Archive for January 15th, 2013

More Flash Floods of Colour for HSL with Enter Shikari

Leading UK lighting and visuals rental company HSL continued its energetic working relationship with lighting / visuals designer Steve Bewley and the band Enter Shikari, supplying lighting and video equipment to the latest shows on their “Flash Flood of Colour” world tour.


Bewley has worked for Enter Shikari for the last five years. They are among the hardest working artists on the live circuit, bringing their unique highly adrenalized electro-metal sounds and stage performances to a loyal and enthusiastic international fanbase.
Around 18 months ago, HSL came on-board to supply equipment for their UK and European work after Bewley was impressed by the people, equipment, service and attitude of the Blackburn based operation.
“We needed a complete solutions company for lighting and visuals … and HSL was a great choice,” he states.
HSL’s project manager Mike Oates says, “We love working with Steve and the band. The ideas are always fresh and interesting and the shows are full-on, lively, fun and innovative – both musically and visually”.
The stage design concept for this section of the Flash Flood tour was an evolution from previous incarnations and derivative from the distinctive apex-down anti-corporate triangles of the album’s artwork.
It represented a development from the raw, industrial lighting looks of the past, incorporating more layers of video and a hint of the conceptual transition in anticipation of the forthcoming new album.
Playing academy sized venues – two nights in each – Bewley also created a practical and adaptable structural backbone for the stage based around three 4 metre high triangular shaped pods, each clad in Martin EC20 LED screen.
The LED was supported by a custom trussing framework designed and built by HSL complete with special floor-mount bases. Each pod featured two legs of EC20 down each side, each with a video panel at the top, kicking forward making a Y-shape either side. A front-facing 3D triangular shape – also angled forward – was made up from three Chroma-Q Color Block DB4 LED battens at the top of each tower.
Video content – stored on a Hippotizer media server supplied by HSL – was produced by Light Rhythm Visuals (LRV), who were commissioned by Bewley. A varied collection of material was based on a combination of ideas from LRV’s Ben Sheppey, himself and the band.
Video and lighting elements and effects were synched together manually and split second perfectly with the music by Bewley, triggering the Hippotizer from his grandMA2 light console.
The overhead lighting rig was hung on the house trusses of each venue.
For moving lights he chose 12 Clay Paky 1500W Shotlight Washes – four on the back and four on the mid truss, with the remaining four on the floor. They were combined with the house spot moving lights and Moles at each venue.
The majority of the touring lighting rig was deployed on the floor, starting with 18 x Robe LEDBeam 100s, which are ideal Enter Shikari ‘mayhem’ lights with their mega fast movement and lightning-quick colour changing and strobing effects!
Ten Chroma-Q Color Force 12 LED fixtures were tucked in around the edges of the stage providing subtle band facial lights – fitting the bill perfectly for the desired low-lit front environment.
Bewley says, “As always, the service from HSL was amazing, the kit was in excellent condition and Mike ensured that everything was spot-on throughout!”
He worked alongside his tech Tim Spillman on the tour, which was a massive success and concluded another hectic year of touring for Enter Shikari, which is set to continue in 2013!

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Bemis Balkind Promotes Jeffrey Almeida to VP, Account Services

