Archive for March 5th, 2013

OptiTrack™ Simplifies Motion Capture with Release of Motive Software

Corvallis, OR – Motion capture provider OptiTrack™ today announced the launch of Motive, a unified software platform designed to eliminate the complexities historically associated with motion capture workflows. Motive delivers cleaner motion data, enables larger capture volumes and can be tailored to meet a full range of production studio and research facility needs. With an easy-to-navigate interface, Motive provides a high-performance solution for data management and processing as well as skeleton solving. When customized with the Motive Body Module add-on, the system delivers simultaneous full body and finger tracking, even in very large capture areas.

“We’ve always taken a position that motion capture shouldn’t be so difficult, and it shouldn’t be so expensive,” said Jim Richardson, CEO of OptiTrack. “With the release of Motive, we’re making it easier than ever to integrate motion capture into facilities and productions of all sizes at very accessible price points. Coupled with OptiTrack’s cameras, the highest performers in the industry, we’ve set a new bar for performance in optical motion capture.”

“Robust motion capture is an essential part of the Autodesk virtual production pipeline and OptiTrack has completely upped their game with the Prime 41 cameras and Motive,” noted Bruno Sargeant, Autodesk Senior Product Manager.

Beta versions of Motive have been available to select OptiTrack customers and the software is already positively impacting their workflows.

“We chose OptiTrack for several reasons. The Prime 41 cameras outperformed their competition, and the Motive software suite is unparalleled,” explained Chuck Ghislandi, Motion & Animation Director of Game On Audio. “This combination of superior hardware and 64 bit software allowed us to design and build a very large capture stage, and gave us confidence that we could capture more actors for longer takes. The OptiTrack system is completely scalable so we know that we can continue to enhance our system to meet the growing expectations of next-gen games and films.”

Motive key features include:

– 64-bit, multi-threaded architecture facilitates the tracking of more objects and actors, longer recordings, and support for hundreds of cameras per system
– Body Module add-on provides one-click subject calibration, precision finger tracking (with Flex 13 or Prime cameras) and kinematic labeling for clean real-time output
– System setup has been simplified to reduce prep time by 75 percent and can be handled by a single operator
– Flexible architecture and free SDKs offer users to access data at any stage, providing users a truly open motion capture platform
– New shot management system, with drag and drop asset selection
– Easy export of Motive skeleton to a fully proportioned Autodesk® MotionBuilder® actor with markerset

Motive is available for $999 and the Body Module add-on is available for $1499. Existing OptiTrack customers with current software licenses will be upgraded to Motive at no additional cost.

For more details on Motive, please visit: http://www.naturalpoint.com/optitrack/products/motive/

To see a video of Motive in action, check out: http://www.youtube.com/watch?v=tBAvjU0ScuI

ABOUT OPTITRACK
OptiTrack™ is the largest motion capture provider in the world, offering high-performance optical tracking at the most affordable prices in the industry. The OptiTrack product line includes motion capture software and high-speed tracking cameras, as well as contract engineering services. Used by facilities worldwide in a variety of markets ranging from film and games to sports training and biomechanics, OptiTrack customers include Luma Pictures, Microsoft Game Studios, Proof, Halon Entertainment, The Moving Picture Company, Audiomotion Studios, Rockstar, nvizage, Electronic Arts, Animatrik and other top studios and developers around the world.

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Autodesk is a registered trademark or trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries.

GUITAR CENTER OPENS NEW STORE IN LANSING, MI

— 242nd Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (March 1, 2013) – On the evening of Thursday, February 7, 2013, Guitar Center held the grand opening of its new location in Lansing, Michigan, located at 517 Mall Court. Lansing, MI 48912. The Lansing store is Guitar Center’s 242nd retail location. The Lansing location is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

Kevin “KZ” Zielinski, Lansing’s new store Manager, stated, “Working with the staff and customers at Guitar Center is just a natural fit for me; I love helping people make music and it’s so rewarding to help each person find the instrument or accessory that will be the source of their next creative inspiration.” With a passion for all things music, Zielinski has been with Guitar Center since 1999 and is certified in multiple departments including accessories, Guitars & Amps, Drums, Live Sound & DJ, Recording & Keys.

