Archive for December 19th, 2012

Qube Cinema Delivers HFR 3D Technology for World Premieres of The Hobbit: An Unexpected Journey

Qube XP-I Server and Xi Integrated Media Blocks Used at Wellington and London Premieres


Burbank, CA: December 19, 2012 … Qube Cinema provided the High Frame Rate (HFR) server technology for the world premiere of The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), on the Titan XC screen at the Reading Courtenay theater in Wellington, NZ on Nov. 28. The Qube equipment was also used for the London premiere at the Empire Leicester Square on Dec. 12. The Qube XP-I server was chosen to stream a high bit rate DCP at 48 fps stereoscopic 3D to two Qube Xi Integrated Media Blocks (IMBs). The Hobbit: An Unexpected Journey is the first film to be distributed at this new higher frame rate, among all of the standard formats.


HFR 3D exhibition is now a reality and audiences around the world will be able to enjoy the stunning digital imagery of Peter Jackson’s The Hobbit: An Unexpected Journey for themselves. Qube Cinema was tapped to provide technology for the premiere screenings thanks to the industry-leading HFR and high bit rate capabilities of the Qube XP-I server and Qube Xi IMB. The system streamed a single DCP of the film at 48 fps with a bit rate of 450 Mbps to dual synchronized Qube Xi IMBs in two Barco DP2K-32B projectors, along with 7.1 audio channels (in Wellington) and Dolby Atmos sound (in London).


“We are thrilled to be partnering with Warner Bros. Pictures, MGM and New Line Cinema in this groundbreaking work on The Hobbit films,” said Rajesh Ramachandran, president and CTO of Qube Cinema. “Cinema just made the next big leap into the future, at a high frame rate.”


Qube first demonstrated its HFR 3D, multi-IMB synch technology at CinemaCon in Las Vegas last May. The Qube XP-I server is capable of streaming a single DCP at up to 1,000 Mbps to two synchronized Qube 4K Xi IMBs in two projectors. This means that a single XP-I server can be used to exhibit 3D content at up to 60 fps per projector. This HFR 3D system offers a simplified experience for projectionists because all the data is ingested once and then fed to the two synchronized IMBs.


The Hobbit: An Unexpected Journey opened in North American theatres on Dec. 14, 2012.


About The Hobbit: An Unexpected Journey


From Academy Award®-winning filmmaker Peter Jackson comes The Hobbit: An Unexpected Journey, the first of a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien. The three films tell a continuous story set in Middle-earth 60 years before The Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in the blockbuster trilogy that culminated with the Oscar®-winning The Lord of the Rings: The Return of the King.


The screenplay for The Hobbit: An Unexpected Journey is by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro, based on the novel by J.R.R. Tolkien. Jackson also produced the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers.


New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a WingNut Films Production, The Hobbit: An Unexpected Journey. All three films in The Hobbit trilogy, also including The Hobbit: The Desolation of Smaug and the final film, The Hobbit: There and Back Again, are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.


About Qube Cinema, Inc.


Qube Cinema, based in Burbank, CA, is an international manufacturer of digital cinema technology and mastering solutions. A subsidiary of Real Image Media Technologies, Qube Cinema draws on decades of experience in cinema and holds a leadership position in the transition from analog to digital technology. The company is committed to creating a seamless digital cinema environment for exhibitors, filmmakers and postproduction companies with DCI-compliant products that are flexible, reliable and highly cost effective. Qube Cinema’s product lines include the Qube XP series of servers, QubeMaster software solutions, Qube Keysmith KDM generation and the Qube Xi 4K Integrated Media Block. For more information, visit Qube Cinema at www.qubecinema.com.

Dataton to usher in a new era of innovation at ISE 2013

New headquarters, 40th-anniversary celebrations and much, much more!

Dataton, the world-renowned manufacturer and developer of presentation and show-control products, ushers in a new era of innovation and creativity at the 2013 edition of Integrated Systems Europe. The company’s latest products, marketed as additions to the WATCHOUT suite of multi-display production and presentation software, will be showcased on Dataton’s biggest ISE stand so far.

