Archive for January 3rd, 2013

Projection Studio Enchants the Parks Again

London UK based projection artist Ross Ashton, returned to Gateshead’s Saltwell Park for the Enchanted Parks 2012 event, with a beautifully imaginative large format show “Glass House” celebrating the work of Victorian stained glass artist, William Wailes.


The six and a half minute piece was projected on to the front face of Saltwell Towers, Wailes’ magnificent former home in the grounds of the Park, and ran every evening for the duration of the after dark experience.
It was accompanied by a soundscape created by Karen Monid and the whole work was designed from the start as an integral visual and audio narrative.
A single PIGI 6Kw projector with a double rotating scroller was used to project the images, fitted with a 25cm lens and located 35 metres away producing a 20 metre wide picture.
Challenging environmental conditions included temperatures down to -5ºC and 15 cm of snow on the ground, making it a tough working environment, but also added to the magic and ephemeral nature of the installation once up and running – which looked stunning!
“Glass House” juxtaposed the chemical reactions involved in the process of making stained glass against those of the Great Fire of Gateshead, which ripped through the heart of the city in 1854. The fire, though destructive, was followed by the rebuilding and regeneration of the city.
Ashton and Monid’s collaborative works are renowned for fusing specific themes and local history relevant to individual buildings with fabulously accessible and entertaining results.
Ashton commissioned locally based photographer Shaun Thubron to visit all the churches in the area which still have intact Wailes stained glass windows, including St Nicholas’ Cathedral, Newcastle and others, which he used as original materials for his PIGI artwork.
The audio script was derived from a number of mid 19th century resources including accounts of the Great Fire and printed documents from the 1851 Great Exhibition at Crystal Palace, which enthusiastically embraced Wailes’ work.
Extracts were chosen by Monid and read by a local community group, the Friends of Saltwell Park. These were additionally composed as multi-layered sound textures.
She also used multiple glass sounds and tones – both musically and as effects – including a rendition of local folk song, ‘The Waters of Tyne’.
The sound system comprised two KV2 EX12 speakers with playback via an Alesis HD24 hard drive, and all the original work was created and played back in stereo.
Ashton comments, “I was very proud to be involved in Enchanted Parks again this year, and very pleased with the results. The idea of bringing local history alive and reaching out to people in live installation like this is very exciting and rewarding”.
Enchanted Parks is organised by the Newcastle & Gateshead Initiative (NGI) and Magnetic Events.

Ross Ashton is an internationally renowned large format projection and video artist, whose innovative work has appeared on some of the highest profile buildings and canvasses worldwide.

Honda Civic Campaign Embraces the Spirit of Continuous Improvement

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Santa Monica, Calif., Jan.3, 2012 – Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda’s longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.

Santa Monica, Calif., Jan.3, 2012 – Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda’s longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.

“Our belief is that there are always new ways to improve, create and imagine which can be seen in the refreshed Civic, America’s best-selling compact car. The 2013 Civic is poised to beat customers’ expectations,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. “The 2013 Civic features extensive interior and exterior design upgrades, enhanced dynamics and new technology.”

The TV creative mixes found and original footage of real inventors, makers and explorers like those who created a laser keyboard and 4moms origami stroller aligned with Honda’s own engineering innovations such as the 2013 Civic, ASIMO®, HondaJet® and high-performance racing programs to express their shared passion for creativity and ingenuity.

“Honda has always been a company that embraces its customers and their passions, and this campaign is another great example of it. It’s a celebration of the challenging spirit inside all of us. We wanted to not only showcase Honda’s latest example of this philosophy, but embrace the other tireless dreamers and doers out there who share our way of thinking. It’s like one big, innovative group hug,” said Jason Sperling, SVP, group creative director at RPA.

Director of Photography, Ellen Kuras (“Eternal Sunshine of the Spotless Mind,” “Blow”), captured the innovators’ genuineness balanced with the beauty of the Civic. Spots are set to the music of Santigold.

