Archive for July, 2013

Indie underdog “Little Big Top” now streaming on Amazon Prime, Netflix

Scene from Little Big Top

Indie Films in New Era of Online Distribution

Hollywood, CA (July 31, 2013): The producer’s of “Little Big Top” announce today that it is now streaming on Amazon Prime. The feature was originally released in 2008 to a limited, national theatrical engagement. In early 2013 it began streaming nationwide on Netflix. Several months later “Little Big Top” survived the platform’s much publicized purge of over 2000 titles. The film stars legendary horror film actor Sid Haig, Jacob Zachar and Mel England, and was directed by Ward Roberts.

“It’s so awesome ‘Little Big Top’ is streaming on Amazon Prime, especially after we made the Netflix cut!” says England, who plays the ubiquitous town drunk and the comedic foil to Haig’s character. England, known on both stage and screen, was acclaimed for the international tour of his Off Broadway one-man show “Swimming with the Polar Bears” which he also performed at the UN Climate Change Summit in Copenhagen.

Streaming indie projects on platforms such as Netflix and Amazon is proving more difficult lately. With the wild success of Kevin Spacey’s Netflix original series “House of Cards,” the company and its competitors are shifting focus to streaming original content and studio films. Therefore, streaming is quickly becoming a coveted status for indie filmmakers. “Now millions of people can discover ‘Little Big Top,’” said the film’s director Ward Roberts. “At no other time and place in the history of cinema could a tiny, unknown film like ours reach that kind of audience.”

As Indie film distribution enters a new era, Roberts is a pioneer. “Little Big Top” started as a standard theatrical limited distribution with DVD release and a standard mail order rental on Netflix. However, for Roberts, getting the film to streaming is the result of a several years of work. His latest feature “Dust Up” starring Amber Benson (“Buffy the Vampire Slayer”) premiered in 2012 on iTunes as one of the top downloads. Simultaneously available on Amazon Prime, Google Play, and Vudu, it also had a theatrical release in various US cities via TUGG, the social networking site. It is currently in negotiation for worldwide distribution.

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Haig, a veteran star of screen and TV for over 40 years, is mainly known to horror film fans as Captain Spaulding in the Rob Zombie films “House of a 1000 Clowns” and “The Devil’s Rejects.” Normally cast in horror genre films, in ‘Little Big Top,’ Haig takes on a part with a touching side, a sad down-and-out circus clown trying to return to his small hometown. England ends, “Sid Haig gives the performance of his career — now his fans everywhere will have another chance to catch it.” .

ABOUT LITTLE BIG TOP

“Little Big Top” is about an aging out of work clown returns to his small hometown, resigned to spend the rest of his days in a drunken stupor. But when his passion for clowning is reawakened by the local amateur circus he finds his smile. “Little Big Top” stars legendary horror film actor Sid Haig, Jacob Zachar and Mel England and was written and directed by Ward Roberts. For more information please visit www.littlebigtopmovie.com.

ABOUT MEL ENGLAND

England stars in the title role in the fall 2013 release “ Ron and Laura Take Back America” co-starring Golden Globe Best Actress Nominee Irene Bedard and Jim J. Bullock. He will co-star in “Love Anonymous” with Academy Award Best Actress Nominee and Golden Globe Winner Sally Kirkland, which is in preproduction. England starred in 2012′s “Persona Au Gratin,” winner of Best Comedy at IndieFest LA, and also in “Highlights,” Best Drama Nominee, in the Moviefone Short Film Festival. On the New York stage he’s appeared Off Broadway in “Swimming with the Polar Bears” and with the Pearl Theatre in “Hecuba,” “Marriage” and “The Imaginary Invalid.” England starred in the New York and Los Angeles premieres of Israel Horovitz’s one-man play about September 11th, “3 Weeks After Paradise”, benefiting children of WTC victims. Notable productions include “Lucky Man” (Best Acting Ensemble Award, NY Fringe), “A Shayna Maidel” (Best Play of the Year, Denver), and he was a proud part of the original New York productions of Chris Sanderson’s “Midsummer Night’s Dream,” “Sea Monkeys” by Tony Nominee Chad Beguelin, “The Honeysuckles” (developed for television by FOX), and “King of Connecticut” with Phillip Seymour Hoffman. For more information visit www.melengland.com.

