Archive for July 1st, 2013

a52 Puts Finishing Touches on Samsung Galaxy S4 Launch Film

Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett. “Hey Hi Hello” follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.


Client: Samsung
Title: “Hey Hi Hello”
Release Date: 5/20/13

Agency: Leo Burnett USA
Executive Creative Director: Shannon McGlothin
Global Creative Directors: Adam Kennedy, Brandon Rochon
Producer: Keith Jamerson
Executive Producer: Jen Dennis
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Assistant Account Executive: Tom Jump Jr.

Production Company: HSI
Director: Joseph Kahn
Director of Photography: Chris Probst
Live Action Producer: Richard Weager
Production Designer: Charles Infante

VFX Studio: a52
2D Lead: Andy Rafael Barrios
2D VFX Artists: Cameron Coombs, Enid Dalkoff, Jesse Monsour, Bruno Parenti, Matt Sousa
CG Supervisor: Kirk Shintani
3D Artists: Joe Chiechi
Colorist: Paul Yacono
Roto Artists: Cathy Shaw, Robert Shaw, Tiffany German
Producer: Michelle Machado
Executive Producer: Megan Meloth, Jennifer Sofio Hall

Editorial Company: Rock Paper Scissors
Editor: Chancler Haynes
Assistant Editor: Dustin LaForce
Producer: Esther Gonzalez
Executive Producer: CL Weaver

Composer: The Chicharones
Final Mix: Eleven

About a52:

Established in 1997 as a destination for the very latest high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The boutique full-service studio in Santa Monica works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic, the latter of which was recently named one of Fast Company’s 10 Most Innovative Companies in Entertainment.

a52’s collaborations with top directors, agencies and clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards. a52’s seamlessly integrated visual effects have helped to earn it near-annual AICP Show recognitions, top honors at Annecy, an Outstanding Commercial Emmy, and honors from the ANDY, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.

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Hawthorne Direct, with PJA Advertising, Produces Drive to Retail Broadcast Campaign for Brother International Corporation

Los Angeles, CA, and Fairfield, IA, July 1, 2013 — Hawthorne Direct, a full service brand response advertising agency, has produced new one and two-minute commercials in conjunction with PJA Advertising for Brother International Corporation. PJA Advertising was responsible for the creative. The announce-ment was made today by Chief Operations Officer Jessica Hawthorne-Castro, Hawthorne Direct.
Entitled “Nobody Said,” the new spot depicts a man carefully reviewing an assortment of printers at his local office electronics retail store. He stops in front of a new product–the “Business Smart Inkjet All in One” printer from Brother. The voice over announcer says, “It’s the ultimate combination – Fast print speed, small size, and low cost printing.” The spot continues to showcase the variety of special features offered by the new printer, including increased productivity, smaller footprint size and landscape printing technology. The new machine connects wirelessly and offers users the ability to print directly from their mobile devices.
To view the new Brother spots, please see: (one minute commercial) (two minute commercial)
Regarding the new campaign, Marketing Communications Manager Mike Wanzie, for Brother International Corporation, said, “The campaign that PJA and Hawthorne created for us has been successful and effective. We are pleased with the results from this campaign and we look forward to continued innovative and accountable advertising ventures in the future.”
Adds Account Supervisor Hanna Adams of PJA Advertising: “We worked in tandem with Hawthorne Direct on this new Brother campaign because of their accomplished brand response television track record in drive to retail marketing. We also sought to involve them, since their production expertise was a compatible fit with our creative approach.”
Hawthorne Direct COO Hawthorne-Castro said, “While we are best known for offering full-service brand campaigns to our clients, including creative, production, media placement and detailed analytic sales results, we also enjoy producing campaigns that come to us directly from other creative agencies. We have a terrific relationship with PJA Advertising, who brought this new Brother assignment to us because they trusted our drive to retail expertise and our renowned production capabilities.”
Neil Gabriel, Executive Producer, Hawthorne Direct adds, “Brother had successfully launched a :30 Brand campaign with PJA earlier in the year. So when it came to creating a new DRTV and retail response campaign, PJA reached out to nearly 20 different production companies to find that right partner. We won out. I credit much of that win to the due diligence of PJA as well as our industry wide reputation and experience that Hawthorne Direct enjoys. I also believe it was our ability to bring together a talented team of production and visual effects artists that was able to provide the same high level of production value that Brother and PJA were accustomed to. In the end, we were able to create a campaign that would help our client successfully raise the consumer’s awareness of their new product.”
Brother engineers have redesigned the Brother™ Inkjet All-in-One printer, rethinking it from the ground up. The new Business Smart Inkjet All-in-One delivers fast print speed, small size, and low cost printing. For more information, please see:
Based in Cambridge, MA, PJA Advertising + Marketing specializes in building a brand, simplifying a complex purchasing process, re-imagining what business to business advertising can be, or simply helping buyers make informed choices in the increasingly noise universe of media options and opinions.
Founded in 1988 as Philip Johnson Associates, today PJA Advertising combines marketing strategy and creative curiosity to find the hidden truths that others are missing – to help innovative brand challenge convention and find an unfair advantage against outsized competition.
PJA Advertising + Marketing was recognized as one of the “Top BtoB Agencies of the Year” by AdAge’s BtoB Magazine in 2012. In addition to the agency’s significant year-over-year revenue increase of 32%, PJA added a range of new clients to its roster. These included Red Hat, Genzyme, FIS Global, Equinix,
Parallon Business Solutions and American Student Assistance. In 2012, PJA also expanded its global presence while deepening its international partnerships with agencies in Europe and Asia.
Increasingly, PJA attributes its success in a difficult advertising market to building integrated marketing programs that combine paid, earned and owned assets; inviting target audiences and influencers to participate as content creators; and bringing together media, planning, digital and creative from the very beginning. Please see:
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, and more.
The agency is headquartered in Los Angeles, with the founding office located in the Midwest. Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorne’s daughter, Jessica Hawthorne-Castro, today holds the post of COO. For more information, please visit
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Belmont Media Center Improves Local Sports Coverage with Broadcast Pix Mica

