Archive for January 8th, 2013

Doing Business at Fluid? Leave Lunch at Home

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Any great job comes with plenty of perks: paid vacations, great insurance, maybe even a health club discount. However, employees and clients who step into the Manhattan post-production supercenter housing Fluid, Butter, Mr. Bronx, and Platige Image get an extra special daily bonus: free, gourmet lunch head chef Gen Sato and sous chef Noah Cain. In a time of industry-wide austerity, the food freebies are a daily morale boost and fantastic recruiting tool, while also providing the ultimate welcome mat for outside businesses.

Every day, more than 40 people descend upon the kitchen (named Cindy Rivera after a confused girl who sent Fluid her head shots believing the studio was a casting agency for the Disney Channel) for an all-natural banquet-style meal, typically built around a meat dish with hot or cold vegetable dishes, a raw salad, and a starch.

In addition to daily lunches, Fluid also boasts several catered after work activities – including happy hours, poker nights and a monthly supper club. For variety, the chefs tackle a theme, like an Octoberfest spread with sausages or hand-made pretzels. Other times, ethnic food trends such as Vietnamese sandwiches or Singaporean street food dominate the menu.

“It’s a fun challenge to adapt recipes so they can feed dozens of people with widely different dietary needs, preferences, and food allergies at once,” noted Sato, who is responsible for following a tight budget without sacrificing quality. “I always try to make the lunch fun, nutritious and balanced.”

For Fluid and its neighbors, the lunches have become a central part of the office culture. “People get excited about what’s for lunch,” noted EP Laura Relovsky. “A lot of camaraderie comes out of the lunch time banter, as we can all sit down together and not have to talk about work.”

Outsider visitors have been similarly impressed. “They are usually stuck into getting take out,” explained Relovsky. “So, it is a nice change for them to get a freshly prepared meal. They are all big fans of the cuisine and the warm environment, which makes for happy, comfortable clients.”

The daily lunches weren’t always so exquisite. The lunchtime ritual only took a turn toward the homemade when Sato, then a hobby chef, offered to cook lunch for the entire staff. The one-time event quickly evolved into a frequent occurrence, and became a daily highlight of work life after Sato completed courses at the French Culinary Institute. Eventually, Fluid’s owners offered to build him a custom kitchen if he agreed to become their private chef. Cain, a globetrotting former admissions employee at the Harvard Business School, joined him earlier this year.

About FLUID:

Fluid, comprised of a team of award-winning editors, provides editorial services complemented by a family of in-house creative partners: graphics and CG from Platige; VFX, retouching, and finish from Wes Waldron; and audio post from Mr. Bronx, and original composition and sound design from Butter. All located in their Soho loft studios, this wealth of creative and technical resources allows for a uniquely collaborative environment.

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Tool and Leo Burnett Help Sprint Cut Out the Distractions

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In a spot directed by Tool’s Geordie Stephens, the new Drive First app from Sprint helps a texting teen stay focused on the road.


Client: Sprint
Spot Title: “Swarm”
Air Date: January 2013

Agency: Leo Burnett
VP CD, Copywriter: Ray Johnson
ACD, AD: Sam Taylor
SVP, CD: Mark Wegwerth
SVP, CD: Chris Cole
Producer: Rena Dusenbury

Prod. Co.: Tool
Director: Geordie Stephens
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

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a52 Smells the Roses with Nescafé

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What if you could take advantage of every opportunity you ever missed, all at once? The VFX team at a52 and Rock Paper Scissors editor Damion Clayton help Nescafé and twofifteenmccann explore this dazzling concept in a dreamlike :60 spot. “Reminders” follows a young father and husband as he strolls past a brick alleyway filled with every flower he never smelled, a radiant sky beaming with every sunrise he never watched, and more arresting moments in a series of increasingly surreal visuals – each progressing toward a heartwarming conclusion.


