Archive for May 2nd, 2013

Branding & Design Agency Geyrhalter & Company Evolves into Brand Launch Consultancy Finien

– Consultancy Partners With Established Companies and Funded Entrepreneurs on Developing New Brands –

Finien, a consultancy specializing in naming, identity and digital design for brand launches, has opened its doors in the heart of Silicon Beach. Derived from the Latin word for “Compass,” Finien sets the direction for new brands, leading established companies and funded entrepreneurs alike through a distinct 16-week brand creation process.

“You only get one chance to launch your brand, so it is critical to find a creative partner with solid expertise in the deliverables and process required to make it a success,” explains Fabian Geyrhalter, Founder and Principal of Finien. “We focus on naming, identity and online because they are the key components of any successful brand launch. Additionally, we help develop the ‘Brand Atmosphere™,’ the visual language of a brand, through strategic design solutions for key brand touch points. This ensures a well-rounded launch with one unique, global visual language in place.”

In 2001, Geyrhalter founded the award-winning branding and graphic design agency Geyrhalter & Company. As capabilities around launching new brands grew, Geyrhalter saw the need to evolve the company into Finien, which would specialize in this niche marketplace. Over its 12 years in continued business, Geyrhalter & Co. won international acclaim and worked with clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City Of Los Angeles, and John Varvatos.

Fabian Geyrhalter’s experience with over 40 brand launches created the foundation of Finien. He saw that the retainer process often locks agency and client into unsuccessful and overpriced relationships, which made him create this speed-to-market yet strategy-focused process that delivers all key consumer touch points without an endless production period.

Geyrhalter has served as an adjunct professor at USC and Art Center College of Design, and is a frequent lecturer at universities nationwide.

Finien Principal Fabian Geyrhalter

SMPTE Sparks Interest, Raises Profile at 2013 NAB Show

SMPTE 2013 NAB Show Report

Company Overview

The Oscar(R) and Emmy(R) Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 600 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at more

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The Nation Creates Captivating “Brands in Wonderland” Campaign For Innovid

Innovid's "Brands in Wonderland" Microsite

– Campaign Includes Web Video, Microsites, Banner & Print Ads For Leading Immersive Video Advertising Provider –

Award-winning design & branding agency The Nation has partnered with Innovid, the leading immersive video technology platform, again on a new integrated campaign entitled, “Brands in Wonderland.” This comes on the heels of The Nation’s hugely successful “Cats” campaign for Innovid last year, which was a viral sensation.

A key tenet of the “Brands in Wonderland” campaign is a web video created by The Nation, which showcases Innovid’s engagement capabilities in immersive video advertising. Paying homage to “Alice in Wonderland,” an Alice character wanders through a computer-generated (CG) world full of noise and distraction from different types of media. She escapes through a tunnel of rainbow-colored 3D cubes rising like a dynamic mosaic, where Innovid greets her with the respite and peace of mind she’s looking for in the fragmented media landscape.

By combining the power of TV with the interactivity of the web, “Innovid’s iRoll formats push the boundaries of digital video, capturing consumer curiosity and driving them deeper into your brand,” says the voiceover. As the CG wonderland continues to unfold, Alice reimagines the possibilities for interactive engagement across multiple screens with Innovid. The video closes with the tagline, “Create curiosity, deliver wonder, measure enchantment.”

To view the video, please visit

“The Nation has proven itself to be a masterfully creative partner yet again,” says Maria Pousá, VP of Marketing at Innovid. “This campaign was about showcasing our high-level capabilities in creative execution, and the ‘Alice in Wonderland’ video fulfills our promise to the market with just the right amount of whimsical VFX magic and flair. They brought a deep understanding of how to convey our brand values through their production and design savvy. We’re really thrilled with the final product.”

The Nation handled the soup-to-nuts process, from concept, casting and production to editorial, CG and postproduction. The idea was to create a white world in post and seamlessly incorporate Alice into it. As a solution, The Nation shot the actress at a white cyclorama (cyc) studio instead of against a greenscreen.

