Expansion Includes Automation of Airtime Sales for Both Local and National Campaigns, With Support for New Channels in Sweden and Norway
LONDON — Feb. 13, 2013 — Pilat Media, the leading supplier of business management software to the media industry, today announced that Swedish television network, TV4 Group, is significantly expanding the implementation of its Pilat Media Integrated Broadcast Management System (IBMS). A longtime user of IBMS Sales for full lifecycle management of its advertising campaigns, TV4 is now leveraging the system’s enhanced functionality to consolidate its operations across local and national channels after last year’s expansion into Norway and Denmark.
“Since 2007, IBMS Sales has become an essential component in our ability to manage our traffic and ad sales operations efficiently and profitably,” said Daniel Lindén, head of technical operations, TV4. “With a single platform for both national and local airtime sales, we can implement consistent processes among all of our internal departments. The seamless integration of IBMS with our content management, financial, and other systems guarantees a comprehensive end-to-end sales process.”
At TV4, IBMS provides a central point of reference for all key booking, inventory, traffic, and post-reconciliation information for every advertising campaign. With the expansion, TV4 will bring all local and regional airtime sales bookings for more than 30 regional channels under the auspices of IBMS, which previously was used only for national sales. By providing a unified system for both national and local bookings, IBMS will enable TV4 to optimize revenues through easy reallocation of airtime between national and local campaigns. In addition, a common system will result in lower cost of ownership with fewer systems requiring maintenance. Beyond this initial expansion phase, the system opens the door to new opportunities such as significant expansion of nonlinear services.
“Under the management of IBMS Sales, TV4 has grown from a single-channel operator to one of the Nordic region’s leading media companies,” said Aviv Atlas, senior vice president account management, Pilat Media. “With the new expansion of IBMS to cover all airtime sales, the network is moving to the next level for delivery of complex campaigns segmented by platform, audience, and demand. TV4 is a stellar example of how IBMS can help today’s complex media operations optimize their sales profitability, streamline resource requirements, and provide the management information necessary to inform strategic decisions.”
More information about the complete IBMS product family is available at www.pilatmedia.com.
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For two decades, TV4 Group has delivered engaging news, high-quality entertainment, and live sports to the Swedish people. In addition its main TV4 channel, TV4 Group operates 40 TV channels in the Nordic region, including free-TV, mini-pay, and a pay TV service provided by C More. TV4 Group also has 25 local television stations and a host of other services online, in mobile and on-demand, including TV4 Play, which collects content from TV4 Group channels. For more information, see tv4gruppen.se.
About Pilat Media
Pilat Media Global plc (AIM: PGB) develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media’s systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 60 blue-chip media companies around the world use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service, Media General, Sky Italia, ESPN Star Sports, and FOXTEL. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. In addition, Pilat Media offers an end-to-end enterprise class OTT solution that seamlessly integrates with broadcast operations through the company’s subsidiary, OTTilus. More information is available at www.pilatmedia.com.