Client: Nescafé
Spot Title: “Reminders” :60 & :30

Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: James Robinson
Art Director: Nik Daum
Copywriter: James Robinson
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr / Tom Wright
Managing Director: Mike Parsons
Account Director: Zach Rubin
Account Supervisor: Juliana Mejia

Production Company: MJZ
Director: Blue Source (Leigh Marlen)
Director of Photography: Alejandro Martinez
Live Action Producer: Mark Hall
Production Designer: Roberto Bonelli

VFX Studio: a52
VFX Supervisor: Jesse Monsour
2D VFX Artist(s): Bruno Parenti, Steve Wolf,
Colorist: Paul Yacono
Associate Producer:
Producer: Daughn Godd Ward
Executive Producer: Jenn Sofio Hall, Megan Meloth

Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Ko Messiah
Producer: Toby Louie
Executive Producer: CL Weaver

Music Company: Human
EP: Millie Munro
Producer: Jonathan Sanford
Original Music: Human

Sound Design Company: 740
EP: Scott Ganary

Mixing Studio: Lime
Mixer: Joel Waters

About a52:

Established in 1997 as a destination for the latest high-end photoreal visual effects, a52 has become home to the industry’s most innovative and talented artists. What began as an extension of award-winning editorial company Rock Paper Scissors, and drawing on the talented directorial roster of Elastic, a52 is now a full-service studio in Santa Monica, led by industry leaders Patrick Murphy and Andy Hall. Best known for seamless visual effects integration, the studio consistently works with top directors, agencies and clients earning not only an Emmy for Outstanding Commercial achievement, but recognition from numerous award shows including: AICP, Andy, BDA, Belding, Clios, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.

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MPC Colorist Mark Gethin Grades Gus Van Sant’s Promised Land, Starring Matt Damon and John Krasinski

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When twice-Academy Award-nominated director Gus Van Sant (Good Will Hunting, Milk) was filming and then completing his new movie Promised Land in 2012, he enlisted MPC colorist Mark Gethin to define the broad panoramas, barrooms, and homesteads of the film’s country landscape. The feature, shot on film and written by Promised Land stars Matt Damon and John Krasinski, is an eco-conscious contemporary drama about a corporate energy salesman whose journey from farm boy to big-time player takes an unexpected detour when he seeks to drill in a small town, where the controversies behind “fracking” have divided a rural community.

Promised Land marks Gethin’s first feature as digital intermediate colorist. He worked alongside the film’s cinematographer, his frequent collaborator Linus Sandgren, who recommended the colorist to Van Sant following Gethin’s standout work in film and video for Adam Berg, John Hillcoat, Rupert Sanders, and Johnny Green.

“While Mark has teamed up with many top-flight directors, this is his first feature film grade, so we are all pretty excited with how it turned out,” commented MPC LA MD Andrew Bell. “Although Mark has a heavy workload in commercials, the creative partnership with Gus and Linus was too good to pass up.”

Van Sant, in an effort to capture an authentic portrait of the people and farmland of the rural Pennsylvania locations where the movie was made, tapped a range of Fuji Vivid and F64 Vivid film to achieve a look resembling classic Kodachrome stills. Gethin’s job was to seamlessly blend this varied footage into a unified vintage look that Van Sant sought.

“Gus and Linus had a strong vision of how they wanted the movie to feel,” noted Gethin. “Their references were old Leica or print photography, which lent a very authentic and beautiful feel to the characters and landscape without feeling nostalgic. As we defined the exterior shots, we found a sympathetic grade to the surroundings and their natural color, preserving as much detail as possible for each shot and location. It was extremely important that we take a subtle approach and not give the footage an overly stylized look.”

Focus Features released Promised Land nationwide Friday, January 4th.

About MPC:

MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC’s dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.

With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today’s media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients’ visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.

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Click 3X Expands Sales Team with Ramos Hire

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Click 3X has expanded its sales team with the addition of Shirley Ramos. A veteran of Pulse Music, Ramos’ background includes event planning, mortgage banking and business development. Her love of people, and a desire to connect the dots to help others make the New York-based Ramos an ideal fit for Click 3X’s ever-growing business.

About Click 3X:

Click 3X, and its interactive division ClickFire Media, create engaging film, TV, web, and branded content. Positioned at the intersection of entertainment, advertising, and technology, the studios work in tandem or autonomously. Click 3X shoots, edits, designs, animates and creates VFX; ClickFire Media brings those disciplines into the interactive space. Click operates a full service, 11,000 square foot state of the art studio in Manhattan outfitted with 70 fulltime staffers.

