and allows users to significantly improve efficiency, and to maximize the use and value of their assets. Dalet’s solutions are delivered through a dedicated Professional and Integration Services Department to ensure the highest possible standards.

Dalet systems are used around the world by many thousands of individual users at hundreds of TV and Radio content producers, including public broadcasters (ABS-CBN, BBC, CBC, DR, France TV, RTBF, RFI, Russia Today, RSR & TSR, RT Malaysia, VOA, WDR), commercial networks and operators (Antena 3, Canal+, FOX, eTV, Mediaset, Orange, Time Warner Cable, Warner Bros., Sirius XM Radio) and government organizations (Canadian House of Commons, The European Commission, Parliament of South Australia). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners.

For more information on Dalet, visit

Press Contact:
Janice Dolan
Zazil Media Group
(p) +1 617-817-6595


NUGEN Audio at IBC2013

At IBC2013, NUGEN Audio will be displaying a range of industry-leading innovations for loudness correction that offer a smarter approach to complying with new loudness regulations whilst maintaining the quality of broadcast audio. An optional upgrade to the LMB loudness management and correction batch processor and a new multichannel monitoring tool introduce much requested ingest and playout functionality.

NEW — Optional MXF Support for LMB Batch-Processing Loudness Tool
At IBC2013, NUGEN Audio will display its LMB system, an offline file-based loudness analysis and correction program designed for rapid assessment and correction of files for loudness and true-peak content, compliant with ITU-R BS. 1770 and EBU R128-based specifications. With a drag-and-drop interface and/or specific watched folders, LMB saves operator time by automatically handling the process of checking and conforming files to multiple broadcast criteria. Now, with a new optional feature, LMB will analyze and correct MXF files without converting them to WAV format. With the MXF option, LMB saves corrected files to MXF format and preserves all other data in the file. It supports OP-Atom and Op1a formats, as well as PCM audio data (including D10-encoded PCM). MXF files containing other operating patterns or audio encoding will be treated as previously.

Photo Link:
Photo Caption: LMB Loudness Analysis and Correction Program

NEW — MultiMonitor: Stand-Alone 16-Meter Loudness Software
At IBC2013, NUGEN Audio will introduce MultiMonitor, a new stand-alone software program that enables users to monitor loudness and true-peak levels on 16 individual meters. Available for Mac(R) or Windows(R) operating systems, the MultiMonitor software integrates with audio consoles to measure loudness in a variety of situations, from live TV or radio broadcasts to complex post-production mixes. MultiMonitor’s 16 individual meters can combine to monitor up to 96 channels of audio simultaneously. Each meter can be formatted to mono, stereo, or 5.1 surround sound, with the ability to show both a LUFS/LKFS momentary and true-peak display in a single window. Grouping is possible by color-coding meters on each channel. The software is fully compliant with the CALM Act, ITU-R BS. 1770, ATSC A/85, EBU R128, and other specific standards worldwide.

NEW — VisLM: Visual Loudness Metering Plug-in With Timecode Feature
NUGEN Audio’s visual loudness metering plug-in, VisLM, now includes a timecode feature, making it possible to relate the loudness parameters directly to timecode references. This gives audio engineers and editors a clear frame-accurate position for any alerts, true-peak overs, maximum values, and other indicators to picture. VisLM is available in the Avid(R) AAX format and in a 64-bit OS X(R) version and will now also include support for 64-bit iLok protection for AAX, VST, and audio units.

VisLM includes a dialog gate option that allows automatic measurement of dialog sections within the source material. Measurements can be written to automation tracks so that elements such as the loudness profile and true-peak clips can be seen against the waveform in the digital audio workstation timeline for diagnostic referencing.

With detailed, objective loudness measurement, history, and logging facilities, VisLM provides an easy-to-use ITU, ATSC, and EBU standard-compliant way to measure, compare, and contrast loudness during production, broadcast, and post-production, either on the fly or for entire sections of audio. Offering true-peak level metering (inter-sample accurate level monitoring), loudness range (to help decide if and how much dynamic compression to apply), momentary “instantaneous loudness” for mixing by ear, short-term loudness (three-second time window), and program loudness (long-term integrated loudness measurement), VisLM is a comprehensive tool that helps audio professionals cut through the complexity of loudness compliance.