While the exact nature of the products to be showcased at ISE remains a closely guarded secret until the show opens its doors on January 29, Fredrik Svahnberg, Dataton’s marketing director, comments: “We have continued to update WATCHOUT this year with new features such as 3D stereoscopic playback, live video streaming, interactivity, and multiple languages. What we are going to show at ISE marks the start of a major move forward.”

On the first day of ISE 2013, Dataton will host a booth party at 17:00 on stand 7-K175 to celebrate its 40th year in business and the Swedish-based company is promising plenty of Scandinavian hospitality.

Maintaining its support for education programmes in the pro-AV space, Dataton will also present an InfoComm University™ session in ISE’s Education Zone. Titled ‘Multi-Image Projection Techniques’, the session will be delivered by Svahnberg and will be held at 10:00am on Wednesday, 30 January. Like all InfoComm University content, the session will be vendor-neutral and free of sales pitches.

Finally, ISE 2013 will be the first major AV tradeshow that Dataton has planned from its new corporate headquarters at Mjärdevi Science Park in Linköping, Sweden. Construction of the purpose-built HQ, designed by award-winning architect Petra Gipp, commenced in the summer of 2012.

Dataton will exhibit on Stand 7-K175 at Integrated Systems Europe at the Amsterdam RAI from 29-31 January 2013.

www.dataton.com

jumP’s Luis Moreno Cuts Maroon 5’s ‘Daylight’

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When Maroon 5 set out to create a video for Daylight, a soulful song from their Overexposed album, they ditched the studio format in favor of footage delivered by their fans from all over the world. Partnering with Director Jonas Åkerlund, jumP Editor Luis Moreno took on the Herculean task of paring the countless confessions down into a moving 9:00 story. Moreno notes, “In trying to tell their stories I felt it was imperative to represent the fans with the utmost respect.” Dicing a torrent of admissions of love, fear, sorrow and hope with footage of birthday parties, minor athletic events, puppies and family reunions, Moreno expertly weaved the moments that hold people together.

Credits:

Artist: Maroon 5
Title: “Daylight”
Air Date: December 2012

Production Co.: Serial Pictures
Director: Jonas Åkerlund

Editorial Co: jumP
Editor: Luis Moreno
Assistant Editor: Adrianna Merlucci

about jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.

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Swedish Film Institute Chooses Front Porch Digital’s DIVArchive(R) V7.0 With Open-Source Formatting for Long-Term Film Preservation

ANNECY, France — Dec. 17, 2012 — Front Porch Digital, the global leader in content storage management (CSM) solutions, today announced that the Swedish Film Institute (SFI) is using a DIVArchive(R) V7.0 CSM system to store digital masters of all films it currently subsidizes, as well as its legacy archive of approximately 8,000 Swedish films going back to 1897. DIVArchive V7.0′s open Archive eXchange Format (AXF) technology helps SFI accommodate any storage format and protect against changes in the formatting landscape.

“When Swedish cinemas eliminated 35mm film to go all digital this year, it meant we started archiving digital masters rather than prints, so we had to buy a system that could enable us to store and manage large amounts of data,” said Lars Karlsson, IT project manager at SFI. “DIVArchive is built for just that purpose by a company with many years of experience in dealing with the issue of storing digital data for film, which is different from other types of digital data.”

SFI, Sweden’s national film archive charged with preserving the country’s film heritage, chose DIVArchive V7.0 not only because of Front Porch Digital’s extensive expertise in the area, but also because it incorporates AXF technology. Using the non-proprietary, media-independent storage format ensures that SFI will be able to access and store any type of video data, no matter what the structure or physical carrier.

“The open-source AXF storage format protects our investment because we won’t be relying on a single vendor or storage method in the future,” said Karlsson. “We will always be able to retrieve the data regardless of what happens to the company that created the format or to the storage platform itself.”

SFI will employ a SAN disk, which will act as a source and destination for the archiving. The DIVArchive system will take legacy files from the SAN disk, convert them to AXF format, move them to a tape library, and copy them to a second tape library — which will be a backup for the first. The company will begin building this workflow as soon as the SAN disk is in place. The plan is to link DIVArchive with the SFI film database and all its metadata. Anyone who works at SFI can access the database, and several of them can add information to it. There is also a Web version with searchable content for anyone with Web access.

