Archive for November 26th, 2012

Expansive DiGiCo/Optocore Network Propels Streisand Back to Brooklyn

No matter your musical predilection, there’s no denying that Barbra Streisand is one of the biggest talents in show biz. She is the epitome of élan and elegance, bringing a level of detail and sophistication to every aspect of her professional presence, from motion pictures to Broadway to concerts. As for the latter, the notoriously stage-shy artist’s performances have more


**** Photo: Lectrosonics Dual-Channel Slot-Mount ENG Receivers ****

Rio Rancho, NM – November 2012… Lectrosonics, recognized the world over as a leading manufacturer of wireless microphone systems and audio processing products, announces the introduction of the SRB and SRB5P (domestic) and SRB/E01, SRB5P/E01 (export) two-channel slot-mount Digital Hybrid Wireless® diversity receivers . The new receivers offer two independent channels and fit into the standard video camera slots found on slot-equipped professional cameras such as those from Panasonic® and Ikegami® (SRB & SRB/E01) and Sony® (SRB5P & SR5P/E01) by using the appropriate optional mounting kits. The two audio channels can feed separate inputs or can be mixed internally to feed a single input. more

Rhythm & Hues Makes Skies Soar with NVIDIA GPUs in Life of Pi

SANTA CLARA, Calif. – Global visual effects giant Rhythm & Hues (R&H) recently completed the lion’s share of visual effects shots on the acclaimed new film, “Life of Pi,” leveraging NVIDIA GPUs to maximize throughput and accelerate creative workflows. “Life of Pi,” from Academy Award-winning director Ang Lee, tapped legions of R&H artists at offices in Los Angeles, India, Kuala Lumpur, Vancouver and Taiwan to create several hundred visual effects shots in stereo 3D that included the Bengal tiger, digitally recreated water and skies, Meerkat Island and myriad additional creatures and effects.

R&H is known for its custom development of proprietary visual effects tools, many of which are written specifically for the GPU. One of those tools, dubbed Rampage, was particularly instrumental in achieving the remarkable skies that set the tone in this tale of an Indian zookeeper’s son named Pi, shipwrecked with a Bengal tiger and adrift in the Pacific Ocean.

Rampage is a 3D projection-mapping program that allowed R&H artists to quickly replace the skies in each shot with custom-made matte paintings. “We wouldn’t have been able to do this show without Rampage and NVIDIA GPUs. We were generating full HDRI [High Dynamic Range Imaging] skies with an average file size upwards of 3GB, which are the largest matte paintings we’ve ever done on this scale, not to mention the added complexity of creating them in stereo 3D. That high-resolution level of detail was required because the skies take up much of the frame in many scenes, and were used to light and influence reflections in the CG water,” explained Heather Abels, Matte Painting Lead.

From vibrant blue to sun-drenched, magic hour, tumultuous and stormy, over 110 different skies literally set the stage in this movie. With Rampage running on NVIDIA GPUs, artists were able to quickly project custom 2D matte paintings onto simple 3D geometry and review in real-time how each sky would look, aligning with the vision of the director and VFX supervisor, and creating immediate lighting reference images to hand off to other teams of artists.

Nathan Cournia, Lead Software Engineer at R&H, took an interest in writing code for the GPU to meet the project’s workflow and productivity demands. “The mandate in my department is to make things more efficient so that we can work faster and more cost effectively without compromising image quality. With each new show we create a priority list to guide our development. Oftentimes, as with ‘Life of Pi’, those demands drive us toward custom GPU development. For R&H working on the GPU means working with NVIDIA; their driver stability is simply better than the competition.”

In addition to Rampage, R&H has several other customized GPU tools that were used on “Life of Pi” including its in-house compositing package, Icy, with several nodes written using CUDA, NVIDIA’s parallel computing architecture, to enable real time color correction operations, retiming and optical flow. CUDA has proven to be popular with R&H engineers due to the abundance of easily accessible documentation available online. The CUDA based optical flow implementation garnered a ten-fold increase in performance over R&H’s legacy CPU implementation, enabling artist to converge quicker on the desired look. Likewise, R&H’s GPU-enabled proprietary animation and tracking software, Voodoo, continues to enjoy performance increases with each new generation of NVIDIA GPUs.