“Shooting it this way allowed us to composite and add elements on top of the white environment without having to deal with the green reflections found in greenscreen settings,” explains Linus Lam, The Nation Partner/Managing Director. “Ultimately, simplifying the post process gave us more flexibility and helped us achieve the film more economically – yet we were still able to retain a high level of production to this piece.”

“Our greatest creative challenge was to combine the story of Alice with the story of Innovid,” concludes Alejandro Melguizo, The Nation Partner/Creative Director. “To do so, we had to strip down all of the Alice imagery without losing the essence. For example, the metaphor of Alice falling into the hole represents the curiosity of the consumer while Alice following the butterfly implies the interactivity and engagement that Innovid offers. We continually tried the keep the right balance between the two stories.”

Founded by Melguizo, Lam and Partner/Senior Art Director Ariel Eroles, The Nation specializes in creating award-winning and powerful visual identities, bringing brands to life across motion, print, digital, mobile and environmental touch-points. It recently celebrated its successful first year in business with a New York Emmy win for its NY1 Noticias web promo and Brand New award for its Right Media logo animation for Yahoo!.

Project: Innovid “Brands in Wonderland”

Client: Innovid, New York, NY
Maria Pousá, VP, Marketing
Joanna Lin, Marketing Manager

Music/Sound Design: David Wilson / David Wilson Audio, New York, NY

Creative/Production/Editorial/VFX & Postproduction Company: The Nation, New York, NY
Alejandro Melguizo, Creative Director
Ariel Eroles, Senior Art Director
DP: Ron Egozi
Linus Lam, Managing Director
Alison Shields, Executive Producer
Where Shot: Bravo Studios, New York, NY

Technology: Shot on Canon EOS 7D Digital SLR camera, After Effects (compositing), and Cinema 4D (3D)

About The Nation:
We are The Nation of no boundaries. We specialize in designing award-winning identities, flipping around tired brands and creating unforgettable experiences for you and your customers. Through our in-house team and network of creatives, we bring brands to life across motion, print, digital, mobile and environmental touch-points. We are passionate, hard-charging, trend-making advocates of our clients’ brands.

About Innovid:
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit

Phyken Media Creates 3D Magic for Mobile Game “Wizard Ops Tactics” With Autodesk Maya

Boutique Game Studio Credits Autodesk Powerful Software for Streamlined Animation, Modeling and Rigging Workflow

SAN FRANCISCO, Calif.Autodesk Inc. (NASDAQ: ADSK) announced that indie casual game development studio Phyken Media used Autodesk Maya 3D animation software to develop its immersive turn-based strategy game “Wizard Ops Tactics” – now available for Apple iOS and Android Google Play. Under a tight deadline and strict budget, Phyken Media’s team of three digital artists leveraged the 3D capabilities of Autodesk Maya to create an impressive volume of high-quality art, models and other 3D assets.

“Building a mobile game like ‘Tactics’ with such a small team requires talented artists and robust technology, which is why we turned to Maya which allowed us to create many new characters and over 200 unique animations,” said Phyken Media President Kunal Patel. “With Maya we could ramp up production quickly and get right to work. We used the software on our first ‘Wizard Ops’ arcade shooter and a large part of our team learned it in school. Maya really allows us to do whatever we want.”

“Wizard Ops Tactics” is an asynchronous strategy game set in an isometric wizard universe that includes sound effects by “Police Academy” actor Michael Winslow. Players build wizard armies equipped with wands, spells and heavy artillery for tactical missions. Users then deploy their units and challenge friends or random opponents to attack. Alternating turns, battle ensues until one wizard army ultimately wins out.

“There is a tremendous benefit to developing 3D games for the mobile platform. 3D enhances realism by leveraging the power of today’s mobile graphics while also enhancing the gameplay in ways that are difficult to achieve using 2D alone,” said Marc Stevens, Autodesk vice president, games. “Phyken is a prime example. With a small but talented team, they were able to create enticing 3D characters and environments in Maya that will distinguish their game from similar games on the market.”

Each unit of the game features 30 to 40 extraordinary explosive animations involving artillery and sorcery – from fireballs to lightening, grenades and more — and gives gamers a 360-degree view of the action. To make the gameplay authentic, Phyken relied on Maya on the Mac to develop flexible 3D models, textures and lighting, and complete complex rigs and animation that bring additional depth and detail to the game’s characters and environments.

