Archive for January 9th, 2013

Artistic Image Triples Its Space With The Purchase Of A Building, And Its Transformation Into Atlanta’s Most Comprehensive Full-Service Creative Complex For Cross-Platform Media Content

Atlanta, GA (Date: 9-16-2012): Artistic Image, the multi award-winning design-driven, CGI, animation, editorial and production boutique, and its sister company, Artemis Creative, the veteran full-service design/print house, have moved from their separate digs to a shared 17,000 square foot building on Antone Street, in midtown Atlanta’s burgeoning arts Mecca. The two companies also welcome a new sibling to the fold - A STUDIO, one of the city’s largest full-service rental studios. Custom designed to create an open-architecture, full-service creative environment, the trio of companies, along with the newly launched Parhelion Recording Studios, a music/sound house featuring Grammy-winning talent, the 684 Antone building provides a seamless one-stop environment for a mix of cross-platform media content for the advertising, broadcast television, film, print, digital content and music industries.


“The ideal scenario was always for Artistic Image and Artemis Creative to reside under one roof, but the move required much more than bringing in architects to design a great looking, functional work environment that integrated the two companies,” says co-owner and director of visual FX, Ed Dye. “We had to refine our infrastructure to ensure that we would maintain the kind of transparent workflow that allowed us to excel as individual companies, and leave our artists free to focus their full attention on coming up with innovative ideas and creative solutions.”


Artistic Image and Artemis share the sun-drenched main floor of the building, which features three Avid edits suites, a bull-pen with 10 design/VFX stations, two conference rooms, a full kitchen, dining area and a client lounge with all the creature comforts of home. It also houses executive creative suites for Dye, and co owner/director/editor Ken Soons, along with offices for partner/CFO Michael Zarrillo, creative director Corwin Carter, and sales director Dave Warner.


“We now have a huge single-floor space that houses our combined staff of over 30 artists and producers, as well as a steady stream of freelancers to take advantage of the additional suites designated specifically for rental,” says Dye. “The tsunami of synergy between this mix of multi-disciplined talent makes for an inspiring and exciting creative atmosphere.”


Dye heads up Artistic Image’s full-time roster of talent, which includes animation director/character developer Daniel Wiggins, senior lighter Lee Kordel, lighter/modeler Jeffrey Ling and motion designer Randall Champagne.The collaborative team has provided a full-service approach to a diverse mix of commercials, promos, opens, program content, IDs, and emerging media for a prestigious roster of work that includes projects for Ford, Hasbro, Coca-Cola, TNT Latin America’s graphic package for the Billboard Music Awards, an award-winning campaign for Cinryze Swell (Dudnyk Agency), a Guinness campaign for the Pro Football Hall of Fame (Colangelo), as well as recent projects for Miller Coors and Coors Light (Integer).


Director/editor Ken Soons came onboard in 2008 to help the launch of Artistic Image’s live-action studio, which continues to attract a mix of work from networks, agencies and brands. TNT Movie Club, Kids Foot Locker Hall of Game and Kelloggs are among the clients that have called upon AI’s live-action production services, as well as tapped into its one-stop integrated CGI and design capabilities to create seamless, cost-effective cross-platform media content.


The move to their new spacious digs has allowed the family of companies to expand their offerings in the production arena and meet the growing demand for high-end, full-service live-action and print production. A STUDIO, housed on the ground floor offers a 4,000 square foot stage, 20 x 40 x 13-foot high cyc, three-phase 600 amps power, a drive-in loading dock, green room, wardrobe and make-up areas, kitchen, lounge, meeting space and a parking area that accommodates over 50 vehicles. Conveniently located just blocks off I-75, the new full-blown studio complex, along with state-of-the Avid suites designated for rental to freelancers, makes available a scope and caliber of space and services for large-scale live-action and print shoots that change the landscape of Atlanta’s production industry.