Guitar Center Lansing: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Lansing music scene, Guitar Center Lansing also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Lansing residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Lansing brings an unprecedented selection of products to Lansing, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Lansing includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Lansing: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Lansing customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Lansing will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.
Music Mentor Series – Available at all Guitar Center locations, the Music Mentor Series offers educational courses on Wednesdays and Saturdays every week and touch topics such as Understanding DJ Gear and Stompbox Signal Flow to Hardware and Cosmetic Upgrades for Guitars.

In addition to special programs at the new Lansing store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Lansing residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues, Guitar Center’s Drum-Off.

Guitar Center Lansing Store and Studio Hours

Mon-Fri: 11:00am – 8:00pm
Saturday: 10:00am – 7:00pm
Sunday: 12:00pm – 6:00pm

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GUITAR CENTER OPENS NEW STORE IN CHICO, CA

— 241st Guitar Center location features on-site lessons and repair services, along with GC’s
vast inventory selection—

Westlake Village, CA (February 27, 2013) – On the evening of Thursday, January 17, 2013, Guitar Center held the grand opening of its new location in Chico, California, located at 2027 Martin Luther King, Jr. Pkwy. Chico, CA 95928. The Chico store is Guitar Center’s 241st retail location. The Chico location is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

“Everyone at Guitar Center Chico shares an enthusiasm for making music and helping our customers do the same,” says Chad Cox, Chico General Manager, Chico resident and avid guitarist. Cox, who has been with Guitar Center since 2007, brings a passion for matching the right product with right customer every time. “Personally, the guitars I’ve purchased at Guitar Center have played a pivotal role in the evolution of my music, and now as manager I have the chance to guide other musicians in Chico towards the instruments and accessories they’ll need to elevate their craft too – it’s really exciting!” Cox continued.

Guitar Center Chico: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Chico music scene, Guitar Center Chico also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Chico residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Chico brings an unprecedented selection of products to Chico, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Chico includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Chico: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Chico customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Chico will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.
Music Mentor Series – Available at all Guitar Center locations, the Music Mentor Series offers educational courses on Wednesdays and Saturdays every week and touch topics such as Understanding DJ Gear and Stompbox Signal Flow to Hardware and Cosmetic Upgrades for Guitars.

In addition to special programs at the new Chico store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Chico residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues, Guitar Center’s Drum-Off.

Guitar Center Chico Store and Studio Hours

Mon-Fri: 10:00am – 8:00pm
Saturday: 10:00am – 7:00pm
Sunday: 11:00am – 6:00pm

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Auralex® Now Shipping Studiofoam T™ Acoustic Absorption Panels

— Studiofoam T™ eliminates standing waves and flutter echo —

INDIANAPOLIS, IN, FEBRUARY 27, 2013 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and currently celebrating its 35th anniversary, is now shipping its new Studiofoam T™ Acoustic Absorption Panels. Auralex’s latest Studiofoam™ profile, Studiofoam T provides the absorption performance that Studiofoam is famous for with a more contemporary look. Studiofoam T eliminates standing waves and flutter echo while reducing unwanted reflections. The unique 2″ profile is available in a 2′ x 2′ or 2′ x 4′ format and can be mixed with other Auralex Studiofoam profiles, making possible a wide variety of aesthetic designs.

The new panels’ unique design features a repeating T profile pattern, making them appropriate for a variety of professional and residential applications. The panels are available in three popular colors and are made from Auralex’s long-lasting, melamine-free formula, which won’t crumble with age. The Auralex Studiofoam T was developed out of Auralex’s clients’ desire to have a price-conscious Studiofoam solution with a completely unique and modern aesthetic. This upscale design offers increased low-frequency absorption and a tasteful, seamless appearance.

Features:

Eliminates standing waves and flutter echo
Reduces unwanted reflections
Decreases slap-back and room ring
Tames full-frequency bandwidth
Available colors: charcoal, burgundy & purple
Unique aesthetic at home in residential settings
Easy installation using Foamtak™ spray adhesive, Tubetak Pro™ liquid adhesive or E-Z Stick Pro™ Tabs
Proprietary Auralex formula that lasts and lasts

For more information, please visit www.auralex.com.