“It is an honor to have NVIDIA technology associated with such an incredible film; one that so seamlessly marries masterful cinematography with incredible visual effects,” said Greg Estes, Media and Entertainment Industry Executive, NVIDIA. “The effects in this film, from skies to water to a living breathing tiger are entirely photo-real and deeply complex from a computing standpoint and we’re pleased that the NVIDIA GPU contributed to the success of this feat of digital artistry.”

Cournia is continuing to write new GPU tools at R&H and is currently working on a large-scale development effort called Crom. Crom makes heavy use of the GPU and is a platform on which R&H is developing new pre-lighting, lighting and compositing tools. R&H is integrating its current CUDA toolset into the Crom platform, which is being deployed on the studio’s current projects: “300: Rise of an Empire,” “The Seventh Sun,” “R.I.P.D.,” “Percy Jackson: Sea of Monsters.” “Django Unchained,” “Black Sky,” “Grown Ups 2” and “Winter’s Tale.”

NVIDIA (NASDAQ: NVDA) awakened the world to computer graphics when it invented the GPU in 1999. Today, its processors power a broad range of products from smartphones to supercomputers. NVIDIA’s mobile processors are used in cell phones, tablets and auto infotainment systems. PC gamers rely on GPUs to enjoy spectacularly immersive worlds. Professionals use them to create 3D graphics and visual effects in movies and to design everything from golf clubs to jumbo jets. And researchers utilize GPUs to advance the frontiers of science with high performance computing. The company has more than 5,000 patents issued, allowed or filed, including ones covering ideas essential to modern computing. For more information, see

© 2012 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Kepler and VGX are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

Real-Time Motion Capture has arrived with Vicon Blade 2 Powered by Axiom

Blade 2 Empowers Customers in Film, Animation and Games with Streamlined Motion Capture Production Workflow

Oxford, UK: Vicon, developer of award-winning motion capture (mocap) products for the entertainment, life science and engineering industries, is pleased to announce the official release of Blade 2, powered by Axiom. This follows a highly successful alpha program, with studios around the globe enthusiastic about the results seen with Blade 2.

Blade 2 is the first entertainment motion capture processing software to truly deliver compelling real time results out of the box. Two years in development, Blade has been completely re-engineered with a new live engine called Axiom, which faithfully reproduces a live stage captured performance with an accurate, fast, clean, real-time digital visualization. Blade 2 is capable of effortlessly managing capture of multiple characters, complex production scenarios and difficult shooting conditions. Significant occlusion and complex motions are taken in its stride with no loss of fidelity or subtlety of motion.

Vicon customers who have been testing alpha versions of the pre-release software are already realizing the benefits of working with Blade 2.

Framestore is especially excited about Blade 2 for pre-visualization. Ben Guthrie, Motion Capture Supervisor said, “We now have more clients that are not interested in any post-processed work, simply because it’s so easy to get the raw mocap data – we’re literally delivering data to the client before they get back to their desk. I’d pitch Blade 2 against any other system on the market. The real time is awesome.”

Before deploying Blade 2 on their 118 camera main stage, Brad Oleksy, Director of Studio Operations at the EA Capture Lab, set up an eight camera mocap volume specifically to test Blade 2. So far, he has seen some amazing results. Oleksy said, “I haven’t seen eight cameras give that kind of robust capture EVER. These are exciting times in motion capture thanks to Blade 2!”

With over seven years’ experience in motion capture, Mike Hedges, Studio Manager at Audiomotion says Blade 2 is what the real time market has been waiting for. “Blade 2′s real-time is like nothing I have ever seen before. It is robust and solid even on the most testing of shoots. Gone are the days of collapsed characters because markers have been occluded. You have to see it to believe it.”

Features of Blade 2 include*:
–New real time processing of digital character animation during a motion capture shoot
–Automatic fixing of occlusions for flawless visuals during real time shooting and faster processing of the offline data
–Capture multiple, simultaneous range of motions (ROMs) saving time during setup
–Quick Post allows offline access to Axiom’s real time processing algorithms
–Actor calibration up to 50% faster
–Improved workflows and UI layout
–Support for Vicon Active Wand for improved system calibration

Phil Elderfield, Entertainment Product Manager at Vicon said, “We’re extremely excited with the launch of Blade 2 and Axiom. We’ve put a lot of hard work into this release and we’re confident that the results outperform anything else available. Whether for full performance capture, for games or in a virtual production scenario, shooting mocap has become much more practical. The creative benefits and efficiency gains of seeing the performance of a live actor mapped straight onto a digital character in real-time will truly change the way motion capture is being used.”

