Archive for January 22nd, 2013

GARY MARTIN RETIRES FROM SONY PICTURES; STUDIO TO DEDICATE SOUND STAGE IN HIS HONOR

President, Production Administration of the Columbia TriStar Motion Picture Group and President of Sony Pictures Studios Operations, Martin Will Depart in 2013, Following 32 Years at the Studio

Sony Pictures Studios to Designate Stage 15 “The Gary Martin Soundstage”

CULVER CITY, Calif. – After 51 years in the entertainment industry and 32 years at Columbia Pictures, Gary Martin is retiring from his joint role as President, Production Administration, Columbia TriStar Motion Picture Group and President, Sony Pictures Studios Operations. To honor Martin’s 32-year tenure, Amy Pascal, Co-Chairman, Sony Pictures Entertainment, and Michael Lynton, CEO, Sony Entertainment, Inc. have announced that Sony Pictures Studios will dedicate Stage 15 “The Gary Martin Soundstage” in his honor.

Martin began his career in 1961 at 20th Century Fox and joined Columbia Pictures in 1981 as a Production Manager. In 1988, he was named Columbia Pictures’ President of Production Administration, overseeing all aspects of physical and post production on Columbia’s slate of films. Martin was additionally named President of Sony Pictures Studios Operations in 2003, assuming responsibility for the day to day operations of the entire studio lot and post production facilities, employing over 260 people.

Commenting on the announcement, Pascal said, “Gary is Sony Pictures and our studio operations. His leadership, grace, and skill are unparalleled in our business. There is no one who comes close. We are fortunate that Gary spent the better part of his 51 years here with us. He’s not just our colleague, he is our great friend and we’re going to miss seeing him every day. In his honor, we are dedicating our most storied sound stage – Stage 15.”

Lynton added, “We are so grateful for Gary’s years of service here at the Studio. From the day I arrived through every day since, he has been a force of great leadership that is full of compassion, humility and humor. As Gary looks towards time to enjoy more of his life away from this lot later this year, we are confident that the phenomenal team he has in place will continue to maintain the high standards in our productions and our facilities that Gary set during his remarkable tenure.”

In his career at Columbia Pictures, Martin has overseen the production of more than 600 films, including the blockbuster Spider-Man, Men In Black, and Ghostbusters franchises, as well as many of the studio’s most celebrated modern classics like The Smurfs, The Social Network, Superbad, Casino Royale, Bram Stoker’s Dracula, The Prince of Tides, and Tootsie. Among his many achievements, Martin was responsible for opening the lot’s Barbara Streisand Scoring Stage and developing Sony Pictures Studios’ Sound Department into a world-leading facility boasting a stable of Oscar®-winning Sound Mixers and Sound Supervisors. Martin also implemented Sony Pictures Studios’ sustainability effort, turning the 30 acre facility into the first zero-waste studio lot in 2011. Martin will remain in the role, working with SPE’s senior leadership team to determine plans for a successor in the coming months.

Sony Pictures Studios’ Stage 15, to be re-named “The Gary Martin Soundstage,” is the largest soundstage in North America and the second-largest in the world. Originally built in 1927, it boasts 40-foot ceilings and a capacity of more than 42,000 square feet. The stage has been used for many memorable films, most famously MGM’s The Wizard of Oz, as well as other Columbia Pictures hits that Martin worked on, such as the Spider-Man and Men In Black films.

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com. more

Sonixphere Underscores the Power of “Sound Branding” at D EVENT in Chicago

Company founder Greg Allan shows how sound can be used as a branding tool in keynote address to 4th annual summit for design and innovation leaders; address followed by interactive music demonstration session with Indian percussionist Kaylan Pathak.

Chicago – Sonixphere, a global resource for everything connected to music and sound, recently hosted A Better View Strategic Consulting LLC’s annual “D Event” leadership summit, which this year focused on the expanding role of sound in brand design. Organized by A Better View President and Founder John Gleason, the invitation-only event was attended by more than two dozen senior design and innovation executives from leading worldwide consumer packaged goods companies including Kimberly Clarke, Pepsico, Wrigley, MillerCoors, Colgate Palmolive and Texaco. more

Turkish Radio and Television Corporation Upgrades Its Izmir Radio Studios With HARMAN’s Studer Vista 9 Console

Erkan Gökceli with the Studer 902 console at Izmir Radio Studios.

