Archive for March 15th, 2013

Conservatory of Recording Arts and Sciences Includes HARMAN’s Lexicon Processors In Its Audio Recording Curriculum

SALT LAKE CITY, Utah – The Conservatory of Recording Arts and Sciences (CRAS) is a technical school specializing in audio recording, engineering and production education. Its Tempe, Arizona and Gilbert, Arizona facilities train students for entry-level jobs in the recording industry. Students are immersed in learning how to use a wide range of professional gear, including HARMAN’s Lexicon PCM92
Reverb and Effects Processor and MX400 4-In/4-Out Reverb/Effects Processor with USB “Hardware Plug-In” capability.

Four Lexicon MX400 processors are integrated into the school’s analog and digital Pro Tools-based Studio A, B and C facilities, and two PCM92 processors are in the main Studio A rooms on each campus. In addition to being part of each studio’s gear, they’re a fundamental part of the students’ education.

“Our students get exposed to Lexicon early on,” said Tony Nunes, audio recording and production instructor at CRAS. “They start by learning basic chops and how to integrate outboard gear into the total recording setup. Our focus is very much hands-on, and we want students to be familiar with Lexicon as it’s what they’ll be running into in professional record production studios.” In addition to the MX400 and PCM92, CRAS is equipped with legacy Lexicon PCM 80 and PCM 70 reverb and effects processors.

The Conservatory of Recording Arts and Sciences curriculum is organized in cycles, with Lexicon used in a number of programs and clinics in the cycles. Nunes begins by teaching students the basics of time-based processing including getting familiar with the MX400 and PCM92’s effects and parameters, choosing the best reverb for a vocalist or particular instrument, learning proper signal routing, when to use mono or stereo ins and outs and getting familiar with using multiple effects on different tracks.

Students progress to working on getting the best sounds from drums, vocalists, a three-piece band, electric and acoustic guitars and other instruments, using mics, the MX400 and PCM92 and other studio tools. For the eighth cycle, students must engineer a drum clinic where they choose the mics, put up a previously recorded session and overdub new tracks with a live drummer. Part of the assignment is to choose the Lexicon plate reverb that sounds best with the snare and sits well in the mix.

“We are very excited to be a small part of the wonderful work being done at CRAS,” said Noel Larson, Market Manager for Portable PA, Tour and Recording at HARMAN Signal Processing. “Lexicon defines reverb for modern recording and we want to make sure the next generation of top performers, engineers and producers feel the same way the current generation does.”

“Teaching our students how to mix is very much integrated into the curriculum at every step,” Nunes noted, “but we really start getting into time-based processing and advanced techniques for using the MX400 and PCM92 during the last three cycles.” Here, students learn to fine-tune every aspect of their mix, dig deep into Lexicon’s choice of mono and stereo reverbs, filters and modulation effects and discover how they can be used to enhance the acoustic ambience of a track and add the finishing touches to a recording.

Nunes concluded, “In these sessions the Lexicon 80, 70, MX400 and PCM92 are always on and are always providing a contribution to the mixes.”

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europe and Asia, and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

Adorama Rolls Out Flashpoint ZeroGrav Camera Stabilizer

New York, NY – March 15, 2013 – Adorama, one of the world’s largest photography, imaging, video and electronics retailers, and a leading destination for iPhone photo specialty accessories, is now selling the brand new Flashpoint ZeroGrav Camera Stabilizer at an MSRP of 300 USD. The durable rig’s well-designed levers, springs, counterbalance weights and concentric ring connections let shooters precisely control camera-in-motion shots with ease and comfort. The anti-gravity sensation eliminates shakes and bumps, giving shooters the ability to capture fluid video even when filming fast-action shots or shooting on rough terrain. Simple-to-use, shooters can attach a DSLR camera to the ZeroGrav platform or by means of a quick release adapter.

Flashpoint ZeroGrav Specifications:
• Length: minimum 27in / 69cm, maximum 47.25 in / 120cm
• Weight: bare stabilizer grip assembly 2.6lb / 1.3kg; balance weights (x4): 2.86lb / 1.3kg (each)
• Construction: Carbon Fiber / Aluminum
• Load Capacity: 2.2 – 11lb / 1 – 5kg

Pricing and Availability
The Flashpoint ZeroGrav Stabilizer retails at 300 USD. It is available online at www.adorama.com or at the Adorama superstore located at 42 West 18th Street New York, NY 10011.