After all of the game assets were finalized, Phyken exported them to the Unity Game Engine via Autodesk FBX asset exchange technology. Project Manager Justin Lynch shared, “We’ve always found that Maya and Unity 3D complement each other. We were able to create all of our 3D assets in Maya, export them as FBX files and literally drag the files into the Unity Engine, type in the key frames and press ‘go’- making the whole process a lot less time-consuming.”

About Autodesk
Autodesk helps people imagine, design and create a better world. Everyone–from design professionals, engineers and architects to digital artists, students and hobbyists–uses Autodesk software to unlock their creativity and solve important challenges. For more information visit or follow @autodesk.

Autodesk and AutoCAD, FBX and Maya are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2013 Autodesk, Inc. All rights reserved.

Wild(child) Flexes its Muscles with Award-Winning Campaign for Powerful Yogurt

NYC Post House Sweeps FIAP Awards and Garners Best of Show at USH Idea Awards

Just how powerful is Powerful Yogurt? If a trio of edgy spots edited and post-produced by Wild(child) is any indication, strong enough to start a car, light a fire, or win a ping-pong match. Editor Diego Panich teamed up with the The Vidal Partnership on the campaign, continuing a years-long creative partnership that has yielded memorable work for various high-profile brands.

Panich used a barrage of quick cuts, reaction shots, and over-the-top sound effects to frame the spots in a cheeky, cartoonish world of hard bodies and cheesy grins. “Our goal was to use sound design to create funny, compelling spots that viewers would want to watch over and over,” Panich notes. “We wanted to exaggerate the funny, and the sound played a huge role in that, acting as a kind of dialogue to communicate and reinforce the cartoonish craziness as deliberately as possible to the audience. The idea was to build a choreography that enhances the story’s humor.”

In Ping Pong, Wild(child) created a percussive rhythm around the ball as a frumpy nerd slugs it back and forth with an unknown target, who is finally revealed to be a muscle-bound opponent deflecting the ball with nothing but his abs. Sound design was also integral to the flow of Lumberman, in which repetitious noise defines a lost girl’s growing angst until a stud tramps out of the woods, lighting her camp fire with a flick of a match across his stomach. Cowboy takes the integration of sound and edit a step further, amping a desert landscape to the level of a roof-raising urban dance club when a dashing cowboy runs jumper cables from his abs to restart a damsel’s stalled truck.

Wild(child) played up its creative strengths of timing and experimentation to build the perfect comedic narrative for each spot. Panich worked closely with The Vidal Partnership CD Gustavo Lauria to get the best possible talent cuts and to ensure that the comedy was true to the agency’s original intent. The Wild(child) team then assembled this footage into a number of test spots, ranging from subtle to over the top, postponing the dramatic turning point for as long as possible to find the perfect intersection of suspense and comedic timing.

“Vidal knew they had a fresh idea and an abundance of great footage, and they approached us for the same reason they have so many times before – to help elevate the creative,” noted Wild(child) EP Amy Lazarus. “Diego is a tireless worker and just kept trying different versions of each spot until each worked perfectly within the confines of this quirky, crazy world we had created. When people kept asking us to play these final versions over and over again, we knew he’d nailed it.”

The new campaign has already won numerous industry plaudits – including Best of Show at the 2013 USH Idea Awards. The campaign also swept the 2013 FIAP Awards, with “Powerful Ping-Pong Man” winning Gold, and “Powerful Cattleman” and the overall campaign both receiving Silvers.


Client: Powerful Yogurt
Spot titles: “Powerful Cattleman,” “Powerful Ping-Pongman,” “Powerful Lumberman”
Title Campaign: Find your Inner Abs
Air Date: April 2013

Agency: The Vidal Partnership
Country: United States
Chief Creative Officer: Gustavo Lauria
Copywriter: Santiago Luna Lupo, Gustavo Lauria
Art Director: Percy Bustos
Agency Head of Production: Meiling Macías-Toro

Production Company: Fulano Films / Flamboyant Paradise
Director: Rene Sampaio / Javier Lourenço

Editing Company: Wild(child) Editorial, USA
Editor: Diego Panich

Post Production: Flamboyant Paradise

About Wild(child):

Wild(child) is a creative post-production boutique with an award-winning editorial roster catering to leading advertising agencies and content creators worldwide. From Edit, Color, and Finishing to Music, Mix, and 2D/3D GFX – we offer a full spectrum of services for television commercials, music videos, shorts, features, online/interactive content, and more. All of our talent operates out of the same Flatiron-based studio, where we have developed a creative infrastructure that allows us to be flexible and efficient in this ever-evolving media landscape.