VisLM is available in two versions, VisLM-C (compact) and VisLM-H (history). Both versions are available in 2.0 and 5.1 formats.

Photo Link:
Photo Caption: VisLM Metering Plug-in

LM-Correct: Stand-Alone Loudness Tool
LM-Correct is ideal for rapid, intuitive correction in situations where time is limited, providing an automatic method of rapidly conforming audio to current loudness standards. LM-Correct can be used as a one-stop loudness correction solution to fix audio that has not been mixed with loudness standards in mind, or in conjunction with a real-time loudness meter such as VisLM to fine-tune audio that has been mixed to loudness requirements from the outset. LM-Correct can also be used as a final “back-stop” processor, ensuring that finished files are within specification and performing a fix where errors are found.

Photo Link:
Photo Caption: LM-Correct Audio Suite Plug-in

ISL: Inter-Sample True-Peak Limiter
The NUGEN Audio ISL Inter-Sample True-Peak Limiter is designed for the control of peak levels in audio signals from mono to 5.1. Unlike traditional approaches to limiting, ISL offers a true brick-wall solution, measuring inter-sample peaks and allowing the user to define the true-peak limit of the audio output (rather than the more traditional threshold control at which limiting begins to take effect).

Easy to use and totally transparent, ISL is based on the standardized true-peak algorithms of ITU-R BS. 1770 and related standards, and it is suitable for the control of audio for post-production and broadcast applications. True-peak limiting can also be used to ensure that downstream codecs such as MP3 and AAC do not introduce distortion into the signal. While ISL is designed for limiting relatively dynamic high-quality audio, it can also be used to hard-limit and reduce dynamic range considerably if required.

Photo Link:
Photo Caption: ISL 5.1 True-Peak Limiter

Company Quote:

“IBC is an important show for NUGEN Audio because it gives us an opportunity to show the world’s audio professionals how our solutions can help them ensure high-quality, compliant audio with utmost efficiency. The feedback we receive from our customers is that our tools not only save them time and money, but also protect their credibility with their clients, and we’ll be showing the process firsthand at IBC2013.”
– Jon Schorah, Creative Director, NUGEN Audio

Company Overview

About NUGEN Audio
NUGEN Audio creates innovative, intuitive professional audio tools for high-end music producers, post-production engineers, and broadcasters. Reflecting the real-world production experience of the design team, the company’s products make it easier to deliver better quality, save time, and reduce costs. NUGEN Audio’s tools for audio analysis, loudness metering, mixing/mastering, and tracking are used by the world’s top names in broadcast, music, and audio production. For more information, visit

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Gentleman Scholar Handles VFX on Donnie Wahlberg-Narrated Spot for Boston Police Foundation

Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos.

Whitehouse editor, Adam Robinson, approached Gentleman Scholar to work on the piece, after teaming with them on the titles for the Harmony Korine-directed film, Spring Breakers, confident that the postproduction experts would deftly enhance the powerful sequence of images with understated VFX.

“I grew up in the area so it was a project I was excited to be a part of,” explains Whitehouse Editorial Editor Adam Robinson. “I was talking to Carissa (Marlowe), Joe (Berkeley) and Dave (Wall) about it and we were thinking that if we could get the crew at Gentleman Scholar on board, it would take it to another level. They really brought it to life.”

“We’ve have a very collaborative process with Whitehouse, and this Boston Police Foundation project was the perfect opportunity to flex our collective muscles,” notes Gentleman Scholar CD Will Johnson. “Creating a meaningful spot for a worthy organization is something that we can all be really proud of.”


