Archive for December 24th, 2012

XL Events Supply Super Bright Projection at the BBC

When BBC One’s ‘The One Show’ was chosen to launch the BBC One Christmas line-up, they commissioned arts and technology collective seeper to produce a large scale projection on to the front of the BBC.

The projection was used to map seeper’s specially-produced promo film of the BBC’s upcoming Christmas shows including Strictly Come Dancing, Doctor Who, Miranda, and EastEnders on to the building in Wood Lane, west London.

In the weeks running up to the launch, seeper brought in XL Events to specify and supply the projection element of the project. Several meetings and site visits were required to select the most effective placement for the projectors.

With companies such as Network Rail and Marks and Spencer in the close vicinity, great consideration was taken as to how the rigging of the projectors would affect the neighbours of the chosen location, The Ugli Building.

The decision was taken to rig via The Ugli Building’s car park. Impact Productions provided a weather-proof structure on which the projectors were stacked. Hewden supplied a large crane which transported the projectors, each weighing 250kg, up to the platform at the top of the building.

To satisfy the requirement for a very high Lux output, XL Events specified the newest, brightest Barco projectors to achieve the 150m throw to the BBC building. Five Barco HDQ-2K40 units, each supplying 40,000 lumens of brightness, were used to project the image which was over 35 metres wide.

Line-up and content tests on the evenings prior to the launch were very successful with the full brightness on view. On the evening of the live broadcast, a blanket of fog appeared across west London, and gave the projection a cloudy diffusion which reduced some of the clarity of the image. The high brightness levels of the Barco 40k units, however, meant that the images were still fully visible on camera.

Mark Rooney, Project Manager for XL Events commented: “We’d like to thank seeper for the opportunity to work on this high profile project. As expected, the Barco projectors performed brilliantly. It was unfortunate that the weather absorbed a little of the brightness on the night, but luckily Evan Grant from seeper recorded a great video the previous evening so the full impact of the projection can be seen as intended. Great work Evan!”

To check out the video of the projection, visit: http://seeper.com/bbc-one-christmas-launch/

For more information on seeper, visit www.seeper.com. For more information on XL Video, visit www.xlvideo.com.

Show Photos courtesy of seeper

Waveplant Composer Joel Corelitz Blends Traditional and Non-Traditional Musical Elements For Sublime “The Unfinished Swan” Videogame Soundtrack




Recorded With A Full Orchestra, Evocative Score Perfectly Captures The Mood Of Acclaimed Game Designed For Sony Playstation


CHICAGO, IL – The new Sony Playstation 3 game “The Unfinished Swan” is all about exploring the unknown. The same is also true for composer Joel Corelitz of Waveplant Studios, whose personal creative journey with the project found him writing some 60 minutes of original music that blends traditional and nontraditional elements into a wholly original score.




“People in music often talk about film and TV scores as either being traditional or non-traditional, with non-traditional frequently being characterized as at odds with a classic, melody-based score,” Corelitz says. “I wanted to create something that felt like a mix of both, a blending of organic instruments and ambient sound design that would feel fresh ten years from now.”


Set in a mysterious black and white landscape that grows more colorful as the game progresses, “The Unfinished Swan” centers on a lonely 10-year-old orphan named Monroe who follows a swan that has stepped out of an unfinished painting and wandered off into a surreal, storybook-inspired kingdom. Each chapter brings surprises, new ways to explore the world, a host of bizarre (and sometimes dangerous) creatures and encounters with the eccentric king who built this empire.


Finding A Balance:
For Corelitz, who Is perhaps best known for his work in advertising and film/video installations, such as LOOM, the interactivity musical installation work for HP, as well as traditional ads for Dodge Dart, Pop Tarts and Kelley Blue Book, one of the key challenges centered on taking the game’s moody narrative and composing a score that didn’t sound too minor key. The goal, he says, was to use those emotions and build on them with music that also captures a sense of wonder at this strange world.


“There’s a sad backstory to the main character,” Corelitz explains, “and we needed to bring those emotions to the table, but it was equally important that we infuse the music with a sense of curiosity and playfulness.”


With that in mind, Corelitz’s score features an array of plucked acoustic instruments, such as harps, marimbas and violins, layered onto a bed of ambient sound design and ethereal synth tones. It’s a blend that effectively borrows from traditional film scorers and non-traditional mood purveyors.


“As you play the game, the music is constantly evolving,” Corelitz says. “It’s never quite the same no matter how many times you play. The music is not just background noise, it’s part of the world, it’s part of how you feel, how the character feels. We didn’t want those things to be separate, we wanted it to be all one experience.”


Recording In Nashville:
The music was recorded at Ocean Way Studios in Nashville, TN, and for Corelitz hearing his score performed live by both a 25-piece orchestra and a simple string quartet was a powerful moment.


“Ocean Way is an amazing studio housed in a 100-year-old gothic church,” Corelitz says. “Hearing my music performed by this orchestra in this studio was amazing. ‘The Unfinished Swan’ let me spread out creatively and flex musical muscles that haven’t used in awhile. It was an amazingly satisfying project to be a part of and I’m proud of what we accomplished.”


About Waveplant:
Led by Composer Joel Corelitz, Waveplant transcends classification in its design-oriented approach to composition – creating a seamless sensory experience. Fusing music and sound design, Waveplant produces audio for advertising, broadcast, gaming, film and live installations. Firmly believing that truly special projects deserve originality in every aspect of their creation, as well as the idea that being hired to work on something should never preclude the incorporation of heart and soul, Waveplant is a haven for original sound. For more information go to http://www.waveplantstudios.com


Web Resources:
Click here to hear Waveplant’s score for “The Unfinished Swan”:
http://www.waveplantstudios.com/The-Unfinished-Swan


Click here for more information about Waveplant:
http://www.waveplantstudios.com


Click here for a behind-the-scenes look at the making of “The Unfinished Swan” music:
http://youtu.be/H1ebugoPsP0

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