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Emily Malito joins Backyard as Head of Production

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Following the recent additions of directors Seth Townsend and Xander™, and partner Chris Zander, Backyard continues its expansion with the addition of Head of Production Emily Malito. A multi-talented production professional adept in both the broadcast and commercial arenas, Malito joins Backyard after five years at GO Film. Her past work as Producer includes hundreds of projects involving a wide range of top brands, ad agencies and respected directors.

“Emily is a perfect fit with our company,” states Backyard partner Blair Stribley. “We have a lot of new and exciting things happening here, and Emily is already bringing a fresh perspective and positive attitude to the Head of Production role with us. I think this is a great growth opportunity for Emily. We see her as an important part of our team helping to guide the direction of Backyard.”

Outside of traditional tv commercials, Malito worked on teasers for Showtime’s House of Lies and produced a series of PBS interviews, including Secretary of State Hillary Rodham Clinton, former New York Governors Eliot Spitzer and Mario Cuomo, and news and journalism icons Walter Cronkite and Don Hewitt. For this wide-ranging portfolio, Malito has filled a trophy shelf with Telly, Folio and New York Festival awards.

About Backyard:

We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations.

Backyard is led by President/Partner Blair Stribley, Partner Tom Duff and his Partners at Optimus, and new Partner Chris Zander. Backyard takes pride in its down to earth team and a collaborative approach that encourages loyalty and long-term relationships with clients.

For more information, please visit:

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Brazil’s WSDG Scores Three Simultaneous Soccer Stadium Hits

Prepping For 2014 World Cup AND 2016 Olympic Opening & Closing Events!

BELO HORIZONTE, BRAZIL: As soccer enthusiasm continues to sweep the globe, venerable stadiums are undergoing substantial upgrades to keep pace with 21st Century fan expectations. Renato Cipriano, Partner/GM, Walters-Storyk Design Group/ Brazil, reports the WSDG international team has completed work on the Mineirão Stadium renovation and remains actively involved with a second major stadium renovation project in Belo Horizonte, and a third in Rio de Janeiro.

The second largest sports arena in Brazil, the 62,160 seat Mineirão Stadium was originally built in 1965. When Belo Horizonte was named one of 12 cities to host the 2014 World Cup, the state government considered the event a landmark in the city’s development, one expected to generate benefits long after the World Cup is history. Officials immediately recognized the need for a significant Audio/Video and acoustics upgrade to enable the 45-year-old complex to comply with FIFA technical requirements.

“Coordinating three large-scale arena projects simultaneously is an Olympic-level challenge in its own right,” Cipriano explains. “Fortunately WSDG’s global offices have extensive experience in multi-task collaboration. Our U.S. and European teammates assisted us in providing accurate technical, acoustic, aesthetic and technological recommendations for all three stadiums in a timely and cost-effective manner.”

WSDG was retained to design the Acoustic Program and complete Audio and Video Systems for the entire stadium including all public areas, a total of 300.000 square meters (3,000,000 sq. ft). Mission specs encompass: Inclusive acoustical treatments, a comprehensive sound system, serving the soccer field, audience and, internal spaces such as VIP rooms, access areas, and offices; Video systems, including two large LED video walls (85 square meter/915 sq. ft.) each; Video displays throughout the stadium; And, fully integrated Audio and Video Control Rooms

“Our primary facility management concerns focused on the level of sound comfort and intelligibility in relation to the RT60 reverberation time required to meet stipulated FIFA STI mandates,” Cipriano says. “Our sophisticated simulation programs enabled us to assess and ‘auralize’ the entire complex. We identified extensive sound reflections throughout the arena and concluded that acoustical absorption be installed at the inner ring of the audience sector to achieve the required STI values. Speaker positioning was defined for the internal and external areas, and for numerous zoning maps, which can now be individually controlled for increased flexibility and security purposes. All specific audio and video systems, and control room speaker selections, were designed to meet FIFA requirements. Additionally, we recommended incorporating a Video Wall instead of a traditional scoreboard,” he adds.