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Contact: Jay Hopkins

The PR Spin, Inc.

323.993.5957

jay@theprspin.com

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METRIC HALO ANNOUNCES 2013 SUMMER SALE: BEST PRICES EVER

WHAT: Metric Halo announces their 2013 Summer Sale Extravaganza, running now until September 15, 2013. Featuring the best deals ever offered on Metric Halo’s award-winning products, the 2013 Summer Sale provides you with an excellent opportunity to experience Metric Halo’s legendary quality first-hand.

A 30-day, money-back guarantee backs Metric Halo’s hardware products so you can try them out in your studio with no risk. Metric Halo also provides a free 30-day demo for its software products, so you can try before you buy.

WHY: If you’ve been lusting after a Metric Halo interface, but it was just beyond your reach, Metric Halo’s announcement of the 2013 Summer Sale is great news for you!

WHO: Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and hardware.

WHEN: Now until September 15, 2013

WHERE: Metric Halo products are available during the Summer Sale from authorized dealers worldwide (http://mhsecure.com/metric_halo/buy/dealers.html) and direct from Metric Halo (https://www.mhsecure.com/mhdirect/home.php)

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

ASHLY AUDIO PRODUCTS NOW ALLOW USER CONTROL FROM APPLE iPAD, iPAD MINI, iPHONE, & iPOD TOUCH DEVICES VIA KEY DIGITAL’S COMPASS CONTROL TECHNOLOGY

WEBSTER, NEW YORK – JULY 2013: Ashly Audio is pleased to announce that all of its processors and amplifiers with Ethernet or RS-232 control capability are now compatible with Key Digital’s Compass Control Technology, which allows end-user control from Apple’s ubiquitous iPad, iPad Mini, iPhone, and iPod Touch wireless devices. Because many users already own these devices, offering user control via Apple’s wireless iOS products is both cost-effective and convenient. Moreover, the “wow factor” is sure to impress clients and win more work via word of mouth.

The Ashly Audio products that integrate with Compass Control include the ne24.24M modular matrix processor; the ne4400, ne4800, & ne8800 processors; the Protea 3.6SP & 4.8SP processors; the ne800, ne1600, ne2400, ne4250, & ne8250 amplifiers; the nXe & nXp amplifiers; and all Pema integrated processor/amplifiers. “In this age of highly integrated A/V systems, we at Ashly Audio are excited to be able to give our customers yet another means of controlling their pro sound equipment via Compass Control® and Apple iOS devices,” said Ashly CEO Mark Wentling.

“Resulting from cooperative efforts between Ashly and Key Digital, the integration of its audio products within the Compass Control® environment represents a powerful and user-friendly comprehensive solution delivering iOS-based control and entertainment functionality,” said Key Digital’s Vice President of Sales, Michael Lakhter. “The Compass Alliance™ Partners have come together to create a system that has full-driver integration already completed, increasing efficiency for integrators.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

SMPTE to Receive 2013 Technology and Engineering Emmy(R) Award for Work on HD-SDI Standard

WHITE PLAINS, N.Y. — July 31, 2013 — The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, will be presented with an Emmy(R) Award for Technology and Engineering for 2013 by the National Academy of Television Arts & Sciences. The honor is being conferred upon SMPTE in recognition of the society’s work on development, standardization, and productization of the High-Definition Serial Digital Interface (HD-SDI) standard.

“For an organization such as ours, the Emmy Award for Technology and Engineering is not only a tremendous honor, but also confirmation that we’re successfully carrying out our mission as the leading technical society for the motion-imaging industry,” said SMPTE Executive Director Barbara Lange. “We’re very proud of the work our members have done in advancing the HD-SDI standard, as well as the value that the standard itself brings to the field.”

This Technology and Engineering Emmy Award recognizes the work behind the SMPTE 292 standard for high-definition digital video transmission. The SMPTE 292 standard is the foundation for the family of serial digital interface (SDI) standards for transmitting uncompressed HD video signals. The SMPTE 292 standard has proven to be robust and versatile, and a large number of additional standards have been created based on SMPTE’s original work. The derivative standards address higher data-rate versions and the use of multiple interfaces for advanced applications such as D-Cinema connectivity. These derivative standards have also provided for packaging and identification of many additional signal types, making the HD-SDI standard the workhorse of high-speed synchronous communication. The HD-SDI interface standard is one of more than 650 engineering documents that have been published by SMPTE.