Billerica, Massachusetts – Broadcast Pix™ today announced Belmont Media Center (BMC), a PEG station with three channels serving the town of Belmont, Mass., has improved its local sports coverage with a new remote HD studio anchored by a Broadcast Pix Mica™ 500 integrated production system.

When BMC moved into upgraded facilities in 2009, its new control room was built around a Broadcast Pix Slate™ 1000 system. Last year, when it was time to build a remote HD studio, the nonprofit organization went back to Broadcast Pix. With volunteer-based production crews, it was important to create a remote system that would be easy, not intimidating, to operate.

“We were looking for the latest technology and a company that had good support,” said Jeff Hansell, executive director, BMC. “After extensive research, we felt that Broadcast Pix was the best match for us. It provides the ability for inexperienced people to learn the system really quickly, and it delivers a very high quality presentation.”

BMC is a PEG station that provides public, education, and government programming on three channels for Comcast and Verizon subscribers. Programming is also available online at The station produces a great deal of government access programming, with regular coverage of four different commissions, as well as committee meetings and citizen forums. While HD footage is downconverted to SD for Comcast and Verizon subscribers, programs are streamed live and on demand to the Internet.

Purchased primarily for local sports coverage, the Mica is also used for school event coverage and some government meetings. “The rationale was that we wanted broadcast-quality sports on the scene in real time,” Hansell explained. “We’re always trying to improve the look of our programming.”

BMC worked with The Camera Company in Massachusetts to design and build the remote system. It was used for the first time to produce a Thanksgiving football game, and was used throughout the winter for sports and special events. Built around the Mica, the remote system is housed in two cases and features a Shure mixer, Clear-Com intercom system, and three Sony cameras. Programs are recorded to DVD or ingested into a video server.

On location, BMC uses the Mica’s built-in Fluent™ workflow tools, including the Fluent-View customizable multi-view. Fluent Clip Store provides access to B-roll footage, PSAs, sponsorships, and interstitials, while Fluent Macros are used to simplify multi-shot screen compositions, particularly for sports coverage. Hansell said the built-in Harris Inscriber GS character generator is very important, because it allows the crew to add graphics live and reduce post-production.

After several months of remote productions, the Mica has been a solid performer for BMC. Hansell said, “We are really happy with the performance of the Broadcast Pix.”

