Archive for January 30th, 2013


**** Photo: Chandler Limited’s new website homepage ****

Sell Rock, IA – January 2013 … Chandler Limited, recognized globally for signal processing and related music and audio products that deliver the classic analog warmth recording and performing professional musicians seek, is pleased to announce the debut of the company’s new website. Designed to be informative, easy to navigate, visually compelling, and geared toward helping site visitors find the information they seek, the new website is a reflection of Chandler Limited’s commitment to enhancing all aspects of the customer experience. more

PESA Recognizes Top Channel Partners for 2012

Huntsville, Alabama – PESA, a leading U.S.-based custom design and build manufacturing company for professional audio and video signal distribution, today recognized its top performing U.S. and international channel partners for 2012. Last year, PESA’s revenue growth increased by 56 percent over 2011, with indications of continued growth as the company celebrates its 40th anniversary in 2013.

“Thanks in no small part to the support and dedication of our channel partners, the trend line is very positive for PESA,” said John Wright, senior vice president of sales and business development. “In 2013, we are investing heavily in new product development to ensure our channel partners have the greatest solutions to offer their customer base.”

In the United States, the top four channel partners were Audio Video Systems, Inc. (Chantilly, Va.), 5280 Digital (Centennial, Co.), Diversified Systems, Inc. (Gahanna, Ohio), and CEI (Newington, Va.). International top performers included Eurocom Broadcast (Madrid, Spain), Insitel Mexicana (Mexico City, Mexico), Systec International (Osaka, Japan), SK Technology (Seoul, South Korea), TekMark Broadcast (Kuala Lumpur, Malaysia), and HDPlusTech (Seoul, South Korea).

“As PESA continues to expand its presence globally, our international channel partners will play a pivotal role in building the PESA brand,” added Wright. “PESA is committed to building brand recognition outside the U.S., and with our exceptional channel partners, we are confident that 2013 will bring continued success.”

About PESA

As a leading provider of audio/video connectivity, PESA offers a wide selection of routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, broadcast and mobile truck applications. PESA offers one of the widest ranges of AV products – from large scale fiber optic routing to single-point CAT-5 DVI extenders – each with the integrity and innovative high performance technology expected from PESA. Our products are available around the world from a leading team of channel partners offering local support and installation; and all of our products are supported by 24/7 technical support. To learn more about our technologies and services visit PESA is located in Huntsville, Alabama with regional offices throughout the United States.

All products mentioned herein are trademarked property of their respective owners.

B2FX Expands Into New Creative Studio Space in N. Hollywood’s Arts District; Oscar Winner Barney Burman’s MakeUp FX Shop Continues Work on “Grimm”

N. Hollywood, CA, January 30, 2013 – B2FX, Academy Award winner Barney Burman’s Special FX Make-up, Character, and Creature design and production company, has expanded into new creative studio space in North Hollywood’s Arts District. The company’s newly revamped website is:
Presently, B2FX is in production of Make-up FX work for the second season of NBC TV’s hit dramatic series “Grimm.” B2FX has been involved with the design, creation, and production of all of the creature make-up effects for that series since its third episode. Burman serves as SFX Make-up Designer for “Grimm.”
Returning to NBC on March 8th, 2013, “Grimm” is a drama series inspired by the classic Grimm Brothers’ Fairy Tales. The series depicts the story of Portland Homicide Detective Nick Burkhardt, who discovers he’s descended from an elite line of criminal profilers known as “Grimms.”
B2FX has also just completed providing SFX Make-ups for the independent horror film, “Apparitional.” Written and directed by Andrew Jones, “Apparitional” is the story of a group of ghost hunters competing within the world of paranormal TV shows. Their efforts lead them to a haunted prison with a grisly past that proves to be more than they bargained for. Slated for release in Fall 2013, the film stars Jeffrey Johnson, Linara Washington, and Dee Wallace.
B2FX is a preeminent Make-up, Character, and Creature Effects company owned and operated by Academy Award Winning Make-up Effects Artist Barney Burman. B2FX has conceived and produced thousands of unparalleled creature and make-up effects for many of the most popular motion pictures and television series in history. Burman and his team integrate over 50-years of collective artistic expertise – ranging from prosthetic make-ups to animatronics to animal FX to props –while working in tandem with many of the most successful directors, producers, and VFX Supervisors in the world.
Headquartered in a 5,000 sq. ft. creative studio space in North Hollywood, CA, B2FX specializes in the concept, design and production of special make-up effects using state-of-the-art techniques and materials. The company is committed to delivering truly unique and compelling end results to major studio and independent feature films, television programs, and TV commercials alike.
Along with his team, Burman has worked with many of the world’s most renowned filmmakers. Among them: J.J. Abrams, Ben Stiller, Tim Burton, Ben Affleck, Ron Howard, Gore Verbinski, Jay Roach, Spike Jonze, Bryan Singer, Zack Snyder, Peter Weir, Danny Devito, Andy & Lana Wachowski, Barry Sonnenfeld, Michael Bay, Jonathan Demme, Milos Forman, Leonard Nimoy, and many others.
Burman and B2FX have contributed intriguing and renowned art to hundreds of projects. Among these are such high profile entries as “Star Trek,” for which Burman won the “Best Make-Up” Oscar in 2010, “Grimm,” “Teen Wolf,” “Arrested Development,” “Tropic Thunder,” “Chuck,” “Medium,” “How the Grinch Stole Christmas,” “Planet of the Apes,” “Valkyrie,” “Pirates of the Caribbean,” “Master and Commander,” “Austin Powers in Goldmember,” and “Mission Impossible: III,” to name just a few.
Advertisers and brand marketers also turn to B2FX on a regular basis to provide compelling and unique special make-up effects, props, and characters. In this regard, B2FX has provided its artistic contributions to such major advertisers as AT&T, The MTV Movie Awards, Citi-Bank, Visa Card, Nissan, TYCO, Honda, HBO, and “Got Milk,” among them.