Three Civic models (Sedan, Si Coupe and Hybrid) will be featured individually in three TV spots; a fourth 60-second spot features all three of these Civic models. The 60-second spot aired first during the Rose Bowl® game on Jan. 1. Spots will also air during primetime programming on ABC, CW, FOX, NBC, several cable networks and during NBA and NFL AFC Wildcard and Divisional games, as well as in nearly 60 markets during the BCS Championship.

A host of high-impact placements are planned surrounding the Grammy® Awards: two 30-second Civic spots will air in 60 top markets during the awards show, a custom gatefold print will run in “Entertainment Weekly” and a YouTube masthead takeover is scheduled the day after the show.

Honda will facilitate conversation around innovations that have made things better both for Honda and those featured in the Civic spots on multiple social media platforms, including YouTube, Facebook, Twitter, Pinterest and Instagram to help create buzz and curiosity around the innovations and the new Civic.

Three integrated print executions will run in a variety of publications throughout the first half of the year, including “ESPN The Magazine,” “Elle,” “Food Network Magazine,” “InStyle,” “GQ” and “People.” Digital creative will appear on home-page takeovers on Yahoo! and MSN, full-episode streaming and within “March Madness on Demand” and “NFL Everywhere”. In addition, a Civic-themed promoted Twitter trend ran before the 2013 Civic debut at the Los Angeles Auto Show in November.

Credits:

Client: American Honda Motor Co., Inc.
Brand: Honda Civic
Spot Titles: “Better/Launch,” “Better/Sedan,” “Better/Si Coupe”
First air: 1/1/13

Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
ACD, Art Director: Hobart Birmingham
ACD, Copywriter: Perrin Anderson
Copywriter: Rich Siegel
Art Director: Dana Markee
SVP, Executive Producer: Gary Paticoff
Senior Producer: Isadora Chesler
Assistant Producer: Whitney Young

Production Company: Gorgeous Inc.
Director/Director of Photography: Ellen Kuras
EP/Managing Director: Anna Hashmi
Line Producer: Suza Horvat

Editorial Company: Union Editorial
Editor (Launch, Sedan & Hybrid): Marco Perez
Editor (Si Coupe): Paul Plew
EP: Michael Raimondi
Producer: Joe Ross
Asst. Editor (for Marco Perez): Carla Blair
Asst. Editor (for Paul Plew): Eric Brodeur

Telecine: Co3
Telecine Artist: Mike Pethel
Online/Finishing: Method Studios
Artist/CD: Claus Hansen
EP: Robert Owens
Producer: Ananda Reavis

Animation (Logo/Ending): Buck
Creative Director: Ryan Honey
Producer: Emily Rickard
EP: Maurie Enochson
Animation (Opening “H”): Elastic
Producer: Jamie McBriety

Voiceover Talent: Jason Bateman
Music Track: Santigold “Disparate Youth” (instrumental)
Music Research: Good Ear Music (aka GEMS)

Research: Andrew Kahn
Final Mix: Margarita Mix
Mixer: Paul Hubtubise

Print Creative Credits

Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
ACDs: Perrin Anderson, Hobart Birmingham, Ron Berry
Art Director: Tim Hawkins
Photographer: Trevor Pearson
Digital Artist: Trevor Pearson
Sr. Art Buyer: Andrea Rosenfeld
Traffic Supervisor: Dion Chilliest
Print Production Manager: Donna Campione

About RPA:

RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA’s client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit http://www.rpa.com.

About Honda:

Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda will mark 30 years of producing automobiles in the U.S.1, which began with the Accord in Marysville, Ohio in November 1982. Having produced over 23 million vehicles in North America, Honda currently operates 7 major automobile manufacturing facilities in the region.

Connect with Honda:

Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com
Facebook: http://www.facebook.com/Honda
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Google+: https://plus.google.com/+honda

1Honda products are produced using domestic and globally sourced parts.

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Farmers Insurance Encourages Consumers to Start the Year Smarter with the Launch of Its New “It’s Smarter to Have a Plan” Advertising Campaign

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Los Angeles, Calif., Jan. 2, 2013 Farmers Insurance, one of the country’s leading insurers, will unveil its latest advertising campaign, “It’s Smarter to Have a Plan,” during this week’s series of college football bowl games.