“SFI is one of the first film archives to include digital archiving — rather than physical tape — in its core business,” said Rino Petricola, senior vice president and managing director of Front Porch Digital International. “By using DIVArchive V7.0 and open-source AXF as a long-term preservation format, SFI is poised to handle any file format that exists now or in the future.”

DIVArchive is Front Porch Digital’s CSM system, the software layer that connects storage to video applications and equipment. The latest version, DIVArchive V7.0, supports complex DPX packages and enables video-like operations on film-carried content, making the solution desirable for film production and postproduction applications. The system is the first of its kind to implement the new open-source AXF technology developed by Front Porch Digital to protect, preserve, and facilitate the exchange of content among storage systems, today and for the future. DIVArchive V7.0 has the unique ability to interconnect every element of operations from archive to production to transmission.

More information about these and other Front Porch Digital products is available at fpdigital.com.

# # #

About Front Porch Digital
Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Operating on-site and in the cloud, the company’s purpose-built software employs the latest technologies to deliver truly flexible and scalable media workflows. Solutions delivered by Front Porch Digital appropriately manage large and complex media files and workflows while ensuring optimal performance and utmost security. More information is available at fpdigital.com.

Photo Link: www.wallstcom.com/FrontPorch/DIVArchiveinRack.zip

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Filmworkers Nashville Applies Finishing Touches to Faith Hill’s “American Heart”

Adam Little edits and Jimmy Cadenas grades new video directed by Trey Fanjoy.

NASHVILLE—December 19, 2012— Filmworkers provided editorial, color grading and other post-production services for American Heart, the new music video from country music superstar Faith Hill. Adam Little edited the video, which includes a dance duet between Hill and 10-year-old sensation T.J. Jones. Working simultaneously with Little, colorist Jimmy Cadenas performed color grading, applying the final polish to the video’s rich, playful, All-American look. more

DiaQuest ProductionLink Now Available at ASSIMILATE Online Store

Software Plug-In Earns Positive Feedback from SCRATCH Customers

EMERYVILLE, CALIF.– DiaQuest Products, a software development firm with a focus on the video and film industries, today announced that ProductionLink for ASSIMILATE SCRATCH, a plug-in that adds Avid® Interplay to the SCRATCH® list of available render formats, is now available at the ASSIMILATE online store. The new plug-in received positive responses when demonstrated at the ASSIMILATE SCRATCH User Group NYC meeting in October in New York, as well as the ASSIMILATE User Group LA last month in Los Angeles.

SCRATCH is integral to some of the most demanding post-production and dailies DI workflows for motion pictures, independent features, and episodic television. ProductionLink provides a reliable, seamless connection that allows content to be published directly to the Avid Interplay production asset management (PAM) system. Once installed, ProductionLink features appear within the SCRATCH user interface.

“SCRATCH has earned its reputation as one of the most flexible DI products in the industry because of its seamless extensibility via industry standard plug-ins,” said Steve Bannerman, vice president of marketing at ASSIMILATE. ”The new ProductionLink for ASSIMILATE SCRATCH plug-in is a perfect example. ProductionLink streamlines what used to be a tiresome process of transferring files into Avid Interplay. It’s a great plug-in that handles everything automatically through the SCRATCH user interface, so artists love its simplicity and elegance. We’ve received very positive feedback from customers around the world, because artists immediately see how ProductionLink improves their workflow.”

ProductionLink adds the file organization and metadata capabilities of Interplay to established SCRATCH workflows automatically. The plug-in exports Avid Mediafiles DNxHD® MXF OP-atom video files and individual PCM MXF OP-atom audio channel files that are fully compliant with Avid file formatting and folder organization, so saved files can be used immediately in Media Composer™ and other Avid applications.

DiaQuest also offers ProductionLink for Adobe Creative Suite. Both products are available for Mac and Windows systems and are also available through DiaQuest Direct, the company’s online store, as well as select system integrators and Adobe and Avid resellers. ProductionLink for Adobe Creative Suite is also available through Adobe Exchange, which is accessed through the Creative Suite 6 application. For more information, contact DiaQuest at (510) 547-4544 or visit www.diaquest.com.