Artemis Creative, a full service POP and collateral print house has built a reputation for providing clients with both captivating concepts and seamless execution. Michael Zarrillo heads up Artemis’ team, which includes creative director Corwin Carter, production manager Diane Weber, graphics artists AniQuay Howell, Randy Sizemore, Lee Breed, Rich Johnson, David Wise and Josh Strait and account executives Laynie Bird, Christie Bell, Molly Yates, Nicole Beers and Fran Chandler.


“Our goal was to create an open-architecture work environment where Artistic Image and Artemis Creative’s multi-disciplined talent had unfettered access to each other during the creative process,” says Dye. “Equally important was the ability to provide clients with a bridge to multiple platforms – from traditional broadcast commercials, graphic packages, promos, live-action content, print, point of purchase and promotional design – to new media. Our new space accomplishes that and more – and the response we’re getting from clients and freelances has been overwhelming,” adds Zarrillo.


“The addition of A STUDIO provides the kind of top-caliber rental stage and comprehensive roster of production support services needed to allow out-of-house talent to access the full scope of our resources,” says Soons. “The vastness of our new space is amazing. It gives us room to continue to grow as we take our clients’ experience – and our concept-to-completion approach to creating truly seamless multi-platform media content to the next level.”


The newly launched Parhelion Recording Studios rounds out 684 Antone’s offerings. A showcase for the talents of Grammy-winning mixers Ralph Cacciurri and Miles Walker, the hybrid digital and analog sound company is home to three world-class studios offering recording, mixing, music production and mastering services.


“Bringing together the creative resources of Artistic Image, Artemis Creative, A STUDIO and Parhelion Recording Studio in one space has created a unique and dynamic creative resource,” says Zarrillo. The caliber of talent, technology, support services and creature comforts that our collective companies offer has raised the bar, and is redefining the creative landscape of the Southeast region.”


Over the years Artistic Image has garnered a steady stream of awards, including Telly’s 2012 Bronze Awards for the PG&E campaign, ‘Power a Brighter Future’ (Category: Outdoor Environmental – Non-Traditional), a digital spot for Trokar Zen (Category: Internet/Online Commercial – Sports/Sporting Goods/Games), ‘Coffee To Go,’ an innovated animation/live-action campaign for Illy (Category: Outdoor / Environmental – Transit), and Cartoon Network’s Footlocker campaign, ‘Hall of Game Awards’ (Category: Regional TV & Multi-Market Cable – Children’s Audience).


Artemis’ unparalleled experience in various segments ranging from shopper marketing, foodservice and sports marketing has earned Artemis numerous Hermes Gold Awards from 2009, 2010 and 2011. Product launches for National Fortune 100 companies is also part of Artemis’ experience in taking brands to market. The full service, fully integrated agency is always on the cutting edge of creativity, pulling from their experienced staff and a passion for their clients to be most successful.


For information about Artistic Image and Artemis Creative, contact Michael Zarrillo at 404.815.1555. To find out more about A STUDIO and its rental stage and facilities contact call 404.815.1550.


Parthelion Recording Studio producer Ryan Boesch can be reached at (404) 983-7345.

FUJIFILM Optical Devices Delivers First Orders of PL Cabrio 19-90 Lens

SIM Digital and AbelCine Take Delivery, Rent Lenses Immediately

Wayne, N.J.– FUJIFILM North America Corporation, Optical Devices Division announces the first deliveries of its PL 19-90 Cabrio ZK4.7×19 lens to video rental companies SIM Digital and AbelCine. The Cabrio lens was first introduced at NAB 2012 and is part of the company’s PREMIER PL Mount Zoom family. The lightweight and compact ZK4.7×19 features a first for cine-style lenses – an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens.

Toronto-based SIM Digital ordered 14 Cabrio lenses post-NAB, and received their first shipment in August. A long time FUJINON lens user, SIM Digital has been acquiring lenses from the company for 30 years and owns hundreds of them.

“One of the features we love about the Cabrio 19-90 lens is the flexibility it offers,” said Rob Sim, Founder & President of SIM Digital. “The focal length of the lens and the ability to use it in an ENG scenario is ideal for shooting episodic television, feature films, and other multiple camera environments. It offers great speed for a zoom lens. We’ve received eight Cabrio lenses so far, which were immediately rented and have been continually used without any issues. There’s been a lot of interest in the lenses, and we anticipate them to be utilized for many upcoming projects.”