Client: Boston Police
Spot Title: “Boston Police Video”
Date: July 2013

Agency: Hill Holliday
Copywriter: Joe Berkeley
Art Director: David Wall
Producer: Carissa Marlowe

Editorial: Whitehouse Editorial
Editor: Adam Robinson

VFX: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Producer: Tyler Locke
Designer/Animator: Macauley Johnson, Matthew Andrews, Sam Kim

About Gentleman Scholar:

Gentleman Scholar is a group of solution-driven artists situated at the intersection of story, style and technology. Wielding extensive experience in strategy, live-action production, animation, digital and print, we help the world’s leading agencies and brands tell their stories.

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Click 3X Adds Montes, Witt to Roster

Click 3X is following the launch of its slick reactive website ( with a pair of significant additions to its roster. Digital innovator Esteban Montes joins the crew as interactive art director, while interactive designer Melissa Witt, who has been freelancing at Click 3X for some time, officially joins the staff as an interactive designer.

Montes’ creative work ranges from art books to HTML5 games optimized for tablets and smartphones. A digital innovator, designer and communication specialist, he will continue his well-honed method of working closely with clients to find original solutions to their creative problems by marrying new technologies with big ideas.

Witt is a product of Click 3X’s creative incubator, having proved her grit on the job after Head of Sales Trevor King discovered her bartending a block from the studio’s New York home and invited her to freelance.

“The different paths that Melissa and Esteban took to join us demonstrate Click 3X’s openness and dedication to finding the very best talent we can by any means necessary,” explains Click 3X President Peter Corbett. “Both bring a sense of innovation and unique creative talents that will put them right at home here.”

About Click 3X:

Click 3X, and its interactive division ClickFire Media, create engaging film, TV, web, and branded content. Positioned at the intersection of entertainment, advertising, and technology, the studios work in tandem or autonomously. Click 3X shoots, edits, designs, animates and creates VFX; ClickFire Media brings those disciplines into the interactive space. Click operates a full service, 23,000 square foot state of the art studio in Manhattan outfitted with 70 fulltime staffers.

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Blackmagic Design to Host Seminars in Los Angeles and New York

Fremont, CA – July 16, 2013 – Blackmagic Design will host seminars in Los Angeles on July 25th at the Burbank Airport Marriott, and in New York on August 8th at the New Yorker Hotel, Ramada Plaza.


Free to attend for registered attendees, the events will include demonstrations of the new Blackmagic Pocket Cinema Camera, Blackmagic Production Camera 4K, Blackmagic Audio Monitor, SmartScope Duo, DaVinci Resolve 10 and ATEM Production Studio 4K, the world’s first UltraHD live production switcher!


“We have had a lot of positive feedback from customers for the new products we announced at NAB 2013, and many people have asked for the opportunity to have additional demonstrations” said Grant Petty, CEO, Blackmagic Design. “The seminars are a great environment for the creative community to get hands on with the new products. And for many who actively participate in online forums and user group discussions, it’s also a great chance to meet face to face and share creative ideas.”


Food and refreshments will be served throughout the day, and the Blackmagic Design team will be available to discuss new workflows and provide technical advice. There will also be theater presentations and live demonstrations by Blackmagic Design partners Apple, Adobe, Autodesk and Avid.


To register to attend either event, please visit


Los Angeles Event Details:
Where: Burbank Airport Marriott Hotel, 2500 Hollywood Way, Burbank, CA
When: Thursday, July 25th, 11:00 am – 7:00 pm
Refreshments will be served throughout the day


New York City Event Details:
Where: New Yorker Hotel, Ramada Plaza, 481 8th Avenue, New York, NY
When: Thursday, August 8th, 11:00 am – 7:00 pm
Refreshments will be served throughout the day


Press Photography
Product photos of all Blackmagic Design products are available at


About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check

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Archimedia Inks Reseller Deal With Front Porch Digital

DELRAY BEACH, Fla. — July 16, 2013 — Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today announced a reseller agreement with Front Porch Digital, the global leader in migrating, managing, and monetizing large and complex media content. Under the agreement, Front Porch Digital customers will be able to purchase the Archimedia Reference Player, Archimedia HD and 4K SDI cards, and proprietary Archimedia test patterns from Front Porch Digital in conjunction with Front Porch Digital products. The partnership means that, for the first time, Front Porch Digital customers will be able to play master-grade archive files in all of the formats the company supports through a single reference player.