About DiaQuest:

Based in Emeryville, Calif., DiaQuest Products LLC has been developing mission critical software for the video, film, and broadcast industries since 1982. The company develops software as an OEM for several manufacturers, as well as custom software tools for a variety of clients. In addition to software development, DiaQuest provides professional-level support of related software and hardware products. Find out more at www.diaquest.com or call (510) 547-4544.

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Madbits Momentsia New iPhone Photo App Makes Picture-taking as Powerful as the Memories it Captures

Miami, FL – December 19, 2012 – Madbits, experts in human interfaces for the visual world, today announced the availability of its new iPhone photo app Momentsia. The photo app to trump all photo apps, Momentsia’s simple-to-use features are designed to let creativity flow naturally, allowing iPhoneographers to artfully express their experience through beautiful collage compilations. Users simply select one of Momentsia’s colorful “Mondrian” style collage layouts and snap photos into position by either tapping directly on the screen to capture the current moment or browsing their iPhone Camera Roll library to pair moments from yesterday with those of today. Vivid collages are created instantly and easily shared via Twitter, Facebook and Instagram, or saved to the Camera Roll. You are not longer limited by “camera button.”
 
“You achieve an ultimate creative sense with speed never attained before,” comments Clement Farabet, chief scientist, Madbits. “The essence of one special moment can’t be captured in a single image, and photos lose their effect when you have to flip through too many of them. With Momentsia, iPhoneographers can better express their experience by combining photos instantly into a single, fully enriched collage, using an app that operates the same way their mind does. We’re so excited to see what people will create with the power of Momentsia.”
 
Why You Need Momentsia
• Interface is simple, fast and intuitive
• Tap directly anywhere on screen to take picture
• Capture the full essence of a moment and share within seconds; never create a collage after the fact
• Artful interface enhances on-the-go creations
• The first camera app that works at your brain’s speed, never slower
 
Momentsia Top Features
• Pre-customized “Mondrian” colorful layouts with two to 20 tiles
• Single shot mode available
• Infinite color sets
• Tap anywhere on the screen to capture images with flash or no flash, or populate tiles by importing images directly from the Camera Roll
• Share Momentsia on Twitter, Facebook, Instagram, email and Camera Roll
• Portrait and landscape layouts
• Ability to use front or back camera
• Select background frame colors
 
Quick Start Guide:
• Select Momentsia Collage by tapping on icon
• Tap on desired layout to activate the camera; tap again to capture the moment or browse your camera roll to select a favorite saved image
• Repeat with additional collage tiles until satisfied
• Tap share button and select the destination – Facebook, Instagram, Twitter, email or iPhone Camera Roll
 
About Momentsia
Momentsia in iTunes
 
About Madbits
Madbits is revolutionizing analysis and access to photos and videos, using artificial vision and cognitive sciences applied to real world applications. Formed with world class experts in machine learning, real time vision recognition, human interface and proven business delivery, the company is ideally positioned to conquer new markets created by the inflexion points in the imaging marketplace and the explosion of content created with mobile and other devices. Visit www.madbits.com for more information.
 
Press Contacts
Anya Oskolkova
Zazil Media Group
Anya@zazilmediagroup.com
(p) 617.817.6559
(skype) anya.oskolkova
 
Megan Linebarger
Zazil Media Group
Megan@zazilmediagroup.com
(p) 617.480.3674
(skype) megan.zazil
 
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iStopMotion for iPad 2 Is Here and You’re Going to Like the Sound of It

Marking 10 years of stop motion innovation, Boinx gives the gift of audio this holiday season with its new release of iStopMotion for iPad 2; Boinx offers special pricing on iStopMotion for iPad (4.99 USD) and iStopMotion for Mac (19.99 USD) to celebrate
 
Puchheim, Germany – December 19, 2012 – Arriving just in time for the holidays, iStopMotion for iPad 2 gives moviemakers of all ages and skill levels new audio tools to make their animations sound even better. New iStopMotion audio capabilities mimic the ingenuity of the platform that hosts it, the iPad, providing a variety of ways to incorporate sound and flex your creative genius.
 