Housed in a single 4 RU case, Mica includes a multi-definition switcher that can mix eight HD/SD-SDI inputs with seven channels of internal clips, animations, and graphics. There is support for up to six keyers and DVEs, six HD/SD-SDI outputs, and two DVI outputs. It includes the full complement of Fluent workflow tools, and can be controlled through a traditional control panel, keyboard and mouse, or touch-screen.

About Broadcast Pix The leader in live video production systems with end-to end integration, Broadcast Pix was founded in 2002 and has customers in more than 110 countries. Its Video Control Centers™ combine an integrated switcher, clip server, CG, and external control software with patented control panels, unique touch-screens, and exceptional displays. Systems range from compact systems controlled by touch-screen or voice automation to large sophisticated control panels. Customers include leading broadcast, streaming, sports, corporate, education, religious, and government studios. Learn more at

Broadcast Pix, Fluent, Mica, and Slate are trademarks of Broadcast Pix, Inc. Patented. Made in USA.

Sennheiser provides unwavering support and flawless wireless as CMA Music Festival shatters attendance records

Nashville, TN, July 1, 2013 – From June 6 to 9, the Country Music Association (CMA) held its 42nd Annual Fan Fair, a four-day music festival consisting of dozens of country performances including current, chart-topping Sennheiser users such as Blake Shelton, Miranda Lambert, Lady Antebellum and Zac Brown Band to ‘heritage’ artists including Kenny Rogers and Oak Ridge Boys.

Each year, the festival gains in popularity around the world and this year was no exception as the total number of attendees exceeded 80,000 over the course of the festival — a 13 percent increase in overall attendance compared to 2012. Sennheiser supported the production with wireless equipment consisting of eight channels of EM 3732-II receivers, coupled with SKM 2000-XP handheld wireless transmitters and MMD 935-1 cardioid microphone capsules.

Curt Jenkins was responsible for the audio as project manager for Nashville-based Sound Image. Jenkins made contact with Tim Moore, Sennheiser USA’s artist relations manager, several weeks before the event for assistance in coordinating artist and engineer equipment needs. With the complexity of the event in mind, Moore suggested bringing in the Sennheiser Global Relations Team for additional support utilizing their production-ready technical assets. “Sennheiser recognizes the challenges technicians and engineers face during these events to stay efficient, so our pre-configured wireless equipment racks give them one less thing to worry about,” commented Kristy Jo Winkler, Global Relations Manager, Americas. The equipment was used extensively over the course of the performances at LP Field — Nashville’s 68,798 capacity sporting arena that is also home to the Tennessee Titans U.S. football team.

In addition to the wireless racks, Sound Image appreciated the microphone capsules Sennheiser provided. “The e 935 microphone and MMD 935-1 capsule have become very popular and are the choice of a large number of Sennheiser users,” commented Tim Moore. “The MMD 935-1 capsule has a natural response that consistently and accurately reproduces the source. When Curt asked for support from Sennheiser, I knew that the 935-1 capsule would be perfectly suited for the application.”

Sennheiser: providing wireless support where it‘s needed

“I was managing audio for the whole event,” commented Curt Jenkins, who was asked to provide several additional channels of production wireless to cover the festival’s heritage acts as well as ongoing MC activities. “Since it was being filmed for TV by a major network, we had to ensure all the audio was rock solid, especially considering we were multi-tracking everything. We asked Sennheiser if they could help and they arranged to have a rack sent over without delay.”

In addition to the wireless microphones, Sennheiser also supplied several SR 2050 IEMs and evolution series wired microphones. The equipment was used throughout the duration of the four-day festival, providing clear and predictably flawless performance to the record-setting, sell-out crowd. From the outset, Jenkins had no doubt that the MMD 935-1 capsules would perform well in a stadium environment, especially considering that it has been the ‘go-to’ capsule for both Miranda Lambert and Blake Shelton: “The capsules themselves are well rounded,” he says. “The MMD 935-1 is totally controllable in a stadium environment and because of its wide frequency response works great on anybody’s voice.”