Archimedia will allow Front Porch Digital to install free trial versions of Archimedia Reference Player on Front Porch Digital products. Front Porch Digital will continue providing primary support for customers who use the Archimedia Reference Player, and Archimedia will provide secondary support. The Front Porch Digital support team also will use the Archimedia Reference Player in all of its support activities.

“The Archimedia founders are three former vice presidents of Front Porch Digital who believe wholeheartedly in Front Porch Digital products. We founded Archimedia because we wanted to complement those products and extend the ease of use and peace of mind they bring to the industry,” said Mark Gray, CEO and president of Archimedia. “Many Archimedia customers own Front Porch Digital products, many of which require special players or SD cards to play sophisticated archival files, so this partnership is a natural fit for both companies. It will enable those customers to work with Front Porch Digital to purchase both companies’ products within a unified sales and support process for maximum convenience and efficiency.”

The partnership will be especially helpful for users of Front Porch Digital’s SAMMAsolo(R) ingest appliance, the latest version of which, SAMMAsolo G4 HD, requires a reference player to play SAMMA(R) JPEG 2000 MXF high-definition files. Earlier versions of SAMMAsolo included a player card (SDI output) for SAMMA JPEG 2000 MXF standard-definition files only, but that card is no longer available. The Archimedia Reference Player and SDI cards will serve all SD and HD needs for Front Porch Digital customers going forward, regardless of the product they’re using.

“This relationship with Archimedia gives our customers, especially archivists who specialize in analog-to-digital migration the first affordable means through which to play their archival files on a single universal player which gives them continuity across the entire life of the asset,” said Rino Petricola, senior vice president and general manager at Front Porch Digital. “We’re also excited about the AXF format and its usefulness for archiving DPX sequences for the movie and postproduction industries. Because Archimedia Reference Player plays DPX sequences, it’s a natural pairing with our DIVArchive 7.1 content storage management system.”

“Archimedia’s unprecedented products, coupled with its model of free software trials and an online store, is the perfect complement to Front Porch Digital’s video migration and management technology, making this partnership a boon not just for our customers, but for the entire industry,” said Mike Knaisch, Front Porch Digital president and CEO. “After working closely with the Archimedia founders during their time at Front Porch Digital, I know firsthand the experience and expertise behind the company, and I’m happy to continue working with such innovative technologists.”

Archimedia will demonstrate the Archimedia Reference Player, Archimedia HD and 4K SDI cards, and proprietary test patterns in Front Porch Digital’s trade show booths in the coming months, starting with IBC2013 on stand 7.D14. More information about Archimedia products is available at

# # #

About Front Porch Digital
Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Operating on site and in the cloud, the company’s purpose-built software employs the latest technologies to deliver truly flexible and scalable media workflows. Solutions delivered by Front Porch Digital appropriately manage large and complex media files and workflows while ensuring optimal performance and utmost security. More information is available at

About Archimedia
Archimedia Technology specializes in the processing, conversion, and playback of mastering formats, including JPEG 2000, for the professional broadcast, digital cinema, and video archival industries. Its technology and applications bridge the gap between content producers and their archives without loss of quality. Archimedia’s products fulfill a critical piece of the production and archival workflows, encapsulating complex file interchange and quality control processes for mastering and archive formats into practical solutions that give end users a new level of access to their assets. More information is available at

All trademarks and registered trademarks mentioned herein are the property of their respective owner.