In the 10 years since we launched iStopMotion for the Mac, we have crossed boundaries and pushed ourselves and the available technology to the limit,” said Oliver Breidenbach, CEO, Boinx Software. “From its inception in 2002 to the latest incarnation, iStopMotion has captured people’s imagination and garnered critical acclaim. Being named one of the Best Apps of 2012 by the Mac App Store is proof that creating stop motion movies is more relevant and popular than ever, and that makes us very proud. The launch of iStopMotion for iPad 2 is the next step in our success story, adding the second most important moviemaking feature to the app – sound. What is a movie without sound, after all? To top it all off, we’re celebrating 10 years with 10 days of insane discounts for iStopMotion for iPad and iStopMotion for Mac.
 
No matter where it comes from – iTunes, Dropbox, the highly popular music website SoundCloud or another iPad app – iStopMotion for iPad 2 provides the workspace and toolbox to manage audio easily, including a sound waveform in the Timeline. Users can record soundtracks directly in the app before capturing animations, dub them after the fact or import pre-recorded soundtracks. The brand new Navigator displays the complete animation at a glance, letting moviemakers scrub through frames easily. With better control and more sound effects, users can convey the full emotion of their animation whether it is a drama, comedy or thriller.
 
New Features in iStopMotion for iPad 2
 
Step Inside the App and Get Lost in the Music

Animators can now record audio right inside iStopMotion for iPad, either before capturing frames or after while watching the clips play back. Already have the script written? Record it into iStopMotion for iPad 2 then animate frames to the soundtrack. Or work vice versa. The app provides ultimate control over recording, including an option to limit the sound bite to the length of the current clip and an audio reader displaying the audio signal coming into the iPad. By default, the app uses the iPad’s built-in microphone, but animators can use any microphone or other sound input device compatible with the iPad. Preview the sound to ensure it’s just right, then enjoy watching and listening to your original masterpiece.
 
An Endless Supply of Audio
With music libraries overflowing with songs, a multitude of programs to create original music and sound effects galore available on the Internet, we’re inundated with sound. Now, iStopMotion for iPad provides even more ways of importing those external audio files into a stop motion animation or time lapse film. In addition to pulling in music from the iPad’s Music Library, animators can import music or a pre-recorded soundtrack from Dropbox or SoundCloud, or copy audio files prepared on a computer to iStopMotion for iPad 2 via iTunes File Sharing. iPad pros can even use a separate app, like djay from Algoriddim, to create audio and open it in iStopMotion.
 
Help Along the Way is Music To Your Ears
Getting started, iStopMotion for iPad’s “Working with Audio” guide will assist all moviemakers with adding in sound, whether they’re recording audio within the app or importing it from one of its many sources. After audio is recorded, an audio waveform appears on top of the animation’s timeline. With a visual representation of their movie’s sound, animators can easily recognize significant events in the soundtrack, making it easy to match sound with the animation. Imported audio files are automatically stored in iStopMotion for iPad’s audio library for future use.
 
Get the Full Picture With a Brand New Navigator
iStopMotion for iPad 2 now features a Navigator in addition to the classic Timeline, which displays the full animation from start to finish at a glance. Animators can click and drag the Navigator’s slider to scrub through clips or quick-jump to specific scenes by tapping the desired section. The Navigator can also be hidden to provide a larger workspace for animating.
 
iStopMotion for iPad 2 SPECIAL Pricing and Availability!
To celebrate the 10 Year Anniversary of the iStopMotion product family, for a limited time only, iStopMotion for iPad 2 is available from the App Store for just 4.99 USD (regularly 9.99 USD) or as a free upgrade for existing users. Its companion app, iStopMotion Remote Camera, is also available now from the App Store for free. Give the gift of animation by gifting iStopMotion for iPad 2 to friends and family. iStopMotion for the Mac is also on sale for just 19.99 USD. But hurry! Special pricing for both apps ends December 28th!
 