No clicks, pops, swishes or dropouts

Jason Glass of Cross Plains, TN-based Clean Wireless Audio was hired by Sound Image to handle RF coordination for the stage microphones, IEMs, television crews as well as touring rigs for guest acts during the festival. Glass was tasked with covering the entire stage performance area as well as a secondary stage in the audience, located approximately seventy-five feet beyond the downstage edge of the main stage.

He put the Sennheiser rack into play from the moment it arrived during load-in on June 3rd. “We relied heavily on the Sennheiser wireless receivers and transmitters during each of the four days, and everything worked perfectly,” he recalls. Each day, Glass worked alongside each artist’s tech team to provide backup frequencies should any trouble arise. “Not only were the vast majority of pre-assigned Sennheiser frequencies clean, but Taylor Swift’s RF Tech Bill Flugan emailed me afterwards to let me know their show went flawlessly.”

Glass, who has toured for over 20 years as a monitor engineer, says that the Sennheiser gear performed as advertised: “Everything worked so incredibly well. In four days, we didn’t experience a single click, pop, swish or dropout.” Glass says in addition to the incredible reliability of the Sennheiser wireless, he also appreciates the cross-compatibility between the 2000 series and 5000 series wireless systems: “When you are working with different touring acts, some walk in with Sennheiser 5000 systems — if the next act walks on and are carrying the 2000 series, you can push a few buttons on the receiver and be ready to go,” he says.

Sennheiser Global Relations making it work

Perhaps most of all, Glass is appreciative of the care that goes into pre-configuring a turnkey system. “When you obtain a turnkey system from Sennheiser Global Relations, the rack is absolutely gorgeous. It is well thought out, constructed and functions exactly as you would expect,” he says. “For instance, each BNC cable is no longer and no shorter than needed — when you are trying to squeeze every last decibel out of an RF transmission system, things like cabling become a factor and Sennheiser does it right.”

“It brings to mind the old catch phrase ‘German precision engineering’,” concludes Glass. “Everything has its purpose, and that’s appreciated. When you talk to people at Sennheiser, they know their stuff.”

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. In 2012 the family company, which was founded in 1945, achieved a turnover of around 584 million euros. Sennheiser employs more than 2,300 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).

You can find all the latest information on Sennheiser by visiting our website at

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ACNE Launches Digital Restructuring with Addition of Jesper Palsson as CEO of US Operations

Kicking off a massive restructuring of its digital operations and an aggressive expansion in the US market, ACNE has tapped fellow Swede Jesper Palsson, former CEO and partner at Stopp LA, to head its US office. Palsson, best known for his award-winning work for clients such as Google, Lincoln, Chevrolet, and Toyota, will play a key role in diversifying ACNE from its traditional broadcast and integrated roots into the rapidly evolving digital space.

“I am very impressed by the work Jesper has done for Stopp and am delighted that he will now join ACNE,” explains David Olsson, CEO of ACNE worldwide. “In fact, we have been working to have Jesper on our team for a while, so I’m glad to finally have him on the team.”

Palsson spent several years working on both traditional advertising and interactive and direct marketing at various advertising agencies in Sweden before opening up his own design studio. Stockholm-based Stopp recruited him in 2007, when the former post house wanted to open a digital division specializing in interactive and web production. He later moved to Los Angeles, where he worked out of his apartment to eventually transform the West Coast outpost from a dreamy ambition into a respected and profitable production company.

“Moving to ACNE after six years establishing Stopp as a go-to house in the digital space is a natural progression for me,” says Palsson. “This is a constantly evolving company, rooted in a spirit of creating great products and solving problems. They have shown both a willingness and an ability to adapt to the rapidly changing marketplace, branching out from their strength in traditional broadcast to the digital and integrated spaces. With my background and experiences, I feel as though I can make a really strong contribution to a company that clearly values this multidisciplinary identity.”

Palsson plans to strengthen digital capabilities and develop and build upon ACNE’s current roster of directors, and he has already brought on a trio of new talents to meet this goal. “We are building a smart, inspiring and positive team whose excellence will shine in everything we do,” Palsson explains. “Everyone has great things to say about ACNE, but we need to be more present and active in the digital space and in business, and this is an opportunity to take the company to the next level in the US. We need to be a little more edgy, aggressive and interesting, and we will soon introduce a whole new, more straightforward and flexible approach to our digital workflow, one that will at once be more simple for our customers and more customizable to their true needs.”