ISTANBUL, Turkey – Turkish Radio and Television Corporation (TRT) is the national public broadcaster of Turkey, and broadcasts its TV programming around the world, offering more than 14 regional, national and international radio stations including the Voice of Turkey. TRT has relied on HARMAN’s Studer consoles since the 1980s and recently upgraded its Izmir Radio Studios with a Studer Vista 9 digital console.

“I have been working at TRT for more than 25 years in a number of capacities, and all that time we have depended on Studer gear to get the job done,” said Erkan Gökceli, Technical Manager and Designer at Izmir Radio Studios. “We’ve used everything from the old Studer 169 mixer to no less than 15 ReVox B77 reel to reel tape decks. As a broadcast and recording mixer at Izmir Radio Studios I put our previous Studer 902 console through every situation you can imagine but when it was time to upgrade our studios, we decided that we would move to a digital mixer with modern features and flexibility.”

Izmir Radio Studios purchased a Vista 9 console from Turkish Studer distributor SF Dis Ticaret Koll.Sti. The Vista 9 has four bays and 40 faders, with the faders configured as 30 for source inputs, 10 VCA groups plus two masters. The console provides 32 mic inputs, 24 AES inputs, 24 AES outputs, 80 line ins, 64 line outs and 16 general purpose in/outs. In addition, Izmir Radio bought a host of additional HARMAN Professional components including AKG mics and headsets, dbx equalizers, Crown amplifiers, a Lexicon®reverb unit, JBL studio monitors and Soundcraft mixers.

“As someone who works with the equipment year-in and year-out, I insist that the consoles I use are robust and of high quality,” Gökceli noted. “We do a lot of live broadcast at Izmir Radio and TRT and as any live engineer knows there is no room for error in a live production situation. Based on our previous track record, I was confident the Studer Vista 9 would be completely dependable.”

“As expected, so far the operation of the Vista 9 has been flawless,” Gökceli said. “I’m also finding that the newer features of the Vista 9, such as the Vistonics™ touchscreen interface, the FaderGlow faders that can be color-coded by function and the total freedom to lay out input and master channels anywhere across the console’s surface have been incredibly useful. I can configure the Vista 9 any way I want it which gives me far more control flexibility than I’ve ever had and makes mixing a live or taped broadcast easier and more efficient than I could have imagined.”

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.

SMPTE President Wendy Aylsworth Earns TVNewsCheck 2013 Women in Leadership Technology Award

WHITE PLAINS, N.Y. — Jan. 22, 2013 — The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, today announced that Wendy Aylsworth, president of SMPTE, will receive the 2013 Women in Leadership Technology Award from TVNewsCheck magazine. The award, which recognizes women who have contributed significantly toward technologically advancing the industry, will be presented at the 2013 NAB Show.

“Wendy Aylsworth is a truly inspiring figure, not just for women in technology but also for women in media,” said Kathy Haley, publisher of TVNewsCheck. “While Wendy plays a pivotal role in helping Warner Bros. navigate a sea of technological change, she also is a leader in setting technical standards around the world. Through her work at Warner Bros. and with SMPTE, she has established a level of excellence that is unparalleled in our industry. She is an outstanding role model for up-and-coming engineers.”

Aylsworth, who today is senior vice president of technology at Warner Bros. Technical Operations, began her career in the aerospace industry and moved to the entertainment industry in 1989. She now oversees the establishment of new technologies for Warner Bros.’ production divisions and assesses the impact of emerging technologies on content creation and distribution. Aylsworth is known for her work overseeing creation of the first digital cinema standards, and over the past two years has played a key role in validating and rolling out high-frame-rate projection systems for the opening of “The Hobbit: An Unexpected Journey.”