The Technology and Engineering Emmy Awards will be presented Jan. 9, 2014, in conjunction with the International Consumer Electronics Show (CES) in Las Vegas.

Further information about SMPTE and its many educational programs is available online at www.smpte.org.

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About the Society of Motion Picture and Television Engineers
The Oscar(R) and Emmy(R) Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at www.smpte.org/join.

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New Primestream Products at the 2013 SET Broadcast & Cable Show

FORK(TM) 4.0 Production Suite
At the 2013 SET Broadcast & Cable Show, Primestream(R) will exhibit FORK(TM) 4.0, the newest version of its acclaimed FORK Production Suite for managing and automating broadcast workflows. FORK 4.0 boasts new modules, features, and technological improvements, as well as integration with third-party broadcast solutions such as Avid(R) Media Composer(R) and Adobe(R) Premiere(R) Pro; hardware such as Harmonic(R) MediaGrid(TM) and Quantum(R) archiving solutions; and end-to-end workflows with Cisco(R) Unified Computing System(TM) (UCS). These improvements make FORK 4.0 even more powerful, extendable, and adept at managing large-scale and multisite installations. New modules include the customizable FORK Logger(TM) metadata-tagging tool that allows for logging live and prerecorded video, as well as improvements to FORK’s underlying technology — such as FORK Drones(TM), dynamic metadata forms, and scripts.

Photo Link: www.wallstcom.com/Primestream/FORK_4_0.zip Photo Caption: FORK(TM) 4.0 Production Suite

FORK(TM) Logger(TM) 1.0
The Primestream(R) new FORK(TM) Logger(TM) 1.0 is a crossplatform module for the acclaimed FORK 4.0 Production Suite. The powerful metadata-tagging tool allows for logging live or prerecorded video with a tightly integrated and configurable user interface. FORK Logger 1.0 enables content loggers to tag video with defined metadata into the FORK environment effortlessly, making assets easier to manage, automate, and monetize.

The heart of FORK Logger 1.0 is a dynamic GUI that contains form panels, button panels, video viewers, marker thumbnail lists, and a bin list of created events, all of which are tools that can be combined — many in a dynamic way — based on the content. FORK Logger 1.0 supports multiple layouts per system. Users can work live with ingesting feeds or call up existing clips inside FORK. With FORK Logger 1.0, users can log video files so that they can be searched, filtered, and organized by any metadata entry inside the FORK Content Navigator(TM) media asset management system.

Photo Link: www.wallstcom.com/Primestream/FORK_Logger_1_0.zip Photo Caption: FORK(TM) Logger(TM) 1.0

FORK(TM) Xchange(TM) Suite 2.0
Primestream(R) will also exhibit version 2.0 of FORK(TM) Xchange(TM) Suite, an application that gives broadcasters instant Web access to content on their FORK Production servers from any Windows(R), Mac(R), or tablet device. FORK Xchange Suite 2.0, an add-on to Primestream’s highly acclaimed FORK software platform for managing and automating broadcast workflows, contains new capabilities for creating subclips and markers, as well as an upload manager, extended metadata functionality, multitrack audio control, and more new features that make it easier for media enterprises to manage content efficiently among multiple FORK Production sites.

Photo Link: www.wallstcom.com/Primestream/Xchange_2_0.zip
Photo Caption: FORK(TM) Xchange(TM) Suite 2.0

Dig-IT(TM) 1.0
At the 2013 SET Broadcast & Cable Show, Primestream(R) will also introduce Dig-IT(TM) 1.0, a server-based software application that empowers broadcast, government, entertainment, and corporate IT departments to monitor their broadcast IT operations. The application can monitor individual servers in addition to the FORK(TM) Suite of applications, making it easy for IT administrators to manage any kind of broadcast-related IT activity. Facilities can monitor mission-critical servers and applications, quickly identify performance bottlenecks, prevent or recover from system failures, and reduce downtime and operational costs.