SIM Digital has rented its Cabrio lenses for use in productions such as Rookie Blue, a Canadian police drama television series, and new episodic television show, Beauty and the Beast.

“In our long-standing relationship with FUJIFILM Optical Devices, we’ve found their products to be high-quality and extremely reliable. Depending on FUJINON lenses’ useful features, such as dustproof and anti-fogging technology, saves us time and money, since it prevents us from needing to constantly rebuild or service the lenses,” explained Sim.

New York-based equipment reseller and rental company AbelCine was also one of the first to place an order for the FUJINON Cabrio lenses immediately following their introduction earlier this year. The company purchased a large number of lenses and has received delivery of dozens of them thus far.

“We’ve seen great interest in the FUJINON PL 19-90 Cabrio lens, especially among a range of midsized rental houses, smaller production companies and directors of photography,” said Pete Abel, President and CEO of AbelCine.

AbelCine customers of the new FUJINON Cabrio lens include DP Jonathan Furmanski, whose resume includes a long list of documentaries, television series, feature films, commercials, and music videos; production company Zero Point Zero, whose current projects include Anthony Bourdain: Parts Unknown, set to air next spring on CNN, and Meat Men on Food Network; and full service rental house Chater Camera, located in Northern California.

The FUJINON PL 19-90 lens covers 31.5mm sensor size on a digital cinema style camera, ensuring the image captured will cover large sensors for optimal, full-frame resolutions. The lens features flange focal distance adjustment, macro function, and is Lens Data System and /i metadata compatible. With a 19-90mm focal range and weight of only 2.7kg including servo motors, the Cabrio lens has the longest focal range available in a light weight zoom.

The Optical Devices Division of FUJIFILM introduced the PL 85-300 Cabrio lens (model ZK3.5×85) last November, which Sim Digital has ordered eight of. The PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0, with 200-degree focus rotation. Designed using the latest optical simulation technology, the PL 85-300 Cabrio not only offers exceptional optical performance in the center of the image but in the corners of the frame as well. Like the highly acclaimed PL 19-90 Cabrio, the PL 85-300 is equipped with the same indispensable features including flange focal distance adjustment, a MOD of 1.2m, a macro function for objects as close as 97cm (38-inches), and covers a 31.5mm diagonal sensor size.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 79 yen to the dollar.

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Testronic Announces Expansion of File-Based QC Lab

State-of-the-Art Lab Adds UltraViolet Interoperability Testing, Secure Management of Internet Access, and Downstream Deliverables

(Burbank, CA) Testronic Labs, the global leader in quality assurance services for film and television, games, consumer electronics, enterprise, and publishing, has completed a significant expansion to its award-winning File-Based QC Lab (the File-Based Lab), located in the company’s First Street facility in Burbank, California. Building upon the existing secure infrastructure, the File-Based Lab has been upgraded to provide UltraViolet(tm) Interoperability Testing capabilities and related test automation services, including extended services and environments to support the evolving digital ecosystem from mastering to consumer distribution.

UltraViolet is the cloud-based home entertainment industry standard that allows consumers to download and stream movies and TV shows for viewing on a wide range of devices. The expansion of Testronic’s File-Based Lab adds UltraViolet Interoperability Testing services, and features independent test stations supporting both hardware and software-based Common File Format (CFF) Players connected to a secure NAS, allowing client files to be quickly tested against a wide-range of CFF Players. UltraViolet Content Providers, Retailers, Download Service Providers (DSPs), and CFF Player manufacturer licensees can bring and transmit CFF content files for testing against available players, and have their players tested against CFF reference files and representative UltraViolet content. Testronic engineers are available to assist in consultation, setup, configuration, and to perform interoperability testing, including end-to-end consumer purchase, download, and playback scenarios.