Aylsworth’s industry leadership extends to her work with SMPTE. She is the first woman president of SMPTE, and previously served as both SMPTE executive vice president and as SMPTE engineering vice president — roles in which she worked to streamline and further systemize the organization’s standards-making process, as well as to initiate pivotal cross-industry collaboration on broadband and 3D Home Master standards.

“TVNewsCheck’s Women in Technology Leadership Award is a prestigious award that I’m honored to receive, not only because it recognizes the accomplishments of women in technology, but also because it benefits science and education programs that support the young women just entering our industry,” said Aylsworth.

NewsCheckMedia will present its Women in Technology Leadership and Technology Women to Watch Awards at a 6 p.m. ceremony and reception on Tuesday, April 9, in the Las Vegas Convention Center.

# # #

About the Society of Motion Picture and Television Engineers
The Oscar(R) and Emmy(R) Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 600 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at https://www.smpte.org/join.

Photo Link: www.wallstcom.com/SMPTE/Aylsworth.zip

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Sound Devices PIX 240 is the Winning Ingredient for Hit Reality Television Show Masterchef China

Production Video Recorder Provides Incredible Image Quality and Smooth Workflow

SHANGHAI, CHINA, JANUARY 22, 2013 — When the reality, cooking competition show, MasterChef China tasked Boxtop Studio Films’ Director/Producer Chad Grochowski with overseeing the design and construction of the set, contracting production equipment and international crew, and handling the post-production process for its inaugural season, he turned to Sound Devices, experts in portable audio and video products for field production, and its PIX 240 Production Video Recorder. The PIX 240 helped Grochowski ensure the highest image quality possible for the program, a collaboration between Dragon TV, Shine UK and the International Channel of Shanghai.

Known around the world, MasterChef is a massively successful reality TV franchise, with productions in more than 40 countries. Having seen many of these versions and noting that the production quality was not always consistent, Grochowski wanted to achieve the best-looking show possible. This required capturing the highest image quality, given the production’s budget and local availability of HD cameras and lenses. In addition, Grochowski was looking for a solution that would minimize the time needed for ingest and transcoding of the recorded material.

In order to accomplish this, Grochowski utilized eight to 10 Sony HDW-F900R CineAlta HD cameras, each equipped with Sound Devices’ PIX 240, to record in Apple ProRes 422 (1920x1080i 50). As the show was being edited in Final Cut Pro HD, this was especially appealing to the producers. In addition, bypassing the HDCAM compression to tape and recording the pure HD-SDI output stream with the PIX 240, enabled significant workflow and image-quality advantages.

“The ingest process using Sound Devices 240 Gb SSD drives and its PIX-CADDY couldn’t have been easier,” says Grochowski. “By using this recording media instead of HDCAM tape, we saved on tape purchase and deck rental costs during the two-and-a-half-month filming period. The PIX 240 also allowed for instantaneous dailies and provided great imagery and smooth workflow.”

Time-code synching was also a beneficial feature on set, as all PIX recorders were synched, including up to 32 tracks of wireless microphone feeds, which were routed into a MADI-interfaced PC running Nuendo 7. With eight to 10 cameras rolling simultaneously, plus recording 12 to 32 tracks of audio, running time-of-day timecode ensured that all media were synched. In addition, the audio team utilized Sound Devices 788T with its CL-8 Mixing Control Surface to capture and mix audio during off-site filming situations.

The post production team was able to handle the Ingest and Media Management using just two PCs and an iMac. Materials were ingested directly from each PIX-CADDY via USB 3.0 and/or FW800. By using one PIX-CADDY per SSD drive, they were able to minimize wear and tear on the drive contacts, further ensuring reliable performance for the entire production.

Several key members of the MasterChef China crew also worked with Grochowski and the International Channel of Shanghai on Season 2 of The Amazing Race: China Rush, which was recently awarded the “Best Adaptation of an Existing Format” award from the Asian Television Awards held this past December.

