Optical Devices Division of FUJIFILM Showing New Range of Lenses and Upgrades at NAB 2013

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division will show a variety of new lenses and upgrades at this year’s NAB at the Las Vegas Convention Center. On display within Booth C7525 will be FUJINON lenses for broadcasting, sports, digital cinematography and production applications, including an enhanced version of the Emmy-Award winning “Precision Focus Assist” technology and the latest in PL Mount, EFP, Studio, and ENG lenses.

Two high-performance lenses, the Premier PL 85-300 Cabrio lens (model ZK3.5×85) and the XA99x8.4 UltraWide field production lens, will make their NAB debut this year. While the PL 85-300 is similar in size and weight as the PL 19-90mm Cabrio (Model ZK4.7×19), its longer focal length makes it ideal for shooting documentaries, nature and wildlife, and commercials. The PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0, with 200-degree focus rotation.

Designed using the latest optical simulation technology, the PL 85-300 Cabrio not only offers exceptional optical performance in the center of the image but in the corners of the frame as well. Like the highly acclaimed PL 19-90 Cabrio, the PL 85-300 is equipped with the same indispensable features including flange focal distance adjustment, a MOD of 1.2m, a macro function for objects as close as 97mm (3.8-inches), and covers a 31.5mm diagonal sensor size.

The digital servo’s 16-bit encoding assures operators that all lens data output—such as the position of the zoom, iris, and focus—is extremely accurate and the lens supports Lens Data System (LDS) and /i metadata formats. Like the PL 19-90, the new PL 85-300 Cabrio features an exclusive detachable servo drive unit, making it suitable for use as a standard PL lens or as an ENG-style lens. And the PL 85-300 can be controlled using cinema industry standard wireless controllers as well as existing FUJINON wired and wireless units.

The entire range of Premier PL 4K+ cine lenses will be in the booth. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8 will all be on display.

The new XA99x UltraWide lens is ideal for producing live sports and entertainment events. An XA99xPF will also be on display with an enhanced version of Precision Focus Assist (PF), marking the first time this model has incorporated PF technology. Precision Focus Assist automatically adjusts focus, ensuring fast and accurate focus of HD images under varying conditions. The XA99x UltraWide offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. The XA99x is f1.7 to 341mm and f4.2 at 832mm. Like other lenses in this product line, including the XA77x9.5, XA88x8.8, XA88x12.5 and the XA101x8.9, the XA99x8.4 offers FUJINON’s DIGI POWER digital controls, offering high accuracy, flexibility and a host of production features.

The XA99x8.4 features a newly developed, patented image stabilization technology for rock-steady performance, which is critical for long-distance HD shots. High-resolution 16-bit encoders are standard, making it suitable for virtual, robotic, and digital signage, among other applications. FUJINON’s exclusive GO-TECHnology improves image resolution and reduces chromatic aberrations at all focal lengths.

An addition to the 1/3-inch eXceed line is a new version of FUJINON’s 1/3-inch XT17sx4.5 lens. The new XT17sx4.5BMD lens features full remote control, for videoconferencing, weather cams, educational, and studio robotic applications.

Other NAB highlights include lenses in the Premier Series of high-performance ENG lenses for 2/3-inch cameras – the HA19x7.4, the HA14x4.5 super wide angle and the HA16x6.3 lenses. And the ZA Select Series lenses will be on display in telephoto, remote control, and with and without 2X extender versions.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography,broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go towww.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

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