Photo Link: www.wallstcom.com/Primestream/DigIT_1_0.zip Photo Caption: Dig-IT(TM) 1.0

Company Quotes:

“Media organizations throughout the industry have come to understand just how important file-based workflows, media asset management, and archiving are to their operations — and with that understanding comes the need for tools to manage and control various workflows across multiple facilities. That need has fueled our continued growth in the Brazilian market, and has made our commitment and partnership with the proven team of brilliant professionals at AD Digital even more important.”
– Claudio Lisman, President and CEO, Primestream

“Primestream won the Best Mobile Technology award at last year’s show, which is an indication of the quality they bring to the market. Brazil is preparing to host two of the most important sporting events in the world and our innovative production and transmission solutions will deliver the highest quality media in real-time to audiences everywhere. With our partner Primestream, we will offer the best in workflow automation and media asset management technologies to ensure this success.”
– Daniela Souza, CEO, AD Digital

Company Overview:

Primestream(R), a leader in advanced media asset management and workflow automation software, offers a seamless end-to-end platform for digital acquisition of live and file-based video content, media asset management, editing, logging, control room and master control playback, smartphone and tablet video contribution, publishing to the Web, and dynamic archiving. The company’s portfolio includes the FORK(TM) suite of applications, as well as Mobile2Air(R), ControlStation(TM), and the cloud-based FORK Xchange(TM). Primestream products are also completely integrated with popular craft editing applications, including Adobe(R) Premiere(R) Pro, Apple(R) Final Cut Pro(R) 7 and X, and Avid(R) Media Composer(R). Deployed in more than 300 broadcast operations across 40 countries, Primestream’s proven solutions are implemented by some of the world’s leading broadcasters, uplink services providers, digital media operations, and production/postproduction facilities. More information is available at www.primestream.com.

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Margarita Mix Hollywood Adds Color Finishing to Become a One-Stop Shop


(HOLLYWOOD, CA) Margarita Mix Hollywood, a FotoKem company that has been providing award-winning audio post services to the entertainment and advertising industries for 34 years, has developed a unique post production finishing workflow that includes the addition of two color suites and an upgraded hub for media management. The expansion and inventive new process enable content creators to complete audio and video work simultaneously at a single facility, adding speed and cost efficiencies to the workflow.

The new color suites are completely integrated with the existing audio bays, utilizing Nucoda Film Master color grading systems to ensure unmatched Avid integration with direct connectivity to the ISIS and Avocent network. Through this network, the experts at Margarita Mix are able to access audio and video elements from multiple terminals at the facility.

As part of the expansion, Margarita Mix has added colorists Troy Smith and Michael Mintz, and online editor Adam St. Clair, to their family of artists and engineers.

Margarita Mix clients that utilize ISIS media servers from FotoKem's Nonlinear Services Division can now tap into the high-speed fiber connection between facilities, eliminating the need for transporting tapes and drives across town. Addressing the frequent need for shot replacement and other creative changes during the finishing process, this direct connection to the client's servers allows new media to be prepped and incorporated quickly.

A variety of content creators have utilized Margarita Mixes' augmented capabilities in the last 18 months. Their projects include Ridiculousness, Top Gear U.S.A., Life Below Zero, Fantasy Factory, Breaking Pointe, The Glee Project, and Richard Hammond's Crash Course.

Dustin Montez, Post Supervisor for Ridiculousness and Fantasy Factory, was one of the first clients to utilize the new color capabilities and expanded services offered by FotoKem and Margarita Mix. "With our space and equipment rented from FotoKem, the streamlining of our services made perfect sense. The fact that the buildings are connected via fiber saves us, literally, hours of time. When there are fixes, everything is instantly sent back and forth. In our business, it ultimately comes down to the people, and we love our team at Margarita Mix - our colorist, sound designer, the engineers, everyone we work with is top notch. The workflow is easy, saving me time and money, and I don't have to worry about anything. Any type of show would benefit from collaborating with Margarita Mix."

Margarita Mix brings award-winning sound services to the pipeline, with four full mixing suites featuring 5.1 surround sound, as well as stations where sound design and pre-lay can take place. The facility's talented mixers frequently contribute to animated and reality shows, as well as gaming and long- and short-form projects.

Rand Gladden, Senior Vice President of FotoKem, explains, "We knew that combining the power of our network with one-stop audio/video finishing would result in some major advantages in cost and time. This is especially a game changer for reality TV productions that may not have previously had access to high-end workflows at an affordable price point."