Sound Devices PIX 240 is the perfect companion to a wide range of professional cameras used for feature films, such as ARRI and RED, as well as small-format HD cameras from Sony and Canon. Sound Devices latest update for PIX offers Apple ProRes 4444 recording from video sources over 3G-SDI (4:4:4 RGB or YCbCr). Users can connect PIX 240 and 240i to cameras with HD-SDI, 3G-SDI, or HDMI and record directly to QuickTime using a range of different Apple ProRes or Avid DNxHD codecs, including Apple ProRes 4444. Since PIX recorders use ProRes and DNxHD, files recorded in the field can be used directly in post production, making for simpler, faster workflows.

The PIX 240i’s high-performance five-inch, IPS-based LCD display is an accurate field monitor, providing users with immediate confirmation of framing, exposure, focus, audio metering, and setup menu selections. It offers excellent color accuracy and contrast, great off-axis visibility, and accurate motion tracking.

PIX 240 and 240i users now have the ability to record into Apple ProRes 4444, which offers impressive quality with 4:4:4 sources and workflows involving alpha channel transparency. With its 12-bit, 4:4:4 capability, the PIX 240 and 240i can record 330-Mbps Apple ProRes 4444 files that are perceptually indistinguishable from the original source material. Popular cameras with 4:4:4 capable outputs include the ARRI ALEXA, Canon C500 and Sony F3.

Additional features available in this latest v3.0 firmware update include time-code and recording status displays on the SDI and HDMI outputs, up to 500 ms of audio delay to compensate for multi-device picture delay, and selectable 4:4:4 or 4:2:2 video output independent from the source material.

The built-in hardware scaler and frame rate converter allows PIX to output and record material at different resolutions and frame rates than supported by the camera. Conversion between HD and SD, with and without anamorphic conversion, is available.

The audio circuitry of the PIX recorders is based on Sound Devices’ award-winning 7-Series digital audio recorders. The low-noise (-128 dBu EIN), high-headroom, high-bandwidth inputs are mic/line switchable and include limiters, high-pass filters and phantom power.

Sound Devices, LLC designs and manufactures portable audio mixers, digital audio recorders, and digital video recorders and related equipment for feature film, episodic television, documentary, news-gathering, and acoustical test and measurement applications. The fourteen-year old company designs and manufactures from their Reedsburg, Wisconsin headquarters with additional offices in Madison, WI and Highland Park, IL. For more information, visit the Sound Devices website, www.sounddevices.com.

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Teranex 2D Processor Used for Up Conversion of Documentary ‘VANISHING POINT’

Blackmagic Design today announced that the Teranex 2D Processor was used for up conversion and frame rate conversion of the documentary “VANISHING POINT.”

“VANISHING POINT” is a documentary about the iconic Japanese rock/rockabilly band Blankey Jet City. Directed by Yutaka Onaga, a photographer and video artist, the film follows the band’s last tour in 2000 through 12 cities and 17 concerts. Though the film was initially not released, more than 50 hours of footage was finally edited and completed recently, and the film is now ready to hit theaters in January, 2013, with dramatically improved video and audio.

The job of up converting footage to be able to be shown in HD was given to Kanagawa, Japan based E-head Production. Provided with original footage all shot in SD and 60i, E-head was required to quickly up convert all footage to HD and 24p in time for a January 26th premier. E-head used Blackmagic Design’s Teranex 2D Processor for all conversions on the film.

Yasuo Egashira from E-head Production, who owns the Teranex 2D Processor, said: “When I had heard about VANISHING POINT from Mr. Onaga, I had just purchased the Teranex 2D Processor so suggested that he use it to complete all of the conversions. It worked out great for this film. It is very user friendly. I did not even read the user manual but could figure out how to use it. It was great on both functionality and usability.”

“In particular, I really liked that frame rate conversion created a more filmic look, rather than a video. Also, the audience’s faces in the up converted version looked clearer than that of the original SD version, which makes the scene more alive,” said Onaga. “I am very happy that I could re experience what I saw and felt 13 years ago, in a movie theater with fans who jump around in the scene once again.”

Press Photography
Product photos of Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.