Simultaneous to this extensive Mineirão assignment, WSDG Brazil is coordinating equally ambitious Audio and Video upgrades for Brazil’s largest sports venue, the Maracanã Stadium in Rio de Janeiro, which hosted 250 thousand fans for a KISS concert in 1983; And, for Independencia, a 25,000 seat arena built in Belo Horizonte in 1950. All three stadiums will host events for the 2014 World Cup. And, the Maracanã will also host the opening and closing events of the 2016 Olympics.

“We are extremely pleased to have been invited to lend our expertise to three formidable Brazilian stadium projects. The Mineirão Stadium opened officially on Dec. 21, 2012 with a concert performed by Brazilian Supergroup, Jota Quest, attended by Brazil’s president Dilam Rousseff. The first soccer game will be played there in February.

“Our ability to share the expertise of our associates in our European and U.S. offices enabled us to provide precise testing, exacting presentation drawings and meticulous system integration plans in an extremely efficient, and cost-effective manner,” Cipriano concludes.


1. Mineirão Stadium in Belo Horizonte, Brazil, Photo by Alberto Andri
2. Rendering, the Mineirão Stadium in Belo Horizonte, Brazil is receiving a complete audio/video and acoustical upgrade coordinated by WSDG
3. Mineirão Stadium in Belo Horizonte, Brazil, Photo by Alberto Andri
4. Rendering, the Maracanã Stadium in Rio de Janeiro will be completely renovated by 2014, in time for the World Cup. WSDG is coordinating the audio/video and acoustical upgrade for this project.
5. Rendering, Independencia, a 25,000-seat arena currently being renovated in Belo Horizonte, Brazil. WSDG is coordinating the complete acoustic, audio and video upgrade.


Walters-Storyk Design Group has designed over 3000 media production facilities in the U.S., Europe, the Far East and Latin America. WSDG credits range from the original Jimi Hendrix Electric Lady Studio in Greenwich Village to NYC’s Jazz At Lincoln Center performance complex, broadcast facilities for The Food Network, CBS and WNET, over twenty teaching studios for The Art Institutes around the US, and corporate clients such as Hoffman La Roche. Recent credits include Jungle City, NY’s major new destination studio; private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk, Beth Walters, and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications. WSDG is a seven-time winner of the prestigious TEC Award for outstanding achievement in Acoustics/Facility Design, including 2012 for Jungle City. WSDG maintains offices in NY, SF, Miami, Argentina, Brazil, Beijing, Germany, Mexico City, Spain and Switzerland.

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Hal Leonard Publishes Minding Your Business

A Guide to Money and Taxes for Creative Professionals

MONTCLAIR, NJ (January 8, 2013) – If there is anything a creative person tends to dislike more than talking about money, it’s talking about taxes. But paying attention to the business side of your art is important, and author and practicing CPA, Martin Kamenski, takes you by the hand and leads you through the tangled web of the IRS.

This book will end your fear of taxes and the IRS and help you lead the life you crave as a creative professional. The language is easy to understand for even the most number-illiterate. The author’s Chicago-based practice serves clients nationwide and offers artists and creative professionals the explanations they need.

Minding Your Business provides guidance about when to treat yourself as a business, including all important considerations before incorporating and shattering some of the most prevalent (and costly) myths existing in the artistic community.

Minding Your Business is suitable for any actor, writer, musician, dancer, photographer, director, model, visual artist, band, or production company. Kamenski has taken the very fine-tuned method of explaining taxes that made his practice successful and condensed it in a book that will pay for itself tenfold. The playing field is about to be leveled. Prepare to feel in control of your financial future!

About the author
Michael Kamenski is a practicing certified public accountant and president of Rockstar CPA. His practice focuses on individual and business clients in the creative and entertainment industries. Kamenski’s dual education in theater and accounting resulted in a dual life – an advisor who is both artist and business mind in one.

Please contact Music Marcom to receive excerpts, review copies or to arrange interviews with the author!
Music Marcom
Martina McConnon or phone: 610-577-4982

Minding Your Business
$19.99 (US)
Inventory #HL 00333713
ISBN: 9781458437853
Width: 6.0″, Length: 9.0″
118 pages
Hal Leonard Books is an imprint of Hal Leonard Performing Arts Publishing Group

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InfoComm International to host Future Trends Summit at ISE 2013

Eve-of-show gathering returns to provide actionable intelligence on markets, technologies and customer needs

For the third year in a row, InfoComm International will host a one-day Future Trends Summit the day before the Integrated Systems Europe 2013 tradeshow.