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Audio-Technica Features Its AT5040 Studio Vocal Microphone in YouTube Video

In a recent YouTube clip, Audio-Technica lays out the features and pioneering technology involved in the development of the AT5040 Studio Vocal Microphone, demonstrating the groundbreaking design and performance. Watch the video here or click the graphic above.

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New Top-of-the-Line Cameras from Hitachi at NAB2013

WOODBURY, New York – At NAB 2013, Hitachi Kokusai Electric America will introduce the SK-HD2200 full body HD production camera – a new top-of-the line studio and OB camera that features new 2/3-inch, 1080/60p, progressively scanned, (Ultra-Advanced) UAIT-CCDs, 1,100TVL resolution and 3Gbps HD-SDI signal handling from end-to-end. The company will also introduce the Z-HD6000 CMOS studio camera, which includes new 2/3-inch CMOS camera processor. NAB2013 runs from April 6-11 in the Las Vegas Convention Center. Hitachi Kokusai Electric America will exhibit in booth C4309.

The company will spotlight the latest in its range of state-of-the-art HDTV studio/field production cameras at NAB.

Other products on display will include: the new SK-HD1500 slow-motion HDTV camera; the HV-HD33 – a compact, 3-MOS sensor, multi-standard, P.O.V. HD camera; the KP-HD20A HD camera; the SK-HD1200 native 1080/60p studio and EFP camera; the SK-HD1000 dockable studio and field camera; Z-HD5000 HDTV studio and field camera; DK-H100; and the DK-Z50 multi-purpose HDTV camera.

New at NAB2013:

The new SK-HD2200 is complemented by the portable, hand-held version model SK-HD1200. Outstanding images are acquired by three (R,G,B) 2.3 million pixel UAIT (Ultra-Advanced) 1080-line progressive-scan CCDs. Hitachi’s implementation of the most advanced digital processing technology available assure low-noise, high dynamic range pictures. The HD signal generated by the new sensors, processed by 38-bit Hitachi DSP’s, transported via our digital fiber optic system and output as SMPTE-424M SDI are 3Gbps throughout. The utmost attention to picture fidelity has been painstakingly implemented in this new camera series assuring the best return-on-investment qualities of any HDTV production camera system on the market.

With 2.6 million pixel 2/3-inch, 1920×1080 raster MOS RGB sensors, the new Z-HD6000 satisfies the highest production standards. It’s compatible with and retains all the popular functions and features of the existing Hitachi’s HDTV camera line, such as: fiber or digital triax cable operation, external auto-setup, advanced color correction, skin tone detail, prompter power, and two intercom and IFB channels. There are new functions including: ‘no vertical smear’, F12 standard sensitivity with over 60dB of video headroom, and an ARCF auto-registration correction function.

Slow Motion and 3Gbps Offerings

Introduced to the American market at NAB 2012, Hitachi’s SK-HD1500 slow motion camera provides shooters looking to up the ante with their field production packages an exciting alternative. The SK-HD1500 captures video at 1X, 2.5X and 3X the speed of standard frame rate cameras therefore any camera position or vantage point in an OB venue can capture slow motion and normal video. It offers three 2.3Mpixel 2/3-inch progressively scanned IT-CCDs, and has state-of-the-art, digital-to-analog 16-bit RGB converters, capable of 6Gbps transmission over SMPTE standard optical fiber. The SK-HD1500 is designed to be compatible with most slo-motion servers capable of 3X SMPTE292M 1.5Gbit/second HD-SKI links. It can record at speeds of 150 and 180 frames-per-second, with HD/SD video at 1080i, 720p and 480i all at 59.94 or 50Hz field rate. Its sensitivity is F9 at 2000 lux with a signal-to-noise ratio of -58dB. And, it has 1100 TVL of standard resolution. The control panels, viewfinders, studio build-up kits and accessories all can be employed from existing Hitachi SK-1000 series cameras.