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“The Kids of Na!” Shoots at Hollywood Center Studios

Pilot for Children’s series shot on Stage 2A hopes to tap into HCS’s rich history of producing television magic.

HOLLYWOOD— January 22, 2013—A 10-foot-tall snowman with a powder blue Afro, a rabbit with bad teeth and a six-armed orangutan recently paid a visit to Hollywood Center Studios and, if all goes well, they’ll soon show up on a television screen near you. The colorful characters are the stars of The Kids of Na!, a new children’s series from writer/director Ryan Hailey with characters designed by Hunter Jackson, a co-founder of the legendary punk band GWAR. Hailey and Jackson shot the pilot for the series on Stage 2A at Hollywood Center Studios and is currently shopping it to several cable channels. more

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STUDIO TECHNOLOGIES OFFERS LIVE-LINK REMOTE CAMERA INTERFACE SYSTEM FOR 4K PRODUCTION

New System is Ready for the Future

SKOKIE, IL, JANUARY 22, 2013 – Studio Technologies Inc., the manufacturer of tailored high-performance audio, video and fiber-optic products for the professional audio, installation and broadcast markets, is pleased to announce that a new version of its best-selling Live-Link Remote Camera Interface System is now available for 4K applications. The 07X-series is ready to tackle the unique requirements of the emerging 4K camera systems. Especially suited for live sports and event productions, this newest member of the Live-Link family delivers all the power and flexibility of the standard Live-Link systems along with the unique resources required by broadcasters seeking a 4K solution. The camera end unit features four 3G-SDI-compatible inputs to accommodate data-intensive 4K digital video streams and an additional 3G/HD/SD-SDI input for an alternate digital video stream. The camera end unit also includes a 3G/HD/SD-SDI return from the control room unit for confidence monitoring. All signals are transported using just two strands of single-mode fiber, one each for signals in each direction.

“4K video is shaping up to be a significant advancement for live sports and event coverage. When used with super slow motion applications it can offer stunning images and crystal-clear extreme close-up shots,” says Gordon Kapes, president of Studio Technologies. “In response to customer requests, we built on our existing Live-Link systems and added four time-aligned 3G-SDI inputs to handle the four-quadrant 4K video signal. The new 4K-compatible Live-Link system is camera agnostic and is directly compatible with several manufacturer’s products. As 4K production matures, and different cameras and processing equipment are introduced to the market, the new Live-Link system will remain a valuable part of the 4K production environment.”

The Live-Link 07X-series is designed to make 4K camera location deployment quick and easy. It is a complete solution for transporting 4K and monitor video, on-air audio, intercom and IFB communications, and data between the camera position in the field and a production vehicle or studio. Operating over two strands of single-mode fiber-optic cable makes interconnecting the units very simple. The camera side offers four analog mic/line sends (camera to control room) with selectable gain and 48 V phantom power, along with two analog audio returns (control room to camera). Live-Link 07X also incorporates a 2-channel IFB output (camera side) and two 4-wire interfaces (on the control room unit) that transitions to a 2-channel party-line (PL) intercom circuit on the camera end. The PL “comms” system features an auto nulling function that leads to great audio quality. Both the party-line intercom and IFB outputs provide DC power to support industry-standard user devices. In addition, the system includes 10/100 Ethernet, RS-232, RS-422 data transport as well as support for GPI/GPO control signals.

Users can deploy a Live-Link system in essentially the time required to run two-strands of single-mode fiber-optic cable between the camera location and the truck or studio location. Fiber runs up to 10 km can easily be supported. Power for the Live-Link units can be provided by mains-powered 12 volt DC supplies or using broadcast-standard rechargeable batteries.

About Studio Technologies, Inc.
Studio Technologies, Inc. provides tailored, high-performance video, audio and fiber optic products for the professional audio and broadcast markets. The company was founded in 1978 with a commitment to design and manufacture dependable, individualized solutions for broadcast studio, stadium and corporate environments. Known for “designing for the way professionals work,” the company is recognized as an industry leader that has never wavered from its individualized design pledge. Product categories include fiber-optic transport, broadcast support, mobile broadcast, intercom and IFB, announcer consoles, loudspeaker monitor control systems and sound pressure level monitor systems. For more information, please visit the Studio Technologies website at www.studio-tech.com or call 847.676.9177.