Designed to help consumers become smarter about insurance by showing a number of important and practical insurance tips, the new campaign also reinforces Farmers Insurance’s position as a strong and experienced company with knowledgeable and industry-leading agents.

“At Farmers, we’re committed to making our customers smarter about insurance. We believe that knowledge is power and that we can help make consumers more confident about their insurance decisions,” said Mike Linton, Head of Enterprise Marketing for Farmers Insurance. “Our new campaign continues to place Farmers Insurance agents as the best-trained agents in the industry, ready and able to provide expert insight to consumers.”

The campaign, developed by the insurer’s agency of record, RPA, is a clear evolution of its current “University of Farmers” campaign, which features well-known actor, J.K. Simmons, as the clever and quirky Professor Nathaniel Burke.

In the new campaign, Professor Burke acts as a proxy for actual Farmers agents, helping consumers get smart about insurance, everyday risks and offering practical solutions. In an evolution from the current campaign, Burke will leave the confines of the University of Farmers campus to the real world where insurance meets the customer. Burke will walk with customers through a number of settings and will point out risks that a consumer might not have previously considered. In a departure from much of the industry’s current advertising, the focus of the Farmers campaign will be on helping consumers avoid problems. Rather than concentrating on price of coverage explanations, the campaign will feature helpful tips to empower consumers.

The TV spot that launches the campaign is called “Dog Bites” and features Professor Burke. He reminds consumers about the significant impact every day events, like dog bites, can have on their lives and the need to be adequately insured. For example, industry data shows that dog bites account for one-third of all paid homeowners insurance claims, while leaving empty boxes by the curb may be a sign to would-be thieves that there are new and expensive targets for them to burglarize inside one’s home.

As the campaign continues, additional spots will share relevant facts, preventative tips and interesting insights – demonstrating in a witty and approachable manner that Farmers Insurance and their University of Farmers-trained agents are committed to making consumers smarter about insurance.

Farmers Insurance Group of Companies is a leading U.S. insurer of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Insurance Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.

Credits:

Client: Farmers Insurance Group
Spot Title: “Dog Bites”
Air Date: 1/1/13

Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Group Creative Director: Pat Mendelson
VP, Creative Director: Tom Hamling
Art Director: Ben Tolbert
Copywriter: Chris Juhas
Art Director: Katie Carlile
Copywriter: Seth Prandini
SVP, Executive Producer, Content: Gary Paticoff
Senior Producer: Selena Pizarro
Assistant Producer: Ryan Radley

Production Company: Uber Content
Director: Fred Savage
Director of Photography: Peter Deming
Executive Producer: Preston Lee
Producer: Mark Hall

Editorial Company: Spot Welders
Editor: Dick Gordon
Assistant Editor: Paul Sabater
Executive Producer: David Glean
Post Supervisor: J. Patrick McElroy

Post Production Company: The Mill
VFX Shoot Supervisor: James Allen
Executive Producer: Sue Troyan
Producer: Jordan Sharon

Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov

Audio Post Company: Lime Studios
Audio Post Mixer: Rohan Young
Executive Producer: Jessica Locke

Title Design: Laundry! TV

Music Company: Elias Arts, LA
Composer/Arranger: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold

About RPA:

RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA’s client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit http://www.rpa.com.

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Pure Evil Music & Sound Goes National in 2012