Flashpoint is Adorama’s in-house brand, featuring high quality photo accessories and gear, such as the Flashpoint ZeroGrav Stabilizer, at price points lower than competing name brands like VariZoom and Glidecam.

About Adorama
ADORAMA: More than a camera store.
Adorama is more than a camera store. It is one of the world’s largest photography, imaging and electronics retailers serving customers for over 30 years. Adorama has grown from its flagship NYC store to a global destination for photography and imaging. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company) and its award-winning Adorama Learning Center, which offers free Learning Resources for photographers.

Adorama is listed as Forbes.com’s “Best of the Web,” Internet Retailers Top 100, and in Consumer Reports as a leading Photography & Electronic Retailer. Visit ADORAMA at http://www.adorama.com/.

Press Contact:
Anya Oskolkova
Zazil Media Group
(e) anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova

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Christie Donates Digital Cinema Projector to Gianopulos Family Theater at Wilson-Hanks Family Cultural Center, Saint Sophia Cathedral, California

Christie® has donated a top-of-the-line Christie digital cinema projector to help entertain the local community in the new Gianopulos Family Theater at the Wilson-Hanks Family Cultural Center, Saint Sophia Greek Orthodox Cathedral, California. The theater is the latest addition to the Huffington Center, located in the Byzantine-Latino Quarter of Los Angeles. Christie’s Managed Services team worked with audio-visual innovator BLACKSTAR Engineering to install the Christie Solaria® Series projector and other theater equipment, transforming a basketball court by day into a fully professional movie theater by night.

A Christie CP2230 Digital Cinema Projector Was Donated to Gianopulos Family Theater


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A gala dedication ceremony will take place on Sunday, March 17, to unveil the new theater to the community and parishioners of St. Sophia, and to celebrate all of the benefactors involved in the development of this new venue. Christie will also be presented with a plaque that will be affixed to the theater in honor of its contribution to the center.
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“Christie is pleased to provide a truly meaningful gift that will assist the church in serving the community,” said Jack Kline, president and COO, Christie. “Movies offer a great medium for telling stories, for sharing education, culture and history, and of course for entertaining. The Christie projector at the Wilson-Hanks Family Cultural Center is an integral part of the church, and we feel it serves an important function because movies are also a great way to bring a community together under one roof to share in a magical experience.”
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Movies Bring People Together
A respected community institution, Saint Sophia is a Greek Orthodox Cathedral committed to serving the needs of the people of Los Angeles. Its non-profit entity, the Saint Sophia Foundation, developed the Huffington Center as a dedicated place where community members can gather for celebrations, meetings, performances and special events. Completed in February 2012, the new 53,000 square foot facility brings Los Angeles together in its banquet halls, cultural center, library, museum, basketball court, and more.
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But there was one thing missing to fully complete the center as an all encompassing entertainment and events complex – a movie theater that could be used to host community events, pre-release screenings, and various third-party bookings.
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BLACKSTAR and Christie’s Managed Services Team install a “Slam Dunk”
BLACKSTAR Engineering worked with Christie’s Managed Services team to install the equipment for a new convertible movie theater for the Center. The installation included a Christie CP2230 digital cinema projector, a Stewart Filmscreen projection screen, and a new sound system – all of which were designed and integrated to fit flawlessly into the architecture of the Huffington Center’s gymnasium.
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“The idea to convert the gymnasium into a permanent, fully-functional theater came later, so the end goal was to allow for the gymnasium to host sports activities during the day and screen movies and other digital content in the evening, and to make the transformation with a minimal need for any special technical assistance,” explained Sean James, vice president, Managed Services, Christie. “We had to do more than transform a basketball court, complete with retractable baskets and bleachers, into a dynamic and multipurpose venue. We also had to ensure that the room could be converted with as little effort as possible, and that the theater would entertain an audience with the same degree of quality and comfort as a permanent theater.”
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According to Andrew G. Setos, CEO of BLACKSTAR Engineering and the lead designer who worked on the project, BLACKSTAR and Christie had to come up with solutions to overcome a number of technical and design challenges. This included adjusting the location of the retractable basketball supports to allow for enough room for the screen case and designing a projector pedestal that would keep the light path above the audience.
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“The transformation of the venue required acoustic, electrical, sound system, projection, and other design disciplines to be brought to bear so that, in the final result, it would not sound and look like ‘a movie screen in a gym’,” said Setos. “Christie Managed Services took my team’s design for the sound and picture aspects of the theater and realized it with top level professionalism. It has been a complete pleasure working with them to achieve this ambitious vision.”
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The installation was completed in January 2013 and the Christie DLP® digital cinema projector is now lighting up a 36-foot-wide by 15-foot-high screen in brilliant color and high definition. To convert the theater for screenings and events, the bleachers are retracted, theater flooring is placed over the hardwood court, theater seating is installed, the screen is lowered, and the digital cinema equipment is powered on and ready to go.
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“Everyone at the center is extremely happy with the final result and thoroughly impressed with the quality of the exhibition,” said Setos. “With all of the new upgrades, we have developed a truly state-of-the-art facility. This is a no-compromise 3D digital cinema and, when the lights go down, the experience of sound and picture is unsurpassed. This is owed in large part to the exceptional brightness afforded by the Christie projector, which has been a central element to the systems’ performance.”
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Time for a Celebration
At the dedication ceremonies on March 17, a screening of the Oscar winning picture, “Life of Pi,” will be shown in 3D to showcase the new abilities of the theater.
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Said George Preonas, President of the St. Sophia Foundation: “We are very grateful for the generous donations we received for the theater from so many people; their vision and expertise has provided us a technological marvel. The dedication ceremonies will be a time for us to show our deep appreciation for all of those involved in the project and to show off the theater’s potential for what it will offer to the community. We are confident that it will be something our entire community can be proud of.”
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About BLACKSTAR Engineering
“Advising on the intersection of technology and media,” BLACKSTAR Engineering has been involved in virtually all aspects of cutting edge audio-visual media, from production and distribution to exhibition in every technology that has become mainstream. Among the areas of expertise that BLACKSTAR can draw upon to contribute to a client enterprise’s success: developing strategies in the new media; transactional advice and representation; legislative and regulatory activities. BLACKSTAR can assist in large-scale and unique audio-vision operations that range from helping startups to some of the most massive operations in the world, and can advise on tailoring such plans to the specific needs of the enterprise. For more information, log on to www.blackstar-engineering.com .
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About the Huffington Center
The Huffington Center at Saint Sophia Greek Orthodox Cathedral is a new state-of-the-art event venue located in the heart of Los Angeles in the Byzantine-Latino Quarter. Conceived and developed by the Saint Sophia Foundation, a non-profit entity, the Huffington Center was made possible by the generous donations of several key donors including Michael Huffington, the Maniatakos Family, Tom and Rita Hanks, as well as hundreds of other donors in the Saint Sophia Community. For more information, log on to www.huffingtoncenter.org.

