Archive for November 9th, 2012

Createasphere’s Entertainment Technology Expo Brings Entertainment Community Together

Delivered Engaging Keynotes, Exhibits, First-Ever DPW Lab, Post Production Master Class and Gear Alley

Fourth Wall Studios Keynote

(Burbank, CA) Createasphere, a global community builder for the entertainment technology industry, delivered two days of innovation, connections, engaging panels, intensives and a exhibit area filled with new tools and technologies at the Burbank Marriott. Among the features was a keynote with Peter Deming, ASC; an innovative transmedia keynote by the founders of Emmy(r) Award-winning Fourth Wall Studios; the launch of the first-ever Digital Process Workflow Lab; and hands-on demonstration and illustration of the camera operators’ work in Gear Alley as well as a “How’d You Get That Shot?” – a compelling discussion from members of the Society of Camera Operators (SOC).

The first-ever Digital Process Workflow (DPW) Lab launched with industry leading partners including Dell, ARRI, Technicolor, Adobe, 5th Kind, FilmLight, Signiant, Levels Beyond, Quantum, Codex, and others. It took attendees on an end-to-end walk-through of an integrated cloud environment and gave them an up-close look of the evolution of content creation, distribution and management.

Award-winning cinematographer Peter Deming, ASC, held the audience captive as he delivered his keynote, giving a sneak peek behind the scenes on the making of Oz: The Great and Powerful, slated to hit theaters in March 2013. Deming also shared his thoughts on collaboration, creativity and technology in moviemaking and commercial production.

Gear Alley allowed attendees to get their hands on the latest in cranes, dollies, rigs, lighting and more and meet the professionals who put this gear to work on a daily basis. Emmy Award-winner Eddie Barber and SOC President Chris Tufty went Shoulder To Shoulder with the latest equipment and described their personal experiences working with the latest tools.

Returning for its third year to Los Angeles, the Post Production Master Class – an opportunity for high-quality information and connection for professionals in post production – took place on November 8th and featured such panels as From Set to Editorial: A Keynote Conversation; How Visual Effects Tools Are Changing Everything; The Evolving Post Production Career; and Behind the Scenes in Award-Winning Storytelling: The Oscar Panel featuring Hughes Winborne, ACE, discussing how he creates Oscar-winning images. Experts were on hand from Technicolor, Encore, MTI Films, FotoKem and many others.

Next up for Createasphere in 2013 is the Digital Asset Management (DAM) Conference and Expo Los Angeles February 27-28; Executive Marketplace for Houses of Worship in Chicago July 10-11; and the Entertainment Technology Expo in Los Angeles November 6-7. For details on all events visit

For more information, full schedule and to register, please visit or call 818.842/6611.

About Createasphere
Createasphere is the premier business development partner for technology enabled entertainment, marketing, and communications organizations. We advance careers and technologies by connecting world-class professionals globally online and in person.

Createasphere was founded in 2001, and over the past decade has grown into a global company that in 2011 produced seventeen events over three continents as well as five websites. Createasphere became part of Diversified Business Communications in 2008, and now drives their entertainment, media, technology strategies and properties division. Currently, Createasphere produces the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; the Executive Marketplaces for Houses of Worship in Los Angeles and Chicago; Post Production Master Classes in New York and Los Angeles, the Digital Process Workflow Lab and the online news and content portals, and

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Media Contact:
Chris Purse, 818.303.8088
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Christie Plays Key Role in Drawing Visitors to Montreal’s Quartier Des Spectacles

Unprecedented 6+ Year Projection Mapping Display Running 365 Days a Year.
Christie technology is drawing locals and tourists to Quartier des Spectacles, Montreal’s entertainment district, in the heart of downtown. Within this square kilometer, audiences are captivated by the extraordinary visual creations displayed on several buildings using 26 Christie Roadster HD18K, Christie Roadster S+20K, Christie Roadster HD20K-J 3-chip DLP and Christie Roadster S+22K-J 3-chip DLP projectors.
“This is truly a unique projection mapping display with artists from everywhere using the Montreal buildings as their canvas to develop new ways of delivering creative content,” said Mikaël Charpin, assistant director of Luminous Pathway, Quartier des Spectacles Partnership.