Dallas– When Pure Evil Music and Sound Design launched less than four years ago, it quickly attracted clients exclusively from local agencies, and then soon began expanding its reach to Austin, San Antonio and Houston. Now the music house’s reputation is drawing work from across the country including New York, New Orleans, Kansas City, Chicago and Orlando.
Before Hasbro’s Furby became the must-have Christmas toy of 2012, Hasbro’s agency, UPROAR/NY, came to Pure Evil to create original music for the lovable little learning robot.
“UPROAR! was looking for a fun dance/pop sound that would stick in your head a la LMFAO,” said Pure Evil Senior Composer Gary Parks. “These TV and Web spots had to reintroduce Furby to the world so the music had to be memorable, contemporary and a little quirky—like Furby,” noted UPROAR! Chief Creative Officer Erik Nelson. “We loved Pure Evil’s final track.”
Louisiana’s largest agency, Peter Mayer, selected Pure Evil to compose original music for their latest national TV campaign for CentryLink Prism™ TV. “This is our second project with Peter Mayer and they are just great to work with,” said Parks. “Their creatives have a great feel for what they want the music to accomplish and they understand the music composition process.”
According to Peter Mayer Group Creative Director Joel Mooy, “Gary Parks and Aaron Rose (Composer/Engineer) gave us several solid demos right off the bat, and then our client gave us some new direction. The Pure Evil team quickly composed a new piece that thrilled our client and still delivered all the energy and feeling our creative team had hoped for.”
Back in Dallas, JRS/Dallas, selected Pure Evil to create original music for their latest TV and radio campaign for York Heating & Air. Pure Evil recorded voice-over by Gary Sinise via ISDN from Los Angeles and completed the score and mix.
“York is running these spots in the U.S. and Canada for two years, so the music had to be great,” said Robert Joiner, Principal/CD at JRS. “We’ve worked with Pure Evil before, so we knew we could trust them fully.”
The campaign won the 2012 Silver Telly.
Pure Evil Music and Sound Design is represented by Jack Reed Reps, jack@jackreedreps.com. The Executive Producer is Graham Hagood and Amy Aitken is Senior Producer.

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iStreamPlanet Announces New RTMP-Based Live Streaming Video Services

RTMP Services Open Up Live-Linear Opportunities for Traditional and Emerging Broadcasters

LAS VEGAS — Jan. 3, 2013 — iStreamPlanet, a leading provider of live and on-demand streaming video solutions, announced today that the company is adding new RTMP-based global acquisition, ingest, and publishing capabilities to its portfolio of live streaming video services. These new capabilities enable broadcasters of all sizes to target a rapidly growing audience tuning in to live content on IP-connected devices. The new services include the ability to acquire a live video source via single-bit-rate RTMP and output multiple-bit-rate RTMP streams, along with the ability to package RTMP streams in Apple(R) HTTP Live Streaming (HLS) for targeting iOS devices.

“IP-based RTMP acquisition helps to reduce the cost and complexity of live video streaming, and allows for content acquisition from practically anywhere in the world,” said Lou Greco, executive vice president of global sales and service at iStreamPlanet. “In addition to traditional satellite and fiber acquisition, these new IP-based offerings provide a comprehensive infrastructure to enable broadcasters to deliver live-linear streaming channels in addition to their on-demand and live event content.”

To utilize the RTMP live-video workflow, content providers simply push an RTMP stream to an iStreamPlanet-certified content delivery network (CDN). iStreamPlanet pulls the stream from the CDN for media processing, which includes output to HLS or RTMP streams with multiple bit rates, and publishing to a certified CDN for playback on multiple screens. A certified CDN can also serve RTMP streams such as Adobe(R) HTTP Dynamic Streams targeting Flash(R) playback.

“There are a number of efficiencies to be gained in adopting an IP-based video workflow,” said Colin Dixon, senior partner at The Diffusion Group. “For larger broadcasters, IP-based live video workflows accelerate their TV Everywhere strategy. New levels of cost-effectiveness will open up connected, live video streaming to a new market of emerging broadcasters and distributors.”

The new services are available now. More information is available at www.istreamplanet.com.

# # #

About iStreamPlanet
iStreamPlanet is a premier multiformat video-workflow solutions provider committed to bringing high-quality video experiences to multiplatform connected audiences around the world. With more than a decade of live streaming-video experience, iStreamPlanet has built a comprehensive offering of cloud-based video-workflow products and services for live and on-demand content. iStreamPlanet’s innovative approach has been chosen by the world’s leading sports, entertainment, and technology brands including NBC, Turner Broadcasting, Notre Dame Athletics, AMC Networks, AT&T, and Microsoft. Founded in 2000, the privately held company is headquartered in Las Vegas with offices in Redmond, Wash., and London. More information can be found at http://www.istreamplanet.com.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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Brandon Metcalf Chooses Carl Tatz Design PhantomFocus™ System

— Seattle-to-Nashville transplant Metcalf opens his new Destiny-Nashville studios on iconic Music Row —

Nashville, TN: “I had never heard anything like this in my life – monitors that were this accurate and enveloping,” quotes Seattle-to-Nashville transplant and multi-talented engineer/producer Brandon Metcalf about his initial listening experience of the acclaimed PhantomFocus™ System (PFS™) from Carl Tatz Design (CTD). Metcalf continues, “I could hear EVERYTHING – from 20Hz to 20Khz – the good, bad, and ugly, and because of that, I knew immediately that I wanted this precision monitoring tool in my new Nashville studio.”