In addition to supporting UltraViolet testing, the updated File-Based Lab can securely receive and test digital content and all downstream deliverables for Over-the-Top (OTT) services such as iTunes, Netflix and Hulu. To better support website, web portal and content rights redemption testing, Testronic has further expanded its online test lab environment, adding 12 additional test stations and upgrading the Master QC testing suites with greater functionality and additional technologies.

Albert Koval, Testronic’s Vice President of UltraViolet Services and Software Testing US, said, “Adding UltraViolet interoperability testing capabilities for content and CFF playback devices was a natural extension of the work that began when Phase I of the File-Based Lab was unveiled in mid-2011. The Lab has been designed from the ground up to serve the needs of studios, content providers and player manufacturers as the industry transitions to file-based workflows. Our customers are continually engaged in a never-ending cycle of change regarding the creation, management and delivery of content, and we feel that our ability to look ahead of the horizon and help them be prepared is crucial. Testronic is making this investment to stay ahead in critical areas like UltraViolet that relate to OTT and digital distribution, including the testing of desktop and mobile apps, websites, web portals and plug-in services, all of which are a growing focus for our clients.”

Testronic developed the File-Based Lab after careful research clearly showed a need to support clients in performing end-to-end, secure, testing services in the digital space. 1 Gigabit and 10 Gigabit download capabilities ensure fast, secure ingest of large media files; and future growth is secured, with the ability to add additional testing stations and capacity as needed. In Phase I, the company invested heavily in ground-breaking technology, including an innovative, advanced playback system for high-resolution, multi-format A/V, which reduced the time and equipment required to test the many master and distribution content file formats that exist across the entertainment ecosystem. The Phase II expansion is a continuation of thoughtful and advanced creativity by the Testronic team to develop file-based testing services to support clients now and in the future.

About Testronic Labs
Testronic’s high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localization services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic Labs ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank, CA; London, UK; Diepenbeek, Belgium; Warsaw, Poland; and Tokyo, Japan, Testronic Labs offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry. For further information, visit

# # #

Media Contact:
Chris Purse, 818.980.3473
ignite strategic communications or

AJA Ki Pro Helps Filmmakers Deliver the Drama for R. Kelly’s Latest “Trapped in the Closet” Installment

The latest chapters of R. Kelly’s cult hit “Trapped in the Closet” debuted recently on IFC, garnering the network’s highest ratings ever for an original production. The “hip-hopera” served up more of its signature rhymes and plot twists after a five-year hiatus in the series which first debuted in 2005. Approaching production again after several years, longtime “Trapped” co-director/editor Jim Swaffield decided to adopt AJA Ki Pros to optimize and simplify their camera to edit workflow.

For the saga’s latest installment, Swaffield and DP Teodoro Maniaci chose to work with two Sony F3 cameras for the the bulk of the the photography, supplemented by an Arri Alexa for slow motion sequences. “With good glass, the Sony F3 produces wonderful images, it has a great sensor,” explained Swaffield, “however the internal recording is done at 4:2:0 35Mb/s and we wanted a higher data rate.” To address this issue, Swaffield turned to Gary Pontore, a VP in the Modern Media Solutions Division at Future Tech Enterprise, who serves as a post/digital workflow consultant on the series. Pontore recommended an all new workflow using two Ki Pro recorders on set fed from the camera’s SDI outputs to the recorders to benefit from Ki Pro’s 10-bit 4:2:2 recording capabilities, along with Mac Pros running Final Cut Pro 7 and Adobe Creative Suite 6 for editing.

The two F3 cameras output 1920x1080x23.976fps 4:4:4 10-bit RGB S-log signals, to which LUTs were applied on set by DIT John Waterman using Pomfort LiveGrade software. “Teo likes to interactively combine illumination and grading,” says Swaffield, “and we were able to get very close to our final look dynamically on set as we shot.” “We then recorded this signal at high quality, to ProRes HQ 422.” “With the Ki Pro, our files were already in ProRes and ready to edit without having to transcode, which allowed co-editor David Rosenblatt to work live on set. This was key for us because our start date got pushed back while our delivery date remained the same, so we ended up only having three and a half weeks to do everything – but thanks to the Ki Pros we were able to work and turn everything around very quickly with no problems.”