Photo Link:
Photo Caption: Mark Gray, Archimedia President and CEO

Photo Link:
Photo Caption: Mike Knaisch, Front Porch Digital President and CEO
Photo Caption: Rino Petricola, Front Porch Digital Senior Vice President and General Manager

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Auralex® Offers ELiTE Custom Fabric System™ (ELiTE-CFS™)

— Designed to meet the needs of the end user, both acoustically and aesthetically, each Auralex® ELiTE-CFS™ is completely custom-designed —

INDIANAPOLIS, IN, JULY 15, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, offers its ELiTE Custom Fabric System™ (ELiTE-CFS™). ELiTE-CFS (ELiTE stands for Engineered Listening & Theater Environment™) is Auralex’s proprietary, fully engineered turnkey acoustical treatment system, fully individualized per a project’s needs. Each installation is custom-designed by Auralex’s expert engineers, then installed and fabricated onsite by authorized, experienced craftsmen. Auralex coordinates all pre-installation details, thus minimizing the disruption of other contractors and ensuring the job is completed on schedule. Utilizing a patented retention channel and custom installation process, an ELiTE-CFS installation will turn any room into a completely immersive and dynamic listening environment.

Whether part of a conference room, house of worship, custom home theater, professional audio facility or any dedicated listening environment, the ELiTE-CFS will provide the highest level of acoustic control. By enabling the designer to dictate the overall appearance of the custom-engineered system, any aesthetic need can be realized.

David Brune, Auralex Director of Sales, stated, “For each project, the Auralex crew handles acoustical design, woodworking, installation, etc., thus ensuring a well-integrated result. This system is a 100% turnkey solution and includes conceptual renderings, project management and professional installation. Some of our most famous clients, including top recording artists, sports figures, movie stars, Fortune 500 corporations and more, have benefited from custom ELiTE installations. Our quality and service are unmatched in the upscale, custom-installation marketplace.”

The finished look of an ELiTE CFS system is a smooth fabric surface with all the acoustical materials hidden behind the system’s elegant facing. The treatments include an engineered combination of absorption, diffusion, reflection, and bass trapping (features not available by most other competing systems). The Auralex engineering staff, based on physical room modeling and potential on-site visits, carefully diagrams the exact layout and placement of these treatments.

A proprietary and patented retention channel system is the core element of all ELiTE-CFS installations by providing secure mounting of fabric, creating a clean finished edge, and allowing for unlimited design possibilities. There are hundreds of fabric styles and colors to choose from to perfectly meet any aesthetic expectation, all approved for acoustical use and carrying a Class A fire rating.

The overall result is an interior finish that looks and sounds great and will provide an exceptional listening experience for years to come.

To discuss your project with an Auralex application specialist, please email or call 1-800-959-3343. For more information, please visit

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The Colonie Adds Senior Motion Graphics Designer Jennifer Moody

The ColonieEditorial studio continues to add to its post-production services as part of an overall expansion.

CHICAGO— The Colonie, the boutique editorial and post production studio, has added Senior Motion Graphic Designer Jennifer Moody to its creative team. Moody will work alongside Senior Motion Graphics Designer Lyndsay McCully, who joined the company five years ago, in designing and producing graphic elements for commercials and other projects. more

New Lufthansa Magazine App Takes Off Across iTunes, Google Play and Web Thanks to the Aquafadas Digital Publishing System

Now in digital format, “planet” magazine from Lufthansa Cargo AG soars high with videos, slideshows, interactive infographics and animations

Montpellier, France – July 16, 2013 – Aquafadas, innovative developer of digital publishing solutions, has joined forces with Lufthansa Cargo AG to deliver the latest trends in the world of airfreight in stunning high-quality digital format through the Lufthansa “planet” magazine App. Introduced in 1999, Lufthansa’s industry magazine “planet” features the latest developments in airfreight and logistics chain management, serving as an important knowledge base for global corporations looking for authentic articles on topics of quality, network, security and environment. Thanks to Aquafadas, the magazine’s new digital format is available as an App on iPad and Android devices and through a Web Reader. The digital magazine incorporates videos, slideshows, interactive graphics and animations, enriching the reader experience and improving the reach on a global scale.

Lufthansa’s new digital “planet” magazine received a prestigious Mercury Gold award for the outstanding design of both the App and Web versions. Presented by the New York International Academy of Communication Arts and Sciences (IACAS), the Mercury Excellence Awards are one of the most important award competitions in the world of professional communications.