Members of the media are invited to review iStopMotion for iPad 2. For more information, please contact Anya Oskolkova at anya@zazilmediagroup.com.
 
About Boinx Software
Boinx Software Ltd. is located in Puchheim, near Munich, Germany. Boinx Software develops award-winning animation, video production and photography software for the Mac® platform and iOS devices including the iPhone, iPad and iPod. Boinx iStopMotion, available for Mac and iPad, is the leading solution for stop motion animation and time-lapse capture, used by many thousands of enthusiastic animators at home, in schools, in advertising agencies and professional animation studios. iStopMotion for the Mac was named one of the Best Apps of 2012 on the Mac App Store. Boinx FotoMagico, winner of two Apple Design Awards – “Best Mac OS X Leopard Graphics and Media Application Runner-up 2008” and “Best Mac OS X User Experience Runner-up 2006” – is a presentation tool for professional photographers. BoinxTV, winner of the “Apple Design Award 2009,” is revolutionary live production software that turns any Mac into a TV studio. Boinx PhotoPresenter, winner of the Apple Design Award 2005 “Best Mac OS X Student Product,” is a quick slideshow tool with a variety of pre-built templates. Boinx Mouseposé is the indispensable mouse pointer-highlighting tool for users developing presentations, training or demos. You Gotta See This! is Boinx’s iPhone app that works off of 4th generation gyroscope technology to create amazing 360-degree photo collages. LightLoupe for the iPad provides photographers with an on-the-spot analysis of the technical quality of their photos and VGA connection capabilities for viewing photos on the big screen.
 
Follow @boinxsoftware on Twitter and Facebook.
 
For more information, please visit the Boinx Software website.
 
Press Contacts
Zazil Media Group
Anya Oskolkova
Anya@zazilmediagroup.com
(cell) +1 617.817.6559
(fax) +1 617.812.7683
(skype) anya.oskolkova
 
Zazil Media Group
Megan Linebarger
Megan@zazilmediagroup.com
(cell) +1 617.480.3674
(fax) +1 617.812.7683
(skype) megan.zazil
 
####

Brickyard VFX “Winter-izes” Environment for GMC

Santa Monica, CA – Brickyard VFX recently “winter-ized” the hero car reveal for the GMC Sierra holiday campaign via Leo Burnett, turning a desert landscape into a seasonally snow-covered expanse. You can view the entire spot here: http://www.youtube.com/watch?v=SX6nqIDqqTA

The final shot of the truck was originally shot in the warm light of summer. The Brickyard team, led by VFX Artist Mandy Sorenson, created a digital matte painting of a snowy environment, utilizing a photoreal CG snow plate created by Brickyard’s Head of 3D, David Blumenfeld. Brickyard artists then tracked the encircling camera move and composited the CG snow plate onto the original plate using blending techniques to achieve a truly organic look. Additionally, the Brickyard team used a CG model of the Sierra to digitally replace the reflections on the truck to mirror the new snowscape environment. Sorenson completed the composite with a sky replacement and cold-toned color correction to complement the snow.

“This was a fun project and a great opportunity to flex our muscles in several areas – intricate environmental matte painting and compositing, and subtle yet detailed 3D car work that would appear as if the vehicle was shot in that environment,” said Brickyard Executive Producer Jeff Blodgett. “We’re very proud of the realism we achieved.”

About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.

# # #

Credits:

Client: GMC

Agency: Leo Burnett
Executive Creative Director: Steve Chavez
Creative Director/Writer: David Charlton
Creative Director/Art Director: Diane Schomer
Executive Producer: Jennie Hochthanner

Production Company: @radical.media
Director/DP: Jeff Zwart
Executive Producer: Donna Portaro
Producer: Susan Sullivan

VFX: Brickyard VFX, Santa Monica
Head of 3D: David Blumenfeld
VFX Artist: Mandy Sorenson
VFX Artist: Chris Sonia
VFX Artist: Evan Paras
Producer: Linda Jackson
Executive Producer: Jeff Blodgett

Integrated Microwave Technologies, LLC (IMT) Announces Peruvian Distribution Partnership With Integracion Digital Omega SAC (Omega Systems)

Full Broadcast Catalog and Training Support Now Available Throughout Peru

MOUNT OLIVE, NJ, DECEMBER 19, 2012 – Integrated Microwave Technologies, LLC (IMT), a Business Unit within the Vitec Group’s Videocom Division, and a leader in advanced digital microwave systems serving the Broadcast, Sports & Entertainment and MAG (Military, Aerospace & Government) markets, announces the formation of a major non-exclusive distribution partnership with Integracion Digital Omega SAC (Omega Systems) throughout the country of Peru.