The SK-HD1200 is a 3Gbps, native 1080/60p HDTV studio/field color portable camera that was also first introduced at the 2012 NAB convention. This top-of-the-line HDTV camera captures outstanding 1,100 TVL resolution images by virtue of its three 2/3-inch RGB 2.3 million pixel UAIT (Ultra-Advanced) 1080-line progressive CCDs. This multi-format camera’s advanced 38-bit digital signal processing results in low-noise, high dynamic range pictures with an HD-SDI output applicable to any broadcast or post production standard.

Besides transparent signal transmission and camera power via SMPTE-311M hybrid optical fiber cable, this dockable 2-piece camera system is flexible in its configuration and control. The Hitachi CU-1200 camera control unit (CCU) can be addressed and controlled via the TCP/IP camera control network, and an optical routing system can connect multiple camera heads to any number of CCUs.

Cost-Effective HD Production

The Hitachi Z-HD5000, an affordable studio/field HDTV camera system, has become very popular due to its appealing price performance. This broadcast-quality HDTV camera features 800 TV-lines of resolution, F10 standard sensitivity, and low noise 2/3-inch IT-CCDs. The lightweight, 2-piece dockable camera body can be configured with adapters for either digital optical fiber cable transmission or a Hitachi-patented fully digital triax system.

Hitachi will also show HDTV Point-of-View box cameras that are well suited for a variety of HD production and outdoor remote observation applications. This series includes the DK-H100 and the DK-Z50 1080/60i multi-standard HDTV cameras.

The DK-H100 and DK-Z50 will be shown in conjunction with the Eagle PT-E350 pan-tilt head, which supports pan/tilt/zoom of cameras up to 50 pounds. The PT-E350 has a pan range of 355 degrees and tilt range of 180 degrees, memorizes up to 64 preset combinations of position and lens settings, and can be remote controlled. Designed for outdoor use in inclement weather, the Eagle PTE-350 satisfies a wide range of HDTV applications, including remote traffic monitoring, remote newsgathering for broadcast television, HD production, and entertainment venues.

The HV-HD33 is a three MOS color camera – with three 1/3” format 1.3 megapixel MOS imagers. It produces images with 1280 x 720 effective pixels and has HD-SDI and component outputs. It’s selectable between 1080/59.94i, 1080/50i, 720/59.94p, 720/50p, 480/59.94i or 576/50i outputs.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

New Cut! Brings Finnish Minister Paavo Arhinmäki To U.S. For NYC Workshop

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Finland’s Minister of Culture and Sport recently joined dozens of Helsinki- and NYC-based creative professionals for the launch of New Cut!, a Finnish program promoting global creative collaboration and fostering Finnish arts and culture initiatives over the course of the next year. Top-level professionals from the film, fashion, music, technology, food, advertising, and design industries assembled for a full day of exploration, collaboration, and open discussion – laying the groundwork for a year-long agenda of exciting new collaborative projects and events.

Invited guests and New Cut! participants convened at the West Village’s AIA Gallery on Thursday for a kick-off luncheon and a series of presentations, including a warm welcome from Finnish Minister of Culture and Sport Paavo Arhinmäki. The Minister expounded on Helsinki’s recognized position as Europe’s major creative hub, extolling the city’s exceptional music scene, vast audiovisual and content industries, and its status as the 2012 World Design Capital.

Among the presenters, some used their time to share business and creative philosophies, including Finnish Innovation Fund Design Lead Brian Boyer who delivered an exploration of the Finnish model of “Open Collaboration.” Others used the opportunity to continue ongoing initiatives.

Following presentations, guests were invited to participate in the day’s main event – a two-hour roundtable discussion of the new opportunities for open creative collaboration between Helsinki & New York. The talks inspired enthusiastic contributions from the assembled guests, which included Ville Tikka, Strategy Director at Wevolve; Teemu Suviala, Creative Director and Owner of Kokoro & Moi; Mikko Kalhama, CEO, Design Forum Finland; Rick Bell, Director of AIA; and Eric McLellan, A&R at Sire Records, among many others.