Additionally, AJA KONA cards have been in use on the series since 2005, and once again tapped KONA 3G to precisely monitor the signal during all aspects of visual effects creation and color grading.

“Our KONA cards have always performed so well, I had faith in AJA gear and in Gary’s assessment of what would be best for our workflow,” said Swaffield. “The Ki Pro really allowed us to get the most out of the Sony F3 with high quality recording and real time color correction. It let us work faster and better from filming through to editing – we really got to have our cake and eat it too.”

The Ki Pro is a highly portable tape-replacement recorder, offering 10-bit, Apple ProRes 422 recording to flexible QuickTime files with easy compatibility with most NLE systems and external controllers. For more information please visit:


About AJA Video Systems, Inc.
Since 1993, AJA Video has been a leading manufacturer of high-quality and cost-effective digital video interface, conversion, acquisition and desktop solutions supporting the professional broadcast and post- production markets. With headquarters in Grass Valley, California, AJA maintains an extensive sales channel of dealers and systems integrators around the world. For further information visit

Waves MaxxAudio® Sound-Enhancement Technology Is Now Available for Tensilica HiFi Audio DSP Cores at CES

— The cooperation of Tensilica and Waves adds availability of professional-quality audio enhancement technologies to popular DSP cores —

INTERNATIONAL CES, Las Vegas, NV, January 7, 2013 — The Consumer Electronics Division of Waves (LVH 1430), the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, and Tensilica (LVCC, South Hall 2 – MP25060), the leader in dataplane processor IP core licensing, have launched a new cooperative effort. Today they announced that Waves’ MaxxAudio® sound-enhancement technology is now available for Tensilica’s HiFi audio DSP cores. Tensilica’s HiFi DSP cores are an industry-leading audio platform used in a broad range of consumer electronics products, including portable music players, smartphones, computers, tablets, digital TV and other devices.

MaxxAudio incorporates a host of proprietary signal-processing technologies to deliver enhanced, dynamic and immersive sound from the small speakers typically found in many consumer electronics products, with better definition, deeper bass and a more enveloping sound field.

Tomar Elbaz, Executive Vice President of Waves, stated: “Elevating Tensilica’s portfolio with MaxxAudio studio-quality sound enhancement suite further underscores our company’s commitment to providing the highest-quality audio solutions to consumers. Waves signal processing and audio technologies are used by top pros in the recording industry, and now this level of professional-quality sonic improvement will be available in a much wider range of products from top consumer electronics manufacturers.”

“We are delighted to be working with Waves to support mutual customers, who have requested MaxxAudio on our HiFi DSP,” stated Larry Przywara, Tensilica’s director of mobile multimedia. “As consumer products use smaller speakers, advanced sound-enhancement technology like this is essential to improve the user experience.”

MaxxAudio provides significantly improved audio quality, using technologies that are directly derived from the company’s professional studio processing heard on countless hit records, major motion pictures and popular video games. MaxxAudio incorporates a suite of proprietary audio enhancements including MaxxVolume™, MaxxLeveler, MaxxTreble™, MaxxDialog, MaxxStereo™, MaxxBass® and MaxxEQ™. MaxxAudio offers optimum sonic performance whether listening through speakers or headphones. Its processing works in real time for consistently satisfying high-quality sound.

MaxxVolume provides increased volume levels, improves clarity and increases the intelligibility of softer sounds at quiet volumes.
MaxxLeveler evens out volume differences with two user-selectable listening modes.
MaxxTreble high-frequency enhancement brings out sonic nuances with detail and clarity.
MaxxDialog lets listeners adjust dialog levels in movies and games, without affecting the rest of the audio mix.
MaxxStereo creates a bigger stereo “sweet spot” from a device’s built-in speakers.
MaxxBass virtual subwoofer technology uses psychoacoustic processing to deliver more natural-sounding bass.
MaxxEQ lets listeners shape the sound to their preferences using full frequency spectrum equalization.