WorldStage Returns to CES 2013 with Intel

Living up to its branding as Sponsors of Tomorrow, the innovative Intel booth at CES 2013 presented the electronics giant’s forward-thinking products with AV support from WorldStage, the new brand for Scharff Weisberg and Video Applications, Inc. CES 2013 marked the fourth consecutive year that WorldStage partnered with Intel on its booth; WorldStage also recently provided AV support for the keynote at the Intel Sales Management Conference.

With the promise of connecting to richer experiences with Intel, the company’s presence at CES 2013 in Las Vegas showcased third-generation Intel Core processor-powered Ultrabook devices and tablets as well as several phones and tablets powered by Intel Atom processors.

“The 2011 Intel CES booth we worked on won Intel’s best overall or Grand Prix award at the company’s Third Annual Marketing Innovation Awards,” says Josh Weisberg, President at WorldStage. “So we were excited to build on that momentum again this year.”

This year WorldStage teamed with client Taylor Group and designers 2LK and (Rockwell Design) on the AV components for the Intel booth, handling all of the AV integration. WorldStage provided two media walls composed of Barco C5 LED tiles; one LED wall served as a decorative element to engage passersby and pull them into the booth, and the second acted as the primary presentation screen for an ongoing series of demos, performances and product introductions which were integrated into the Spotlight Theater’s AV system.

WorldStage also supplied a Meyer-based audio system for the booth and presentation area as well as a number of 46-inch thin-bezel monitors.

James Sarro was project manager for WorldStage and managed the AV integration for the booth as a whole, and Terry Nakamura was the LED technician. Raul Herrera handled network systems and video playback, as well as electronic interfacing with the lighting team to manage lighting effects with the Spotlight Theater’s presentations.

Ben Judah and Leslie Di Rado were the executives at Taylor Group.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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