*A full feature list is available on the Vicon website.

About Vicon
Academy Award®-winning Vicon is the world’s largest supplier of precision motion tracking systems, and match moving software. It serves customers in the CG animation industry, film, visual effects, computer games, and broadcast television, as well as engineering and life science industries.

Vicon is a subsidiary of OMG (Oxford Metrics Group – LSE: OMG), plc., a group of technology companies that produces image understanding solutions for the Entertainment, Defence, Life Science and Engineering markets. Other holdings include: 2d3, a manufacturer of specialised image understanding software for defence applications; Yotta DCL our highways surveying business in the UK; and OMG Life, our new consumer subsidiary.

Vicon and OMG global clients include: Life Science leaders University of Pennsylvania, the VA Hospitals, Shriners Hospitals for Children, Titleist Golf, The Andrews Institute; Engineering industry leaders Ford, BMW, Airbus, Lockheed, Pratt-Whitney, NASA, Caterpillar, International Truck, and Toyota; and Entertainment companies Sony Pictures Imageworks, Sony Computer Entertainment, Industrial Light and Magic, Sega, Nintendo, Ubisoft, Vivendi, Electronic Arts, Square Enix and many others.

For more information about OMG and its subsidiaries, visit:,,,,,,, or

KesselsKramer Los Angeles – Creative Heritage Collides with Digital and Content Pioneers

KesselsKramer (KK), the independent communications agency and original content studio with offices in Amsterdam and London, charges into a new era by opening an outpost in LA’s Chinatown. The newest iteration of KK will combine the strategic and creative know-how of its Head Creative David Bell and Managing Director Engin Celikbas with the digital and content expertise of new partners David Charles, Eric Barrett and Robert Fagan.

“This is the perfect confluence of two worlds,” stated KK CCO Bell. “We are taking the strategic and creative heritage of KK and adding a whole new dimension with the content and digital expertise of David, Eric and Robert. Most digital and content companies are great at delivering creative, but they lack the strategic thinking – what we’ve formed here is a company that can handle the entire package. This union will help us work in an agile and nimble way to build new brand communities unlike anything our clients have ever experienced.”

The LA-based Charles, Barrett and Fagan will act as full partners and run KK Los Angeles behind the agency’s long-established KK ethos of creating meaningful, community-based work and the KK process that treats every assignment as a start-up, reshaping consumer mindsets and making brands famous. With creative strategy and creative leadership combined with creative production, KK will quickly produce high-quality content.

“Advertising is very good at borrowing from culture – we want to make advertising that contributes to culture and builds communities around it,” stated KK ECD David Charles. “To do that, we look to position ourselves with clients who aren’t afraid to push the boundaries of their brand and build a meaningful community of passionate consumers behind it.”

“I’ve always admired the way that KK forged daring communications for their brands by bringing that start-up mentality to every project,” noted Charles, who has worked out of California for several years and will act as KK’s ECD and partner in LA. “Their philosophy and approach to advertising combined with our expertise in the interactive, original, and branded content spaces are the perfect fusion of talent. Together we can make the kind of progressive, meaningful work that’s not compared with other advertising, but with other entertainment properties.”

The agency’s newest outpost will offer services that include:

  • Integrated Advertising: KK’s recent campaigns include powerful brand stories for Red Stripe, Metro, Bushmills, Greenpeace, CitizenM Hotels, I Amsterdam and J&B.
  • Original Branded Content: KK invests deep strategic thought to develop cross-media storytelling for each client. The studio’s latest work includes an integrated campaign that utilizes live TV, social media and real audience interactivity for MTV and documentaries about soccer, surfing, art and music.
  • Curation and Publishing: The LA office, like the London outfit, will double as KK Gallery, a sought-after space for exhibitions and exclusive retail collaborations, drawing culture seekers, design product buyers and press with events such as the recent shop swap with French brand Colette. KK also publishes photography, communication and arts books and co-organizes the X-Dance Action Sports Film Festival, the largest action sports film festival in the world.

KK Los Angeles opens after a highly productive planning process that locked in a list of launch accounts that includes a global campaign for a leading Spirits company, Ubisoft’s highly anticipated Tom Clancy’s Splinter Cell: Blacklist, and the Museum of Contemporary Art’s MOCAtv, the first dedicated contemporary art channel to be part of YouTube original channels. “We wanted to ensure that we hit the ground running,” stated Celikbas, KK Amsterdam’s Managing Director. “These accounts not only help us to immediately show our abilities to the U.S. market, but they showcase the seamless collaboration among our offices.”