Los Angeles, CA, January 15, 2013 – Creative marketing agency Bemis Balkind has promoted Jeffrey Almeida to the position of VP, Account Services. The announcement was made today by agency partners Peter Bemis and Aubrey Balkind.
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ABOUT JEFFREY ALMEIDA:
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Jeffrey Almeida originally joined Bemis Balkind in 2008 as Account Executive. In that capacity, he was charged to help run the newly re-established Home Entertainment department and to oversee Account Services for clients including Universal, Fox, Paramount, Anchor Bay and DreamWorks. Some recent package design and print campaigns Almeida has helped to spearhead include those for The 50th Anniversary release of all 22 James Bond films, Madagascar 3, Black Swan, Kung Fu Panda 2, Barbarella, and 2011 Silver Key Art Award winner, A Man Called Horse.
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Prior to joining Bemis Balkind, Almeida was a Senior Producer in the Motion Graphics department of Drissi Multimedia, overseeing the design of hundreds of DVD and HD DVD menus, including those for Ray, The Bourne Ultimatum, Scarface, Munich, American Gangster, The Notebook, Meet the Fockers, Seed of Chucky, Friday After Next, Hairspray and Brokeback Mountain, to name just a few. He was the winner of a Silver BDA North America Award for the DVD Menu Design of Dawn of the Dead for Universal.
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Almeida began his career as a copywriter, working on DVD titles for New Line Cinema, including The Cell and Sugar and Spice. To this day, his first published tagline remains one of his favorites — written for the DVD release of Adam Sandler’s Little Nicky, the phrase “Being Evil Ain’t Easy” – remains on the package to this day, 12 years later. When possible, Almeida continues to contribute copy for many of his projects.
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ABOUT BEMIS BALKIND:
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From traditional to new media, Bemis Balkind’s core mission has never wavered: “Use the power of creativity to redefine and enhance the audience’s experience.” In addition to successfully marketing feature films, a number of the agency’s other assignments have involved launching new products and services, whether
physical venues such as The Getty Center, new industries, like premium cable TV (HBO), 24-hour news (CNN), televised sports (ESPN), and online financial services for clients including Goldman Sachs.
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From its inception, Bemis Balkind garnered widespread notice for its game-changing campaign promoting the classic film “Rosemary’s Baby.” Since then, the company has become a multi-award winning, and highly regarded creative agency, renowned for designing and executing major motion picture campaigns, including those for “Forrest Gump,” “Alien, “Superman,” “Fatal Attraction,” Tim Burton’s “Alice in Wonderland 3D,” “Slumdog Millionaire,” “Black Swan,” “Bad Teacher,” “Shrek,” and many others. Bemis Balkind is located at 6135 Wilshire Blvd, Los Angeles, CA 90048, and phone is: 323/965-4800. The agency’s New York info is: 134 Spring Street #302, New York, NY 10012, phone 212/965-0099. For more information, please see http://www.bemisbalkind.com
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Alan Parsons Hosts Recording Master Classes in Vegas and Nashville in February

Legendary producer continues workshop series with new events

Santa Cruz, Calif. Dateline Jan 10, 2013: Alan Parsons announces two new Master Class Training Sessions to be held at top studios in Las Vegas (Studio At The Palms on Feb 1st and 2nd) and Nashville (Ocean Way on Feb 11th and 12th).

In keeping with the tradition of these popular training workshops—previous events have been held in Los Angeles, Toronto, Bogota, and Buenos Aires—Alan Parsons has given each event its own unique theme: Vegas is titled “Iconic Instrumentals” and looks at the creation of music suitable for live music productions or international sporting events. The Vegas event also features a special section on Surround 5.1 mixing, for which Alan is rightly renowned, and for which he was GRAMMY®-Nominated in 2007.

The Nashville event is titled “The Art Of The Song” and takes Alan back to his roots working with some of the greatest pop songwriters of the twentieth century: The Beatles, Pink Floyd, and of course his own acclaimed recording career with The Alan Parsons Project.

Both events offer a “life-changing” (as one recent attendee put it) chance to make a new record in a great studio with an award-winning recording professional, looking at everything from mic’ing techniques and studio etiquette to processing and mixing.

Tickets are offered at the Platinum level—actually working with Alan in the control room—and the Gold “Video Village,” where blow-by-blow live video is fed to Attendees seated in the studio green room. All ticket holders get Q&A time and the chance to mingle with Alan during breaks and at the Champagne Reception at the end of Day 1.

For ticket prices and further details, please visit:

http://www.artandscienceofsound.com/mcts/nashville

http://www.artandscienceofsound.com/mcts/las-vegas

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Adorama Now Offering the Flashpoint Ring Light Complete Kit 400 w/s

New York, NY – January 15, 2013Adorama, the leading supplier of photographic and consumer electronics products, is now selling the Flashpoint Ring Light Complete Kit 400 w/s. In addition to the Ring Light, the kit ships with AC, cords, camera mounting hardware, sync cords and a carrying case. Flashpoint is Adorama’s product line featuring high-quality photo accessories and gear such as the Complete Ring Light Kit at price points lower than the competing name brands.
 