Veneta Butler, General Manager of Margarita Mix, adds, "Our clients have been asking for centralized services for years, and now it's a reality. Shots on the editorial ISIS across town can be replaced in minutes during an audio or video finishing session at Margarita Mix, providing incredible efficiencies and the ability to work on every aspect of their projects simultaneously."

Gladden adds, "The connection and design of these facilities will empower collaboration; when there are tight turnarounds, creative changes, and advancing deliveries, this will be a great value-add for the creative process."


About Margarita Mix Hollywood
Established in 1983, Margarita Mix is a premiere audio and video post-production facility located in the heart of the Hollywood media district. They provide a wide variety of services, including audio mixing, color grading, online editing, sound design, ADR, and voice over recording. Their projects include television shows, feature films, commercials, animation, video games, DVD commentaries, and web-based content. For more information, visit www.lastudios.com.

About FotoKem
FotoKem is an independently-owned, full-service post production facility serving the worldwide creative community. Since 1963, the company has been a trusted resource for every corner of the entertainment market, providing broad post production expertise, high-end solutions and innovative in-house technologies. The company assists filmmakers in successfully bridging production and post, helping navigate the expanding world of motion picture finishing technology. FotoKem offers a broad spectrum of services, including a full service film lab, file-based workflows, digital intermediates, digital cinema packaging, mobile dailies, global data delivery, film and video finishing, audio mixing and mastering, visual effects, restoration, and production rentals. FotoKem has expanded over the years with the acquisition of SPY Post, Keep Me Posted, L.A. Studios, and Margarita Mix. For more information visit www.fotokem.com, or follow FotoKem on Facebook and Twitter.

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Media Contacts:
Lisa Muldowney / Chris Purse
ignite strategic communications
818.980.3473
lisa@ignite.bz / chris@ignite.bz

Snell at BIRTV 2013

PRODUCTION SWITCHING
Kahuna 360 — Now Supporting 4K Operations
Snell is ushering in the era of 4K operations with the Kahuna 360 multi-format switcher. With its exclusive FormatFusion3 technology that supports a mix of SD, HD, 1080p, and now 4K, Kahuna 360 is the ultimate live production switcher — providing unmatched creative power and flexibility. Kahuna 360 can now accept incoming 4K UHDTV feeds, mix them with 1080p, and output as either 4K UHDTV or 1080p, at no additional cost — helping broadcast and media organizations to adopt these new workflows easily as opportunities arise.

Photo Link: www.wallstcom.com/snell/kahuna360.zip
Photo Caption: Kahuna 360 Switcher

Kahuna Flare — Midrange Multi-Format Production Switcher With 1080p Standard Functionality
Kahuna Flare is the first midrange switcher to offer standard single-link 1080p support alongside SD and HD formats at no extra cost — making it ideal for over-the-air broadcasts, IP or Internet delivery platforms, and even large progressive-screen presentations. With versions ranging from 2 M/E to 4 M/E, Kahuna Flare offers four keyers per M/E and two channels of 3D DVE, all in a single 6-RU frame. The system comes standard with 48 inputs and 24 outputs, with the option to upgrade to 60 inputs and 32 outputs. Snell’s unique FormatFusion3 technology gives Kahuna Flare users exceptional versatility in working with multiple signal formats, enabling them to mix SD, HD, and 1080p inputs and outputs simultaneously as required to meet any distribution need.

Photo Link: www.wallstcom.com/snell/kahunaflarefront.zip
Photo Caption: Kahuna Flare

CONVERSION
KudosPro MC500 — Low-Cost Signal Processing Platform
New at BIRTV 2013 is the KudosPro MC500 — the world’s most affordable motion-compensated frame-rate converter. The MC500 is available at an exceptionally low price point, making it ideal for the many broadcasters, news agencies, and content providers that must consider cost and space issues while ensuring high-quality delivery of large numbers of channels to domestic and international audiences. The MC500 provides up, down, and crossconversion from any broadcast standard (50Hz or 59Hz) to any other broadcast standard, with optional composite and fiber connectivity. A wide range of audio options is available, including embedded, AES, analog, and Dolby(R) E, as well as extensive utilities such as ProcAmp, enhancer, and closed caption handling.

