THE TIFFEN COMPANY’S NEW STEADICAM® CURVE™ FOR GOPRO® JUMPS INTO ACTION AT CE WEEK 2013

Hot new Steadicam CURVE camera stabilization system for GoPro® HERO® products shows its adventurous side at New York’s CE WEEK Line Show and Exhibits

New York, NY – June 24, 2013 – The Tiffen Company, a leading manufacturer of award-winning accessories for the still imaging, video, motion picture and broadcast markets, is demonstrating its brand new Steadicam CURVE for GoPro® HERO® products at the CE WEEK Line Show and Exhibits, held in New York, NY from June 26 – 27 (Booth 63). The newest member from the Academy Award-winning Steadicam family of products, CURVE is a stealth camera stabilizing system engineered for easy one-hand video shooting. The handheld ergonomic design weighs a mere ½ lb. and is compact enough to fit into your back pocket. The CURVE handle folds up and locks to frame to provide compact storage and portability, and for use as a GoPro® camera handgrip — making it ideal for capturing smooth video even on the wildest adventures.

“The Tiffen Company unveiled Steadicam Curve for GoPro® products at the NAB event just a few weeks ago and the response was overwhelming,” says Steve Tiffen, President and CEO, The Tiffen Company. “Steadicam has spent decades perfecting the technology of camera stabilization. The same award-winning technology used in Hollywood is at the very heart of the CURVE system. Whether it is extreme snowboarding, recreational sports or even a school play, every epic moment is captured with perfection.”

Garrett Brown, the inventor of Steadicam technology and 2013 recipient of the National Inventors Hall of Fame award, exclaimed, “My 1975 self would have been astounded by the new Steadicam lineup: particularly the brilliant little CURVE for GoPro, which stabilizes like the big rigs but is super agile! It’s definitely the coolest Steadicam ever.”

Steadicam Curve Product Features & Benefits
• Lightweight, durable aluminum frame
• Standard GoPro® quick-release mount
• Fine tune adjustment knob for precise balance
• Collapsible handle for compact storage and portability or for use as a GoPro® hand grip
• Built-in mount works with GoPro® HERO®, GoPro HERO2® and GoPro® HERO3® (LCD BacPac® or LCD Touch BacPac® required)
• Available in five colors – Black, Blue, Red, Silver and Purple
• Weight – ½ lb.
• Height – 6 3/8”

Steadicam Curve will be available later this summer with an estimated street price of $99.95.

For the latest news and videos on Steadicam CURVE, visit www.steadicamcurve.com.

A Round of Applause for Photo Fx Ultra in the Mobile Apps Showdown
Tiffen’s Photo Fx Ultra iPad app has been named one of 11 finalists for the Mobile Apps Showdown hosted by Living in Digital Times during CE Week. Online voting is open until June 26th, when finalists will present to CE Week attendees. They will each have four minutes to show off their app and prove it’s the best to the crowd. The panel of expert judges will weigh the pros and cons of each app, factoring in online votes and crowd reactions based on the highly accurate applause-o-meter. Be sure to vote for Photo Fx Ultra online now before voting closes, and join us at the Mobile Apps Showdown on Wednesday, June 26 at 12:30pm in the Met Room (second floor of the Metropolitan Pavilion).

Request a Product Review Kit or Private Press Briefing at CE WEEK 2013
Members of the media can contact Anya Oskolkova at anya@zazilmediagroup.com to request a product review kit, or if attending the CE WEEK 2013 Line Show and Exhibition, set up a press appointment for a private product briefing.

Tiffen CE WEEK VIP Press Event
Members of the media attending the CE Week 2013 are encouraged to join Tiffen for a special VIP media event on Wednesday, June 26 at 3:15PM (booth 63). President and CEO, Steve Tiffen, will present the company’s vision. Attendees will enjoy a special wine and cheese tasting along with new product tours. To RSVP, please contact Anya Oskolkova at anya@zazilmediagroup.com, or register via the following link.

About Tiffen
Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for 75 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning a Technical Achievement Award and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as multiple Emmy® Awards. Today, the company offers a wide range of products, which include: Tiffen® filters, Steadicam® camera stabilizing systems, Lowel® light, Listec® teleprompters, Tiffen Dfx® digital imaging software, Domke® bags, Davis & Sanford® tripods, Genustech® camera accessories, Zing® camera covers, Stroboframe® flash brackets, Saunders® professional trimmers, and Kodak Wratten® filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.

For more information on Tiffen, please visit: http://www.tiffen.com.

Tiffen is a registered trademark of The Tiffen Company. GOPRO®, HERO® and BacPac® are registered trademarks of Woodman Labs, Inc. in the United States and other countries.

Press Contacts
Anya Oskolkova
Zazil Media Group
(e) anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova

Janice Dolan
Zazil Media Group
(e) janice@zazilmediagroup.com
(p) 617.817.6595
(skype) janicedolan

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