Retailing at 395 USD, the Flashpoint Ring Light included in the complete kit is a unique light source that ensures totally shadowless yet concentrated illumination for high contrast or high key lighting. Perfect for fashion and beauty photography and close-up still-life photography, the Ring Light has a 100mm diameter center opening large enough to accommodate almost any lens of any format camera, inlcuding 4” x 5” view cameras with digital backs. The Flashpoint 400 w/s Ring Light works off of AC power and will work off the Flashpoint Battery Pack, which is available as a separate accessory for 350 USD.
 
Flashpoint Ring Light Complete Kit 400 w/s Specifications:
• Power (Watt Seconds): 400
• Guide Number: 110′ or 35 meter
• Flash Duration: 1/400 to 1/1100
• Power Control: Full to 1/16
• Recycling Time: 1 to 4.5 seconds
• Dimensions: 290 x 216 x 89mm
• Weight: 1.5 Kg
• Fuse: 10 amps
• Color Temperature: 5000K +-100k
• Power Setting: Works off AC or optional battery
• Flash Triggering: manual, sync and slave
• Trigger Voltage: 5 volt
• Total Size with Reflector & Stand Mount: Central Aperture – 102mm
 
Pricing and Availability
The Flashpoint Ring Light Complete Kit 400 w/s retails at 395 USD. It is compatible with the Flashpoint Battery Pack, which retails at 350 USD. Both products are available online at www.adorama.com or at the Adorama superstore located at 42 West 18th Street New York, NY 10011.
 
About Adorama
ADORAMA: More than a camera store.
Adorama is more than a camera store. It is one of the world’s largest photography, imaging and electronics retailers serving customers for over 30 years. Adorama has grown from its flagship NYC store to a global destination for photography and imaging. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company) and its award-winning Adorama Learning Center, which offers free Learning Resources for photographers.
 
Adorama is listed as Forbes.coms “Best of the Web,” Internet Retailers Top 100, and in Consumer Reports as a leading Photography & Electronic Retailer. Visit ADORAMA at www.adorama.com.
 
Press Contact:
Anya Oskolkova
Zazil Media Group
(e) anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova
 
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Snell Products at CABSAT 2013

CABSAT 2013 Product Preview
Snell
Hall 7, Stand C7-22

Snell Products at CABSAT 2013:

PRODUCTION SWITCHING

Kahuna 360 — The Worlds First Native 1080p/3Gbps Switcher
Kahuna 360 supports any format in and any format out, on any input or output including 1080p (single link), as standard for a smooth and cost-effective migration from HD to 1080p. The switchers unique Make M/E” technology delivers unmatched flexibility for users sharing resources across multiple consoles. Snell has made the functionality of the full-size Kahuna 360 available in a new lower-cost Kahuna 360 Compact — including seven keyers per M/E, resource sharing with Make M/E technology, and FormatFusion3, which supports any format in and any format out.

The Kahuna range also includes Kahuna Flare, the first mid-level switcher to offer standard single-link 1080p support alongside SD and HD formats, making it ideal for over-the-air broadcasts, IP, Internet delivery platforms, and large progressive-screen presentations.

Photo Link: www.wallstcom.com/snell/kahuna360.zip
Photo Caption: Kahuna 360 Switcher

ROUTING

Vega Router — For Flexible Port, Fiber, and Coax Configuration
Snells award-winning Vega is a new routing platform that allows users to configure any signal port independently for fiber or coax (copper), easing a mixed connectivity environment and helping broadcasters to migrate simply and cost-effectively. Available in 2 RU with 96 ports or 4 RU with 192 ports, its unique design also enables any port to be configured as either an input or output, providing the industrys most flexible asymmetric routing solution. Vega uses proprietary algorithms to monitor every subassembly continuously and offers a full range of options for maximum redundancy: dual crosspoints, dual controllers, dual power supplies, and dual fans — all hot pluggable or replaceable.