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Optocore Technology Takes the X Games to the Extreme

Helps GB4D Rental House Simplify Network Audio Distribution High in the French Alps

TIGNES, FRANCE, MAY 2, 2013 – For the fourth year in a row, a portion of ESPN’s X Games has taken place overseas, this time in Tignes, France, a hot spot for skiing and snowboarding in the French Alps. In addition to X Games Tignes being broadcast from France this year for the first time ever, the annual extreme sporting event is going global, with additional events taking place through early August in Aspen (U.S.), Barcelona (Spain), Foz do Iguaçu (Brazil), Los Angeles (U.S.) and Munich (Germany). Situated at up to 12, 293 feet above sea level, the location of the games added a new level of complexity for Gilles Bouvard Events and Entertainment (GB4D), the France-based rental house that assisted ESPN with the sophisticated audio signal distribution necessary for the event. To help manage the coordination and weather challenges, the company turned to Optocore’s optical fiber network solutions.

The event in France was co-produced by Canal+ Events on behalf of ESPN, with GB4D providing virtually all of the audio equipment for the competition zones to assist A+ Events, another co-producer. With more than 125 athletes participating in the games, the team at GB4D knew it needed gear capable of managing not only proper audio distribution, but also able to withstand the snowy weather concerns. A longtime fan of Optocore, Gilles Bouvard, owner of GB4D, suggested Optocore’s interfaces as a way to ensure a successful signal flow within a redundant system.

“The audio vendor for the X Games was my former associate, Julien Terrier, with his new company A+ Events,” says Bouchard. “I suggested he use Optocore to provide all the fiber network signal distribution.”

The audio transmission was based around two Optocore loops—one ring for the Super Pipe competition area, with five Optocore X6R-FX network converters for the main PA and one for the VIP area—and a second for the Slope Style competition area, with two X6R-FX interfaces. The master control room was equipped with two DD2FR-FX (offering MADI ports), two DD32R-FX (AES-EBU) and one X6R-FX systems. GB4D was able to control the entire Optocore system from a single desktop PC.

As the distances between nodes were long, GB4D used approximately 984 feet (300m) of Neutrik X-TREME fibers for signal transport between all links. The primary ring measured a distance of approximately 1.3 miles (2.1km) and the secondary approximate 1,968 feet (600m), which was constructed around 12 nodes, plus spares.
L’Acoustics LA8 and Lab Gruppen PLM10000Q amplifiers fed the main PA hangs, while the Optocore LAN controlled the Super Pipe’s deck fills. Inputs included background music, live DJ feeds, wireless announcer microphones, various media and advertisement sources and TV truck feeds.

“Thanks to the Optocore network, the wireless links for the announcers was greatly simplified. Also, feeding signals into the system was easy,” explains Bouvard. “As for the outputs, the Optocore fiber network allowed a simple routing of the various signals feeding the amplifiers all around the site. The possibilities offered by macros allowed a simplified routing and ease of modification for all the various live and recording feeds.” GB4D designed a redundant FOH position, deploying two fully backed-up Midas digital desks.

Bouvard compared the challenge of working high in the Alps with the opposite climatic extreme GB4D faced when it recently deployed a vast Optocore and BroaMan network over a huge distance for Kuwait’s 50th Constitution Day celebration. “There was really little difference,” he says. “On the one hand we had the high temperatures and sand storms, on the other the very low temperatures and snow. We found ourselves in two similar extreme situations and we had to find reliable solutions.

“I think that working in those difficult environments helps us improve our technical expertise. We have learned to adapt technically to those constraints, for example with the PA and cabling, but more essentially for the monitoring of the systems, which is crucial in this type of event and in these conditions. The use of an Optocore network simplifies this enormously.”