“New Cut! is about bringing the best in the creative world together to share and learn from their valued experience and ideas, not only as a productive venture for those involved, but for the benefit of the global creative community on the whole,” noted New Cut! Founder and Principal Project Manager Atte Laurila. Indeed, the ambitions of the New Cut! program go far beyond New York City. Arhinmäki, Laurila, and the rest of the New Cut! team already have plans for similar year-long programs of cultural exchange, bringing the resources and talent of Helsinki’s vibrant creative sector to numerous global creative hubs.

Looking to the immediate future, New Cut! is working to build opportunities for creative projects in New York and Helsinki, with Thursday’s event being the first of many. New Cut! organizers already have several project proposals under review, each focusing on exchange and collaboration between creative and business professionals between the two cities. New Cut! is coordinated by FAVEX – Finnish Film & Audiovisual Export, Design Forum Finland and Music Finland.

About New Cut!:

New Cut! explores open culture in open exchange. We have a strong Nordic cultural heritage and a vast supply of inclusive, honest and accessible ideas that are ripe for export. New Cut! is not just a series of events. We aim to create a movement for continuous international cultural collaboration and enable flourishing new creative business.

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InfoComm University Plans 300+ Educational Sessions During InfoComm 2013

Career advancing classes, certification opportunities and manufacturer training hosted at premier audiovisual show

InfoComm 2013, the leading trade show for the commercial audiovisual industry, will provide educational opportunities to more than 3,500 of the 35,000 professionals expected to attend this year’sweek-long event, June 8-14 at the Orange County Convention Center in Orlando, FL. InfoComm University™ offers career-advancing training and certifications, and InfoComm partner organizations and manufacturers will provide additional training sessions to round out the educational offerings. More than half of the classes in this year’s Show program are new.

“InfoComm, through its career-advancing educational programming, certification preparation courses and CTS testing, offers attendees an unmatched environment to learn, grow their skills, network and leave the event at the top of their game,” said David Labuskes, CTS, RCDD, Executive Director and CEO, InfoComm International. “InfoComm University, along with targeted training from partners, manufacturer’s training on specific products and the opportunity to test on-site for CTS credentials, makes attendance an absolute must for the AV professional.”

InfoComm University Tracks
InfoComm University offers a comprehensive range of programs to address the diverse skills and interests of attendees. It includes:

• Pre-Show Education – three day “total immersion” technical courses
• Super Tuesday – full day sessions prior to the show floor opening, including the popular Future Trends
• Daybreak Sessions – designed to tackle training subjects before the show floor opens
• Seminars and Workshops – one and-a-half to two-hour seminars focus on AV systems
and technology and special four-hour workshops on everything from networking for AV professionals to incorporating video streaming and managing an AV department.
• AV Tech Tours – tours of top AV installations in Orlando

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The following topics will be covered during the Super Tracks at InfoComm 2013:

? AV Systems Technology
? Networked AV Systems
? Business & Management
? Technology Manager
? Staging and Live Events
? Digital Signage
? First Timers
? Standards

On Tuesday, June 11, InfoComm University presents Super Tuesday, an all-day exchange of ideas and best practices. Classes with new content include:

? Women in Technology Symposium
? Unified Communications and Collaboration
? Wireless Trends
? Technology Managers Symposium
? Digital Image Content in Live Event Production
? CTS-D & CTS-I Symposium, focusing on the AV Systems Verification Checklist
? Future Trends
? Business Leadership Workshop

Partner training opportunities are scheduled to occur before and during the event and include the following education tracks: 3D Comm, DisplaySearch, IMCCA, Projection Summit, Realcomm/IBCon, SynAudCon and Technologies for Worship. In addition, more than 30 leading manufacturers will offer 60 sessions on specific audiovisual products and solutions.

InfoComm 2013, the largest commercial audiovisual show, expects 35,000 attendees including commercial service providers and end-user technology managers from wide-ranging market sectors, including business, government, military, education, worship, healthcare, hospitality, retail and entertainment.

For more news on InfoComm 2013 before, during and after the Show, visit infocommshow.org
or follow the show on Facebook, and Twitter and the InfoComm 2013 Blog.

InfoComm 2013 is sponsored by Blackmagic Design, Christie, Crestron, Panasonic and Samsung.