Photo Link: www.wallstcom.com/snell/vegaimage.zip
Photo Caption: Vega Routing Platform

Sirius 830 Router With Advanced Hybrid Processing — Taking Audio Routing/Processing to a New Level
Snell will showcase the new advanced hybrid processing (AHP) technology built into the companys Sirius 800 series of large-scale, multi-format, expandable hybrid routers. The 15-RU Sirius 830 features high-performance modules for flexible routing of SD, HD, ASI, and 3Gbps signals. New embedded audio and AES/MADI processing modules with AHP facilitate embedded audio routing, audio track swapping, and processing on all inputs and outputs. These modules allow users to route any combination of embedded, discrete, and MADI sources and destinations. AHP provides the most powerful and flexible processing available, offering huge space and cost savings when compared with traditional hybrid routing.

Photo Link: www.wallstcom.com/snell/siriusrange.zip
Photo Caption: Sirius 830 Router

CHANNEL-IN-A-BOX

ICE Channel-in-a-Box v3.0 — We Thought About the Channel, Not Just the Box
ICE is an integrated, IT-based playout solution that delivers robust, scalable, and affordable operation for real-world broadcast playout environments, and it is the only channel-in-a-box solution that truly scales from one to 100+ channels, with the same user interface. New features in ICE further extend Snells channel-in-a-box cost benefits. With a focus on incorporating more of the channel into the box, Snells ICE now includes powerful, integrated 3D and 2D graphics, CG functionality with timeline-editing control, and the ability to populate fields from Morpheus automation or external data sources to schedule events.

Photo Link: www.wallstcom.com/snell/ICEnewGUI.zip
Photo Caption: ICE Channel-in-a-Box v3.0

AUTOMATION

New Morpheus User Interfaces — World-Leading Automation That Decreases Cost and Stimulates Revenue
Understanding the need for clear and simple graphical representation of multiple channels of playout, Snell has introduced new user interfaces that make Morpheus playout automation even easier to use and allow a single operator to monitor the highest number of channels. Morpheus v3.0 boasts full support for virtual machines, which facilitates lower space and power requirements while improving system resilience.

Photo Link: www.wallstcom.com/snell/dark-normalplaylist.zip
Photo Caption: Morpheus v3.0

Company quote:
At Snell, were committed to delivering solutions that solve our customers most complex challenges in todays digital media and multi-screen operations, said Andy Giles, head of sales, Middle East and Africa, at Snell. At CABSAT 2013, well show how our uniquely flexible solutions — such as ICE channel-in-a-box, Morpheus automation, and Kahuna 360 — can transform broadcast operations of all sizes. Well also feature our high-performance and flexible routing solutions, including the Vega flexible asymmetric router and Sirius 800 range with Advanced Hybrid Processing.
Company Overview:

Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions to create, manage, and streamline the distribution of content for todays multi-screen world. Specializing in TV Everywhere, Broadcast Infrastructure, and Live Production applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to HDTV, stereoscopic 3D, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at www.snellgroup.com.

All trademarks appearing herein are the property of their respective owners.

FSR’s Jon Melchin To Present at Smart Building Conference @ ISE 2013

Amsterdam, The Netherlands – Jon Melchin, FSR Inc.’s Director of Architectural Development, is among the expert speakers participating in the inaugural Smart Building Conference @ ISE 2013 to take place on Monday, 28 January at the RAI in Amsterdam.

The Conference will bring together industry leaders from around the globe to discuss the different AV specialist technologies and products available to design and build smarter, greener and more efficient buildings. Its curriculum was specifically developed to attract architects, design consultants, developers, electrical contractors and other key stakeholders in the construction sector including integrators, distributors and manufacturers.

Melchin’s presentation – Building Information Modeling: What it Means for the AV Industry - will explore Building Information Modeling (BIM) – a 3D design, modeling and simulation technology that has changed the way architecture is practiced. It will delve into the benefits that BIM offers as a shared knowledge resource including its ability to draw all parties into the initial discussion and design processes.