Christie Projectors Wow at Quartier des Spectacles (Photo by Martine Doyon)

“The objective is to provide artists with a toolbox they can use for projection mapping, making the Quartier des Spectacles a creative lab while enhancing the buildings in respect with their nature. Indeed, every image must meet certain criteria before it is considered for the display and the videos have to express the theme of the building they are displayed upon,” added Ivan Klein, technical director and project manager, Quartier des Spectacles Partnership.
“For example, the Science building of the University of Québec in Montreal projection mapping theme is ‘Learning and Knowledge.’ And in a beautiful meeting of projection mapping and music, the Orchestre Symphonique de Montréal (Montreal Symphony Orchestra) featured a musician playing the piano with the notes and vibrations displaying on the building. When people touched a musical note, the sound is transformed into a visual happening and it is an entertaining way to become initiated to the music.”
The managers researched various projector manufacturers and, according to Klein, “Not only are Christie projectors excellent quality and manufactured in Canada, a real priority for us is to have a very good service provider. Christie delivers that service and is very close by.”
With the city’s harsh winters and stifling summers, keeping everything running smoothly could present a challenge, but not for Christie technology.
“Running since mid-2011, the projectors have worked beautifully for the last 18 months. In fact, the show is even more magical in the winter with the reflections in the snow and ice. From December to February, the show’s theme is ‘Lighting Therapy’ and visitors come to live an energizing experience that shows winter’s inspiring side, through the magic of light.
“This is a 365 day a year project and everything has to work properly with no down time,” concluded Charpin. “It is important for these building owners to know their building is lit every night and with Christie, we have a company with good value and reputation – and with durable products. It has really caught on because when building owners see the projection mapping on someone’s wall, they then want us to use their wall for a presentation. Since we started this, we have definitely seen that it has helped revitalize the area.”

Broadcast Pix Showcases New Upgrades at CCW 2012

Billerica, Massachusetts – Broadcast Pix™ will showcase its Mica™ 2000 Video Control Center™ and new Version 3.2 software for Mica and Granite™ systems at Content & Communications World (CCW), which runs Nov. 14-15, 2012, at the Javits Convention Center in New York (Booth 861).

“CCW is an excellent opportunity for us to connect with our East Coast customers who weren’t able to attend the bigger shows in Las Vegas this year,” said Ken Swanton, CEO, Broadcast Pix. “For some, it will also offer their first hands-on demo of our Mica product line, which has been very well received in the industry. CCW is also a great chance to introduce our new V3.2 workflow software, which enhances five core components of our systems and makes it easier than ever to create great live video with confidence.”

Launched in late 2011, Mica integrated production systems harness the native HD technology from the award-winning Granite product line in a compact, cost effective package. Mica’s multi-definition production switcher can mix eight HD/SD-SDI inputs with seven channels of internal clips, animations, and graphics, with support for up to six keyers and DVEs, six HD/SD-SDI outputs, and two DVI outputs. Each of the four Mica models also includes Broadcast Pix Fluent™ workflow tools, including built-in 30-hour clip store, CG, macros, and customizable multi-viewer.

Available later this year, V3.2 workflow software adds many enhancements to robotic camera control. Now, thumbnails of each robotic camera’s preset position will appear on the multi-viewer, rather than just the number of each preset, which helps with camera selection. New automatic camera follow enables the preset choices for a camera to appear as soon as the camera is selected by the switcher on preview. With enhancements to Fluent Macros, highly polished effects combining robotic cameras and other devices can now be created. Plus, manual control has been enhanced with a mode for very long throws, and control of cameras over IP, instead of just serial, greatly simplifies installation.

V3.2 also adds support for native Avid DNxHD clips as well as multi-definition 1080i, 720p, and SD ProRes and H.264 clips for the integrated clip server. The Granite 2000 control panel now offers 2 M/E functionality, enabling a more affordable 2 M/E system with a compact footprint. Plus, V3.2 enables each program to automatically load a custom multi-view layout and initial macro designed for that show, allows separate control panels to control one M/E on a 2 M/E system, and adds frame capture to the still store. Earlier enhancements that will also be featured at CCW include optimized touch-screen controls, integrated virtual set software, scoreboard integration, multi-lingual user interface, and multi-screen support for 1 M/E systems.