Metcalf, whose recent projects include progressive acts such as Secondhand Serenade, Brooke Hogan, and The Classic Crime, moved his Seattle-based Destiny Studios into its new home on Music Row, in the heart of Music City, over the summer. Once settled, he quickly made preparation for his PFS.

He had been using the Barefoot MicroMain 27 monitors and was used to them, but after being so blown away by a different brand of monitors in a PhantomFocus System at another studio, he was a bit skeptical that the Barefoots could match their performance. “I assured him that they would and pointed him toward Tesla drummer Troy Luccetta’s studio, with his PFS/Barefoot MM27s, and that convinced Brandon that the combination would live up to his expectations,” recalls CTD founder and award-winning studio designer Carl Tatz.

“It’s all about the listening experience for us pro audio guys,” explains Tatz. “I have observed that once someone sits in the PFS sweetspot, all the testimonials, brochures and hype congeal into an a-ha experience. You can kind of see a light go on inside their heads as they are realizing what they have been missing and at the same time what they can now have.”

Concludes Metcalf, “No piece of gear is as valuable as the critical listening experience that the PFS provides. It’s the most important tool in my studio, and I couldn’t be more excited with how it turned out.”

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NETIA Products at BES EXPO 2013:

Radio-Assist(TM) 8.1 — Upgraded Radio Automation
NETIA will be showcasing the latest version of its powerful Radio-Assist(TM) range of digital audio automation software. Radio-Assist 8.1 will offer the same robust array of tools for streamlined end-to-end multimedia production, broadcast, and publication workflows, along with two significant new features: an integrated music-scheduling application and video editing capability. Users can access both new features from a single user interface.

NETIA’s Radio-Assist family of digital audio software programs covers each part of the production and broadcast workflow, allowing users to record, edit, or prepare a playlist. In addition to new browsing and publishing tools for full multimedia functionality, the software features tools for acquisition, sound-file editing, commercial and music production, newsroom systems, scheduling, multicasting, and administration.

Radio-Assist 8.1 will allow users to leverage built-in music-scheduling functionality. With music management tools integrated into Radio-Assist 8.1′s FederAll playlist preparation module, users will be able to automate playlist generation according to preset criteria, business policies, and a wide range of intelligent options for sequencing music.

The video editing tool now available within the Radio-Assist 8.1 interface complements the software’s Snippet and Snippet+ audio editing tools. Offering a convenient editing solution, this enhancement addresses the growing demand for radio broadcasters to provide video via their online portals. This simple and easy-to-use editing tool is available through the same GUI as the Snippet tool, providing a familiar utility that allows staff to produce video clips with very little training.

At BES EXPO 2013, NETIA will highlight further functional and technical enhancements that add to the value of Radio-Assist 8.1 in today’s radio broadcast operations.

Image Link: www.wallstcom.com/NETIA/RadioAssist8.zip
Image Caption: NETIA Radio-Assist(TM) 8

Content Management System
At BES EXPO 2013, NETIA will also be showing the latest version of its Content Management System (CMS) that allows users to manage all processes within the global production environment — from editing through post and distribution — through simple, easy-to-manage workflows and task automation, accessed through one unique and easy-to-use interface. With the NETIA CMS, users can connect all of their partners and vendors within a single production ecosystem, simplifying the sharing and managing of media assets.

The latest version of the CMS includes enriched features within its metadata management module, and its indexing and segmentation functionalities, while the new, enhanced GUI allows a greater number of fields to be personalized. In order to automate the description of audio and video content, NETIA CMS interfaces with third-party speech-to-text transcription systems. A multilingual thesaurus module available in this new CMS release ensures there are endless possibilities for describing content very precisely, in turn making it easier for users to access and retrieve specific content. Finally, the CMS includes an enhanced administration application that further simplifies system management.