With the increasing popularity of the X Games across the world, there are more technical challenges, especially in the months leading up to the event. “Reliability is fundamental,” continues Bouvard. “All the vendors present were snow and mountain specialists, so we were ready for any technical challenges. Plus, the ease of the Optocore implementation was a major step forward for this project. The most notable aspects were the simplification of the routing system, the increased reliability of the wiring on site, the total redundancy and the real-time monitoring of all system components.”

He added that GB4D technicians François Lund, Patrice Giono and Piotr Skotnicki have worked at X Games Tignes since it was first staged there in 2010. All three are certified Optocore technicians, and were responsible for realizing the design, implementation and operation of this year’s event.

About Optocore

Based in Munich, Germany, Optocore is the world market leading provider of scalable, high-bandwidth, low–latency fiber-optic networks for the transmission of audio, video and data. For 20 years, Optocore has been continuously innovating and setting new standards with regards to digital network technology. Optocore builds and develops synchronous optical fiber and CAT5 based network solutions for broadcast professionals, fixed installations and live event applications. Utilizing leading-edge technology and high-quality components, Optocore guarantees durability and therefore long-term market and customer satisfaction. Due to its open system architecture, Optocore’s platform offers other manufacturers the option to transfer conventional standard audio, video and data formats used in the pro audio industry over a fiber and CAT5 network. Technical expertise, QoS and an extensive support structure are guaranteed to all customers, together with the highest level of quality controls. For more information, visit

Testronic Labs Named HTC Connect(tm) Authorized Test Center

Quality Assurance Leader Helps HTC Extend the Mobile Consumer Experience

DIEPENBEEK, BELGIUM - Testronic Labs, the global leader in quality assurance, localization, and certification services for consumer electronics, film and television, games, enterprise, and publishing, has been named an Authorized Test Center for the HTC Connect(tm) testing and compliance program. HTC created the HTC Connect program to offer consumer electronics manufacturers the opportunity to create an improved sound and visual standard when connecting HTC(r) devices with their consumer electronics.

Successfully tested consumer electronics from HTC Connect participating manufacturers become eligible to display the HTC Connect logo. For the consumer, this logo will indicate that wireless audio and video may be sent through their HTC smartphones to in-home and in-car electronics displaying the logo. Testronic is the first testing center in Europe to become certified by HTC for this program.

Johan Craeybeckx, CTO of Testronic, stated, "At Testronic, we are fully engaged in supporting the evolution of the consumer experience, as it changes and expands. Smartphones are changing the way end-users experience entertainment content, and they can now enjoy rich-media content in almost any environment. We are delighted to work with our colleagues at HTC in verifying that high levels of connectivity standards are being met with their products."

Nicklas Jonsson, vice president, global partner management at HTC, commented, "Our vision is for our customers to easily stream their favorite high-quality video and audio from their smartphone into their home or car. The HTC Connect program builds upon our innovation in smartphones with leading consumer electronics brands. We rely upon our authorized test centers, like Testronic, to help us maintain an outstanding level of quality, integration and performance."

Testronic's HTC Connect testing and compliance operations will be headquartered out of their Belgium facility.

Testronic Labs
Testronic's high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localization services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic Labs ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank, CA; London, UK; Diepenbeek, Belgium; Warsaw, Poland; and Tokyo, Japan, Testronic Labs offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry. For further information, visit

# # #

Media Contact:
Chris Purse, 818.980.3473
ignite strategic communications or

Call for Entries: TRUST Launches Cannes Social Planner, TRUSTnav

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Following the success of its unofficial 2012 Cannes social planner, communications collective TRUST is at it again with an expanded version aptly named, TRUSTnav: Cannes. The upcoming website and subsequent app will be the go-to, one-stop source for planning your unsanctioned but essential Cannes itinerary. Get your event included by going to

TRUSTnav: Cannes will be mobile optimized, updated hourly, and bursting with complete mapping and geo-location technology to help you navigate the chaos. Building upon previous efforts, TRUSTnav: Cannes will include an app filled with extras driven by ARworks’ location-based augmented reality that will be available for iOS and Android. Submissions will be accepted until June 9th, with the final social planner and app to debut in late May.