For more information, please visit and

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Waves Audio Introduces Element Synthesizer

TEL AVIV, ISRAEL, January 4, 2013 — Waves Audio, a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, introduces Element, its first-ever synthesizer. Powered by Virtual Voltage™ technology, Element is an analog-style polyphonic instrument engineered to deliver the fat, gritty sound of the classics, with all the precision, flexibility and control of contemporary digital synths. Element includes a vast array of convenient features and functions, including integrated effects, a 16-step arpeggiator/sequencer, MIDI Learn for all controls and a massive preset library, with total tweakability. Plus, all parameters are laid out right in front of the user, so when inspiration strikes, there’s no need to scroll through page after page to customize sounds. Searing leads, booming basses, ethereal pads, electro-percussion, sequential motions, mind-blowing FX and lots more: Element does it all.

London-based Yoad Nevo, who has enjoyed a successful career as a producer/engineer for such artists as Air, Goldfrapp and Pet Shop Boys, in addition to being a longtime Waves developer, was instrumental in the development of Element. He states, “In my work, I use synthesizers quite a bit. Even though I have a large collection of analog synths, I’m always on the lookout for cool new virtual instruments. So when Waves decided to build a synth from the ground up, there were certain things I made sure it had. We knew we wanted to create a synth that would be straightforward and easy to use, so we started with a basic subtractive synthesis engine. We then developed the engine further, adding features and functions along the way, until it grew into a mature synth.”

Nevo continues, “Element provides fat sound right off the bat, but also has very comprehensive editing capabilities, which I used to create most of its presets. We made sure to include all its features on a single page: the step sequencer, modulation matrix and effects section, everything. Whether scrolling through presets of creating completely new sounds from scratch, we saw to it that Element would provide users with instant sonic gratification.”

Waves Element is now available at a U.S. MSRP of $200, with a special introductory price of $99. Visit for more information.

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Vaddio Relaunches Live Demo Program

Vaddio announces the relaunch of the VaddioLIVE Demo Program to bring real-time product demonstrations to dealers, integrators and end-users. VaddioLIVE demos offer an ideal way to learn more about automated classrooms, training facilities and conference rooms. See how Vaddio products perform in the real world by scheduling a demonstration in real time, available through soft clients or cloud based networking.

“One of the main objectives for moving into a new space was to add several live demo rooms available through any software application,” explained President of Vaddio, Mark Steen. “People want to see how the products work in a real-life application and because we can’t always recreate the rooms in the field, this is the next best thing.”

One time slot allows users to choose up to three VaddioLIVE demo rooms. Each room is uniquely set up in common; real-life work configurations that will help users visualize the ways Vaddio products can make communication easy.

Demonstrations are available for scheduling online at 8-4 PM Monday through Friday (CST / GMT – 6). For more information on VaddioLIVE please contact Bernadette Yard at (763) 971-4466 or

Christie Showcasing “Solutions That Rock” Display Technologies in Atlanta, Georgia January 15-17, 2013