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Broadcast Pix Welcomes Steve Ellis as New CEO

Billerica, Massachusetts – Broadcast Pix™ today announced it has hired industry veteran Steve Ellis as its president and CEO, effective Feb. 11. He will also be a member of the company’s Board of Directors. Broadcast Pix co-founder and CEO, Ken Swanton, will remain actively involved with the company and on the Board of Directors.

“I’ve experienced what it takes to succeed in this industry – highly innovative products, happy customers, and strong sales and marketing,” said Ellis. “Broadcast Pix invented the professional integrated video production system and has thousands of happy customers all over the world. We will now increase our sales and marketing efforts, as well as build the partnerships necessary to bring this technology to even more video professionals.”

Since 2008 Ellis has served as vice president of Telestream, where he significantly contributed to the company’s rapid growth, as vice president of sales and as vice president of emerging markets. He began his video career in the Air Force, Merrill Lynch and AT&T. In 1988, he became vice president and general manager of Editel Boston, a graphics house for broadcast and commercial film. In 1992, he co-founded SNNY, which sold video production equipment to high-end customers in the Northeast and was the top reseller for Pinnacle Systems. In 1999, he was hired by Pinnacle as its director of sales for the Americas, and was a key member of the team that directed the company’s rapid growth and eventual acquisition by Avid. He then joined Vizrt as vice president of sales for North American operations.

“Broadcast Pix technology moves live production workflows into the future, with the highest level of end-to-end integration,” Ellis added. “We will dramatically extend this technology with some very significant announcements at NAB.”

“Over the past decade, we’ve developed some great technology and built a very loyal and enthusiastic customer base,” said Swanton. “I am delighted to hand the baton to Steve, who is perfect for the next chapter of our growth. I am committed to helping him any way I can.”

About Broadcast Pix The leader in live video production systems, Broadcast Pix was founded in 2002 and has customers in more than 110 countries. Its Video Control Centers™ combine an integrated switcher, clip server, CG, and device control software with patented control panels, unique touch-screens, and exceptional displays that enable operators to create with confidence. That confidence is further enhanced with rock-solid stability, patented technologies to maintain lip sync, and great technical support. Systems range from compact systems controlled by touch-screen or voice automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios. Learn more at www.broadcastpix.com.

Broadcast Pix is a trademarks of Broadcast Pix, Inc. Patented. Made in USA.

Poetica Adds Managing Director Rachelle Madden

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Poetica – the Soho-based studio that specializes in award-winning live-action and post-production for commercials, music videos, web content and more – has added Managing Director Rachelle Madden to its team. She joins a rich roster of creative and directorial talent, including Director Anthony Furlong, Photographer/Director Brian Cross, CD Steve Tozzi, Sr. VFX Artist Aaron Vasquez, Director of CGI John Clausing, Sr. VFX Artist David Elkins, Flame Artist Amanda Amalfi and two new talent signings to be announced later this month.

A versatile leader equally adept at live-action production and all facets of post-production, Madden has fit in seamlessly at her new home since joining the studio. In the years prior to Poetica, Madden held the MD position at Company X and the EP role at both Trollback + Company and Endless Noise.

“I’ve always loved every part of the production process,” noted Madden, “from the shoot to the edit, VFX, graphics and finish. At Poetica, I’m able to bring every aspect of my experience to the table, while working with some truly inspiring creative talents. This sort of hybrid company is really the perfect fit for me and I couldn’t be more thrilled to be a part of the team.”

About Poetica:

We are a new breed of filmmakers and artists. We are storytellers with a full understanding of design and visual effects, who place character, story and emotion first. We are explorers and problem solvers who dive head first into new and unknown territory and we have the resources needed to deliver. Oh yeah, and we have offices in NY and LA with six flame bays, a full design and VFX department and an entire top-tier editorial company at our disposal.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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