About Broadcast Pix The leader in live video production systems, Broadcast Pix was founded in 2002 and has customers in more than 110 countries. Its Video Control Centers™ combine an integrated switcher, clip server, CG, and device control software with patented control panels, unique touch-screens, and exceptional displays that enable operators to create with confidence. That confidence is further enhanced with rock-solid stability, patented technologies to maintain lip sync, and great technical support. Systems range from compact systems controlled by touch-screen or voice automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios. Learn more at

Broadcast Pix, Granite, Mica, Fluent, and Video Control Centers are trademarks of Broadcast Pix, Inc. Patented. Made in USA.

Margarita Mix’s Jimmy Hite Recognized for Nissan Leaf Spot

Jimmy Hite, Chief Sound Engineer for Margarita Mix, won the Hollywood Post Alliance (HPA) Award for Outstanding Sound in a Commercial for the Nissan Leaf spot, “Gas Powered Everything.” Hite’s work on the commercial included a 5.1 surround sound mix. He was also recognized earlier this year with a Bronze Telly Award for the same spot.

“TBWA\Chiat\Day requested our high-quality sound mixing services, understanding the effect that 5.1 surround sound brings to enhancing the final mix,” says Senior Producer Whitney Warren of Margarita Mix. “And Jimmy has the right combo of expertise and skill to create just the right balance of the various elements for a compelling brand experience. We are proud of our experienced, award-winning talent roster and the creative environment they bring forth for our clients.”

Hite has over 30 years of experience in sound mixing for the commercial and advertising industries, and has won numerous awards throughout his career. Since joining Margarita Mix/LA Studios, Hite has provided sound mixing and recording services to a multitude of advertising clients, including Nissan, Activision, Disney, AT&T, Kaiser Permanent, and UPS, among others. He works alongside accomplished mixers and sound designers at Margarita Mix, such as Nathan Dubin, Jeff Levy, and Paul Hurtubise, rounding out a robust service offering at the studio.

Honoring innovation and artistry in post production, the HPA Awards were presented November 1 at the Skirball Cultural Center in Los Angeles. The spot can viewed here:

Cinema Five Films Director/DP Patrick Donnelly Heads To St. Thomas For New Subway/MTV’s The Real World Campaign

NEW YORK, NY – Faced with a challenging production set on location in St. Thomas, MTV turned to the production/post hybrid studio Cinema Five Films ( to execute its new two-spot integrated marketing campaign for Subway and MTV’s “The Real World.”

“There was some concern initially over the expense and logistics of shooting in St. Thomas so we tried to find an approach that would keep the production in New York, but tie it into ‘The Real World St Thomas,’” Patrick Donnelly, Director/DP of the campaign, and founder of Cinema Five Films, says. “In the end, we went with the idea of the ‘super fan’ and figured out a way to shoot in St. Thomas with a small crew and minimal of gear.”

The comedic spots – “Scuba” and “Special Delivery” – both follow a similar set up in which Josh, The Real World super fan, happens upon the empty Real World house, comes in and makes himself at home in a big way, including munching on an array of Subway sandwiches intended for the show’s cast. The spots end with a clip from the most recent Real World episode and a tasty product shot of Subway’s ‘avocado season’ line of subs.

While Donnelly notes that it the production was helped by the fact that they shot at the actual Real World house, which is already lit for broadcast, what made this project manageable budget and schedule-wise was the hybrid boutique structure of Cinema Five Films, which combines production and post under one roof. Cinema Five Films also features editor Mark Breese, who cut the campaign; and director Tim Pumphrey.

“Our business model really helped get this done,” Donnelly adds. “With Mark involved from the beginning, we had a clear idea of where we were heading creatively, and because it’s all happening under the Cinema Five Films roof we can keep costs where they need to be.”

About Cinema Five Films:
Cinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria’s Secret, Visa, Rhapsody, Wrigley’s, Neutrogena, Sonic, Acuvue, Atari, L’Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more.

We have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to:

Web Resources:
Click here to see the MTV Real World/Subway spot “Special Delivery”:

Click here to view the MTV/Real World/Subway spot “Scuba”:

Click here for more info about Cinema Five Films:

Creative Credits:
Client: MTV
Project: “Special Delivery,” “Scuba” (:30) Subway/The Real World integrated marketing campaign

Agency: MTV, New York (in-house)

Production: Cinema Five Films, New York
Director/DP: Patrick Donnelly

Post: Cinema Five Films, New York
Editor: Mark Breese

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