Christie®, along with Draper Inc, Alcorn McBride, CyberTouch and Tannoy, is presenting the latest Solutions that Rock show , a free event introducing several of its new display solutions to organizations involved with professional AV rental staging, fixed installs and corporate AV environments. The event takes place January 15 – 17 at GPB (Georgia Public Broadcasting) Media in Atlanta.
“Solutions that Rock” provides a single opportunity for consultants, architects, service planners and designers to get hands-on experience with some of the best audio and visual systems available and discover inspiring ways for projection to turn their ideas into reality. Attendees will also enjoy complimentary refreshments and gifts, and a chance to win an Apple iPad. There will be an Open House for all end-users, consultants and integrators/dealers on January 15 from 4 p.m. to 8 p.m., sponsored by JB & A.
January 16th and 17th are sponsored by top local integrator Technical Innovation with January 16th open only to end-users invited by Technical Innovations while January 17th is open to all end-users and consultants. Draper will be holding AIA certified classes from 10:00 – 11:00 a.m. on both Jan. 16 and Jan. 17 when the doors open.
“Solutions that Rock” is also an informal opportunity for dealers, integrators, distributors and end users to see how the showcased products offer leading edge and fully workable solutions for their customers. Attendees will participate in technology demonstrations and get hands-on experience of the capabilities for each solution, making them more confident when demonstrating and selling to customers and prospects.
Products on Display
Highlighting the exhibits will be an eye-catching tower display of Christie® MicroTiles®, the industry’s most flexible, high-resolution modular design concept. Christie MicroTiles are built on proven DLP® technology and specifically designed for maximum image quality in demanding indoor, high ambient light environments.
Both the Christie E Series and Christie G Series of projectors will be on display as will multiple solutions, ranging from HD and 2K LCD to Xenon 3-chip DLP® images, displaying on a 30-foot wide screen and two 11-foot screens in portrait mode. The displays, including stereoscopic 3D demonstrations, will be managed using the Christie Spyder X20 multi-image processor.
The Christie Vista URS will also be on display. The Christie Vista URS is an all-in-one matrix switcher that accepts multiple sources in any format (analog composite to digital 4K) and seamlessly routes any of these sources to any of eight user-configurable outputs, each of which can be configured independently for any analog or digital output format.
The Christie FHD551-X 55-inch flat panel LCD with a CyberTouch overlay demonstrating interactivity will also be at the booth. CyberTouch designs, manufactures and markets standard and custom touch products and integrated touch monitors; specializing in resistive single-touch and two-touch as well as advance- infrared multi-touch technologies.
To fulfill the need to interface with IT systems, Christie will demonstrate its network solutions with all projection and multi-image systems connected to, and managed through, the IP network – including wireless control of all devices. Christie AutoStack™ – a camera-based, software driven solution, used for maintaining projector alignment in multiple blend and stacked designs – will operate across the network, offering a solution that manages both fixed installs and rental staging designs for both flat and curved screens.
Founded in 1902, Draper Inc. provides a range of products for the rental staging and fixed installation market including electric, manual, rear, portable and fixed screens, as well as a variety of projector lifts and mounts.
GPB Media is located at 260 14th Street N.W. in Atlanta. To register, please visit

Simian Debuts New State-of-the-Art Video Player and Enhanced Presentations

The latest upgrade of the industry-leading media management platform focuses on usability; includes redesigned presentations, a robust HTML5 player, enhanced email branding options and a more user-friendly design.

Laguna Niguel—Simian, the global leader in creative workflow and media management solutions, takes video sharing to the next level with the latest update to its groundbreaking media sharing platform, which includes a state-of-the art HTML5 video player.

Along with a sleeker, more user friendly design, the latest enhancements to Simian’s Reel Presentation module make it possible to create presentations that adapt automatically to any browser. Brand-able email templates and improved Project Presentation Templates plus additional Media Library capabilities make the management and sharing of all types of media files effortless. more

Tool and Help Remedies Will Keep You Flu-Free

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Newly signed interactive director James Cooper is launching his first project with Tool, a Facebook app for healthcare products outfit Help Remedies. Cooper, who already had a close working relationship with the team at Help, conceived the project and worked with Tool’s in-house digital team to execute the FB app.

Just in time for the sniffly season, the app analyzes your FB friends to determine which ones you should avoid for the Flu season. The app scans a combination of check-ins, and keywords (coughing, sneezing, sick) in their status updates to determine which of your friends are prime suspects. Those suspicious of their friends can then quarantine them, sending a good-natured message that they will be withholding their in-person company until the sickness subsides.

“I came to Tool to be able to create work that combines interesting approaches to digital work with smart uses of technology. Most Facebook ideas are all about gaining friends and keeping in touch – Help My Friend Gave me the Flu – is the opposite. It works out who you should avoid! I like work that has a tone of voice and that is confident. Using all the Facebook data out there in a smart way we are able to give fans of Help a tool that, while primarily being a bit of fun, might also save someone from getting sick. Hopefully people will find it helpful this flu season.”


Client: Help Remedies
Title: “Help I Have the Flu”
Launch Date: January 2013

Digital Production Co: Tool of North America
Interactive Director: James Cooper
EPs: Dustin Callif, Brian Latt, Oliver Fuselier

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

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