Photo Link: www.wallstcom.com/snell/mc500.zip
Photo Caption: KudosPro MC500

MODULAR INFRASTRUCTURE
IQ Modular Range of Format Converters
At BIRTV 2013, Snell is introducing a new IQ format converter range that provides outstanding quality conversion at an affordable price. These cost-effective video format converter modules provide high-quality conversion of common SD, HD, and 3Gbps formats for broadcast systems. In addition to conversion, the new modules can perform a host of video, audio, and metadata functions. Snell is also unveiling the IQQSM range of 3Gbps/HD/SD-SDI quad split monitors, ideal for local monitoring with LCD displays. These IQ modules enable local monitoring of four 3G/HD/SD-SDI input signals along with bar graph displays of eight channels of embedded audio. Perfect for monitoring studio or outside broadcast camera feeds, they also have an SDI output that allows the signal to be routed to other areas in the facility or to storage.

Photo Link: www.wallstcom.com/snell/IQReflection.zip
Photo Caption: IQ Modular Infrastructure

Hyperion — New 3Gbps Intelligent Monitoring
At BIRTV 2013, Snell is showing its range of 3Gbps-capable Hyperion monitoring solutions engineered to meet the need for increasingly advanced monitoring capabilities in a multi-format system environment. Hyperion is a signal monitoring technology that helps operators to monitor content more efficiently and, in turn, ensure that contractual and legal obligations are met. The technology’s combination of subjective and extensive monitoring — including low-bit-rate IP video “confidence” thumbnails with user-definable graphical warnings and alarms — provides operators with live system data in a way that allows large and complex operations across multiple sites and continents to be simply and reliably monitored on a 24/7 basis.

Photo Link: www.wallstcom.com/snell/Hyperion.zip
Photo Caption: Hyperion

Company Quote:

“Snell’s LiveTV and TV Everywhere solutions continue to increase in functionality and value-for-money. For example, by offering 4K capabilities without a price premium, we’ll help broadcasters enormously in their transition to 4K. We are looking forward to showcasing our extensive switcher, router, modular, and conversion range of products at BIRTV this year. I’m particularly excited about showing Kahuna Flare, which has received a lot of interest in the market globally, and we expect it to be highly successful in China.”
– Vanessa Ching, Vice President of Channel Marketing and Communications, Snell

Company Overview:

Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions for creating, managing, and streamlining the distribution of content for today’s multi-screen world. Specializing in TV Everywhere and Live TV applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to 4K UHDTV, file-based, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at www.snellgroup.com.

All trademarks appearing herein are the property of their respective owners.

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Archimedia Upgrades Its Reference Player to Support More Mastering Formats

DELRAY BEACH, Fla. — July 31, 2013 — Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today announced it has upgraded the Archimedia Reference Player to add support for more mastering formats. Introduced in June, the Archimedia Reference Player is the first software player to support multiple vendors’ formats, allowing users to view, test, and measure archival-quality files on a standard HDTV and traditional SDI equipment.

Now users will be able to play even more mastering formats — including DPX, Digital Cinema, ProRes222 and ProRes4444, DVCPRO, and H.264 master profiles — from one vendor-neutral player. This capability will be particularly helpful for users in the production, postproduction, broadcasting, digital cinema, and Web production markets.

“At the recent DGA Digital Day in Los Angeles, we demonstrated how one can use our Reference Player to view DPX on a laptop — something that was unheard of before,” said Mark Gray, Archimedia president and CEO. “We will support all current and future master formats, regardless of origin, in direct response to market needs. For example, adapting historic 4:2:0 and 4:1:1 subsampled formats such as XDCAM(TM), DV, and MPEG-2 transport stream for modern 4:2:2 and 4:4:4 environments is part of our commitment to the industry. If users come across a mastering format that the Reference Player does not already support, they just need to send us a sample in a master wrapper, and we will incorporate it into the player right away.”

Archimedia’s practice of continually adding new formats by customer request is expected to have a strong impact on users dealing in 2K, 4K, and 8K resolutions as they begin working with the emerging HEVC/H.265 codec for their master formats.

All of the new formats the Reference Player supports have been validated based on samples Archimedia received from members of the Society of Motion Picture and Television Engineers and the Association of Moving Image Archivists. Archimedia received samples made by all major vendors, as well as open-source FFmpeg in SD, HD, 2K, and 4K.

