Targeted ad insertion, shared hub support, and lower bandwidth requirements make this next-level solution unique.
Ottawa, ON – International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere radio and television broadcasters, will show the second generation of its popular STAR Pro Audio Solution for the first time in Asia at CommunicAsia2013 in Singapore, running from June 18-21. IDC will be exhibiting at stand 1D2-04.
This second generation of the STAR Pro Audio Solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion. The new platform also enables time-shifting functionality, allowing broadcasters to play the right content at the desired time. Broadcasters can now seamlessly adjust for time zones and rapidly adapt to conflicting live programming schedules.
In addition to increasing ad revenues and improving flexibility, the STAR Pro Audio Solution significantly lowers per-channel costs through shared hub support. Additionally, it uses up to 70% less bandwidth compared to competitive solutions.
“With this next generation of the STAR Pro Audio Solution, radio broadcasters can look forward to two very important things—boosting revenue and lowering their operating expenditures,” said Doug Lowther, President and CEO, International Datacasting. “The platform increases advertising revenues because it enables highly localized ad insertion. The ability to sell more targeted ads—by location, demographic, time zone, or language—means more revenue opportunities across the entire network.”
The STAR Pro Audio Solution includes a copy split capability that allows operators to send select ads to specific regions or specific receivers. Stored audio files can be inserted into live or recorded programming. Cost savings are realized through shared hub support which enables multiple radio networks to share one 4-channel receiver instead of having each network deploy its own stand-alone, single channel receiver. Additionally, the STAR Pro Audio Solution requires just 120 kHz space segment for stereo, as opposed to 440 kHz for competitive systems, resulting in further cost savings.
About International Datacasting Corporation:
International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit: www.datacast.com.