Melchin is an accomplished speaker and a Passport Provider with the American Institute of Architects Continuing Education System (AIA-CES) who conducts presentations that result in audience accreditation. His position as Director of Architectural Business Development with FSR underscores his solid relationship with the architectural and design community making his contributions to the Conference especially valuable. Melchin has authored numerous articles that have been published in international trade publications targeting the construction and audiovisual industries.

FSR Inc. manufacturer of audio and video switching, control products, and connectivity boxes, is exhibiting a compliment of products developed specifically for the European market at ISE in Stand #7-T175.

Approximately 41,000 people from over 130 countries attend ISE, Europe’s largest tradeshow for the professional AV and electronic systems industry. Exhibits are open from January 29-31 in Amsterdam’s RAI.

Further information regarding all FSR products can be found at: www.fsrinc.com. Please contact harriet@desertmooncomm.com to schedule a visit at ISE!

About FSR
FSR, established in 1981, manufactures a wide variety of products for the audio / video, education, hospitality, government, and religious markets, including AV floor, wall, table, and ceiling connectivity boxes, as well as a full line of interfaces, distribution amplifiers, matrix switchers, seamless switchers and CAT-5 solutions.

The company is an Energy Star Partner and complies with the American Recovery and Reinvestment Act of 2009 to demonstrate its deep commitment to preserving the planet. FSR offers live 24/7 technical and sales support throughout the country from expertly trained technicians and sales representatives. For more information: www.fsrinc.com.

FSR Contact: Jan Sandri
973-785-4347 • sales@fsrinc.com

Press Contact: Desert Moon Communications
Harriet Diener
845-512-8283 • harriet@desertmooncomm.com

NUGEN Audio’s VisLM 1.6 Visual Loudness Metering Plug-in Now Available in Avid(R) AAX Format and 64-Bit OS X(R)

LEEDS, U.K. — Jan. 15, 2013 — NUGEN Audio, creator of intuitive tools for audio professionals, today announced the release of VisLM version 1.6, a significant update to the company’s visual loudness monitoring tool. For the first time, VisLM is now available in the Avid(R) AAX format. Additionally, VisLM is now available in a 64-bit OS X(R) version. more

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Front Porch Digital Featured Products at BES EXPO 2013

BES EXPO 2013
New Delhi, India
Jan. 29 – 31
Front Porch Digital Booth 94A

Company Overview:

Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Operating on site and in the cloud, the company’s purpose-built software employs the latest technologies to deliver truly flexible and scalable media workflows. Solutions delivered by Front Porch Digital appropriately manage large and complex media files and workflows while ensuring optimal performance and utmost security. More information is available at fpdigital.com.

Front Porch Digital Featured Products at BES EXPO 2013

LYNXSM — New for BES EXPO 2013: LYNXdr and LYNXlocal
LYNXSM from Front Porch Digital is the industry’s first enterprise-scale cloud implementation of content storage management (CSM). LYNX delivers adaptable on-demand scalability, reduces capital and operational costs, and revolutionizes the way media organizations manage assets. LYNX leverages the latest cloud and Web technologies to provide a range of networked and distributed solutions.

At BES EXPO 2013, the company will introduce LYNXdr and LYNXlocal for the first time in India. LYNXdr is a hosted disaster recovery (DR) service that allows global media enterprises to centralize critical assets and consolidate operations, and LYNXlocal is a simple extension to LYNX that operates locally as an appliance, caching cloud content and providing integration to specialist systems if needed. LYNXlocal is billed as a service element at a low monthly rate.