Heard City Roster Expands With New Mixer

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Following campaigns for Kayak, Little Caesars and HBO, Heard City increases its capacity for top-level work by adding Mixer and Sound Designer Dan Flosdorf to its roster. A regular on the commercial and feature film scenes, Flosdorf brings experience on campaigns for Verizon FiOS, Nike Livestrong, Grey Goose, Honda, IBM and American Express.

“Dan is an extremely talented mixer and a great addition to our crew,” stated Heard City EP Gloria Pitagorsky.

Flosdorf’s motion picture work includes the forthcoming The Place Beyond the Pines directed by Derek Cianfrance and Spencer Gillis’ GUN, which debuted at the Sundance Film Festival. He also contributed to Cianfrance’s Blue Valentine.

Prior to joining Heard City, Flosdorf spent time at @radical.media, Sound Lounge, and Outpost Digital.

About Heard City:

Heard City is a boutique audio post-production company located in New York’s Flatiron district servicing the advertising, motion picture and television industries.

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Rodeo FX Creates Gold-Laden “Treasure Room” and Builds Digital London for Sequences Featured within “Jack The Giant Slayer”

Montreal, Canada, March 5, 2013 – Rodeo FX, one of the world’s premiere visual effects companies, regularly contributing unique visual imagery to Hollywood’s blockbuster motion pictures, has contributed a number of complex VFX shots to two sequences that are featured within “Jack the Giant Slayer,” from director Bryan Singer. The film was released by Warner Bros. on March 1st.
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Rodeo FX created shots for the “Treasure Room” sequence featured within the film in which “Jack,” the lead character, discovers a mural that gives him insight into the point of view of the Giants. Rodeo FX used particle simulations to drop and place all of the golden treasure depicted in the sequence.
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Additionally, Rodeo FX also created VFX for a massive environment shot, digitally recreating London, in a sequence that appears at the end of the movie. This virtual London environmental is a big pull-out shot from the Tower of London, which then zips under the London Tower Bridge, and ends in the sky.
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The shot was based on a photo survey Rodeo FX conducted in London. Rodeo FX sent its Live Action VFX Unit on location, where the company gathered close to 3,000 pictures for photo survey purposes in order to accurately replicate the environment digitally. In concert with the production team, Rodeo FX then created a pre-visualization for the shoot, creating a motion path for a helicopter to capture the required data to recreate London with extreme accuracy. Filming from this helicopter recreated the camera movement planned during pre-vis. Rodeo FX was even able to shut down London Bridge for a full 20 minutes.
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Other VFX services provided for “Jack the Giant Slayer” by Rodeo FX include matte paintings, full CG environments, compositing, and digitally enhanced camera movement.
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Hoyt Yeatman, Visual Effects Supervisor for “Jack the Giant Slayer,” said, “I think Rodeo FX did a very good job on this film—working in native stereo from the Red Camera is no small feat. They helped create some really interesting environments—one of which was a huge ‘Treasure Room’ on which they did an excellent job. Their role kept expanding as the storyline from the film evolved.
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The sequence depicts the ‘Jack’ character walking through a Treasure Room where he is surrounded by gold booty collected by the Giants over a thousand years. Rodeo FX created this large cavernous interior that was gilded in gold.”
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Yeatman adds, “The most impressive work Rodeo FX did was the last shot in the movie, during which time, a magical gold crown is being stored at the Tower of London. Rodeo FX created, through a virtual camera, a scene in which we first see the crown inside the Tower of London, then the POV goes through the window, over the bridge and the river, and looks down at the city of London itself. As we couldn’t shoot this sequence with live action in a helicopter, Rodeo FX, through advanced photo and aerial techniques and geometry, digitally built the Tower of London, the bridge and the city of London itself, as well as people and the river. This was a completely real looking shot –something they created from whole cloth. They truly did a beautiful job—it looks fantastic.”
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“This was the first time I had the pleasure of working with Rodeo FX,” Yeatman concludes. “They were on-time, on schedule, and very professional. I’m looking forward to working with them again.”