Email to inquire about potential opportunities.

About TRUST:

Can you draw a map from your latest marketing campaign to your newest client?

At TRUST we believe a successful business is built on more than the sum of its parts. The best product, the most engaging marketing campaign, the sharpest public relations strategy, and the most aggressive sales efforts can only go so far if those separate elements aren’t working in tandem to raise your profile and create new business opportunities.

TRUST is a team of communication specialists, strategists, web developers, writers and designers, all practiced in the art of turning problems into opportunities.

When your business is missing something, TRUST fills in the gaps. We know what makes your business unique. We find your company voice. We go undetected in the background. We become a trusted part of your team. Let’s make it all about us!


More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)

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Tim Dillon joins MPC New York as Executive Producer of Digital/Experiential

The momentum continues to build in MPC New York, where the addition of interactive and experiential force Tim Dillon completes the aggressive expansion of MPC Digital. A go-to talent for cross-platform projects across the digital, mobile and physical realms, Dillon brings to MPC more than a decade of experience working as senior producer and design lead for big-league clients such as Coca-Cola, Google, Tate, Dewar’s, Intel and TED, as well as Creator’s Project and Lifetime’s “Project Runway Catwalk”.

Dillon joins MPC after a four-year run as senior producer at Nexus Interactive Arts in London, where he worked with some of the best interactive creative, technical and production talent in Europe to develop the studio. During his tenure, he helped shape the Nexus interactive portfolio and pushed the scope of innovative projects, focusing on narrative-driven technology in installations, events, digital, film and design.

“Not only is Tim incredibly proficient in the interactive and experiential spaces, but he has proven that he has the business acumen to harness all available talent in easing a brand into the digital space,” states MPC NY MD Justin Lane. “With MPC’s name recognition and talent pool, we were well on our way to elevating MPC Digital to the ranks of elite digital studios, and Tim is the last piece we needed to pull it all together.”

“MPC has world-class VFX, design and technical talent alongside tremendous production leadership and a digital team that I will be proud to work with,” notes Dillon. “I’m looking forward to putting my experience to work and push boundaries to create innovative, experiential projects that hit the next level of visual and narrative impact.”

About MPC:

MPC are a creative studio.
We craft spectacular visual experiences in any space, on any screen.
We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.
Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the Harry Potter franchise, Pirates of the Caribbean: On Stranger Tides, Prometheus and Life of Pi, and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.
Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.
MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.
MPC is a Technicolor company.

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Paper Sessions Set To Enlighten AES 134th Convention Attendees In Rome

ROME: “AES Convention Paper Sessions represent innovative thinking by some of the most creative minds in professional audio,” states 134th AES Convention Chairman Umberto Zanghieri. “Papers Co-Chairs Veronique Larcher and Angelo Farina and their review committee evaluated over a hundred submissions in search of the most compelling, timely, and meaningful presentations. They have produced an outstanding program, developed to provide attendees with invaluable information. Over 110 Papers will be presented. We are deeply appreciative of the time and energy they devoted to this assignment,” Zanghieri adds. The 134th AES Convention will be held May 4 -7, 2013 at Rome’s Fontana di Trevi Conference Centre. The event represents an unique opportunity for industry professionals to exchange ideas and information with their peers, in a city that has been a seat of learning for centuries.”

AES 134th Convention Papers Sessions Include:

* Education and Semantic Audio
* Audio Signal Processing
* Room Acoustics
* Spatial Audio
* Measurements and Modeling
* Applications In Audio
* Recording And Production
* Perception And Education

“We were fortunate to have received a great number of remarkably diverse and extremely high quality submissions,” Veronique Larcher reports. “This made our selection both easier and more complicated. As we had a limited amount of time for the presentations, we were faced with making some difficult decisions. Angelo Farina and I are confident that 134th AES Convention Attendees will find many worthwhile options to explore.” Farina stresses the point that all paper presentations will be available in print and PDF/CD format at the convention and also in audio format following the event.

For details on the AES Papers Program visit:

For Convention details visit the Events Calendar at:

Photo Rome’s Fontana di Trevi


The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit

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