Photo link: www.wallstcom.com/FrontPorch/LYNX.zip
Photo Caption: LYNXSM Cloud Content Management System

DIVAdirector(R) V5.0 — Inexpensive and Easy-to-Deploy Media Asset Management System
Front Porch Digital DIVAdirector(R) is an easy-to-use and cost-effective media asset management (MAM) system that enables operators to search, locate, and retrieve stored media assets directly from their desktops using their Web browsers. At BES EXPO 2013, Front Porch Digital will introduce DIVAdirector V5.0, with a host of new features enabling easier and more versatile media asset management. V5.0 boasts HTTP-based adaptive streaming support, whereby client Internet browsers can switch between different video and audio bit rates seamlessly and dynamically — depending on available network conditions and CPU power. The resulting user experience is one of reliable, consistent playback without stutter, buffering, or “last-mile” congestion. In addition, DIVAdirector V5.0 offers portability across operating systems (Windows(R) 7, Mac OS(R)), browsers (Internet Explorer(R), Safari(R), Chrome(TM), Firefox(R)), and proxy formats (WMV & H.264), and supports a greater number of concurrent users.

Photo Link: www.wallstcom.com/FrontPorch/DIVAdirector5.zip
Photo Caption: DIVAdirector(R) V5.0 – Media Asset Management System

DIVArchive(R) V7.0 — Now for a Broader Array of Applications
At BES EXPO 2013, Front Porch Digital will showcase its DIVArchive(R) V7.0 content storage management (CSM) system. New features and capabilities make DIVArchive ideal for a wide range of applications. With its support for complex DPX packages, DIVArchive V7.0 enables video-like operations on film-carried content, making it desirable for film production and post-production applications.

DIVArchive V7.0 is the first system of its kind to implement the new open Archive eXchange Format (AXF) technology developed by Front Porch Digital to protect, preserve, and facilitate the exchange of content among storage systems, today and for the future. This new open AXF implementation represents a step toward replacing outmoded legacy formats such as TAR with a truly open and storage-agnostic approach, ensuring long-term accessibility to the world’s most valuable content.

The enhancements to DIVArchive extend its applicability to media operations of every kind — broadcasters, educational and heritage institutions, the film industry, and government entities. With its unique ability to interconnect every element of operations from archive to production to transmission, DIVArchive V7.0 becomes the highly effective foundation on which to base cost-effective, seamless file-based workflows.

Photo Link: www.wallstcom.com/FrontPorch/DIVArchiveScreen.zip
Photo Caption: DIVArchive(R) Content Storage Management System

SAMMAsolo HD Video Migration Solution
Based on the patented, Emmy(R) Award-winning SAMMA(R) technology, the SAMMAsolo HD migration solution is the first of its kind to perform real-time, quality-controlled migration of content from HD videotape into a secure managed digital environment that supports preservation while facilitating access. With a fully internationalized user interface, SAMMAsolo can be customized for local languages, including Mandarin Chinese.

The SAMMAsolo HD migration solution meets a pressing need by enabling broadcasters, heritage institutions, and other enterprises to preserve and make use of their legacy assets. SAMMAsolo migration solutions combine hardware and software to move archive-quality content from videotape to multiple file formats in a single pass. Because SAMMAsolo automates repetitive steps and uses advanced signal analysis to evaluate the quality of the videotape and to monitor and document the migration itself, the work can be accomplished with minimal staff training and time. The process preserves source time-code and also associates indexing and technical metadata.

Photo Link: www.wallstcom.com/FrontPorch/SAMMAsoloHD.zip
Photo Caption: SAMMAsoloHD Migration Solution

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Company Quote:
“Our introduction of two new LYNX products at BES EXPO 2013 marks a very significant development for Front Porch Digital,” said Rino Petricola, senior vice president and general manager of Front Porch Digital. “Not only are we delivering our cloud services platform more effectively, but we also are simultaneously simplifying content storage management for multisite video workflow in both private and public clouds.”

ANIMATION MENTOR OFFERS THE AMP™ STUDIO PRODUCTION PIPELINE, THE FIRST FULLY DISTRIBUTED STUDIO PRODUCTION PIPELINE, AND INTEGRATES VFX COURSEWORK TO ADDRESS INDUSTRY NEEDS

Emeryville, Calif., Jan. 15, 2013 – Animation Mentor, the state-of-the-art online school of animation and VFX, announces the AMP™ studio production pipeline — the first-of-its-kind, fully distributed production pipeline — and the addition of a VFX curriculum and restructured Animation Program. These offerings teach the exact skill set that studios seek: The ability to professionally collaborate and apply studio best practice workflows within a studio production pipeline and across multiple disciplines.