“We are very happy to announce this distribution agreement with Omega Systems, which is IMT’s first official venture into Peru and the Andean region,” says Integrated Microwave Technologies Divisional Chief Executive Stephen Shpock. “As a company focused on supplying new digital technologies to its customers, Omega Systems will be a vital asset in bringing IMT’s wireless gear to the Andean broadcast market.”

Under the agreement, IMT will make its full broadcast catalog available to Omega Systems. In addition, IMT will work closely with Omega to train its sales staff on the full catalog of equipment and help Omega pursue digital microwave opportunities in the region.

“We are thrilled to partner with IMT in order to bring its products to the Peruvian marketplace,” says Omega Systems’ General Manager Walter E. Gil. “By distributing IMT’s state-of-the-art equipment and technology, we are able to provide Peruvian broadcast clients with high-quality, extremely reliable digital microwave solutions. We have an aggressive plan of product expansion for our clients in Peru and we are confident with IMT’s proven professional commitment, support and superb technology, to make our plans happen.”

Omega Systems’ first purchase under the agreement consisted of two of IMT’s tried and true ChannelMaster 7 systems for Peruvian broadcaster, Frecuencia Latina, who was looking for a reliable portable microwave solution. ChannelMaster 7’s portable parabolic antennas with quick connect allow for a very fast deploy solution for the station.

“Frecuencia Latina is the first broadcaster in Peru to be using digital microwave and our hope is that their satisfaction with the equipment will lead other stations in Peru to make the switch from analog to digital,” adds Shpock. “The station’s switch to digital transmission will allow them to use less bandwidth and have a more robust signal that can go greater distances.”

About Integracion digital Omega SAC (Omega Systems)
Omega Systems is a technology integrator in the Latin America region. With vast experience of over 10 years in the broadcast and technology market, Omega Systems has been involved with major integration projects in migrating TV stations from analog to digital, as well as for big digital signal transport and implementing core infrastructure at the datacenters, providing servers and storage. Omega Systems also works closely with mining companies to evaluate the state of the mining plant and provides technology and consulting services for the government and corporate markets. Omega Systems has offices in Peru, Chile and Brazil.

More information can be found at www.omegasystems.pe.

About Integrated Microwave Technologies, LLC
Integrated Microwave Technologies, LLC (IMT) is a Business Unit within the Vitec Group’s Videocom Division. The company comprises the leading microwave brands Nucomm, RF Central and Microwave Service Company (MSC), offering broadcasters worldwide complete broadcast solutions. Nucomm is a premium brand of digital microwave video systems for portable and fixed link applications. RF Central is an innovative brand of compact microwave video equipment for licensed and license free broadcast applications. MSC is a premier provider of engineering, integration, technical support, installation and commissioning services. IMT is an ISO 9001:2008 certified QMS organization and recipient of multiple industry awards for design and innovations.

More information can be found at www.imt-broadcast.com.

A Snapshot of The Vitec Group
Vitec is an international Group principally serving customers in the broadcast, photographic and military, aerospace and government (MAG) markets. Listed on the London Stock Exchange with 2011 revenue of £351 million, Vitec is based on strong, well known, premium brands on which its customers worldwide rely. Vitec is organised in three divisions: Imaging & Staging, Videocom and Services.

Imaging & Staging designs, manufactures and distributes equipment and accessories for photography, video and events.

Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG.

Services provides equipment rental, workflow design and technical support for camera, video, audio, fibre optic and wireless technology used by TV production teams and film crews.

More information can be found at www.vitecgroup.com.

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