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Blackmagic Design Announces New ATEM Software Update 3.5 for ATEM Production Switchers

Fremont, CA – January 30, 2013 – Blackmagic Design today announced a new software update that includes a full Software Development Kit (SDK) providing all functions for the ATEM Production Switchers.


ATEM Software Update 3.5 lets customers build their own user interface and software for use with all ATEM Production Switchers. The update includes a comprehensive Developer SDK that provides the current interfaces for all existing functions. Now customers have the flexibility to use the ATEM Production Switcher for many commercial applications, like integrating into broadcast automation systems.


Pricing and availability
ATEM Software Update 3.5 is available now for download free of charge from the Blackmagic Design website.


Press Photography
Product photos of the ATEM 1 M/E Production Switcher, ATEM 2 M/E Production Switcher and ATEM Television Studio are available at


About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check

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Adorama Now Selling the Flashpoint Soft Box for Shoe Mount Flashes with Mounting Hardware

New York, NY – January 30, 2013 – Adorama, the leading supplier of photographic and consumer electronics products, is now selling the new Flashpoint Soft Box for Shoe Mount Flashes with Mounting Hardware. The 24”x24” Flashpoint Soft Box converts on-camera flash from a harsh directional light into a much softer diffused light. Flashpoint is Adorama’s product line featuring high quality photo accessories and gear such as the Soft Box for Shoe Mount Flashes at price points lower than competing name brands such as ProMaster and Lastolite.
Retailing at just 44.95 USD, the Flashpoint Soft Box is designed to be used with a shoe-mounting flash and ships with mounting hardware. Soft boxes are highly popular lighting solutions for all types of photographers, and are used primarily as either the principle light source (Key Light), or a secondary light that helps reduce contrast (Fill Light). Unlike direct flash, which can produce harder or shadowed lighting on the subject, the Flashpoint Soft Box produces a softer, natural result, reducing contrast on the subject. Soft box lighting is perfect for all types of photography and is often preferred for portrait lighting. The Soft Box by Flashpoint folds flat for easy storage and comes equipped with rods for easy set up and a carrying case for easy transport.
Flashpoint Soft Box for Shoe Mount Flashes with Mounting Hardware Specifications:
• 24″x24″ (60×60 cm) with silver interior
• Rods and ring included
• Fully adjustable for most shoe mount strobes
• Extra shoe for mounting a Radio slave
Pricing and Availability
The Flashpoint Soft Box for Shoe Mount Flashes with Mounting Hardware retails at 44.95 USD. It is available online at or at the Adorama superstore located at 42 West 18th Street New York, NY 10011.
About Adorama
ADORAMA: More than a camera store.
Adorama is more than a camera store. It is one of the world’s largest photography, imaging and electronics retailers serving customers for over 30 years. Adorama has grown from its flagship NYC store to a global destination for photography and imaging. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company) and its award-winning Adorama Learning Center, which offers free Learning Resources for photographers.
Adorama is listed as’s “Best of the Web,” Internet Retailers Top 100, and in Consumer Reports as a leading Photography & Electronic Retailer. Visit ADORAMA at
Press Contact:
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova

SilhouetteFX Releases Silhouette Version 5

Industry workhorse gets the most significant upgrade in its history!
Los Angeles, CA – January 30, 2013 – SilhouetteFX LLC is pleased to announce the release of Silhouette V5. Already considered the gold standard in stereo roto, paint and keying, Silhouette is greatly enhanced by an innovative raster / vector hybrid paint system, semi-automatic 2D to 3D conversion, a fresh look at shape-based warping and morphing, and the inclusion of Academy Award-winning planar tracking technology from Imagineer Systems’s mocha Pro™. These are just four of the upgrades from an extensive list of new features.
SilhouetteFX, first launched in 2004, is a dominant player in high-end roto and paint for visual effects. More recently, Silhouette has become an important tool in the 2D to 3D conversion workflow. Version 5, introduced today, is the single largest upgrade in the product’s history and incorporates hundreds of upgraded as well as brand new features.
Magno Borgo of Boundary Visual Effects says:
“Silhouette V5 is a mandatory update. When everyone thought that roto software can’t improve anymore, Silhouette comes along with impressive new tools.”
At least three of these new capabilities have the potential to be transformative in the visual effects industry.
Auto Paint – joins the best of vector-based and raster-based paint
Silhouette has been deeply entrenched in paint for post-production for many years. Auto Paint, new in V5, is a breakthrough innovation providing the speed and detail of raster-based paint systems with the repeatability and animation capability of vector-based paint systems.
Never before have the benefits of raster-based and vector-based paint been combined as seamlessly as in Silhouette V5. The raster-based nature of each stroke is logged into a database, available to be instantly played back using keyframes or trackers in a manner similar to vector-based paint systems. Visual effects artists finally get a lightning-fast raster paint system that can automatically tween or repaint over modified footage.
Jeremy Cho, rotoscoping and paint supervisor on Ted, says of Silhouette V5 and Auto Paint:
“The new Silhouette offers enhanced features and tools to tackle complex rotoscoping and painting tasks with greater efficiency. When it comes to frame-by-frame painting, the best of both worlds combine within this package: the speed of rasterization and the flexibility of non-destructive painting. Silhouette is a vital rotoscoping and paint tool here at Tippett Studio.”
S3D – assisted / semi-automatic conversion of 2D to 3D stereo and auto-stereo
Silhouette was the first roto and paint system to offer a full stereo workflow. More recently, Silhouette has become an important part of the 2D to 3D conversion process. New in V5 is the optional S3D node incorporating RealityTools technology from 3D Impact Media, a new strategic partner.
An option available at an additional cost of $3,995 (for a limited time – regularly $5,995), the S3D node facilitates 2D to 3D conversion and stereoscopic processing in six ways:
• Silhouette’s roto tools have become depth-enabled (in the S3D option). Every shape has a depth that can be keyframed.
• New roto tools such as ramps, hallways, tunnels and more have been added.
• Depth maps can be built semi-automatically from both mono (non-stereo) as well as stereoscopic images.
• Existing stereoscopic content can be depth analyzed and re-rendered for different display sizes taking into account the 3D geometry of the target display.
• Parallax and convergence can be finely adjusted during post-production.
• The S3D node can generate virtual camera views using a specialized warper required for auto-stereoscopic, multi-view and plain stereoscopic displays.
• The integration of RealityTools into the Silhouette framework makes for a comprehensive stereoscopic solution.
Shape-based warping and morphing from the folks who invented it
Silhouette partner Perry Kivolowitz received an Academy Award® for Scientific and Technical Achievement in 1996 for the co-invention of shape-driven warping and morphing. Sixteen years later Silhouette introduces a re-imagining of shape-based warping. Extremely fast, the Silhouette Morph node is capable of producing film resolution warps in a few milliseconds (in its draft mode). Performance remains high even as warps become more complex. On a shape by shape basis, warps can be exact (where controlled pixels hit their marks precisely) or may be of looser precision (shapes become permeable). The Silhouette warper provides control over image folding, a feature overlooked in many warping systems.
Importantly, the Silhouette Warper accepts overlapping shapes. Combined with Silhouette’s new Inverse Kinematics capability (see below), support of overlapping shapes makes warping of armatures, maquettes and other articulated objects such as people straightforward.
Planar tracking technology licensed from Imagineer Systems
The company has signed a licensing agreement with Imagineer Systems permitting the integration of the planar tracking technology from Imagineer’s mocha Pro™ into Silhouette V5. Silhouette V5 will continue to offer the company’s own point and planar trackers in addition to the mocha tracker. With the inclusion of mocha’s excellent planar tracker, Silhouette now provides artists a variety of different tracking technologies to complete the most demanding shots.
Rotoscoping with Inverse Kinematics
Silhouette’s feature set has been augmented with the addition of an innovative approach to Inverse Kinematics. 3D modeling systems have long enjoyed the benefit of IK for animating articulated objects such as people, animals and creatures in general. Silhouette V5 adapts the layer system already familiar to Silhouette users to dynamically generate “bone” structures for articulated shape transformation. When the IK feature is enabled, dragging a shape such as a fingertip has the potential to transform an entire arm. Since so much of roto work is on articulated objects, Silhouette’s IK feature can be a big time saver.
In addition to these major advances, Silhouette V5 adds numerous features and changes such as automatic stereo alignment, depth channel support, local disk caching for speedy playback, filled shapes, object searching, source transformations, an improved and more accurate planar tracker, and the ability to rotate the viewer for upside down and sideways shots.
New licenses for Silhouette V5 are $1,495. The S3D option has an introductory price of $3,995. Upgrades from V3/4 to V5 are $495
About SilhouetteFX, LLC
Our understanding of visual effects allows us to design productive and highly specialized software. Our products stand up to the rigors of production and are the culmination of many years of experience. Add an Academy Award for Scientific and Technical Achievement, three Emmy Awards, and experience in creating visual effects for hundreds of feature films, commercials, and television shows and you have a combination that can’t be beat.
Copyright © 2013 by SilhouetteFX, LLC. All rights reserved.
Press/Analyst Contact:
Zazil Media Group
Janice Dolan
(p) 617.817.6595

