Laguna Niguel,CA — Over the past several years, Simian has revolutionized the way creative companies run their businesses by blazing a trail of cutting-edge innovation that has redefined industry standards. Its robust media management platform is currently employed by scores of production companies, advertising agencies, music houses and visual effect providers, amongst others. Simian’s single portal solution for multi-media management, cataloging, distribution and presentations ranging from sales reels to pitch decks and business presentations plus website management, includes cutting edge features such as an analytics package previously available only to Fortune 500 companies. In short, the Simian platform is helping companies work smarter in ways that would have been unimaginable just a few years ago.
Simian introduced its platform in 2008 as a way to help creative companies manage and present their growing libraries of video and other media files. Its creators combined their expertise in software development, web design, branding, graphic design and content management, with in-depth research into the business practices and needs of potential users.
“We spent a lot of time meeting and talking with production companies about the features they needed most,” recalls Simian co-founder Jay Brooks. “And we continue to listen to our clients. We actively seek their feedback and also try to understand what they need before they know they need it and extrapolate on that.”Atton adds that Simian is planning to take this further through a new feature that will allow users to identify which scenes in a given video are garnering the most interest. “It’s pretty clear that one scene is of interest verses another if they’ve watched it several times.”
One of the early and most notable innovations of the Simian platform was a radically new approach to the way companies build, manage and distribute sales reels. Previously, if a production company was bidding on an advertising project, each director’s reel would need to be sent individually, which meant having to sift through numerous emails. Simian streamlined the process by enabling multiple reels to be packaged together and sent in a single, branded presentation.
“Say you’re bidding on a Kellogg’s commercial and you have three directors whom you feel are qualified,” explains Simian co-founder Brian Atton. “Simian allows you to package all three reels into a single, branded presentation so that the agency producer can jump seamlessly from one reel to the next. This streamlined approach really helps speed the sales process.”
Even more impressive is Simian’s Reel Analytics in Real Time feature, which allows users to track the status of sales reels and other media. Users can tell if and when a particular recipient has opened an email, if it was forwarded it to colleagues, which spots the recipient(s) viewed, how much was viewed and how many times.
This allows companies to fine-tune their sales pitch. “If the client can pinpoint at a glance which spots the recipient is interested in, they know exactly how to follow up,” he says. Atton adds that Simian is planning to take this further through a new feature that will allow users to identify which scenes in a given video are garnering the most interest. “It’s pretty clear that one scene is of interest verses another if they’ve watched it several times.”
In 2010, in another industry first, Simian developed a feature that allows users to quickly create custom-branded microsites. Microsites can be used for everything from sales presentations to project management. Virtually any type of content can be added to a site from show reels, casting videos and review media to contact sheets and storyboards, all with sophisticated commenting, approval, permission and password features.
Simian includes a variety of templates that can be customized with the user’s branding. “Some clients use the sites as a pitch deck, others as a capabilities presentation,” notes Brooks. “Either way, they make an awesome impression.”
The true power of the Simian platform is in the way it integrates a broad range of functions through a single interface. The same portal that allows users to build sales reels, also allows them to manage website content. Companies can change or add new video content to their site in just a few keystrokes.
“On top of all of this we even included a built-in content management system,” Atton explains. “You can use it to update your blog or your website. You can add a director to the website and attach a reel. It’s really a one-stop tool.”
Ever evolving, Simian has just released its latest update that includes slicker presentation template options plus a state-of-the-art video player that provides seamless compatibility with various web browsers as well as with the mobile devices and tablets. A future version will include cloud-based media management tools that will make media assets even more accessible and easier to manage.
With creative companies facing tighter budgets, stricter deadlines and stiffer competition, any tool that helps them increase profitability by working smarter and more efficiently is going to receive a warm welcome. And that, says Brooks, is what Simian does. “We are the only company that offers this comprehensive suite of products,” he says. “Companies were looking for a better solution than what was already out there so, that’s what we delivered.”
Simian™ takes the business of managing digital media to the next level with an innovative workflow and ideation platform designed by industry leaders for industry leaders. Simian’s streamlined, yet highly flexible platform has set the industry standard for online media sharing and workflow solutions for creative companies.
For more information: www.gosimian.com