About Eric Barrett, President and Partner: Eric is founder/EP of Mirror Films and the X-Dance Action Sports Film Festival. His reel includes commercials and music videos for Nike, Ford, Coca-Cola, Budweiser, Target, NFL, MLB, Disney, Mercedes, AXE, Quiksilver, Paul McCartney, U2, Madonna, Prince, Red Hot Chili Peppers and Dave Matthews Band, which earned him a Grammy nomination. His work with Rock the Vote earned a Peabody Award.

About David Charles, Creative Director and Partner: David was a Creative Director/Writer at Digital Agency of the Year AKQA and hot shop 72andSunny in LA. He’s created award-winning campaigns, interactive experiences and branded content for global clients such as Nike, Xbox, Sprite, Visa, Gap, Mini, LucasArts, and many others. His accolades include awards at Cannes, One Show, New York Festivals and Archive.

About Robert Fagan, Head of Integrated Production and Partner: Robert is founding member of 42 Entertainment, where he’s produced work at the forefront of transmedia and digital storytelling. He’s won back-to-back Cannes GPs with Year Zero for Nine Inch Nails and The Dark Knight. His game-mechanics expertise in building communities has led him into the world of social programming, where he is currently developing television properties for FUSE, MTV and others.

About Dave Bell, Creative Director and Partner, KK International: Dave helped KK grow from a start-up into the world-renowned communications agency it is today. He’s behind campaigns for Absolut, Diesel, 55DSL, Hans Brinker, CitizenM hotels, Nike, Red Stripe and Greenpeace. Dave Bell is a lecturer at School of Communication Arts and has been involved in numerous talks from Hong Kong Business Design Week to Young Guns Australia.

About Engin Celikbas, Managing Director and Partner, KK International: Engin joined KK International as Managing Director (and partner) in 1998. His efforts were central to creating the financial and organizational structure that allowed the shop to produce work in a broad range of cultural and commercial fields – and for global clients such as Heineken, T-Mobile and Diageo (J&B among others). This work has helped them become one of the most respected independent agencies in the world.

About KK Los Angeles:

Established in 1996, KK is an independent, communications agency in Amsterdam, London and now Los Angeles with 70 people of 10 different nationalities.

KK Los Angeles is a vertically integrated communications agency that brings brands and communities together by creating meaningful experiences in every media imagined. With sister offices in Amsterdam and London, the KK group can act as a start-up, but with a global presence.

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WASHINGTON, D.C., NOVEMBER 26, 2012 – Vitec Videocom, an operating division within the Vitec Group, will host a model working production environment at Government Video (GV) Expo 2012 (Booth 221). The display will showcase the latest camera-support solutions from the Vitec Videocom roster of brands, including Anton/Bauer, Autoscript, Camera Corps, Litepanels, Petrol Bags, Sachtler, Vinten and Vinten Radamec.

“Vitec Videocom prides itself on being a one-stop shop for a diverse range of camera accessory needs,” says Matt Danilowicz, CEO, Vitec Videocom. “Attendees of GV Expo are invited to come by our booth for a hands-on demonstration of how all of our products, from lighting and prompting, to portable power, tripods and equipment carriers, work together seamlessly to offer professional broadcast and audio users in the Government sector a complete suite of solutions for all of their production needs.”

The Vitec Videocom brands will have the following products on display during GV Expo:

A collaboration between Anton/Bauer and Vitec Group sister company Integrated Microwave Technologies, LLC (IMT), Anton/Bauer’s new AB-HDRF system is a compact 5.8 GHz COFDM RF system offering the ability to transmit a robust HD signal over great distances without the need for an FCC license. Powered by Anton/Bauer batteries, its AB-HDTX transmitter sends its signal directly to the AB-HDRX dual-diversity receiver or the new handheld AB Direct VU COFDM diversity receiver/monitor, also developed by Anton/Bauer and IMT.

Also on display will be Anton/Bauer’s DIONIC(r) HCX line of batteries for use with a variety of cameras. The latest addition to the DIONIC line, part of the company’s Logic Series(r) of batteries, it has a 124 watt-hour capacity and the ability to sustain a 10 amp draw. The DIONIC HCX will run a 40 watt camera with a 20 watt light for two hours.