The AMP Studio Production Pipeline and the Studio Learning Platform
Animation Mentor was the first to bring animation education online. Today, the school brings the first fully distributed production pipeline within a studio school setting online. Starting with the Spring 2013 term, Animation Mentor students will train on a professional production pipeline similar to those used by studios worldwide. At the heart of this new instructional design is the state-of-the-art, patent-pending AMP studio production pipeline.

The AMP pipeline is a professional-grade distributed asset and shot management tool that allows students to collaborate with other Animation Mentor students around the globe to produce finished films and sequences under the direction of their mentor. The education takes place on the school’s Studio Learning Platform — a series of proprietary tools that work together to provide students with the real experience of working on a studio production.

Animation Fundamentals and Production Tracks
Students enroll in Animation Fundamentals, a series of four classes that introduces them to the basics of production animation. Once completed, students can then continue their education and enroll in two new advanced disciplines — the Character Animation Production Track and the Animal and Creature Animation Production Track — to develop the professional-level production experience that prepares them to excel in the industry workforce.

VFX Fundamentals and Production Tracks
VFX Fundamentals — comprised of three classes and developed with major studio partners to meet industry production needs — are designed to teach production CG, look development, lighting, and compositing basics. The new offerings begin with the Summer 2013 term, with CG- and VFX-specific production tracks available in 2014.

Industry Partners
Industry professional lighters and compositors from major studios and production houses — including Pixar Animation Studios, DreamWorks Animation, Weta Digital, and Industrial Light & Magic — have worked closely with Animation Mentor on the VFX curriculum. Animation Mentor has also partnered with leading software developers (Autodesk, Inc., The Foundry, and Solid Angle), character riggers (CG Monks), and VFX media partners (fxphd).

Lower Tuition, Shorter Program Length, and Additional Learning Tools
Animation Mentor offers reduced pricing and shorter program lengths (formerly six classes, now four) to provide students with better access and options. The school further offers new intermediate characters starting in the Spring 2013 term, a new advanced character in the Fall 2013 term, a simplified grading system, new loan options, and monthly payment plans.

About Animation Mentor
Animation Mentor is an online school focused on animation and VFX classes taught by industry professionals within the first fully distributed production pipeline of a studio school. The programs and curriculum teach the exact skill set that film, animation, and visual effects studios seek — the ability to professionally collaborate and apply studio best practice workflows within a studio production pipeline and across multiple disciplines — and do so in a customized, affordable, and quick fashion. Students work collaboratively on an online production and leverage the full capability of the state-of-the-art, patent-pending AMP studio production pipeline. For more information, please contact Micha Hershman, Vice President of Sales and Marketing, at 510 450 7220 or pr@animationmentor.com, or visit www.animationmentor.com.

©2013 Next Education LLC. All rights reserved. ANIMATIONMENTOR, AMP studio production pipeline, AMP tool, the Animation Mentor logo, and other Animation Mentor marks, logo, and trade dress are trademarks or registered trademarks of Next Education LLC. All other trademarks are the property of their respective owners.

Treehouse Adds Editor Jayson Limmer

DALLAS—Continuing to grow its creative staff, Dallas editorial boutique Treehouse has hired editor Jayson Limmer. Formerly with 3008, Limmer arrives with more than eight years of experience in cutting spots for agencies in Dallas and other markets, and credits that include such brands as Charter, Western Union, Gamestop, Red Lobster, HEB and Zales. In his first project for Treehouse, Limmer is editing a new campaign for Pennsylvania-based convenience store chain Wawa and Dallas agency The Richards Group.

“We are truly excited to welcome Jayson to Treehouse,” said Treehouse founder, editor Peter Tarter. “He is very talented and well-regarded throughout the agency and production community. We are particularly impressed with his ability to interpret musical and comedic timing—he’s a perfect addition to our roster.”

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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