Image Link: www.wallstcom.com/NETIA/CMS.zip
Image Caption: NETIA Content Management System (CMS)

Company Overview:

NETIA, a GlobeCast company, is a leading provider of software solutions that enable efficient management and delivery of content to today’s full array of media platforms. Relied on by more than 10,000 users in 200 installations in more than 40 countries, NETIA solutions allow content producers and owners to manage content from ingest to delivery, targeting multiplatform outlets including the Internet, VOD, IPTV services, and mobile devices.

NETIA provides content management solutions to major radio and television brands and to multimedia groups around the world. Clients include All India Radio in India, SBS and ABC in Australia, RAI Italy, France Telecom/Orange, MediaCorp Singapore, RTL France, Radio Globo in Brazil, RTM Malaysia, Radio France, the Associated Press, France Télévisions, TV Center Russia, and L’Équipe 24/24. NETIA has its headquarters in France, with offices in the United States, Paris, Rome, and Singapore, in addition to a global network of professional distribution partners.

All trademarks appearing herein are the property of their respective owners.

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MEDIA ALERT

What: New Davis & Sanford Pro Elite Tripod Now Shipping
Where: Order through Tiffen Global Dealer Network
When: Available Today

 
Hauppauge, NY – January 3, 2013The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture, and broadcast markets, today announced that the new Davis & Sanford® Pro Elite Tripod and Head models 5075-15 and 5100-25 are now shipping.
 
The new Davis & Sanford Pro Elite Series two-in-one spreader feature includes snap-in center support brace with boots for uneven ground plus adjustable ground spreader for maximum rigidity and a true fluid head design, providing shooters a system that performs flawlessly on both flat and uneven surfaces. The ergonomically designed lever offers shooters incredibly smooth pan, scan and tilt with counter balance control capabilities that support a wide range of camera weights. The variable quick release lets users easily fine-tune the camera balance.
 
Davis & Sanford Pro Elite Tripods Pricing and Specifications
The new Davis & Sanford Pro Elite tripods are offered through the Tiffen Dealer Network at a price point of 699.99USD for the PE 5075-15 model and 1099.99USD for the PE 5100-25 model.
 
Pro Elite 5075-15 — 75mm two-in-one video tripod w/ 5-15 fluid head
• Two-in-one spreader feature includes snap-in center support brace with boots for uneven ground plus adjustable ground spreader for maximum rigidity.
• All aluminum tripod legs, canopy and head structure
two-stage quick-lock leg clamping system
• Rapid action transport clips
• Spike feet or rubber feet option included
• 515 head has selectable four-position pan and tilt drag
• 515 head has selectable five-position plus zero counterbalance system
• 515 head has 80mm sliding camera plate range and bubble level
• Heavy duty ballistic nylon padded tripod bag included
 
Maximum Height: 64″ / 162.56 cm; Minimum Height: 23.6″ / 59.94 cm; Folded: 35.4″ / 89.92 cm
Mid Level Spreader: snap in w/ stationary 47″ / 119.38 cm floor diameter
Leg Diameter & Stages: 17mm & 25mm-2 stage
Quick Release: QR515, 80mm sliding range
Floor Spreader Diameter Min: 25″ / 63.5; Max: 41″ / 104.14 cm
Tripod Capacity 88 lbs, Head Payload: 2 lbs-15 lbs
Head Tilt & Pan: 4 step (0+3) Tilt Range +90 -75 degrees
Counterbalance: five steps (0+4) Bowl Diameter: 75mm
Box Size: 29″ x 9″ x 9″ / 73.66 cm x 22.86 cm x 22.86 cm; Master Pack: 4 pc; 30” x 19” x 19″ / 76.2 cm x 48.26 cm x 48.26 cm
Total Weight: 13 lbs. / 5.9 kg
Leg Lock Type: Flip
 