Autoscript designed the new Enhanced Prompting Imaging Centre (EPIC) to help today’s broadcasters do more with less equipment, an increasingly familiar scenario. The all-in-one prompter display and on-air talent monitor simplifies studio equipment workflow and enables easier location prompting by allowing a single piece of equipment to do the work of two. Featuring an on-air talent screen built into the prompter display that flips down to offer the perfect viewing angle, the EPIC’s simplified camera setup makes installation easier and more practical, particularly when on-air talent monitors are required on location.

Camera Corps:
Camera Corps, which was acquired by the Vitec Group this past April, will feature its Q-Ball HD/SD Infra Red pan-and-tilt camera system, an innovative, comprehensive HD/SD minicam system that incorporates a built-in 10x zoom optical lens and smooth accelerating pan/tilt motors in a sturdy, weatherproof aluminium sphere with a 4.5-inch/115mm diameter. Camera Corps will exhibit the Q-Ball to demonstrate how its products are a natural fit with Vinten Radamec’s extensive range of robotics (see below).

The newest fixture in the company’s 1×1 LED panel series, the 1×1 LS is designed for users who do not require DMX control. The 1×1 LS offers the perfect combination of features found in the popular 1×1 at an entry-level price. 1×1 LS fixtures offer high-quality, visually accurate daylight-color-balanced output in either flood (50° beam) or spot (30° beam) patterns.

Litepanels will also display the Inca Series(tm) tungsten-balanced LED Fresnel fixtures, color-matched to incandescent tungsten lighting fixtures and available in four- and six-inch lens sizes; the Sola ENG flight kit and the high-output daylight balance Luma(tm).

Petrol Bags:
Petrol Bags will exhibit its Petrol Bags Liteporter professional carrier (PL2005), designed to transport and protect a Litepanels 1×1 LED light fixture. Also on display will be the company’s new Large Deca Gear and Accessories Bag (PA1003), optimally designed to offer superior protection for delicate audio equipment and accessories both in transit and on location. This new bag ensures that contents are kept safe, secure, organized and accessible.

Sachtler’s ACE M tripod system is a camera support ideal for users of smaller HDV camcorders and video-enabled DSLR cameras. With a budget-friendly price/performance ratio, the ACE M supports a payload of up to 8.8 lbs (4 kg), yet is extremely lightweight, compact and durable, thanks to the special composite material of which it is made. The ACE M’s new, patented SA-drag(tm) (Synchronized Actuated drag) guarantees Sachtler’s familiar accuracy and repeatability.

The 75mm ACE L fluid head, the latest evolution of the Ace product line, will also be on display. In comparison to the popular Ace M, Ace L has an extended payload range of zero to six kilograms (0 to 13 lbs). This makes the new fluid head extremely versatile: whether filming with a lightweight video-enabled DSLR camera, a heavier rig with camera accessories, or a HDV camcorder. Seven steps make counterbalancing comfortable and quick. The new fluid head will be available with a choice of three different carbon-fiber tripods.

Joining the ACE system will be the FSB 6 MD tripod system, Video 18SBSF and FSB6 heads with Speed Lock tripods, DV12 head with Hot Pod tripod system, the Video 60 Plus system, and the FSB 8TT tripod system. Every individual tripod system designed by Sachtler is perfectly tuned to the different demands faced by camera operators, offering them the ideal combination of tripod, fluid head and accessories.

On display from Vinten will be its Vision blue and Vision blue5 pan-and-tilt head and tripod systems. Vision blue is designed to provide the experienced camera operator with professional support to match the extremely high performance of today’s lightweight camcorders and DSLRs outfitted for video. For those using the latest generation of videography cameras, the Vision blue 5 offers the same superb functionality as the successful Vision blue system, but with a higher carrying capacity of 12.1 to 26.5 lbs (5.5kg to 12kg) at 100mm CofG.

Attendees will also have the chance to see the Vision 8AS and the Vision 250 pan-and-tilt heads. The Vision 8AS has been developed for professionals using the latest portable digital camera configurations. Designed to support the latest portable cameras complete with viewfinders, prompters and pan bar controls, the Vision 250 is becoming the standard in new studio production as well as OB/EFP applications. With a choice of easily changeable spherical or flat bases, the Vision 250 can be mounted on any pedestal or tripod, making it one of the most versatile heads in the range.