The Archimedia Reference Player is designed so that users can open several instances of the player simultaneously with a single license in order to compare master format results from all vendors’ equipment. This capability is important for QC engineers, creatives approving releases, and manufacturers designing new products such as Ultra HDTVs and home players, JPEG 2000, and other encoders.

For example, with the upgraded Archimedia Reference Player, DPX users can click on any DPX file, and the player will use a wildcard scheme to allow sequential play, scrub, jog, etc. This quality aids in vendor neutrality, QC, and production scenarios in which individual DPX files might be altered. The Reference Player can also play an external audio file along with the DPX sequence, which is helpful for evaluating sound tracks, dialog, and other audio.

The upgrade is free for anyone with a licensed or free trial copy of the Archimedia Reference Player. Information about the free trial, special bundle pricing, the company, and the Archimedia Reference Player is available at www.archimediatech.com.

Photo Link: www.wallstcom.com/Archimedia/Supported_Formats.zip

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About Archimedia
Archimedia Technology specializes in the processing, conversion, and playback of mastering formats, including JPEG 2000, for the professional broadcast, digital cinema, and video archival industries. Its technology and applications bridge the gap between content producers and their archives without loss of quality. Archimedia’s products fulfill a critical piece of the production and archival workflows, encapsulating complex file interchange and quality control processes for mastering and archive formats into practical solutions that give end users a new level of access to their assets. More information is available at www.archimediatech.com.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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Walking West Entertainment, Gnarlynow Entertainment Complete Principal Photography on Feature Documentary Why We Ride

Bryan H. Carroll Captures the Heart of the Motorcycle Community

(LOS ANGELES, CA) Walking West Entertainment and Gnarlynow Entertainment have completed principal photography on Why We Ride, the first feature documentary of its kind in years to explore all aspects of the motorcycling community and its riders.

Project helmer and Gnarlynow founder, Bryan H. Carroll, (Public Enemies, Miami Vice, Collateral) is producing and directing along with Walking West's James Walker (Brake) as producer. Ed Kretz Jr., (AMA Hall of Fame Racer), is on board as a technical consultant.

"Why We Ride is a story about the passion of motorcycle riders," Carroll commented. "From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons - the bond with two-wheels is the same - it brings people together in a unique and memorable way and we wanted to share that joy with an audience."

Why We Ride began production in July 2012 with filming continuing all over the country for a full year. From the deserts of California to the salt flats of Bonneville, visiting the rallies in the Midwest and beyond to Daytona, Carroll captured photography and interviews of riders and racers from all walks of life and all forms of motorcycling. With a special emphasis on the increasingly popular women, youth, and family groups of the sport, the film works to show how the motorcycle community continues to grow all around us as it's passed down from parents to their children.

Why We Ride was shot with Canon's Cinema EOS C500 camera and paired with Codex's Onboard S recorder, which enabled 4K resolution at rates up to 120 fps. The package was compact and lightweight enough to be operated out the door of a speeding van or on the end of a 12 foot jib arm. Carroll concluded, "When you're averaging 30-40 setups per day on a documentary, the mobility and durability of the camera package is paramount."

Why We Ride will be released later this fall.

About Gnarlynow Entertainment
Gnarlynow Entertainment was launched by Producer/ Director Bryan H. Carroll in 2010 as a production platform to develop and produce high-quality films that are informative, positive and entertaining.

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Media Contact:
Christine Purse (chris@ignite.bz) or Gail Laguna (gail@ignite.bz)
ignite strategic communications
818.980.3472

The Room Provides Alex Gibney with a Place to Call Home

New York post production boutique provides finishing services for director’s “Wikileaks” and “Eagles” documentaries.

NEW YORK—July 31, 2013— The Room, a boutique finishing facility located within Technicolor – PostWorks, New York, recently wrapped post-production on We Steal Secrets: The History of WikiLeaks and History of the Eagles, two new documentaries from producer/director Alex Gibney. The Room provided editorial conforming and final color grading for the docs prior to their debut at this year’s Sundance Film Festival and general release. We Steal Secrets is currently in theatrical release; History of the Eagles is currently airing on Showtime, where it is posting record numbers for a documentary. more

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