Pro Elite 5100-25 — 100mm Video Tripod w/3-25 fluid head
• Adjustable ground spreader for maximum rigidity
• All aluminum tripod legs, canopy and head structure
• Two-stage quick-lock leg clamping system
• Rapid-action transport lock
• Spike feet option included
• 3-15 head has selectable four-position pan and tilt drag
• 3-15 head has selectable three-position counterbalance system
• Head has mini Euro quick release plate and bubble level
• Heavy duty ballistic nylon padded tripod bag included
 
Maximum Height: 64″ / 162.56 cm; Minimum Height: 23.6″ / 59.94 cm; Folded: 35.4″ / 89.92 cm
Floor Spreader Diameter Min: 25″ / 63.5; Max: 41″ / 104.14 cm
Leg Diameter & Stages: 17mm & 25mm-2 stage
Quick Release: QR325
Leg Lock Type: Flip
Tripod Capacity 88 lbs / 39.9 kg, Head Payload: 2 lbs-15 lbs / 0.9 kg-6.8 kg
Head Tilt & Pan: 4 step (0+3) Tilt Range +90 -75 degrees
Counterbalance: 3 step Bowl Diameter: 100mm
Box Size: 29″ x 9″ x 9″ / 73.66 cm x 22.86 cm x 22.86 cm; Master Pack: 4 pc; 30” x 19” x 19″ / 76.2 cm x 48.26 cm x 48.26 cm
Total Weight: 15 lbs. / 6.8 kg
 
For more information about Davis & Sanford tripods, please visit http://www.tiffen.com/results.html?search_type_no=603&tablename=davissanford.
 
About Davis & Sanford
Davis & Sanford, one of America’s oldest, most respected tripod manufacturers, has been a major force in the advancement of modern tripod design for nearly 80 years. The company grew out of the renowned Davis & Sanford Photo Studio on Fifth Avenue in New York. Founded in 1892 it catered to members of New York’s high society, including such notables as Andrew Carnegie. In 1930, Davis & Sanford was re-established as a tripod manufacturer specializing in super-rigid, light- weight metal tripods that set a standard for the industry. That spirit of functional excellence, technical innovation, and outstanding value continues today, with the latest line of Davis & Sanford tripods.
 
About Tiffen
Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for over 70 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as multiple Emmy® Awards from the Academy of Television Arts and Sciences. Today, the company offers a wide range of products, which include: Tiffen® filters, Steadicam® camera stabilizing systems, Lowel® lights, Listec™ teleprompters, Tiffen Dfx® digital imaging software, Domke® bags, Davis & Sanford® tripods, Genustech® camera accessories, Zing® camera covers, Stroboframe® flash brackets, Saunders® professional trimmers, and Kodak Wratten® filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.
 
For more information on Tiffen, please visit: http://www.tiffen.com.
 
Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.
 
Press Contacts
Tiffen North America
Anya Oskolkova
Zazil Media Group
anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova
 
Janice Dolan
Zazil Media Group
janice@zazilmediagroup.com
(p) 617.817.6595
(skype) janicedolan
 
####

New Steadicam Merlin Bundle Includes Arm & Vest

What: The Steadicam Merlin 2 includes Arm & Vest
Where: Order through Tiffen Global Dealer Network
When: Available Today

 
Hauppauge, NY — December 27, 2012 — The Tiffen Company, announced today the availability of a special Steadicam bundle configuration – The Steadicam® Merlin® Arm & Vest. The new Steadicam Merlin Arm & Vest kit includes the Steadicam Merlin 2 camera stabilizing systems as well as the Merlin’s Arm Pin Kit and Vest, sold as one complete package. The new configuration offers a special discount over purchasing systems and components individually.
 
Together, the Merlin Arm and Vest increase your shooting options. The operator can ease the Merlin back against the body and shoot “handheld,” with both hands on the camera, and fly seamlessly back off the shoulder and continue moving. With practice, operators can fly the Merlin one-handed right off the mounting post during a shot (docking the arm to the vest with the other hand) and execute unique Merlin shot opportunities – ultra-low or ultra-high angles – and then slip it back onto the arm to continue the shot.
 
