Artistic Image Triples Its Space With The Purchase Of A Building, And Its Transformation Into Atlanta’s Most Comprehensive Full-Service Creative Complex For Cross-Platform Media Content
Atlanta, GA (Date: 9-16-2012): Artistic Image, the multi award-winning design-driven, CGI, animation, editorial and production boutique, and its sister company, Artemis Creative, the veteran full-service design/print house, have moved from their separate digs to a shared 17,000 square foot building on Antone Street, in midtown Atlanta’s burgeoning arts Mecca. The two companies also welcome a new sibling to the fold - A STUDIO, one of the city’s largest full-service rental studios. Custom designed to create an open-architecture, full-service creative environment, the trio of companies, along with the newly launched Parhelion Recording Studios, a music/sound house featuring Grammy-winning talent, the 684 Antone building provides a seamless one-stop environment for a mix of cross-platform media content for the advertising, broadcast television, film, print, digital content and music industries.
“The ideal scenario was always for Artistic Image and Artemis Creative to reside under one roof, but the move required much more than bringing in architects to design a great looking, functional work environment that integrated the two companies,” says co-owner and director of visual FX, Ed Dye. “We had to refine our infrastructure to ensure that we would maintain the kind of transparent workflow that allowed us to excel as individual companies, and leave our artists free to focus their full attention on coming up with innovative ideas and creative solutions.”
Artistic Image and Artemis share the sun-drenched main floor of the building, which features three Avid edits suites, a bull-pen with 10 design/VFX stations, two conference rooms, a full kitchen, dining area and a client lounge with all the creature comforts of home. It also houses executive creative suites for Dye, and co owner/director/editor Ken Soons, along with offices for partner/CFO Michael Zarrillo, creative director Corwin Carter, and sales director Dave Warner.
“We now have a huge single-floor space that houses our combined staff of over 30 artists and producers, as well as a steady stream of freelancers to take advantage of the additional suites designated specifically for rental,” says Dye. “The tsunami of synergy between this mix of multi-disciplined talent makes for an inspiring and exciting creative atmosphere.”
Dye heads up Artistic Image’s full-time roster of talent, which includes animation director/character developer Daniel Wiggins, senior lighter Lee Kordel, lighter/modeler Jeffrey Ling and motion designer Randall Champagne.The collaborative team has provided a full-service approach to a diverse mix of commercials, promos, opens, program content, IDs, and emerging media for a prestigious roster of work that includes projects for Ford, Hasbro, Coca-Cola, TNT Latin America’s graphic package for the Billboard Music Awards, an award-winning campaign for Cinryze Swell (Dudnyk Agency), a Guinness campaign for the Pro Football Hall of Fame (Colangelo), as well as recent projects for Miller Coors and Coors Light (Integer).
Director/editor Ken Soons came onboard in 2008 to help the launch of Artistic Image’s live-action studio, which continues to attract a mix of work from networks, agencies and brands. TNT Movie Club, Kids Foot Locker Hall of Game and Kelloggs are among the clients that have called upon AI’s live-action production services, as well as tapped into its one-stop integrated CGI and design capabilities to create seamless, cost-effective cross-platform media content.
The move to their new spacious digs has allowed the family of companies to expand their offerings in the production arena and meet the growing demand for high-end, full-service live-action and print production. A STUDIO, housed on the ground floor offers a 4,000 square foot stage, 20 x 40 x 13-foot high cyc, three-phase 600 amps power, a drive-in loading dock, green room, wardrobe and make-up areas, kitchen, lounge, meeting space and a parking area that accommodates over 50 vehicles. Conveniently located just blocks off I-75, the new full-blown studio complex, along with state-of-the Avid suites designated for rental to freelancers, makes available a scope and caliber of space and services for large-scale live-action and print shoots that change the landscape of Atlanta’s production industry.
Artemis Creative, a full service POP and collateral print house has built a reputation for providing clients with both captivating concepts and seamless execution. Michael Zarrillo heads up Artemis’ team, which includes creative director Corwin Carter, production manager Diane Weber, graphics artists AniQuay Howell, Randy Sizemore, Lee Breed, Rich Johnson, David Wise and Josh Strait and account executives Laynie Bird, Christie Bell, Molly Yates, Nicole Beers and Fran Chandler.
“Our goal was to create an open-architecture work environment where Artistic Image and Artemis Creative’s multi-disciplined talent had unfettered access to each other during the creative process,” says Dye. “Equally important was the ability to provide clients with a bridge to multiple platforms – from traditional broadcast commercials, graphic packages, promos, live-action content, print, point of purchase and promotional design – to new media. Our new space accomplishes that and more – and the response we’re getting from clients and freelances has been overwhelming,” adds Zarrillo.
“The addition of A STUDIO provides the kind of top-caliber rental stage and comprehensive roster of production support services needed to allow out-of-house talent to access the full scope of our resources,” says Soons. “The vastness of our new space is amazing. It gives us room to continue to grow as we take our clients’ experience – and our concept-to-completion approach to creating truly seamless multi-platform media content to the next level.”
The newly launched Parhelion Recording Studios rounds out 684 Antone’s offerings. A showcase for the talents of Grammy-winning mixers Ralph Cacciurri and Miles Walker, the hybrid digital and analog sound company is home to three world-class studios offering recording, mixing, music production and mastering services.
“Bringing together the creative resources of Artistic Image, Artemis Creative, A STUDIO and Parhelion Recording Studio in one space has created a unique and dynamic creative resource,” says Zarrillo. The caliber of talent, technology, support services and creature comforts that our collective companies offer has raised the bar, and is redefining the creative landscape of the Southeast region.”
Over the years Artistic Image has garnered a steady stream of awards, including Telly’s 2012 Bronze Awards for the PG&E campaign, ‘Power a Brighter Future’ (Category: Outdoor Environmental – Non-Traditional), a digital spot for Trokar Zen (Category: Internet/Online Commercial – Sports/Sporting Goods/Games), ‘Coffee To Go,’ an innovated animation/live-action campaign for Illy (Category: Outdoor / Environmental – Transit), and Cartoon Network’s Footlocker campaign, ‘Hall of Game Awards’ (Category: Regional TV & Multi-Market Cable – Children’s Audience).
Artemis’ unparalleled experience in various segments ranging from shopper marketing, foodservice and sports marketing has earned Artemis numerous Hermes Gold Awards from 2009, 2010 and 2011. Product launches for National Fortune 100 companies is also part of Artemis’ experience in taking brands to market. The full service, fully integrated agency is always on the cutting edge of creativity, pulling from their experienced staff and a passion for their clients to be most successful.
For information about Artistic Image and Artemis Creative, contact Michael Zarrillo at 404.815.1555. To find out more about A STUDIO and its rental stage and facilities contact call 404.815.1550.
Parthelion Recording Studio producer Ryan Boesch can be reached at (404) 983-7345.