Running from 11.00am to 5.30pm on Monday 28 January, the Summit programme will be moderated by Clive Couldwell, Editor of AV Magazine.

In a departure from tradition, the day will be divided into three fresh and distinct segments. Part 1, Future Customer Needs, will comprise an end-user panel including AV users from a number of market sectors including corporate, education and healthcare. Part 2, Future of the AV Business and Market, will offer a glimpse into how the world of systems integration will look in 2015 and beyond. And Part 3, Future of AV Technologies, will provide an overview of the cutting-edge developments likely to impact on integration businesses in the years to come.

Scott Wills, CTS-D, CTS-I, InfoComm’s Director of International Education and Member Services, says the Summit holds a unique place within the conference and education programme at ISE.

“While other events deep-dive into a particular aspect of technology or a particular application, Future Trends takes a comprehensive look at our industry from a number of different viewpoints – consultant, integrator, end customer and more. We discuss market opportunities, disruptive technologies and outside threats, offering a complete picture of the future of AV to today’s business leaders.”

Aimed as in previous years at C-Level owners and managers, Future Trends promises not just industry insight, but actionable intelligence for delegates to take away from the day.

The programme will be driven by InfoComm’s 2012 Global Market Definition and Strategy Study (MDSS).

“If you are keen to get some input on how to position yourself or your company over the next three to five years, the Future Trends Summit is for you,” adds Wills.

“We will hear from end users in growing vertical markets about what their specific requirements will be in coming years; from some of the hottest industry experts about which markets will shrink and which will grow; from innovators positioned at the cutting edge of technology.”

Visitors are encouraged to register early. Pricing and more details about speakers can be found at:

Front Porch Digital Names Mark Pougnet as CFO

LOUISVILLE, Colo. — Jan. 8, 2013 — Front Porch Digital, the global leader in cloud-based content storage management (CSM) solutions, today announced it has appointed Mark Pougnet as its new chief financial officer. Pougnet will oversee the company’s finance and business operations as the company continues to grow and dominate the media-workflow space for migrating, managing, and monetizing content.

“Mark’s experience with fast-growing international technology companies and his background in storage and SaaS applications make him a perfect fit for Front Porch Digital,” said Mike Knaisch, Front Porch Digital president and CEO. “Our LYNX cloud-based platform and aggressive product development have put us on a path to continued and rapid growth. Mark is just the sort of operational business-minded CFO we need to guide us down that path.”

Pougnet has 30 years of experience in the financial and technology industries, where he has held executive financial and operational positions at several companies in diverse technologies. He has developed strong relationships with investors and bankers, has led multiple highly successful rounds of funding and M&A transactions, and has taken a company public. Pougnet holds a master’s degree in accounting and a bachelor’s degree in commerce from the University of Natal in South Africa, and he is a certified public accountant. Most recently, during a four-year tenure at Tendril Networks, he served as the company’s chief financial officer and then as its chief delivery officer.

Pougnet is based in Louisville, Colo., and reports to Knaisch.

Front Porch Digital specializes in video archive, migration, and online video publishing, supplying solutions that are at the heart of file-based workflows within the world’s best known media brands. Now, with the introduction of the LYNX(SM) platform, these solutions are moving to the cloud, enabling greater access, better availability, lower costs, and the highest possible security.

Front Porch Digital’s growing family of LYNX-based products and services includes LYNXdr, a secure cloud-based disaster recovery and long-term asset storage service for the media marketplace, from broadcast to government, and LYNXlocal, a plug-and-go appliance that simplifies connection to the cloud, delivers local content storage management capabilities, and acts as a platform for enhanced cloud communications.

More information about Front Porch Digital products is available at

# # #

About Front Porch Digital
Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Operating on-site and in the cloud, the company’s purpose-built software employs the latest technologies to deliver truly flexible and scalable media workflows. Solutions delivered by Front Porch Digital appropriately manage large and complex media files and workflows while ensuring optimal performance and utmost security. More information is available at

Photo Link:
Photo Caption: Mark Pougnet – Chief Financial Officer

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