With offices in Stockholm, Los Angeles, Berlin, Paris and London, ACNE creates digital experiences, commercials, branded content, games, TV and features, as well as their own products and brands in any combination, shape or form.

“ACNE is in a very exciting place right now, with our own huge clothing store opening in downtown LA, steady growth in Berlin and London, the upcoming release of a feature film in Sweden this summer, and a large haul of Lions from Cannes,” explains ACNE EP Richard Bjorlin. “With all this momentum and with Jesper joining the ACNE team in the US, we think that we have a really exciting time ahead of us. His experience and personality will bring a lot to the table as far as business development and strengthening of the teams goes.”

For further information visit

About ACNE:

We are an integrated production company. We create digital experiences, commercials, branded content, games, TV & features as well as our own products and brands in any combination, shape or form. This is our work.

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NO6 Adds Plew to Roster

NO6 is pleased to announce the addition of editor Paul Plew to its talented lineup. With a reel that includes work for Honda, Pepsi, Microsoft Xbox, Volkswagen, Oakley, and Sony, Plew brings deep experience and a proven record of working with top clients to his new home. He joins NO6 after spending five years at Union Editorial, following an eight year stint as a commercial freelance editor in Los Angeles.

About NO6:


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BKWLD Developers Launch VNTG, an App For Sorting Your Cellar

BKWLD is pleased to announce the launch of VNTG, a unique, simplified approach to wine cellaring apps, meant to catalog the wines you have and let you know when to drink them. It’s an app driven by data, design and a love of wine.

Development Director, Aaron Nunley, and Technical Director, Justin Jewett, partnered with VNTG’s visionary and designer Ed O’Brien to bring the app to life.

“We saw a need for a wine app that was actually about the wine itself,” says O’Brien. Sarah Spitler, VNTG’s UX guru, continues: “Our app is not an ad platform disguised as a tool, and it’s not just technology for technology’s sake. The fact that VNTG practically utilizes the massive amount of research and data-building that Jeremy (Armstrong, VNTG’s wine specialist) did is truly unique. We’re wine lovers, and we built a wine app we wanted to use.”

“Special effort was made to ensure that entering wines into your cellar is a painless and efficient process, keeping every bottle perfectly cataloged so that you can view it in any way you like – filtering and sorting by country, by price, by varietal and more,” explains Nunley.

“The real kicker is in the suggested drinking window (dates that a wine should be really showing its stuff) which is calculated based on the actual bottle’s data and details. And of course, as each winemaker and vintage is unique, all of this info is fully customizable should you choose,” adds Jewett.

It’s simply a well-designed way to keep track of your wines, see which are ready to drink, and which might benefit from a little bottle age. And it works entirely offline, so that shaky connections are never an issue.

VNTG soft-launched two-weeks ago and has already hit Apple’s featured Food & Drink section of the App Store.

It is currently available for iPhone 3GS or higher (iOS 6 required).

App Store URL:

A short demo video and more info can be found at:

About BKWLD:

We are an independent digital agency founded in 2001. We begin with the user first – before ourselves, before our own creative ambitions, our lust for awards, or industry accolades. Our charge is to find what users value, then the best use of concept and medium to deliver it. Whether it is creative digital strategy and execution, branded content, or live-action production and post, our team is dedicated to doing great work for great clients, and we have a hell of a time doing it.

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Summer Blockbusters Graded by Company 3 Using DaVinci Resolve

Fremont, CA – July 1, 2013 - Blackmagic Design today announced that DaVinci Resolve was Company 3′s tool of choice for color grading major summer blockbusters this year, including “The Lone Ranger” and “Man of Steel” (graded by Stefan Sonnenfeld), “The Hangover Part III” (graded by Siggy Ferstl) and “World War Z” (graded by Adam Glasman). Company 3, a Deluxe Creative Services company with facilities throughout the globe, uses DaVinci Resolve for all its color grading work.


DaVinci Resolve is the standard for high end post production workflows and color grading in film, television programs and global commercial campaigns. “Resolve helps Company 3 deliver the excellent results we’re known for,” said Stefan Sonnenfeld, Company 3′s President and Founder. “Blackmagic Design continues to improve DaVinci Resolve and that provides the basis for us to offer our clients the very best in terms of color tools and workflow efficiencies.”