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Adds Visual Effects Producer Arthur Windus, “Rodeo FX has a great reel for environment work, and they were on my list of vendors to work with. Initially on ‘Jack the Giant Slayer,’ all of the VFX were more or less going to be tied into scenes with the Giants. As the show developed, however, a couple of sequences became stand alone and Rodeo FX was the perfect fit for those. ‘Jack’ was a demanding show, and Rodeo FX maintained a great attitude throughout the entire process—they are a talented and creative team, at a competitive price.”
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Mark Brown, SVP, Visual Effects, Warner Bros. Studios, said, “Rodeo FX is a great creative resource for us, and has always been a company we can count on to deliver quality work. What I like about them is that they are very proactive in concept design, gathering their own source imagery, and then taking it all the way through to final completion. Their work on ‘Jack’ not only gave us a glimpse of Jack’s journey into the Giants’ world, but also a photorealistic digital London environment, with a camera move we could never have achieved practically for the final shot of the movie.”
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Rodeo FX’s Sébastien Moreau, adds, “We are particularly proud of our creative contributions to this extraordinary film. Not only did we get to work for the first time with Bryan Singer and Hoyt Yeatman, but we even had the opportunity to create an enormous room filled with golden treasures. Our digital artistry on ‘Jack the Giant Slayer’ was intense and pushed our creativity to new levels. Our entire team is extremely pleased with the end results.”
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RODEO FX TEAM ON “JACK THE GIANT SLAYER:”
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Visual Effects Supervisor:
Sébastien Moreau
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Associate Visual Effects Supervisor:
Ara Khanikian
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Visual Effects Producer:
Annie Godin
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Visual Effects Coordinator:
Nancy Lamontagne
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Compositors:
Laurent Spillemaecker
Jean-François Gagné
Christophe Chabot-Blanchet
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CG Supervisor:
Mikaël Damant-Sirois
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CG Artists:
Sébastien Francoeur
Fabrice Vienne
Jonathan Laborde
Raphaël Letertre
Christine Leclerc
Carl Gagnon
Gabriel T. Beauvais
Matthew Rouleau
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ABOUT “JACK THE GIANT SLAYER”:
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Directed by Bryan Singer, “Jack the Giant Slayer” is a modern day fairy tale in which the long-standing peace between men and giants is threatened, after a young farmer leads an expedition into the giants’ kingdom in hopes of rescuing a kidnapped princess. The film, starring Nicholas Hoult, Stanley Tucci and Ewan McGregor, was released March 1, 2013 by Warner Bros. Studios.
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ABOUT RODEO FX:
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Since its inception in 2006, Rodeo FX has provided unique visual effects to well over 100 motion pictures, and to numerous, high profile advertising campaigns. In addition to its contributions to “Jack the Giant Slayer,” Rodeo FX has also recently provided VFX to such high profile projects as “The Twilight Saga:
Breaking Dawn, Part 2,” “Red Tails,” “Immortals,” “Abraham Lincoln—Vampire Killer,” “Source Code,” “Resident Evil: Afterlife,” “Terminator Salvation,” “Indiana Jones and the Kingdom of the Crystal Skull,” “Smurfs 2,” “The Three Musketeers,” “Golden Compass,” and many more.
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In addition to its feature film work, the company’s advertising clients have included The Walt Disney Studios and Disney Cruise Lines, NBC, General Motors, Budweiser, British Airways, Napa Auto Parts, Michelin, Mini-Cooper, and others. Rodeo FX has also worked in conjunction with such top ad agencies and production companies as DDB/New York, DDB/London, Psyop, Shilo, and others. In addition, Rodeo FX produced compelling visual effects sequences featured during superstar Madonna’s live, 2012 “MDNA” World Tour. The company also provided visual effects seen within the work of legendary photographer Annie Leibovitz.
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Under the leadership of founder Sébastien Moreau, the Rodeo FX team has grown to comprise 100 accomplished visual effects professionals – artists who are creative and passionate people devoted to their love of the art of Visual Effects. This team of artists constantly raises the bar for themselves and the visual effects industry, and are always in search of new and innovative ways by which to deliver world class VFX to a broad spectrum of interesting projects and clients. Rodeo FX is located at 90 Queen Street, 2nd Floor, Montréal, QC, Canada. The phone is 514/397-9999. For more information, please see:
www.rodeofx.com
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