Alcorn McBride Announces International Expansion

Alcorn McBride, the leading manufacturer of AV system control, A/V and Lighting equipment for themed entertainment, is well positioned for growth in International Markets. In the past year, Alcorn McBride has restructured Distribution in Asia, partnering with Wincomn in China and Hong Kong, Electori in Japan, Sovico in Korea, and several companies in Singapore.

“We anticipate significant growth in the Themed Entertainment and Family Entertainment markets in Asia. Our products are uniquely engineered for the those markets so we sought to partner with the most aggressive and well respected Distributors in each area,” notes Alcorn McBride’s Sales Manager Larry Howard. “We also expect an increase of projects in Europe, the Middle East and Russia and are ramping our presence in those areas as well.”

Alcorn McBride’s European office in Paris, France has been directed by Henry Corrado of Alcorn McBride s.a.r.l. In 2012 Mr. Corrado expanded his business and launched Tejix, a theme park design and consulting company. “This is a great move for Henry,” comments Alcorn McBride’s COO Jeremy Scheinberg, “He has creative talents and project management skills that weren’t fully utilized as a Distributor. We are excited to support his new direction and appreciate the number of years he has dedicated to building our business overseas.” Mr. Corrado will maintain an exclusive Distributorship in France operating as Tejix.

Alcorn McBride is in talks with several companies to distribute products in the remaining European markets and will be interviewing new companies at the ISE show in Amsterdam. Until the announcement is made, business will be handled from US Headquarters.

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit

High Resolution Systems Expands With Move to New Lake Orion Headquarters

High Resolution Systems, a leading innovator in the professional AV market, continues its expansion mode with a move to much larger quarters in Lake Orion, Michigan. The new 12,000-square foot location combines office and warehouse space for all three companies under the High Resolution banner: High Resolution Engineering, HRS Control and Lightware USA.

“We have quadrupled our space with this move,” says sales engineer Drew Taylor. “We needed more space for our growing employee roster and to accommodate customers who come for product demos.”

During the past year the companies made new hires in the areas of sales, marketing and warehouse management/shipping and reciving, and more are expected before InfoComm13, says Taylor. “With more employees on board and all 3 companies continuing to grow, it was clear that we needed to make some infrastructure investments. Our new space is divided among offices, a conference room, a training room, a kitchen and break room and warehouse areas to expand US based Lightware inventory and allow more space for our rental equipment. Lightware USA, in particular, required more physical space for Lightware’s new 25G router, whose first units are coming in March. It’s a very large frame, very high-end technology, and we needed room for testing, system engineering and hosting in house customer demos and training.

“In fact, our Lake Orion headquarters now gives us room to demo all of our UDC Software and control solutions,” he adds.

“We’ve built the kind of high-technology house that you’d expect to find in California rather than southeast Michigan,” says Taylor. “But as 3rd-generation Michiganders from the nearby area we’re proud to make Lake Orion our new home.”

About High Resolution Systems
High Resolution Systems, a member of the Society of Broadcast Engineers is a company with a strong systems engineering and applications background. Its founders have decades of experience in the audiovisual rental and staging industry, broadcast applications, A/V installations and system design. This combined experience allows them to provide the highest possible quality solutions to its customers in the most efficient manner. For more information, visit


Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


January 2013
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