Vinten Radamec:
Vinten Radamec will exhibit its CP4 controller, an innovative, out-of-the-box control solution packaged with the company’s recently released FHR-35, a next-generation pan-and-tilt head incorporating the Intelligent Control Engineering (ICE) protocol.

For more information about all of these products, as well as each brand’s full line of offerings, attendees are invited to stop by the Vitec Videocom booth (221) during GV Expo 2012.

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Comedy Director JJ Keith Joins A Common Thread

LOS ANGELES—British comedy director JJ Keith has signed with Los Angeles-based A Common Thread for exclusive representation for commercials in the United States. Keith, who has an Academy Award nomination as well as a slew of advertising awards to his credit, has earned high regard in the U.K. and elsewhere in Europe for an inventive style of comedy that he has applied to such brands as Guinness, Subway, Coca-Cola, Land Rover, Vodafone and The BBC.


XL Video Supplies Pixled LED for Royal Premiere of Skyfall in London

XL Video, commissioned by Limited Edition Events, recently supplied 300 tiles of their bright and vibrant Pixled F-12 LED for the Royal Premiere of the new James Bond film, Skyfall.

The star-studded red carpet event, held at London’s Royal Albert Hall, was attended by HRH Prince Charles, the Duchess of Cornwall and the stars of the film along with a host of other celebrity guests.

After attendees arrived on the red carpet and ascended the stairs towards the Royal Albert Hall they were met with the sight of the classic Aston Martin DB5 with a backdrop of 75 tiles of Pixled F-12.

This stage was used for interviews with the stars of the film hosted by David Walliams and Natasha Kaplinski.

To the right and left of the stage two additional tall LED displays, each with 141 tiles of Pixled F-12 displayed pre-programmed content including movie logo animations, and photos of the film’s characters.

A final run of F-12, two tiles high and 80 tiles long, appeared to the left of the stage, as a backdrop to the red carpet walkway to the door of the Royal Albert Hall.

XL’s Project Manager, Mark Rooney specified Pixled’s stunning F-12 LED for this prestigious event due to its high brightness and excellent clarity – the perfect complement for images from one of the best-loved movie franchises ever.

In addition Pixled F-12 is also suitable for outdoor use – essential for the unpredictable British weather!

The build for the event took 2 days and was followed by an even quicker tear-down as the Royal Albert Hall was scheduled to host a different event the following evening.

“Building the screens took up most of the day,” explains Rooney, “However the bigger challenge was that we had less than two hours to break the screen down! Bearing in mind none of the screens were flying, all were ground stacked or dead-hung, we needed a fabulous crew of LED engineers on site to achieve this.

“The pin-point planning by the great team from Limited Edition really helped us to get in and out efficiently. It was a pleasure to work with them.”

MD of Limited Edition Events, James Barnfather commented: “The South steps of the RAH are a tricky place to work at the best of times; lots of surrounding neighbours and a strict noise curfew meant nothing could move until 08.30.
“Couple this with shows inside the RAH each day, and our build time decreased from two clear days to less than 12 hours. Working with Mark Rooney we decided to use the F-12 screen in tandem with XL’s superb touring dolly system. This allowed us to realise our original design with the confidence that it could be installed in our very tight build window.

“The production was a great success, the screen looked stunning both on the red carpet and on camera. Feedback from around the globe has been incredible. A big thank you to Mark and the team, and an even bigger thank you for getting it all out in under 3 hours!”
PHOTO CREDIT:David Dettmann Photography

RTBF Wows Election Viewers with Orad’s Augmented Reality and Video Wall

November 26, 2012Orad is pleased to announce that RTBF Belgium chose to take its recent election production to the next level by integrating Orad’s RealSet augmented reality, PowerWall 4K video wall display, and powerful on-air graphics into its production. The result is an impressive, captivating, and efficient election production.
“Not only were our viewers impressed with our election show coverage, the production was also well-received internally by all of our departments, including graphics, operations, technology, and engineering. We were very pleased with Orad’s efficiency and capabilities,” comments Cécile Gonfroid, technology and production managing director at RTBF.
Viewed by millions of Belgians, the RTBF election coverage offered attention-grabbing 3D scenes displayed on large video walls, as well as up-to-the-second charts and maps that accurately displayed tracked election data. The production, which was done in the KeyWall virtual studio production center in Belgium, enabled RTBF to combine Orad’s powerful virtual studios and tracking with KeyWall’s 3D graphic specialists’ capabilities.
Orad’s election solutions are used by a wide range of broadcasters, including major networks in the US to cover the recent Presidential election. Orad’s production solutions are designed to aptly support election coverage by enabling broadcasters to display large quantities of complex election data accurately and in real time, with compelling 3D charts, interactive graphics and powerful virtual images of landmarks. Orad’s broadcast solutions are also used after the elections to help political analysts define the impact of the electoral results.
Click here to see a short clip of RTBF’s election broadcast.
About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at
For further information contact:
Orad Hi-Tec Systems Ltd
Ofir Benovici
Vice President Marketing