Lufthansa Cargo and its design partner for the new planet app, PRH Hamburg Kommunikation, researched its options and zeroed in on the Aquafadas Digital Publishing System. “In just one single discussion with Rainer Heckmann, general manager of Aquafadas Inc., we were able to confirm that all of Lufthansa Cargo’s requirements and expectations easily could be met, at a more-than-affordable price,” said Holger Bartsch from PRH. “Equipped with this information and a presentation of a sample app that included slideshows, videos, Web links, and support for both vertical and horizontal orientation, Lufthansa Cargo was convinced to have found the right partner for ‘planet.’”

Needing to implement the App across multiple digital publishing platforms, including Android devices and as a Web edition, as well as support for all interactive features without compromising the usability and experience for readers, the Aquafadas Digital Publishing System was the best software for the job. Its extensive capabilities, including interactive features, combined with ease of use meant that just about any graphic designer could take content from print and create the most advanced, interactive digital magazine. No need to code. Equally as important, Aquafadas provides Lufthansa and PRH the ability to publish the same interactive content into Apps and to the Web. Bartsch adds, “We are happy that, with Aquafadas, we found a partner who not only enabled us to meet all requirements, but also provides optimal support during stressful times when we must meet our deadlines.”

“While publishing a magazine app to iPad and Android tablets is a great way to market your business, organizations must adopt both a strategy and technology that effectively address their entire audience,” said Rainer Heckmann, general manager, Aquafadas Inc. “Lufthansa Cargo needed a solution that allowed them to publish an interactive magazine to both tablets and the Web simultaneously. They were one of the first to use some of the latest features, like the brand new Web Reader, now offered in version 3 of our Digital Publishing System with great success. We are very pleased that Lufthansa Cargo and its publication agency PRH selected Aquafadas as the digital publishing technology to realize their forward-thinking design. Their use of Aquafadas aptly demonstrates the artistic creativity and high-end interactivity that can be achieved while serving the needs of a global audience.”

About Lufthansa Cargo AG
Lufthansa Cargo ranks among the world’s leading cargo carriers. In the 2011 business year, the airline transported around 1.9 million tonnes of freight and mail and sold 9.5 billion revenue tonne-kilometres. The Company currently employs about 4,600 people, worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves more than 300 destinations in some 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by Lufthansa and Austrian Airlines, and an extensive road feeder service network.

About PRH Hamburg
PRH Hamburg Kommunikation GmbH, founded in 1991, realizes international customer magazines, employee magazines, online magazines, corporate books and films, and creative digital solutions. The projects serviced by PRH Hamburg are always integrated into the overall communicative strategy of the customers. A database-driven content management system enables full transparency and gives the customers protected access at all times to all text and picture data via the Internet. The completed work is checked with the help of recognized methods.

About Aquafadas
Aquafadas, creator of innovative digital publishing solutions, allows and facilitates the mass distribution of high quality digital content such as magazines, books, newspapers and comics on all major new platforms, including smartphones, tablets and the Web. A Rakuten group business, Aquafadas provides its technological expertise to Kobo, the world’s fastest growing e-reader provider. Its creative tools are tailor-made for publishers and meet all the industry-specific needs. Trusted Aquafadas customers include Egmont International, Sanoma, Lagardere, Mondadori, Reader’s Digest, Bayard, Standard & Poors, Vodafone, Carrefour and Kelby Media.

Comics publishers use AveComics, the highly innovative digital comics platform created by Aquafadas, to distribute comics on the new devices. The business world is also using Aquafadas tools to migrate content to digital formats. To encourage higher readership and save in print costs, businesses are increasingly taking their marketing, technical, commercial and financial documentation digital. Aquafadas’ user-friendly creative software for Flash®, HTML5, photo and video editing, is also growing a huge following with graphic design professionals and consumers.

Press Contacts
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova

Megan Linebarger
Zazil Media Group
(p) 617.480.3674
(skype) megan.zazil



Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


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