Year after year, many of the world’s biggest summer and holiday season movies are graded by Company 3 using DaVinci Resolve, including “Les Miserables,” “Zero Dark Thirty,” “Skyfall,” “The Bourne Legacy” and “Prometheus,” to name but a few.


Press Photography
Product photos of all Blackmagic Design products are available at


About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check


About Company 3
Company 3 is a group of post production facilities for features, commercials, games and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.
Company 3′s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Bob Festa, Billy Gabor, Adam Glasman, Dave Hussey, Beau Leon, Tim Masick, Stephen Nakamura, Mike Pethel, Rob Pizzey, Tom Poole, Tyler Roth, Rob Sciarratta and Stefan Sonnenfeld. Twitter: @Company3


About Deluxe Creative Services
Company 3 is part of part of Deluxe Content Creation Group, a close-knit group of facilities including Company 3, Beast, Deluxe New York, EFILM, Encore, Level 3 Post, Method Studios, Rushes and StereoD. The group leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. The Content Creation Group businesses are wholly owned by Deluxe Entertainment Services Group Inc., (, which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.

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The Cortez Brothers Welcomes Director Laurentius

Production and creative development company The Cortez Brothers has expanded its directorial roster with the signing of Laurentius for representation in both the US and Hispanic markets.

“It’s great to not only find, but also sign a director like Laurentius who is a young director with a very seasoned reel,” says Ed Rivero, The Cortez Brothers Executive Producer. “Everyone is always surprised when they meet him because of his youth. Imagine what he will do from this point.”

“Cortez has a particularly strong reputation for introducing directors into the US and Hispanic markets, and I love their strong work ethic and sales force culture,” says Laurentius. “Ed and [The Cortez Brothers President] Bernadette Rivero really impressed me with their philosophy, and their utter drive and commitment to promoting their directors; more importantly, I feel that they believe in the uniqueness of each director’s work.”

To view Laurentius’ reel:

A graduate of the prestigious Filmakademie Baden-Wuerttemberg in Germany, Laurentius has made a prolific career directing spots for Nokia, Mercedes Benz, BMW, IKEA, T-Mobile and Guinness, among many others. Agencies such as Saatchi & Saatchi, Publicis and Jung von Matt tap him for his special blend of creativity and artistic vision. Laurentius’ award-winning pedigree includes the Saatchi & Saatchi New Directors Showcase, Junior ADC Award (Germany), Porsche Int. Student Advertising Festival (1st prize), as well as shortlist honors from Young Director Award (Cannes Lion), Firststeps Commercial and VDW.

Multilingual (speaking German, English, and some Spanish), Laurentius is an asset for international shoots, with a knack for casting and creating vivid, humorous stories with artful detail, as well as a intimate understanding of how high-end postproduction factors into his final work.

“My goal is to specialize more on emotional automotive work that is driven by human stories,” concludes Laurentius. “I want to keep making films, which are as equally exciting visually as they are emotionally. I especially love projects where people express through non-verbal communication. There’s so much you can say without any words!”

About The Cortez Brothers:
The Cortez Brothers, a Los Angeles-based production and creative development company, produces a wide range of global entertainment and advertising projects, from feature films and television series to webisodes and commercials. Recent clients include AT&T, Chevy, Coca-Cola, Dodge, Ford, Home Depot, McDonald’s, Toyota, Verizon, Volkswagen and Allstate.

RBB Potsdam features Lawo mc²56 consoles in main and ancillary control rooms

Toronto, Ontario, Canada—June 28, 2013… With new editing systems, a new newsroom computer system and a video wall of plasma monitors, the TV control room at German public broadcaster “Rundfunk Berlin-Brandenburg” (RBB) has undergone some major changes. The old CRT displays that once dominated the room are being retired and up-to-date technology has arrived to take its place – the move will completely update the production facilities in Potsdam to HD in 2014.

Part of these changes was the audio technology. After finishing a Europe-wide open competitive bidding round, the RBB chose “sono Studiotechnik” as its general contractor – a company that specializes in system design and integration, and counts products from Lawo in its portfolio. more

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