For more information about the Steadicam Merlin 2 Arm & Vest Unit System, please contact your local authorized Steadicam dealer:
http://www.tiffen.com/storelocator.html (domestic)
http://www.tiffen.com/intl_dlr_locator.html (international)
 
About Steadicam
The introduction of Steadicam in 1976 revolutionized the world of film and video. Over the past 3 decades, Steadicam has been an invaluable, dynamic production tool in the industry. New generations of Steadicam Camera Stabilizing Systems have been comprehensively redesigned to unleash endless creative possibilities. Tiffen offers you a complete line of state-of-the-art models to meet your film and video needs. Tiffen is committed to support the needs of the motion picture, broadcast and professional imaging industries with the latest state-of-the-art Steadicam technology to meet your film and video needs.
 
About Tiffen
Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for over 70 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as multiple Emmy® Awards from the Academy of Television Arts and Sciences. Today, the company offers a wide range of products, which include: Tiffen® filters, Steadicam® camera stabilizing systems, Lowel® lights, Listec™ teleprompters, Tiffen Dfx® digital imaging software, Domke® bags, Davis & Sanford® tripods, Genustech® camera accessories, Zing® camera covers, Stroboframe® flash brackets, Saunders® professional trimmers, and Kodak Wratten® filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.
 
For more information on Tiffen, please visit: http://www.tiffen.com
Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.
 
Press Contacts
Tiffen North America
Anya Oskolkova
Zazil Media Group
anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova
 
Janice Dolan
Zazil Media Group
janice@zazilmediagroup.com
(p) 617.817.6595
(skype) janicedolan
 
####

J3 Productions LLC Casts Its Vote for HRS Control’s UDC 400 On ABC’s Election Night Set

The broadcast and cable networks pulled out all the stops and spared no expense to deliver exciting, visually compelling coverage of Election Night 2012 – an evening which engendered a good deal of excitement on its own. J3 Productions LLC in Austin, Texas chose HRS Control’s UDC 400 (Universal Device Controller) to help feed content to a dynamic set designed for ABC’s Diane Sawyer and George Stephanopoulos, who were hosting from a studio at the epicenter of New York City’s Times Square.

J3′s John Mims selected the powerful, fully-customizable UDC 400 control surface to take a pair of Vista Systems’ Spyder X20 1608 systems through their paces as they fed imagery to a number of destinations. “The Vista Spyder and UDC are fixtures for each and every large show J3 Productions is involved with,” he says.

UDC 400 got Mims’s vote to control the Spyders feeding displays across ABC’s Election Night set. They included a seamless video wall, comprised of 17 60-inch Sharp monitors in a 9×3 configuration, which formed an atmospheric background for the anchors; seven 60-inch Sharp displays, which were rotated 90 degrees and joined to create a roughly 4:1 aspect ratio used a background image for a panel of expert political analysts; a Barco NX 4mm LED wall in a circular shape, which displayed an interactive map of national polling results; and an Everbrighten 5mm LED wall, which formed a header completely rimming the upper portion of the set.

“The UDC 400 works flawlessly with virtually zero delay when triggering commands,” notes Mims. “I have yet to see another such innovative, user-friendly control interface on the market. And I emphasize ‘user-friendly,’ because there are other control systems out there, but none match the flexibility and intuitive nature of the HRS Control platform.”

Mims says that, as a company, High Resolution Systems “pioneered in the industry with regard to their work on the Montage system and 300 series Spyders – they have an acute level of understanding at multi-destination and screen management. Now High Resolution has again pioneered by way of system and show control. I have been using UDC 400 since its inception and have had nothing but success with it. I have watched it grow into a very slick piece of technology.”

Mims adds that the people behind the UDC 400 have proved equally important to his success with the device controller. “The support I get from Drew Taylor and his team is top notch. I’ve developed lifelong friendships with HRS, as I have with Vista Systems. And they’ve been instrumental in my success as an operator.”

About High Resolution Systems
High Resolution Systems, a member of the Society of Broadcast Engineers is a company with a strong systems engineering and applications background. Its founders have decades of experience in the audiovisual rental and staging industry, broadcast applications, A/V installations and system design. This combined experience allows them to provide the highest possible quality solutions to its customers in the most efficient manner. For more information, visit www.hrscontrol.com.

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