Adorama Heads to Government Video Expo 2012 | Delivers Production Presentations Featuring Sony, Canon and More

New York, NY – November 26, 2012Adorama, the leading supplier of pro video, photographic and consumer electronics products, today announced its presence at the Government Video Expo, to be held at the Walter E. Washington Convention Center in Washington, DC from November 28 – 29. As part of its commitment to the public sector, Adorama, a government contract holder and schedule partner, will have representatives onsite in booth 353 to provide attendees with the latest information on its GSA program, products, and services. In addition, Adorama product professionals will showcase a wide-range of professional video gear including the new Blackmagic Design Cinema Camera, Canon’s C100 and C300 series, and Sony’s PMW200 and brand new EA50UH cameras.
Adorama Conference Presentations
Adorama will also present a number of PME Conference Sessions on video production. Sessions include:
Camera Quick-Start Workshop » The Sony PMW-200 – 60 min
Sony’s new PMW-200 Professional Camcorder continues the tradition set with the PMW-EX1 but adds some killer new features. This new 1/2″ Full HD sensor camera records broadcast quality at 50Mbps in a 4:2:2 color space. The camera also includes improved low-light performance and a new lens. In this session Adorama will go over the key features of the PMW-200 camera system and discuss its application in real world production environments.
Camera Quick-Start Workshop » The Sony NEX-EA50UH – 60 min
With large sensor camera systems all the rage nowadays, there has yet to be an event/ENG style camcorder that not only sports a large sensor (for selective focus and great low light capabilities), but also has features such as auto focus and a built-in zoom rocker. That is until now. The Sony NEX-EA50UH is an affordable camcorder that includes features many shooters have been looking for in a large sensor camera system. In this session presenters will look at the camera’s many features and discuss and demonstrate how the camera can be used in today’s varied production environments.
Lighting & Shooting Interviews – 90 min
How do you make the right choices about camera placement and lighting when shooting interviews? And, how do you do that consistently? This session will focus on best practices when lighting and shooting interviews. Adorama will discuss and demonstrate certain “rules” or “agreements” that can be followed to help you consistently shoot great looking, great sounding and natural interviews. It will also include live demonstrations of various equipment and set-ups.
Camera Quick-Start Workshop » Canon EOS C100 & C300 – 75 min
Both Canon’s new EOS C100 and the EOS C300 are part of a new breed of large sensor Digital Cinema Cameras. Small, modular and lightweight, the cameras were designed to allow videographers and DPs to focus on acquiring high quality, full HD content for a variety of productions (events, industrials, documentaries, green screen shoots, etc.). This session will take attendees through the basic features of both camera systems including their differences and discuss shooting styles and in camera set-ups that can be used in productions.
The Adorama MPE Conference Session schedule is as follows:
Nov 28th – Room 209C
11am – Lighting and shooting interviews
1pm – Sony PMW200
3pm – Sony EA50
4:30pm – C100/C300
Nov 29th – Room 209C
10am – Sony PMW200
11:30am – Sony EA50
1pm – C100/C300
Attendees can visit the Government Video website for more information.
About Adorama
Adorama is more than a camera store. It’s one of the world’s largest photography, imaging, and electronics retailers, having served its customers for nearly 35 years. Adorama has grown from its New York City superstore into a global online destination,, for photography and imaging products, services, and education. Adorama’s vast offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix), pro equipment rental (Adorama Rental Company), and its award-winning Adorama Learning Center, which offers free educational resources for photographers.
Adorama has the honor of being listed in’s “Best of the Web” Top 100 Internet Retailers, and in Consumer Reports as a leading photography and electronics retailer. Visit Adorama at
Press Contact:
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


November 2012
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